In his latest “Byte of the Apple” column on BusinessWeek, Alex Salkever writes about Apple’s new iMac G5, which was announced yesterday at Apple Expo Paris. In it he discusses the pros and cons of the new consumer desktop, and speaks with several industry analysts to get their views. “Resembling a blown-up, stretched out iPod, it seems to be an effort to reach out to Windows PC owners who have already fallen in love with the diminutive digital music player,” writes Salkever. “Several analysts, including influential Merrill Lynch’s Steven Milunovich, upgraded their ratings, in part due to their impressions of the new machine. The stock closed at $34.49, up nearly 40 cents — a tribute to Apple’s packaging prowess, if nothing else.”