ADHOC: The Advanced Developers Hands On Conference
Formerly MacHack

For general conference information,
Contact: Carol Lynn
c/o Expotech
1264 Bedford Road
Grosse Point Park, MI 48230

July 21-24, 2004 Dearborn, MI-

ADHOC Keynote Speaker Announced!

The organizers of ADHOC (the conference formerly known as MacHack)
are pleased to announce that after an exhaustive search, we’ve found
our excellent Keynote speaker for this year’s Macintosh developer’s

Our first keynote speaker this year will be David Pogue.

David Pogue is an author who gets around. Not only is he the New York
Times Technology Columnist and tech expert for CBS News, but he is
also responsible for a diverse series of how-to books (over 3 million
sold!) including the well-read “Missing Manuals” series. He’s also an
accomplished music composer and longtime Macintosh aficionado.

A second keynote speaker has been selected and will be announced shortly.

While ADHOC encourages experienced and accomplished Macintosh
developers to lead technology sessions in their expertise, beginning
Macintosh programmers and students of all ages are also encouraged to
attend, there’s sessions geared to every level. Attendance to this
conference is limited to 400, and there are discounts off the
Conference fee for registering early (deadline is April 15th, 2004)
and for leading a session (ADHOC is a conference by developers and
for developers). The early registration deadline is fast approaching
for this extremely worthwhile conference, so ask your manager and/or
take off time if necessary, get your name on the list of confirmed
attendees today! Check out the ADHOC website at for more information and to register


For attendees, discounted registration is available for early action.
Full attendees can register for $350 online (before 04/15/04), a
savings of $200 off the regular registration rate. Students can
register for $50 which includes access to the entire conference as
well as a special meal package. Total attendance is limited to 400.
Student attendance is limited to 50. More details are available on
the conference Web site.

ADHOC is a registered trademark of Expotech, Inc. Apple and MacOS are
registered trademarks of Apple Computer, Inc. All other trademarks
are the properties of their respective holders.