Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2004 with
Preview of Mac OS X “Tiger”

CUPERTINO, California- May 4, 2004- Apple=AE today announced that Steve Jobs
will kick off its Worldwide Developers Conference (WWDC) with a keynote on
Monday, June 28, 2004, beginning at 10:00 a.m. at San Francisco’s Moscone
West. This year’s keynote will include a preview of “Tiger,” the next major
release of Mac=AE OS X.

The five-day event, which runs from June 28 to July 2, will host close to
200 technical sessions with new content designed to serve a wide range of
Mac developers, including an in-depth look at the latest Mac OS X
technologies, hands-on labs with the latest Mac systems, expanded tracks on
Enterprise IT and a dedicated track for QuickTime=AE developers and content

Other activities at Apple’s WWDC 2004 include :

an in-depth look at Mac OS X technologies, from its open source foundation
to innovative application frameworks, next generation development tools and
its industry leading graphics and imaging capabilities. WWDC is the place
to learn why Mac OS X is fueling the innovation of both the desktop and
server market;

an expanded Enterprise IT track specifically designed to help enterprise
developers, system administrators and IT managers understand the core
technologies that will be delivered in Tiger and fully leverage them in
their environments;

an enhanced QuickTime and Digital Media track for developers and content
creators looking to explore the latest in multimedia for mobile devices
with 3GPP, best practices for content delivery with QuickTime Streaming
Server, and new tools and techniques for creating and delivering
exceptional digital media content;

expanded hands-on labs with the latest Mac systems, where developers can
port and test their code and get technical assistance from the Apple
engineers directly responsible for the technologies;

comprehensive sessions providing a roadmap and technical details on
Application Technologies, Development Tools, Graphics and Media, Hardware
and OS Foundations; and

special events and activities such as the Pre-Conference Workshops, Apple
Design Awards, Apple Campus Bash, WWDC Exhibit Fair and Special Interest

Cost & Registration
The cost of the five-day conference is $1,595 (US) per attendee, with a
$300 (US) Early Registration Discount available before May 14. Visit
Apple’s WWDC website for registration and complete session details at


For those interested in participating in the WWDC Exhibit Fair, please
contact Xplain Corporation, (, or
at 805-435-1004.