Wippit is planning to launch an iTunes-style music download service in the UK, reports The Register. Music label EMI has signed on and will be offering a catalog of 175,000 songs via Wippit. Other major labels are expected to sign on in the future. Every track will be in MP3 format and can be moved to portable music players and burned to CD without limitations. Pricing has been set at 50 pence (about 90 cents US) per track. In addition, the company is “attempting to attract much younger users than Apple, Napster and Europe’s current leading digital download service, O2, all of which require users to enter their credit card details. That effectively limits such services to people aged 18 or over,” notes the report. Users will not need a credit card to purchase music on Wippit.
