December 24, 2003


Delivers embedded MySQL, image manipulation, data caching, security
enhancements, Unicode and over 220 new features. Special pricing
available through the end of this year.

Bellevue, WA–December 24, 2003–Blue World Communications,
Inc.–pioneers of the Web Data Engine(tm)–today released the Red Hat
Linux 9 version of Lasso Professional 7, a significant upgrade to its
award-winning Web application server for building and serving
data-driven Web sites. Lasso Professional 7 delivers support for
various industry standards while maintaining the ease-of-use and
robust security that have won Lasso the support of thousands of Web
developers worldwide. While versions of Lasso Professional 7 for Mac
OS X and Windows shipped earlier this month, now Linux users can
experience the productivity and performance benefits offered by Lasso
Professional 7.

“We’re pleased with the performance and stability of the Linux
version of Lasso Professional 7,” said Bill Doerrfeld, CEO of Blue
World. “Linux users who demand a robust Web application server will
find that Lasso Professional 7 delivers.”

Availability and Pricing

Lasso Professional 7 is immediately available for purchase at the
Blue World Store at ( From now through
the end of 2003, customers may save $50 by purchasing LP7 at the
following discounted prices. New licenses are available at $949.
Registered customers who own a license of Lasso Professional 6, Lasso
Professional 5 Standard Edition or Lasso Web Data Engine 3.x may
upgrade to Lasso Professional 7 for $349, $449 and $549 respectively.
Customers who purchased a new or upgrade license of Lasso
Professional 6 between September 9, 2003 and December 9, 2003 can
order a free upgrade to Lasso Professional 7 via the Blue World
Store. To qualify for said discounts, all orders must be received by
11:59 PM December 31st, 2003. The special pricing will not be
extended beyond this time period. LPA members and educational
customers receive additional discounts on top of this special
promotional discount. Please see the terms and conditions posted on
the Blue World Store for details.

Free Demo

A free, fully-functional 30-day evaluation version of LP7 is
available on the Blue World Web site complete with all product

About Blue World

Blue World Communications delivers cross-platform software tools
allowing creative Web professionals to quickly build and serve
powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Studio and the Blue World ListSearch service in
fulfillment of its mission to deliver the best tools for building and
serving data-driven Web sites.