As expected, Apple today launched the second generation of its iTunes Music Store for both Mac and Windows users. The new iTunes Music Store, part of the iTunes 4.1 update, offers Windows users the same online music store that Mac users have come to appreciate — with the same music catalog, the same personal use rights and the same US$0.99 cents-per-song pricing. “The iTunes Music Store has revolutionized the way people legally buy music online, and now it’s available to tens of millions more music lovers with iTunes for Windows,” said Steve Jobs, Apple’s CEO. “While our competitors haven’t even come close to matching our first generation, we’re already releasing the second generation of the iTunes Music Store for Mac and Windows.” iTunes is available as a free download for Mac OS X, Windows XP and Windows 2000.