Frank Casanova, Apple’s director of QuickTime product marketing, has criticized Microsoft’s move to transform its proprietary Windows Media 9 multimedia software into a standard. “When you are part of a standards organization you don’t develop it behind closed doors, you do it in complete conjunction with all the companies involved in that standard,” Casanova told Macworld UK
. “That’s how a standard is born, not by one company, but with dozens working together. That’s not the way Microsoft is working, and it will be interesting to see if this tactic will be successful for it in the long run if it does not work that way.” Earlier this month, Microsoft submitted its Windows Media 9 codec to the Society of Motion Picture and Television Engineers for review and ratification of the software as a standard.