Utilizing an iTunes plug-in, AudioScrobbler.com is a new Web site that “endeavours to be your personal music advisor. It grows to know what music you like by monitoring what songs you play on your computer. From this information you can discover other users that share some or all of your taste in music. You can also view data showing what your most-played artists are, and find out who likes a particular artist the most. AudioScrobbler makes it easy to find people with similar musical tastes, and allows you to browse their profiles.”