Business 2.0 writer John Battelle has published his thoughts on why Apple should acquire TiVo, the “beleaguered” personal video recorder company. “With a depressed market cap and nearly 625,000 customers, TiVo is a steal. [Apple CEO Steve Jobs] would have to unwind some messy licensing agreements, but he’s done that before. His next step would be to apply Apple’s design elegance and create an ‘iTV’ device that integrates with Macintosh OS X, the Internet, and your cable or satellite box. Talk about a revolution. Once Apple turned on the marketing and PR offensive, we’d have one hell of a Hollywood drama unfolding. And with Jobs in the lead role, it’d be awfully fun to watch.”