Writing for Forbes, Arik Hesseldahl gives Apple’s new music service high marks: “After a short tryout and a tad of obligatory skepticism, we can honestly say we’re impressed. The iTunes Music Store, an online music download service that is integrated into Apple’s iTunes 4 digital jukebox software, is enormously easy to use and dangerously addictive.” He adds, “On the whole, Apple’s musical moves look like the right ones. Now that they’re made we have to wonder why no one else had thought to make digital music services so straightforward and easy — and above all, legal.”