Juno Introduces Mac Version of Its Value-Priced Platinum Internet Access

Westlake Village, Calif. – March 3, 2003 – United Online, Inc. (Nasdaq:
UNTD), a leading provider of value-priced Internet access through its
NetZero, Juno and BlueLight Internet consumer brands, today announced the
availability of a Mac version of its value-priced Juno Platinum Internet
access service. Based on strong demand and feedback from the Mac user
community, the company developed a Juno Platinum version for Mac that
finally offers the millions of Mac OS X users a reliable and affordable
means for getting online via a dial-up connection.

Juno Platinum for Mac offers Mac OS X users easy-to-use, reliable Internet
service with thousands of access numbers nationwide, fast connections,
compatibility with all of the most popular instant messaging programs, and
Web-based e-mail that is accessible from any Internet connection, for only
$9.95 a month. That’s less than 1/2 the standard price of AOL. * Available
starting today, Juno Platinum for Mac software is downloadable in 2 minutes
by going to www.juno.com.

“With this new Mac version of Juno Platinum, Mac OS X users can finally pay
less for reliable, easy-to-use Internet service,” stated Brian Woods, EVP
and Chief Marketing Officer of United Online. “Juno now offers Mac OS X
users the same popular features our PC users have grown to love and, most
importantly, at just $9.95 per month, Juno Platinum is half the price of
most ISP services available to Mac users.”

About United Online
United Online, Inc. (Nasdaq: UNTD), is a leading provider of value-priced
Internet access through its NetZero, Juno and BlueLight Internet consumer
brands. The company’s high-quality services are offered at less than half
the standard prices of its major competitors and are available in more than
6,000 cities across the United States and in Canada. United Online is
headquartered in Westlake Village, CA, with offices in New York City, San
Francisco and Hyderabad, India. For more information about United Online
and its Internet access services, please visit www.untd.com.

This release contains forward-looking statements within the meaning of the
“safe harbor” provisions of the Private Securities Litigation Reform Act of
1995. These include, but are not limited to, statements regarding the
price, quality and performance of our Internet service and the new product
and quotes from management in this press release. These statements are
based on the company’s current expectations or beliefs and are subject to a
number of risks and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. The
potential risks and uncertainties include, among others, that the product
or the service does not perform well; and that the service is discontinued
because it is not commercially successful. More information about potential
factors that could affect the company’s business and financial results is
included in the company’s Form 10-Q and other filings with the Securities
and Exchange Commission ((http://www.sec.gov/)) including (without
limitation) information under the captions “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” and “Risk

*References to AOL=AE, pricing and savings amounts based on US standard
monthly rates as of 02/01/03. Competitors and others may offer prepaid
packages that may reduce the amount of savings.