Year: 2002

Apple up for two BETT Awards

Apple has been nominated for two BETT Awards, according to an Apple UK Hot News article. The awards are presented to information technology products that reflect excellence in the education space. The flat-panel iMac is up for an award in the Hardware Secondary category and the eMac is nominated for the Hardware Primary award. Apple’s iDVD took home a BETT Award last year in the Software Tools Secondary category.

Read More

My-Pod lowers laser engraving price

My-Pod today lowered the price of its laser engraving service for Apple’s iPod to US$24.98. The service allows customers to apply custom messages to an iPod for identification, gifting, or to simply make a statement about the owner. My-Pod orders are shipped via UPS, fully insured, in a special shipping container. Orders may be placed online with shipping prices starting at $3.

Read More

Final Cut Pro User Group Network to hold event at DV Expo

The Los Angeles Final Cut Pro User Group, along with leaders of the Boston, San Francisco, and Chicago FCP User Groups will gather for a special meeting at DV Expo, Wednesday, December 11 beginning at 6:00 PM PT at the Los Angeles Convention Center. On the agenda will be FCP Product Designer Brian Meaney and Apple’s Paul Saccone, who will take questions and gather feedback from the audience on Final Cut Pro 3 and beyond.

Read More

Apple: “It’s all about the brand”

Wired’s Leander Kahney has written an article about Apple’s powerful advertising and marketing. The article argues that the reason Mac users are so loyal is because of Apple’s brand — not its products. “It’s like having a good friend,” said marketer and author Marc Gobe. “That’s what’s interesting about this brand. Somewhere they have created this really humanistic, beyond-business relationship with users and created a cult-like relationship with their brand. It’s a big tribe, everyone is one of them.

Read More

WiebeTech introduces MicroGB+ FireWire drives

WiebeTech today announced the MicroGB+, a new version of its popular MicroGB FireWire pocket drive. The new drive is “smaller, lighter and even faster than the original MicroGB, and is also less expensive.” The drives are availble in the following configurations: 0GB (user configurable) ($99.95), 20GB/5400RPM ($199.95), 30GB/4200RPM ($219.95), 40GB/4200RPM ($239.95), 40GB/5400RPM ($269.95), and 60GB/4200RPM ($349.95).

Read More