Avid today kicked off a new Step Up promotion that allows registered owners of other video editing systems to receive up to US$700 off of Avid Xpress DV 3.5, the company’s professional digital video software. Available only through participating dealers worldwide, the promotion allows registered owners of many current and discontinued video editing applications (including Adobe Premiere and Apple Final Cut Pro) to receive $500 off Avid Xpress DV base software and $700 off Avid Xpress DV 3.5 PowerPack, which comes bundled with additional video editing software. The Step Up promotion will be available worldwide through December 31, 2002.