June 19, 2002


Bellevue, WA–June 19, 2002–Blue World Communications, Inc.–pioneers
of the Web Data Engine(tm)–today announced the first commercially
distributed book solely dedicated to Lasso Professional 5, Blue
World’s recently released industrial-strength Web application server
software product. The book–entitled Lasso Professional 5 Developer’s
Guide–provides a step-by-step guide to creating data-driven Web
solutions with Lasso Professional 5.

“The growth of the Lasso community has presented an increasing number
of opportunities for third parties to introduce quality learning
resources based on Lasso products,” said Bill Doerrfeld, CEO of Blue
World. “The distribution of this book via major booksellers will help
increase awareness of Lasso products and assist with convincing more
Web developers to use Lasso products.”

Rave Reviews from Users

“This guide is excellent. The book is easy to read with excellent and
clear examples. The sample code is invaluable and very practical.
It’s oriented for both the new and experienced Lasso developer with
many insights on Lasso 5 that you won’t find elsewhere. It’s a
reference book and a learning guide. The section of regular
expressions just might change your life. I don’t think you can go
wrong if you get this book.” Ari Denison, Pixenter, Boston, MA.

“Anyone endeavoring to build data-driven Web sites should use Blue
World’s Lasso, and anyone using Lasso should have a copy of Duncan
Cameron’s Lasso Professional 5 Developer’s Guide close at hand. Blue
World’s Lasso Professional 5 provides an amazingly intuitive toolset,
allowing for a extremely fluid production process. Duncan’s book is a
mandatory partner to the software’s own provided documentation, for
anyone at the novice-to-professional level.” Jay Boyd, Pixelbrain
Multimedia, Dallas, TX.

“The author has done an excellent job of presenting the enormous amount of
information contained in this book. It is laid out logically with step by
step instructions and plenty of easy to follow examples. It can be read
right through or dipped into when needed. I recommend it to advanced Lasso
developers and beginners alike.” Aeon McNulty, Linear Blue, London, UK.

About the Book

Lasso Professional 5 Developer’s Guide is a 490 page perfectly bound
book loaded with practical examples and reference material for
building data-driven Web sites using Blue World Lasso Professional 5.
The book also contains a companion CD-ROM containing code examples
along with a trial version of Lasso Professional 5. What’s more, the
book and companion CD-ROM contain a complete solution for creating
and managing resum=E9s called MyResume. Lasso Professional 5
Developer’s Guide is authored by leading Lasso developer and
consultant Duncan Cameron.

Distribution and Availability

Lasso Professional 5 Developer’s Guide is immediately available at
major book sellers including, Barnes and Noble and more.
The book is also available at The Data Web Center (see and directly from the publisher,
WordWare Publishing, at The retail price for
the book is $59.95.

About the Book Author

Duncan Cameron is a computer consultant and technical architect based
in the United Kingdom. Specializing in developing dynamic content
Lasso-driven Web applications, Duncan has application development
experience spanning 15 years. He is also the founder of both the
popular Lasso community Web site and the UK
Lasso Association.

About Blue World

Blue World Communications ( delivers cross-platform
software tools allowing Web developers and designers to quickly build
and serve powerful data-driven Web sites. Blue World provides Lasso
Professional 5, Lasso Web Data Engine, Lasso Studio and Blue World
ListSearch service in fulfillment of its mission to bring business to
the Internet(tm).