May 16, 2002


Significant re-design and re-implementation transforms Blue World
ListSearch into a leading service for searching data in archives from
popular email lists.

Bellevue, WA–May 16, 2002–Blue World Communications, Inc.–pioneers of
the Web Data Engine(tm)–today announced the immediate availability of the
new Blue World ListSearch service. The Blue World ListSearch service
archives messages posted to popular email discussion forums and provides a
powerful search engine allowing users to quickly find answers to their
technical and business related questions. In continuous operation since
1995, Blue World ListSearch provides a free service regularly used by tens
of thousands of people.

“For over six years, Blue World has dedicated itself toward maintaining
searchable archives of many important email lists in an effort to help
support the burgeoning Internet community,” said Bill Doerrfeld, CEO of
Blue World. “We have a particular passion for building and maintaining
email-based communities as we believe through sharing of information, all
within the community benefit. The dramatic new interface and powerful
features provided in the new Blue World ListSearch service show how serious
we are about providing targeted email-based communities with an amazingly
useful service.”

New Features

The new Blue World ListSearch service provides the following new features:

– New GUI – A tabbed-based graphical user interface provides an easy way to
navigate throughout the interface. The multi-panel design groups items in
an intuitive manner for easy identification.

– Search Methods – Searches can be performed using contains (for sub-string
text matching) or keyword (for exact word matching) search methods.

– Relevance Sorting – Search results can be sorted according to relevance
(e.g. records more relevant to the search criteria are displayed first).

– Quick Search – Quick Search provides instant access to message field
keyword searching on each page.

– Multi-Field Searching – Search independently or collectively on Subject,
Message, Author Name, Author Email, Date From and Date To fields extracted
from all email messages contained in the archives. This provides powerful
AND-type (e.g. aggregate term matching) searching.

– Search Term Highlighting – In the message detail, requested search terms
are highlighted within the message, subject and author fields of text for
easy identification.

– Message Threading – For each message, a list of other messages in the
associated message thread are displayed with visual indication of the
message’s placement within the thread. This eases navigation within lengthy

– Re-Sort Columns – In each view showing a listing of records, fields can
instantly be re-sorted simply by clicking on the column header for said
field. Sort order identification is also visually represented by ‘ and ”
characters (e.g. representing ascending and descending sort order

– Statistical Reports – A wealth of reports are provided showing the number
of posts, authors, and threads within any given date range. This makes it
easy to view a list of popular authors and threads.

– Search Term Logging and Reporting – When users perform a search, each
search term submitted is logged and reported on in real-time. This makes it
easy to view a listing of popular search terms.

– Online Help – Each page contains a link to help text describing all the
functionality on that page.

“We believe the new features in Blue World ListSearch provide the most
robust service available for searching email discussion forum archives,”
said Bill Doerrfeld. “We’re committed to continual improvements to this
service as more lists and messages are added.”

The Ideal Tool Set

The new Blue World ListSearch service is powered by Blue World’s recently
released Lasso Professional 5 Web application server product. Email
archiving is achieved using PopMill (, a third-party add-on
to Lasso Professional 5 which facilitates POP email connectivity. The
database server used for Blue World ListSearch is MySQL 4 (,
the next-generation version of MySQL, the leading database on the Internet.

“By using Lasso and MySQL, we’ve been able to build an incredibly complex
system in a fraction of the time it would have taken using another tool
set,” said Bill Doerrfeld. “The Blue World ListSearch service will serve as
an exemplary site showcasing the new features and performance of Lasso
Professional 5.”


The new Blue World ListSearch service is immediately available at Currently, only the archives for the Lasso Talk list
are accessible via the new service. The archives for all other email lists
currently handled by Blue World will be migrated to the new service over
the coming weeks.

About Blue World

Blue World Communications ( delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso
Professional 5, Lasso Web Data Engine, Lasso Studio and Blue World
ListSearch service in fulfillment of its mission to bring business to the