February 26, 2002


Next-generation Web Data Engine available immediately in Standard and
Developer Editions.

Bellevue, WA–February 26, 2002–Blue World Communications, Inc.–pioneers
of the Web Data Engine(tm)–today announced the immediate availability of
Lasso Professional 5 in Standard Edition and Developer Edition versions.
Lasso Professional 5 is a significant upgrade to Blue World’s award-winning
Lasso Web Data Engine product for building and serving data-driven Web

“Our goal with Lasso Professional 5 was to provide the highest quality
product available for building and serving data-driven Web sites,” said
Bill Doerrfeld, CEO of Blue World. “Lasso Professional 5 provides Web
developers and ISPs with a tool specifically designed to meet their most
demanding needs without compromising ease-of-use, offering unprecedented
productivity and flexibility. Beyond representing the easiest to use
product in its class, Lasso Professional 5 provides several industry-first
and exclusive features including built-in security, an embedded MySQL(tm)
database server, and a comprehensive administration interface. With Lasso
Professional 5, Lasso developers and ISPs have a product which delivers the
best experience for building and serving data-driven Web sites.”

Lasso Professional 5 introduces a next-generation object-oriented Web
programming language, advanced Web application server administration and
security, an embedded Lasso MySQL(tm) high-performance database server, a
new distributed architecture, new platform and data source support,
unprecedented extensibility and customization, redesigned and rewritten
documentation (over 1800 pages), and over 200 new features and enhancements.

Rave Reviews from Leading Web Developers

“The power, quality and feature set of Lasso Professional 5 is very
impressive,” said Johan S=F6lve, Lasso Developer for Montania in Halmstad,
Sweden. “The new version offers advanced programming features while
maintaining the simplicity we know from Lasso Web Data Engine 3. The new
documentation is definitely among the best in the business.”

“Blue World has managed to add an immense amount of functionality and
scalability without sacrificing any of the ease-of-use of previous
versions,” said Tom Wiebe, Lasso Developer for the Image Foundation in
Vancouver, Canada. “The integration of MySQL within Lasso Professional 5
has been wonderfully implemented. This, along with new features like
LassoApps, custom tags and LassoScript creates a development environment
that seems almost limitless.”

“I have been able to single-handedly develop sophisticated solutions for
internal and external solutions in less time than I see teams of people
take with other middleware languages,” said Greg Willits, Webmaster at
Verteq, Inc. in Santa Ana, California. “Lasso Professional 5 preserves the
rapid development advantage and ease-of-use for non-programmers of previous
versions, yet adds a whole new level of advanced tools that the
professional programmer will appreciate. The new features and capabilities
of Lasso Professional 5 were very well thought out, and it’s obvious Blue
World has been listening to its user base. As I look to develop even more
sophisticated and security-sensitive Web solutions in coming months, I see
no reason at all where Lasso Professional 5 would not continue to represent
an advantage over other options.”

A listing of additional testimonials from Web developers and Web designers
in support of Lasso Professional 5 can be found at

Available Editions

Lasso Professional 5 Standard Edition is the edition to be used for final
deployment and administration of data-driven Web sites. Standard Edition
allows an unlimited number of visitors to use sites powered by Lasso
Professional 5. Developer Edition is the edition to be used for development
and testing of Lasso-powered Web sites. Developer Edition is limited to use
by a single developer. An Evaluation Edition of Lasso Professional 5 is
also available which is based on the Developer Edition but is limited to
first-time trial use for up to 30 days. Evaluation Editions are available
at (

Platform, Web Server and Database Support

Lasso Professional 5 supports Mac OS X version 10.1 and Windows 2000
providing support for Apache on Mac OS X, IIS on Windows 2000 and 4D
WebSTAR Server Suite V on Mac OS X. Beyond the embedded Lasso MySQL
database, Lasso Professional 5 introduces direct support for external MySQL
databases via Lasso Connector for MySQL and direct support for FileMaker(r)
Pro databases via Lasso Connector for FileMaker Pro. Other data source
connectors will be available via third parties. A preliminary listing of
third party Lasso data source connectors is available at
( See the related
announcement showing commitments from various third party vendors to
provide free Lasso data source connectors at


The electronic download versions of Lasso Professional 5 Standard and
Developer Editions are available immediately for purchase direct from the
Blue World Store at ( Box versions are also
available for immediate purchase and will ship by the end of March, 2002.
Customers who purchase the box version now can use the download version
until such time that the box version is available.


Lasso Professional 5 Standard Edition is available for $1199 electronic
download and $1299 boxed edition. Lasso Professional 5 Developer Edition is
available for $699 electronic download and $799 boxed edition. Registered
customers who own a license for any edition of Lasso Web Data Engine 3.x
can upgrade to Lasso Professional 5 Standard Edition for $599 electronic
download and $699 boxed edition. No upgrades from prior versions of Lasso
products to Developer Edition are available.

Subscription Plan

To complement one’s Lasso Professional 5 new or upgrade product purchase,
customers may purchase a subscription plan which provides 12 months of free
upgrades to the latest versions of like editions of Lasso Professional 5
and includes five incidents of priority technical support. Additional
details are available at

Additional Information

Additional information about Lasso Professional 5 is available via the
Lasso Professional 5 Web site at

About Blue World

Blue World Communications ( delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso
Professional 5, Lasso Web Data Engine, Lasso Studio and Blue World
ListSearch service in fulfillment of its mission to bring business to the