Nine technology giants have announced plans to adopt a common recording standard for DVD that they hope will expand the market for DVD recorders, according to CBS MarketWatch. The “Blue-ray Disc” standard can record and rewrite up to 27GB of data on a single-sided disc — far more than the 4.7GB that most DVD recorders currently support. Licensing of the format could begin as early as Spring, although it’s unclear when such recorders could appear on the market. The technology is being viewed as a crucial component to expand high-definition technology: more than two hours of high definition video could be stored on one disc, or 13 hours of broadcast-quality video.