eBay, the world’s most popular online auction site, has announced a number of fee increases to its pricing structure. Fee increases, which go into effect January 31, include higher reserve fees for items US$200 and up, a fee for “Buy It Now” listings, and increased fees for eBay Motors. Many of eBay’s international sites will also be affected by the price increases: New Zealand and Singapore will adopt all of the new price changes, while Australia, Canada, Ireland, Sweden, and the United Kingdom will increase final value fees and reserve fees effective February 1. “These increases will help us continue to build a vibrant marketplace by allowing us to invest heavily in technology, marketing and customer support,” a statement said.