Contact: Charles L. Sprague
12600 West Colfax Avenue
Lakewood, CO 80215
FOR IMMEDIATE RELEASE
Low-Cost Lead Follow-Up Software Released
Lakewood, Colorado — May 19, 1999 — DataCraft has released a
software program to help exhibitors follow-up with leads acquired at
trade shows. The new product, LeadChaser, can import leads from most
popular lead retrieval terminals, or from other software programs.
Exhibitors can then use LeadChaser to print mailing labels and form
letters, and schedule phone calls and meetings. The software is
available for both Windows and Macintosh computers.
Unlike other sales automation programs that require the exhibitor to
decode the complex file formats created by most lead retrieval
terminals, LeadChaser users simply insert the lead retrieval diskette
and click a button. Leads are imported into the LeadChaser database,
with notes and follow-up codes intact. LeadChaser makes it simple to
send personalized form letters and product information immediately
following the show. Users can then continue to use LeadChaser to
follow up on hot leads, and to track sales efforts.
LeadChaser is available now in a single-show version with a retail
price of $99. Exhibitors can purchase it from their lead retrieval
vendor, or download it directly from DataCraft’s Web site
(http://www.DataCraft-Inc.com/LeadChaser/). Lead retrieval vendors
interested in reselling LeadChaser should contact DataCraft at
info@DataCraft-Inc.com, or call 303-232-4321 x15.
DataCraft, Inc. was founded in 1991 and specializes in trade show,
meeting, and conference software, as well as custom database