Rules for Revolutionaries is getting to bookstores, so I’d like to
tell you about it. I wrote the book in order to pass along what I’ve
learned about creating revolutions at Apple and beyond–a lot the
The book provides the “hows” of revolutions backed up by extensive
real-world examples. The target markets are entrepreneurs, product
managers, engineers, marketers, inventors, scientists, and dreamers.
Or better yet, anyone with $25. 🙂
The Key Principles
These are the ten key principles of the book:
1. Cogita differenter. (Think different)
2. Don’t worry, be crappy.
3. Churn, baby, churn.
4. Break down the barriers.
5. Make evangelists, not sales.
6. Avoid death magnets.
7. Eat like a bird, poop like a elephant.
8. Think digital, act analog.
9. Don’t ask people to do what you wouldn’t.
10. Don’t let bozosity grind you down!
In about a week, more information about the book will be available at the
Rules for Revolutionaries Web site at (http://www.kickbutt.com).
How to Buy
You can buy Rules for Revolutionaries online at:
Finally, I grovel. The book business is weird: If a book gets off to
a fast start, the publisher pours more marketing and promotional
dollars into it. If it doesn’t take off, the publisher usually gives
up and figures “it wasn’t meant to be.”
Therefore, I need the book to get off to a fast start. If you have a
need, or know anyone with a need, to create and market revolutionary
products or services, please buy a copy NOW. If this book doesn’t
help you change the world, I’ll switch operating systems! 🙂
If all 44,000 EvangeListas bought just one copy, the book will be a bestseller!
PS: Please forward this message to everyone you can! Arigato!