QuickTime 3 Momentum Grows
Leading Developers Launch QuickTime 3 Products
NAB, LAS VEGAS–April 6, 1998–Apple Computer, Inc. today announced that
more than 25 of the biggest names in multimedia and broadcast have
developed products, tools and solutions for QuickTime 3, the latest release
of Apple’s award-winning, industry standard software for creating and
publishing digital media for Mac OS, Java and Windows.
“The companies supporting QuickTime 3, many of which are at NAB, are
leaders in digital media and breaking new ground in their respective
markets,” said Avie Tevanian, Apple’s senior vice president of Software
Engineering. “Also, with QuickTime 3 integrating SMPTE-approved video
effects and transitions, and the QuickTime file format now the starting
point for the ISO’s MPEG-4 specification, the industry is standardizing on
this shipping technology–rather than waiting for new, unproven technology
initiatives to come to market.”
Leading companies announcing support for QuickTime 3 include Adobe Systems,
Macromedia, Inc. and Showtime.
“Adobe is relying on the robust, cross-platform capabilities of QuickTime 3
to make Premiere 5.0 the most exciting video product of 1998,” said Bruce
Chizen, senior vice president and general manager of the Graphics Products
Division at Adobe Systems. “Adobe couldn’t commit to a cross-platform
development path for our multimedia products unless a technology like
QuickTime was proven and existed today for digital video authoring,
interchange format, and playback. In fact, Adobe sees such value in
QuickTime 3, from Hollywood to the consumer, that we will be a
“Macromedia has been supporting QuickTime since its inception,” remarked
Norm Meyrowitz, executive vice president and CTO, Macromedia, Inc.
“QuickTime 3 has so many new features that we’ve developed a rich new
authoring extension for Director to harness the flexibility and power of
QuickTime. The combination of Macromedia Director and QuickTime 3 should
generate incredible new content for CD-ROM, DVD-ROM, and the web.”
“The advantages of QuickTime are the same as the telephone–I just pick it
up, and it works. If I click on a QuickTime movie, it just plays,” said
Dirk Van Dall, principal consultant, Digital Video at Showtime. “That’s why
developers choose QuickTime. For their customers, it’s readily available
and very easy to use.”
Wide Industry Support for QuickTime 3
Additional developers supporting QuickTime 3 include: Adaptec, Canto
Software, Digigami, Inc., Discreet Logic, Eidos Technologies, Electric
Image, Inc., Engineering Consulting, Equilibrium, Heuris, Jazz Media
Network, Kinetix, Lari Software, Inc., Linker Systems, Inc., MacSourcery,
Media 100, Inc., McRoberts Software Incorporated (MSI), Pinnacle Systems,
Post Digital Software, ProMax Systems, Inc., Puffin Designs, QDesign,
Radius, Inc., Scitex Digital Video, Inc., Sorenson Vision, Inc.,
TrueVision, and Xing Technology Corp.
QuickTime: The Standard for Digital Video and New Media Publishing Further
adding to QuickTime’s momentum, Apple, IBM, Netscape Corp., Oracle Corp.,
Silicon Graphics, Inc. and Sun Microsystems, Inc. recently announced that
the International Standards Organization (ISO) has adopted the companies’
joint proposal to use Apple’s QuickTime file format as the starting point
for the development of a unified digital media storage format for the
With the adoption of the QuickTime file format as the starting point for an
MPEG-4 standard, users are assured that all digital media content can be
authored in a common file format which also supports real-time video and
audio streaming. This digital stream can then be delivered over the
Internet, corporate networks, or broadcast directly into the home. By
utilizing a QuickTime-based file format, the vast majority of existing
hardware, software and digital content would work seamlessly with this
next-generation version of MPEG.
Pricing and Availability
QuickTime 3 is available now for download at
http://www.apple.com/quicktime/. For just U.S. $29.99, users can then
purchase a special code from the website that will open the advanced
capabilities of QuickTime 3 Pro. Apple expects localized language versions
of QuickTime 3 to be available for download in spring 1998.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission–to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.
Apple Computer, Inc.
Niehaus Ryan Wong, Inc. for Apple Computer, Inc. (650) 827-7084 email:
Apple Computer, Inc.