Apple and MacTech Magazine Team Up to Deliver ‘develop’, Apple’s Technical

MacTech to Present Award-Winning ‘develop’ Technical Content in a Special

CUPERTINO, Calif.,–April 24, 1997–Apple Computer, Inc. today announced
that it has joined forces with Xplain Corporation to publish the technical
content of ‘develop’, Apple’s award-winning quarterly technical journal, as
a special section of MacTech magazine.

Commencing with its May issue, MacTech magazine will deliver a special
section of ‘develop’ written by Apple engineers and reviewed by Apple
technical support that will enable develop’s high-quality technical
articles and code to reach more developers than ever before.

“Apple is excited to be joining forces with MacTech magazine to deliver the
kind of high-quality technical information previously published in the
develop Technical Journal,” said David Krathwohl, vice president of Apple
Developer Relations. “develop’s in-depth technical articles and vital
programming on Apple platforms and technologies, combined with MacTech’s
third-party insights, product reviews, and industry news means developers
will get even more of the high-quality technical information they have come
to expect from each publication.”

“For many years, we’ve been telling Macintosh developers that they should
subscribe to both develop and MacTech magazines.” said Neil Ticktin,
publisher of MacTech and CEO of Xplain Corporation. “To date, the
publications have been highly complementary. Now, we’ve found a method for
readers to get the best of both worlds in the most widespread way possible.”

Established in 1984 as a forum for programmers and developers, MacTech
magazine has evolved into a premier news and information vehicle targeted
at tens of thousands of programmers and developers in over fifty countries.
As part of MacTech, the new develop section will benefit from MacTech’s
extensive worldwide distribution base. This means that develop content will
be available to more developers than ever before. In addition, develop
articles will also be available in MacTech Japan–a fully localized version
of MacTech.

In addition to the new develop section, MacTech includes several regular
columns, industry news, conference reports, product reviews, MacTech
Online, a broad range of languages and environments, the latest in
shortcuts and insider secrets, advertisements specifically for Macintosh
developers, and full source code listings available on the World Wide Web,
floppy disk, and CD-ROM.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140

Xplain Corporation publishes MacTech magazine, the
MacTech CD-ROM series, and THINK Reference; operates DevDepot; and provides custom publishing services. Founded
in 1984, the company has its offices in Westlake Village, California.
MacTech was formerly called MacTutor and began publishing in November,
1984. For more information on Xplain Corporation or any of its products or
services, call the main offices at 805-494-9797, fax at 805-494-9798, send
an email to, or send snail mail to PO Box 5200, Westlake
Village, California 91359-5200, USA.

Press Contacts:
Russell Brady
Apple Computer, Inc.
(408) 974-6877

Susan Worley
MacTech Magazine
(805) 494-9797

NOTE TO EDITORS: To access Apple press releases, background material, and
contact information on the web, visit The Source at: If you are interested in receiving Apple
press releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter
your PIN number. If you do not have a PIN number, contact Apple’s Media
Helpline at (408)974-2042 to request one. If you would like to receive
Apple press releases by email, please send an email message to In the subject field, type the text
“subscribe [your full name].”


Apple, the Apple logo, Macintosh, Performa, Power Macintosh, and PowerBook
are registered trademarks of Apple Computer, Inc. MacTech is a registered
trademark of Xplain Corporation. MacDev-1, THINK Reference, Developer
Depot, Sprocket, JavaTech, WebTech, BeTech, and the MacTutorMan are
trademarks of Xplain Corporation. Additional company and product names may
be trademarks or registered trademarks of the individual companies and are
respectfully acknowledged.