Study: mobile apps will outsell CDs by 2012
TweetFollow Us on Twitter

Study: mobile apps will outsell CDs by 2012

The global mobile apps economy is set to be worth $17.5billion by 2012, according to an independent report commissioned by GetJar (http://www.getjar.com/), the world’s second largest app store.

Mobile app downloads across all types of handset are also expected to increase from over seven billion downloads in 2009 to almost 50 billion in 2012 -- a year-on-year growth rate of 92%.
This would mean that the value of apps sold would be greater than the value of CDs sold in 2012 ($13.83 billion).

To understand the potential of the “global mobile apps economy,” GetJar commissioned independent consulting firm Chetan Sharma Consulting to lift the lid on the rapidly expanding global apps market. The aim of the project was to analyze the potential and real value of the mobile apps market worldwide, using first hand data.

It is clear that by 2012, off-deck paid-for apps will be the biggest revenue generator, accounting for almost 50 per cent of all apps revenue. By comparison, in 2009, on-deck apps available from mobile operators accounted for over 60% of all apps revenue, but this will fall significantly to just under 23% by 2012.

The study outlines opportunities for both high end smart phones (such as the iPhone) and feature phones. In 2009, 90% of handsets in use worldwide were so-called feature phones, while smart phones and data cards accounted for the remaining 10% of the market. In some regions such as North America, uptake of smart phones was much higher (over 20%) than other regions (3% in Middle East/Africa).

Apps economies are evolving differently worldwide, suggesting a need for greater focus on developing different apps business models -- as opposed to a “one size fits all” approach. For instance, the average app selling price (ASP) in North America was $1.09, significantly higher compared to ASPs in developing markets such as South America ($0.20) and Asia ($0.10). At the same time, post 2012, app downloads in developing regions such as Asia may eventually exceed those in Western regions although monetization of these downloads will require different business models (advertising, virtual currency) than those seen in developed markets.

The revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5billion in 2012, while in North America the figure will rise from around $2.1 billion to around $6.7billion in 2012. Currently apps are most popular in Asia, with the region accounting for 37% of global downloads in 2009. However, while Asia had the highest number of downloads, users in North America spent the most money on apps, accounting for over 50% of revenue.

Other findings from the research include:

° Advertising based revenue models have become increasingly popular. In 2009, advertising contributed almost 12% of the overall apps revenue. However, this share is expected to more than double to over 28% by 2012 -- given the high proportion of prepay users in developing markets.

° The battle of the app stores is well underway. In 2009 the number of app stores leapt from eight to 38, an increase of 375%. The number of app stores is expected to further increase in 2010.

° The price of mobile applications can vary from $0.99 to $999, however the average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years, although advertising revenue derived from apps is likely to stay relatively flat.

The model focused on apps consumption by five major regions: North America, Europe, South America, Asia, and Middle East and Africa.

 
AAPL
$100.96
Apple Inc.
-0.83
MSFT
$47.52
Microsoft Corpora
+0.84
GOOG
$596.08
Google Inc.
+6.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

SoftRAID 5.0.4 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID's intuitive interface and powerful feature set makes this utility a must have for any Mac OS X... Read more
Audio Hijack Pro 2.11.3 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Airfoil 4.8.9 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
WhatRoute 1.13.0 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the... Read more
Chromium 37.0.2062.122 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. FreeSMUG-Free OpenSource Mac User Group build is... Read more
Attachment Tamer 3.1.14b9 - Take control...
Attachment Tamer gives you control over attachment handling in Apple Mail. It fixes the most annoying Apple Mail flaws, ensures compatibility with other email software, and allows you to set up how... Read more
Duplicate Annihilator 5.0 - Find and del...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
jAlbum Pro 12.2 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more
jAlbum 12.2 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results Simply drag and drop photos into groups, choose a design... Read more
Quicken 2015 2.0.4 - Complete personal f...
Quicken 2015 helps you manage all your personal finances in one place, so you can see where you're spending and where you can save. Quicken automatically categorizes your financial transactions,... Read more

Latest Forum Discussions

See All

View Source – HTML, JavaScript and CSS...
View Source – HTML, JavaScript and CSS 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: View Source is an app plus an iOS 8 Safari extension that makes it easy to do one key web developer... | Read more »
Avenged Sevenfold’s Hail To The King: De...
Avenged Sevenfold’s Hail To The King: Deathbat is Coming to iOS on October 16th Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Just in time for Halloween, on October 16 Avenged Sevenfold will be launching | Read more »
Talisman Has Gone Universal – Can Now be...
Talisman Has Gone Universal – Can Now be Played on the iPhone Posted by Jessica Fisher on September 19th, 2014 [ permalink ] | Read more »
Tap Army Review
Tap Army Review By Jennifer Allen on September 19th, 2014 Our Rating: :: SHOOT EM ALLUniversal App - Designed for iPhone and iPad Mindless but fun, Tap Army is a lane-based shooter that should help you relieve some stress.   | Read more »
Monsters! Volcanoes! Loot! Epic Island f...
Monsters! Volcanoes! Loot! | Read more »
Plunder Pirates: Tips, Tricks, Strategie...
Ahoy There, Seadogs: Interested in knowing our thoughts on all this plundering and pirating? Check out our Plunder Pirates Review! Have you just downloaded the rather enjoyable pirate-em-up Plunder Pirates and are in need of some assistance? Never... | Read more »
Goat Simulator Review
Goat Simulator Review By Lee Hamlet on September 19th, 2014 Our Rating: :: THE GRUFFEST OF BILLY GOATSUniversal App - Designed for iPhone and iPad Unleash chaos as a grumpy goat in this humorous but short-lived casual game.   | Read more »
A New and Improved Wunderlist is Here fo...
A New and Improved Wunderlist is Here for iOS 8 Posted by Jessica Fisher on September 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Evernote Update for iOS 8 Adds Web Clipp...
Evernote Update for iOS 8 Adds Web Clipping, Quick Notes, and More Posted by Ellis Spice on September 19th, 2014 [ permalink ] | Read more »
Apple Names Ultimate Productivity Bundl...
Apple Names Ultimate Productivity Bundle by Readdle as the Essential Bundle on the App Store Posted by Jessica Fisher on September 19th, 2014 [ permalink | Read more »

Price Scanner via MacPrices.net

iFixIt Tears Down iPhone 6; Awards Respectabl...
iFixit notes that even the smaller 4.7″ iPhone 6 is a giant among iPhones; so big that Apple couldn’t fit it into the familiar iPhone form factor. In a welcome reversal of a recent trend to more or... Read more
Phone 6 Guide – Tips Book For Both iPhone 6...
iOS Guides has announced its latest eBook: iPhone 6 Guide. Brought to you by the expert team at iOS Guides, and written by best-selling technology author Tom Rudderham, iPhone 6 Guide is packed with... Read more
How to Upgrade iPhone iPad to iOS 8 without D...
PhoneClean, a iPhone cleaner utility offered by iMobie Inc., reveals a solution for upgrading iPhone and iPad to iOS 8 without deleting photos, apps, the new U2 album or anything. Thanks to more than... Read more
Inpaint 6 – Photo Retouching Tool Gets Faster...
TeoreX has announced Inpaint 6, a simple retouching tool for end users that helps remove scratches, watermarks, and timestamps as well as more complex objects like strangers, unwanted elements and... Read more
Worldwide PC Monitor Market Sees Growth in To...
Worldwide PC monitor shipments totaled 32.5 million units in the second quarter of 2014 (2Q14), a year-over-year decline of -2.9%, according to the International Data Corporation (IDC) Worldwide... Read more
Updated Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Mac Pros available for up to $260 off MSRP
Adorama has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: - 4-core Mac Pro: $2839.99, $160 off MSRP - 6-core Mac Pro: $3739.99, $260... Read more
13-inch 2.6GHz/256GB Retina MacBook Pros avai...
B&H Photo has the 13″ 2.6GHz/256GB Retina MacBook Pro on sale for $1379 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Previous-generation 15-inch 2.0GHz Retina Mac...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
21″ 2.7GHz iMac available for $1179, save $12...
Adorama has 21″ 2.7GHz Hawell iMacs on sale for $1179.99 including free shipping. Their price is $120 off MSRP. NY and NJ sales tax only. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.