Totally Hip Software, Inc.
604-685-6525 ext. 224
FOR IMMEDIATE RELEASE
Dynamic New WebPainter 3 Unveiled at MacWorld
Developers at Totally Hip Software have added advanced features to
WebPainter 3, preparing it for a greater role in Web and multimedia
NEW YORK, NEW YORK 8 JULY 1998 Totally Hip Software Inc. (ASE:THW) of
Vancouver, British Columbia, today introduced its new WebPainter 3
animation software for Macintosh computers at MacWorld Expo, in New York,
saying it has added features that make in even more powerful, more
advanced, yet even easier to use than its award-winning predecessor
Company officials describe WebPainter 3 as the first software tool to focus
on using animation and graphics to increase the effectiveness of
communication. Whether your message is delivered through your Web site or
through a digital presentation, WebPainter 3 gives everyone the ability to
communicate their message more effectively by using animation and graphics
to attract attention or to simplify a complex idea.
Foremost among WebPainter's new capabilities are - transitioning and
layering. Transitioning is the point and click automatic creation of
animation effects that used to take professional designers hours. Once the
beginning and the ending cels are selected WebPainter automatically inserts
the requested transition or effect. "This feature dramatically speeds up
the animation process and brings the most sophisticated techniques of
animation to everyone who can click on a mouse button," says Randall H.
McCallum, CEO of Totally Hip Software Inc.
Layering allows for the separation of individual elements of the same
graphics into multiple layers so they can be edited individually. This
feature adds speed and usability for users from both ends of the scale,
whether novice or experienced. Both of these new features keep users free
to focus on creating dazzling, attention-grabbing, Web pages and
Using the Cel Layers palette a user can create, add, delete, hide/show,
duplicate, merge, flatten and rearrange layers of a cel or image.
Combining the pixel level refinement of bitmap paint and the flexibility of
vector tools, WebPainter 3 supports both vectors and bitmap. WebPainter 3
includes a palette of basic vector-based drawing tools in addition to its
bitmap-painting palette, giving users an all-in-one tool to quickly create
GIF animations, small vector/bitmap based QuickTime movies and explosive
The new WebPainter 3 works with the most popular Web authoring tools and
PowerPointTM and supports the standard import and export file formats.
WebPainter 3 features over 1000 of Totally Hip Software's incredibly
popular and professionally designed GIF animations. This collection covers
subjects from business to education.
Greater image manipulation is possible with WebPainter 3 thanks to expanded
Special Effects and Filters. The Special Effects allow users to
automatically create new animation effects and to manipulate, edit, and
otherwise change the graphics. WebPainter 3 supports GIF, animated GIF,
JPEG, PNG, and QuickTime movie format for display in popular Web browsers.
And WebPainter 3 supports a variety of Import filters, including Photoshop
filters, making it an ideal complement to popular Web authoring and design
WebPainter's new automated and expanded features are designed to provide
greater flexibility and creative control for users giving them the tools
they need to meet the expanding range of animation and graphics
requirements in the complex and growing Internet, Intranet, communication
and technology fields. WebPainter 3 makes everyone more productive,
enhancing its appeal as a fast, hip, powerful, flexible and reliable
animation and graphics tool.
Even with these expanded capabilities and new features, WebPainter 3
remains one of the industry's great offerings, priced at just $89.95 (USD).
It will include QuickTime Pro (registration required), which normally costs
$30. Educational pricing starts at $59.95 (USD). It is available from
Totally Hip's Software Order Desk (1-888-8THEHIP) or from our company's Web
site at http://www.totallyhip.com and through various online and
Visit Totally Hip Software, Inc. at MacWorld, New York, Booth #1453, July
Totally Hip Software, Inc.
email@example.com 604-685-6525 http://www.totallyhip.com