[NPL] Shockwave 7
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[NPL] Shockwave 7

For Immediate Release


Major New Version of the Webs Most Popular Player for Interactive
Multimedia Available Free at www.macromedia.com

San Francisco, Calif. January 19, 1999 Macromedia, Inc. (NASDAQ:
MACR) today announced that Shockwave(TM) 7, a major new release of
the companys popular Web player, is now available for download at no
charge from the companys Web site. Shockwaves high performance
architecture delivers the richest interactive multimedia experience
available on the Internet today. Shockwave 7 boasts an impressive
array of new capabilities, including an auto-update feature that
ensures Web surfers will always have the latest player. The new
version also downloads and starts faster than ever before, providing
easy access to interactive multimedia Web experiences regardless of
connection speed. Consumers are invited to download the free
Shockwave 7 Web player from Macromedias Web site at

In a related announcement, Macromedia and Intel Corporation today
announced they are teaming to break the Web bandwidth barrier for
interactive multimedia by including Intels Web Design Effects
software in Macromedias new Director(R) 7 Shockwave Internet
Studio(TM). For more information on the Director 7 studio, please
visit www.macromedia.com/director.

Shockwave 7 truly takes Web multimedia to the next level, said
David Mendels, general manager of Macromedias Web Publishing group.
Web consumers will reap huge dividends in terms of faster, more
immediate playback, and nearly effortless installation and
maintenance. Additionally, Shockwave 7 and the new Director 7
Shockwave Internet Studio open the doors for a wider range of
compelling Web programming, and better and more frequent
communication between Web developers and their audiences.

The Web Standard for Interactive Multimedia

More than 30 million people have successfully downloaded Shockwave to
date, making it the de facto standard for interactive Web multimedia.
Inclusion of the player in Microsoft Windows 98, MacOS 8.5, and AOL 4
gives Shockwave the greatest reach of any interactive multimedia
playback technology, creating the infrastructure for an unprecedented
diversity of entertainment, e-commerce, and educational programming.

"The ubiquity of the Shockwave technology really helps us reach our
audience with an impact," said Steven Hagenlock, CTO, Coach's Edge,
who created Shockwave content for the USA Today, CBS Sportsline, and
NFL.com Web sites.

About Director 7 Shockwave Internet Studio

The Director 7 Shockwave Internet Studio is the standard for creating
and delivering powerful multimedia for the Internet, CD-ROM, and
DVD-ROM. The studio features a major new release of Director, which
has been re-architected for the Web. Director 7 brings
Internet-native design and delivery as well as sophisticated effects
for immersive content creation, enabling developers to create
compelling experiences that marry the production values and visceral
appeal of television with the immediacy of the Internet. The studio
also delivers Shockwave 7, a brand new version of the popular player
that allows consumers to view Director content over the Internet.

In addition to Director 7 and Shockwave 7, the studio includes
Macromedia Fireworks 1, an award-winning tool for creating and
producing Web graphics, as well as Sonic Foundry's Sound Forge XP4
(Windows 95, 98, and NT) or BIAS Peak LE (Macintosh PPC) for
professional quality sound editing. Customers also receive a
multi-user server for creating distributed Shockwave 7 experiences
such as multi-player games and online chat rooms.

Pricing and Availability

Shockwave 7 is available today free of charge from
www.macromedia.com. The Director 7 Shockwave Internet Studio is now
available for an estimated street price of US $999 on Windows and
Macintosh platforms. Registered users of previous versions of
Director can upgrade to the Director 7 studio for US $499, or to the
standalone version of Director 7 for US $449 (U.S. and Canada). For
more information about the Director 7 studio, please visit

About Macromedia

Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
www.macromedia.com. Macromedia also hosts one of the most engaging
entertainment sites on the Web at www.shockrave.com.
For more information contact:
Andrea Coffey
(415) 252-2000


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