[NPL] Macromedia Ships Fireworks
TweetFollow Us on Twitter

[NPL] Macromedia Ships Fireworks

For Immediate Release

For more information, contact:

Macromedia Schwartz Communications
Andrea Coffey Lauren Carpenter
acoffey@macromedia.com laurenc@schwartz-pr.com
(415) 252-2260 (415) 512-0770

MACROMEDIA SHIPS FIREWORKS
First Tool to provide a Unified Environment for Creating and Producing Web
Graphics is Now Available for Windows and Macintosh

San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today
announced that Fireworks, the first tool to provide a unified environment
for creating, optimizing and producing high-quality bitmapped graphics for
the Web, is now shipping for an estimated street price of $299. By
combining a powerful text and graphics creation environment with
sophisticated functionality for optimizing download times and adding
interactivity and animation, Fireworks defines a new category of software
tools geared to the graphics production needs of Web designers. The
shipping version of Fireworks introduces significant new features not
included in the pre-release version, in response to feedback from many of
the over 60,000 Web designers who downloaded the free public beta.

"We evaluate lots of new software in the Web Development group here at Rare
Medium and every once in a while we come across a new tool that is so
useful and timesaving we cannot imagine how we ever got on without it,"
said Robert Stratton, a partner at Rare Medium, a sixty-person digital
communications firm in New York City. "Macromedia Fireworks is such a tool.
Although Fireworks was still in beta we have already used it with great
success on a number of high-profile projects. Like Dreamweaver, Fireworks
takes much of the tedium and complexity out of building cutting-edge web
sites, allowing our designers and developers to focus on the creative
execution." Rare Medium has created innovative Web sites for clients
including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and
Sony, and can be found on the Web at (http://www.raremedium.com).

New in the Shipping Version

In addition to Web-savvy Fireworks features found in the public beta
version such as a visual export preview, best of breed image compression,
and always-editable text and effects, the shipping version of Fireworks
provides significant enhancements to help designers create the most compact
graphics and GIF animations in the fewest steps. New features include:

* Symbols, Instances, and Tweening for more compelling animations: Symbols
and instances enable fast edits across multiple frames of an animation-the
user just modifies the master object, and all its instances update
automatically. With the new Tween feature, artists can easily create
effects such as fades and zooms, and even animate parameters of Fireworks'
unique Live Effects.

* Image Slicing for faster downloads: Fireworks' image slicing feature has
been extended to give designers even greater control. Users can now export
images using a mix of compression types, for example JPEG for photographic
areas of the image and GIF for parts with text and flat areas of color.
Designers can use separate adaptive palettes for different areas of a
graphic and designate any region as a button rollover.

* WebSnap adaptive palette for small, high-fidelity images: This new
palette option combines the strengths of adaptive and "browser-safe"
compression formats, producing images that display cleanly on both 8 bit
and true color displays, yet download fast.

* Color correction and effects filters for image retouching: Fireworks now
features a collection of filters to accomplish useful imaging operations
including adjustment of levels, addition of noise, and conversion to
monochrome.

* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site
design: Fireworks is engineered to work smoothly with Dreamweaver,
Macromedia's popular visual Web authoring tool. Developers can now use
Fireworks as an image editor and have changes automatically reflected in
Dreamweaver pages.

In addition to the new features listed above, Fireworks offers a host of
asked-for improvements including the ability to create alpha masks, support
for numeric transformations, context sensitive menus, performance
enhancements, and more.

About Fireworks

Fireworks was created from the ground up to provide a unified environment
for producing Web graphics and to serve as an alternative to the current,
multi-product workflow. Fireworks offers Internet-aware innovations such as
a visual export preview window with dynamically updated display of file
size and download time, and the ability to easily create image maps. A
slicing feature allows users to break up images for faster downloads, and a
button generation feature dramatically simplifies creation of interactive
Web pages by generating up, down, over, and hit states for buttons, plus
JavaScript code. Other Fireworks functions provide extensive control over
compression and playback of GIF animations.

Unlike other products targeting the Web-graphics category, Fireworks
supplements its production strengths with a powerful painting and
image-editing environment in which users can easily edit vector objects,
bitmap images and text. For veteran Web designers, being able to take a
graphic from conception to output in a single tool speeds workflow. For
people just starting out, having all the functionality they need in one
application saves money.

Recognizing that digital artists have different needs than their
print-oriented counterparts, Fireworks offers the tools necessary to create
the types of images common on the Web. Since most Web graphics consist of
text, logos, and navigational elements -each composed of type, line art,
and bitmaps- Fireworks features precise text controls, a rich set of vector
tools, and a robust bitmap editing environment. All objects and effects in
Fireworks are editable all the time, enabling designers to experiment
freely and rapidly implement changes requested by clients. A completely
open solution, Fireworks imports and optimizes images from standard
graphics applications such as Photoshop, FreeHand, Illustrator and
CorelDraw.

Pricing and Availability
Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now
for an estimated street price of US $299. It will be available for purchase
online through Macromedia at www.macromall.com, directly from Macromedia at
(800) 457-1774, and through traditional software distribution channels. A
free, thirty-day trial version can be downloaded from www.getfireworks.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

 
AAPL
$94.35
Apple Inc.
+0.41
MSFT
$44.93
Microsoft Corpora
+0.10
GOOG
$596.90
Google Inc.
+7.43

MacTech Search:
Community Search:

Software Updates via MacUpdate

Macs Fan Control 1.1.12 - Monitor and co...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
A Better Finder Rename 9.37 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
MacBook Air EFI Firmware Update 2.9 - Fo...
MacBook Air EFI Firmware Update is recommended for MacBook Air (Mid 2011) models. This update addresses an issue where systems may take longer to wake from sleep than expected and fixes a rare issue... Read more
FileZilla 3.9.0.1 - Fast and reliable FT...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface.Version 3.9.0.1: MSW: Fix installation issue with locked DLLs... Read more
OS X Yosemite 10.10 DP4 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels... Read more
FinderPop 2.5.6 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
SpiderOak 5.1.7 - Secure cloud backup, s...
SpiderOak is a multi-platform secure online backup, storage, access, and sharing solution engineered for the consumer and small businesses. You must first sign up to use SpiderOak. Running natively... Read more
Espionage 3.6 - Simple, state of the art...
Espionage offers state-of-the-art encryption and plausible deniability for your confidential data. Sometimes, encrypting your data isn't enough to protect it. That's why Espionage 3 goes beyond data... Read more
calibre 1.45.0 - Complete e-library mana...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
iFFmpeg 4.3.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more

Latest Forum Discussions

See All

FlyCraft Herbie: Crazy Machines Review
FlyCraft Herbie: Crazy Machines Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: TRICKY FLYINGUniversal App - Designed for iPhone and iPad A tough game of careful thrusting and navigation, FlyCraft Herbie: Crazy Machines... | Read more »
MTN Review
MTN Review By Jessica Fisher on July 22nd, 2014 Our Rating: :: ADORABLE, SERENE, AND AMUSINGUniversal App - Designed for iPhone and iPad MTN is an adorable, talking pet mountain that is less game and more zen garden.   | Read more »
Fly High with Ninja UP! Now Available o...
Fly High with Ninja UP! Now Available on the App Store Posted by Jessica Fisher on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Bio Inc. Review
Bio Inc. Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: SICKENING - IN A COMPELLING WAYUniversal App - Designed for iPhone and iPad Bio Inc is about orchestrating the medical destruction of a single person. If that doesn’... | Read more »
HELMUT Review
HELMUT Review By Andrew Fisher on July 21st, 2014 Our Rating: :: TRUNDLE SIMULATOR 2014Universal App - Designed for iPhone and iPad HELMUT is a fun, fleeting time-sink that offers a momentary distraction and nothing else.   | Read more »
Walkr Review
Walkr Review By Jennifer Allen on July 21st, 2014 Our Rating: :: ORIGINAL WALKINGiPhone App - Designed for the iPhone, compatible with the iPad Walking is a bit more exciting thanks to this planet building/discovering sim reliant... | Read more »
Zombie Commando Review
Zombie Commando Review By Jennifer Allen on July 21st, 2014 Our Rating: :: MINDLESS SLAUGHTERUniversal App - Designed for iPhone and iPad Briefly fun but ultimately forgettable, Zombie Commando will scratch an itch then be... | Read more »
Swords & Poker Adventures Review
Swords & Poker Adventures Review By Jennifer Allen on July 21st, 2014 Our Rating: :: SOULLESS POKER PLAYUniversal App - Designed for iPhone and iPad Swords & Poker Adventures is a mishmash of Poker and RPGing, but it lacks... | Read more »
Warhammer 40,000: The Horus Heresy: Drop...
Warhammer 40,000: The Horus Heresy: Drop Assault Coming Soon to iOS Posted by Jennifer Allen on July 21st, 2014 [ permalink ] Coming soon to iOS will be an all-new Warhammer 40,000 tactical strategy game by the name of The Horus Heresy: Drop As | Read more »
A Life Worth Dying For Review
A Life Worth Dying For Review By Jordan Minor on July 21st, 2014 Our Rating: :: A BEAUTIFUL MINDUniversal App - Designed for iPhone and iPad A Life Worth Dying For is a fascinating portrait of a serious subject.   | Read more »

Price Scanner via MacPrices.net

Twelve South HiRise For MacBook – Height-Adju...
If you use your MacBook as a workhorse desktop substitute, as many of us do, a laptop stand combined with an external keyboard and pointing device are pretty much obligatory if you want to avoid... Read more
Why The Mac Was Not Included In The Apple/IBM...
TUAW’s Yoni Heisler cites Fredrick Paul of Network World whoi blogged last week that the Mac’s conspicuous absence from Apple and IBM’s landmark partnership agreement represents a huge squandered... Read more
Save $100 on 13-inch Retina MacBook Pros, plu...
Adorama has 13″ Retina MacBook Pros on sale for $100 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: - 13″ 2.4GHz/128GB MacBook Pro with Retina Display: $1199 - 13″ 2.... Read more
Blurr it 2.3 for iOS – Quickly Blurs Selected...
Hyderabad, India based TouchLabs has announced a new update of Blurr it 2.3, their photography app for iOS users. Blurr it allows you to blur part of the image to hide potentially sensitive or... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for up to $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only... Read more
Amazon Announces Kindle Unlimited: Unlimited...
Amazon.com has introduced Kindle Unlimited — a new subscription service which allows customers to freely read as much as they want from over 600,000 Kindle books, and listen as much as they want to... Read more
New Linksys Wireless Range Extenders Boost Wi...
Linksys has announced its new lineup of Linksys Wi-Fi Range Extenders. Consumers often experience a weak wireless signal in some parts of their house or apartment caused by blocking elements such as... Read more
MacBook Airs available starting at $719
The Apple Store has Apple Certified Refurbished 2013 & 2012 MacBook Airs in stock today starting at $719. An Apple one-year warranty is included with each MacBook, and shipping is free: 2013... Read more
Get the best deals on iPad minis with Apple r...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays available for up to $130 off the cost of new models, starting at $339. Apple’s one-year warranty is included... Read more
Best Buy’s College Student Deals: $100 off Ma...
Take an additional $100 off all MacBooks and iMacs, $50 off iPad Airs and iPad minis, at Best Buy Online with their College Students Deals Savings, valid through July 25th. Anyone with a valid .EDU... Read more

Jobs Board

*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
Mac Expert - *Apple* Online Store - Apple (...
**Job Summary** At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the ultimate customer experience. We believe each customer Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.