[NPL] Macromedia Ships Fireworks
TweetFollow Us on Twitter

[NPL] Macromedia Ships Fireworks

For Immediate Release

For more information, contact:

Macromedia Schwartz Communications
Andrea Coffey Lauren Carpenter
acoffey@macromedia.com laurenc@schwartz-pr.com
(415) 252-2260 (415) 512-0770

MACROMEDIA SHIPS FIREWORKS
First Tool to provide a Unified Environment for Creating and Producing Web
Graphics is Now Available for Windows and Macintosh

San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today
announced that Fireworks, the first tool to provide a unified environment
for creating, optimizing and producing high-quality bitmapped graphics for
the Web, is now shipping for an estimated street price of $299. By
combining a powerful text and graphics creation environment with
sophisticated functionality for optimizing download times and adding
interactivity and animation, Fireworks defines a new category of software
tools geared to the graphics production needs of Web designers. The
shipping version of Fireworks introduces significant new features not
included in the pre-release version, in response to feedback from many of
the over 60,000 Web designers who downloaded the free public beta.

"We evaluate lots of new software in the Web Development group here at Rare
Medium and every once in a while we come across a new tool that is so
useful and timesaving we cannot imagine how we ever got on without it,"
said Robert Stratton, a partner at Rare Medium, a sixty-person digital
communications firm in New York City. "Macromedia Fireworks is such a tool.
Although Fireworks was still in beta we have already used it with great
success on a number of high-profile projects. Like Dreamweaver, Fireworks
takes much of the tedium and complexity out of building cutting-edge web
sites, allowing our designers and developers to focus on the creative
execution." Rare Medium has created innovative Web sites for clients
including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and
Sony, and can be found on the Web at (http://www.raremedium.com).

New in the Shipping Version

In addition to Web-savvy Fireworks features found in the public beta
version such as a visual export preview, best of breed image compression,
and always-editable text and effects, the shipping version of Fireworks
provides significant enhancements to help designers create the most compact
graphics and GIF animations in the fewest steps. New features include:

* Symbols, Instances, and Tweening for more compelling animations: Symbols
and instances enable fast edits across multiple frames of an animation-the
user just modifies the master object, and all its instances update
automatically. With the new Tween feature, artists can easily create
effects such as fades and zooms, and even animate parameters of Fireworks'
unique Live Effects.

* Image Slicing for faster downloads: Fireworks' image slicing feature has
been extended to give designers even greater control. Users can now export
images using a mix of compression types, for example JPEG for photographic
areas of the image and GIF for parts with text and flat areas of color.
Designers can use separate adaptive palettes for different areas of a
graphic and designate any region as a button rollover.

* WebSnap adaptive palette for small, high-fidelity images: This new
palette option combines the strengths of adaptive and "browser-safe"
compression formats, producing images that display cleanly on both 8 bit
and true color displays, yet download fast.

* Color correction and effects filters for image retouching: Fireworks now
features a collection of filters to accomplish useful imaging operations
including adjustment of levels, addition of noise, and conversion to
monochrome.

* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site
design: Fireworks is engineered to work smoothly with Dreamweaver,
Macromedia's popular visual Web authoring tool. Developers can now use
Fireworks as an image editor and have changes automatically reflected in
Dreamweaver pages.

In addition to the new features listed above, Fireworks offers a host of
asked-for improvements including the ability to create alpha masks, support
for numeric transformations, context sensitive menus, performance
enhancements, and more.

About Fireworks

Fireworks was created from the ground up to provide a unified environment
for producing Web graphics and to serve as an alternative to the current,
multi-product workflow. Fireworks offers Internet-aware innovations such as
a visual export preview window with dynamically updated display of file
size and download time, and the ability to easily create image maps. A
slicing feature allows users to break up images for faster downloads, and a
button generation feature dramatically simplifies creation of interactive
Web pages by generating up, down, over, and hit states for buttons, plus
JavaScript code. Other Fireworks functions provide extensive control over
compression and playback of GIF animations.

Unlike other products targeting the Web-graphics category, Fireworks
supplements its production strengths with a powerful painting and
image-editing environment in which users can easily edit vector objects,
bitmap images and text. For veteran Web designers, being able to take a
graphic from conception to output in a single tool speeds workflow. For
people just starting out, having all the functionality they need in one
application saves money.

Recognizing that digital artists have different needs than their
print-oriented counterparts, Fireworks offers the tools necessary to create
the types of images common on the Web. Since most Web graphics consist of
text, logos, and navigational elements -each composed of type, line art,
and bitmaps- Fireworks features precise text controls, a rich set of vector
tools, and a robust bitmap editing environment. All objects and effects in
Fireworks are editable all the time, enabling designers to experiment
freely and rapidly implement changes requested by clients. A completely
open solution, Fireworks imports and optimizes images from standard
graphics applications such as Photoshop, FreeHand, Illustrator and
CorelDraw.

Pricing and Availability
Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now
for an estimated street price of US $299. It will be available for purchase
online through Macromedia at www.macromall.com, directly from Macromedia at
(800) 457-1774, and through traditional software distribution channels. A
free, thirty-day trial version can be downloaded from www.getfireworks.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest... | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

13-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/128GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $799.99 $200 off MSRP Their price is the... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/256GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/256GB MacBook Air (sku MMGG2LL/A): $999.99 $200 off MSRP Their price is the... Read more
Free iOS Business App notably* Helps Service...
PayStudio Inc. has introduced their new business app notably* 1.0, developed for iPhone and iPod touch. notably* was specifically developed to help service and trade professionals go digital and... Read more
27-inch iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200 off MSRP including free shipping: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1799.99 $200 off MSRP - 27″ 3.2GHz/1TB HD iMac 5K... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
13-inch 2.5GHz MacBook Pro (Apple refurbished...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 3.1GHz iMac 4K: $1379 $120 off MSRP - 21″ 2.8GHz iMac: $1199.99 $100 off MSRP - 21″ 1... Read more
Charitybuzz Set to Auction Unique Apple-1 Com...
Offering an opportunity to own the computer that sparked a revolution, on Monday, July 25, leading online charity auction platform Charitybuzz will auction what is claimed to be the world’s most... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.