[NPL] Macromedia Ships Fireworks
TweetFollow Us on Twitter

[NPL] Macromedia Ships Fireworks

For Immediate Release

For more information, contact:

Macromedia Schwartz Communications
Andrea Coffey Lauren Carpenter
acoffey@macromedia.com laurenc@schwartz-pr.com
(415) 252-2260 (415) 512-0770

MACROMEDIA SHIPS FIREWORKS
First Tool to provide a Unified Environment for Creating and Producing Web
Graphics is Now Available for Windows and Macintosh

San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today
announced that Fireworks, the first tool to provide a unified environment
for creating, optimizing and producing high-quality bitmapped graphics for
the Web, is now shipping for an estimated street price of $299. By
combining a powerful text and graphics creation environment with
sophisticated functionality for optimizing download times and adding
interactivity and animation, Fireworks defines a new category of software
tools geared to the graphics production needs of Web designers. The
shipping version of Fireworks introduces significant new features not
included in the pre-release version, in response to feedback from many of
the over 60,000 Web designers who downloaded the free public beta.

"We evaluate lots of new software in the Web Development group here at Rare
Medium and every once in a while we come across a new tool that is so
useful and timesaving we cannot imagine how we ever got on without it,"
said Robert Stratton, a partner at Rare Medium, a sixty-person digital
communications firm in New York City. "Macromedia Fireworks is such a tool.
Although Fireworks was still in beta we have already used it with great
success on a number of high-profile projects. Like Dreamweaver, Fireworks
takes much of the tedium and complexity out of building cutting-edge web
sites, allowing our designers and developers to focus on the creative
execution." Rare Medium has created innovative Web sites for clients
including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and
Sony, and can be found on the Web at (http://www.raremedium.com).

New in the Shipping Version

In addition to Web-savvy Fireworks features found in the public beta
version such as a visual export preview, best of breed image compression,
and always-editable text and effects, the shipping version of Fireworks
provides significant enhancements to help designers create the most compact
graphics and GIF animations in the fewest steps. New features include:

* Symbols, Instances, and Tweening for more compelling animations: Symbols
and instances enable fast edits across multiple frames of an animation-the
user just modifies the master object, and all its instances update
automatically. With the new Tween feature, artists can easily create
effects such as fades and zooms, and even animate parameters of Fireworks'
unique Live Effects.

* Image Slicing for faster downloads: Fireworks' image slicing feature has
been extended to give designers even greater control. Users can now export
images using a mix of compression types, for example JPEG for photographic
areas of the image and GIF for parts with text and flat areas of color.
Designers can use separate adaptive palettes for different areas of a
graphic and designate any region as a button rollover.

* WebSnap adaptive palette for small, high-fidelity images: This new
palette option combines the strengths of adaptive and "browser-safe"
compression formats, producing images that display cleanly on both 8 bit
and true color displays, yet download fast.

* Color correction and effects filters for image retouching: Fireworks now
features a collection of filters to accomplish useful imaging operations
including adjustment of levels, addition of noise, and conversion to
monochrome.

* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site
design: Fireworks is engineered to work smoothly with Dreamweaver,
Macromedia's popular visual Web authoring tool. Developers can now use
Fireworks as an image editor and have changes automatically reflected in
Dreamweaver pages.

In addition to the new features listed above, Fireworks offers a host of
asked-for improvements including the ability to create alpha masks, support
for numeric transformations, context sensitive menus, performance
enhancements, and more.

About Fireworks

Fireworks was created from the ground up to provide a unified environment
for producing Web graphics and to serve as an alternative to the current,
multi-product workflow. Fireworks offers Internet-aware innovations such as
a visual export preview window with dynamically updated display of file
size and download time, and the ability to easily create image maps. A
slicing feature allows users to break up images for faster downloads, and a
button generation feature dramatically simplifies creation of interactive
Web pages by generating up, down, over, and hit states for buttons, plus
JavaScript code. Other Fireworks functions provide extensive control over
compression and playback of GIF animations.

Unlike other products targeting the Web-graphics category, Fireworks
supplements its production strengths with a powerful painting and
image-editing environment in which users can easily edit vector objects,
bitmap images and text. For veteran Web designers, being able to take a
graphic from conception to output in a single tool speeds workflow. For
people just starting out, having all the functionality they need in one
application saves money.

Recognizing that digital artists have different needs than their
print-oriented counterparts, Fireworks offers the tools necessary to create
the types of images common on the Web. Since most Web graphics consist of
text, logos, and navigational elements -each composed of type, line art,
and bitmaps- Fireworks features precise text controls, a rich set of vector
tools, and a robust bitmap editing environment. All objects and effects in
Fireworks are editable all the time, enabling designers to experiment
freely and rapidly implement changes requested by clients. A completely
open solution, Fireworks imports and optimizes images from standard
graphics applications such as Photoshop, FreeHand, Illustrator and
CorelDraw.

Pricing and Availability
Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now
for an estimated street price of US $299. It will be available for purchase
online through Macromedia at www.macromall.com, directly from Macromedia at
(800) 457-1774, and through traditional software distribution channels. A
free, thirty-day trial version can be downloaded from www.getfireworks.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

 
AAPL
$98.15
Apple Inc.
-0.23
MSFT
$43.58
Microsoft Corpora
-0.31
GOOG
$587.42
Google Inc.
+1.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

Knock 1.1.7 - Unlock your Mac by knockin...
Knock is a faster, safer way to sign in. You keep your iPhone with you all the time. Now you can use it as a password. You never have to open the app -- just knock on your phone twice, even when it's... Read more
Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0 - Drag-and-drop Web desi...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Drive Genius 3.2.4 - Powerful system uti...
Drive Genius is an OS X utility designed to provide unsurpassed storage management. Featuring an easy-to-use interface, Drive Genius is packed with powerful tools such as a drive optimizer, a... Read more
Vitamin-R 2.15 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Toast Titanium 12.0 - The ultimate media...
Toast Titanium goes way beyond the very basic burning in the Mac OS and iLife software, and sets the standard for burning CDs, DVDs, and now Blu-ray discs on the Mac. Create superior sounding audio... Read more
OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more

Latest Forum Discussions

See All

Empire Manager (Games)
Empire Manager 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive turn-... | Read more »
Empire Manager HD (Games)
Empire Manager HD 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Become ruler of an empire. Manage your economy, develop technology, hire an army and conquer the world in this addictive... | Read more »
Star Admiral Review
Star Admiral Review By Rob Thomas on July 30th, 2014 Our Rating: :: ADMIRABLE ADMIRALSUniversal App - Designed for iPhone and iPad While this new digital CCG may feel a bit familiar, Star Admiral offers a sci-fi twist and galaxy’s... | Read more »
Zap! Pow! Become a Badass Wizard in Phan...
Zap! Pow! | Read more »
Urban Trial Freestyle Review
Urban Trial Freestyle Review By Blake Grundman on July 30th, 2014 Our Rating: :: RIDIN' DIRTYUniversal App - Designed for iPhone and iPad A rough ride that has trouble keeping its wheels on the track.   | Read more »
Take Note! Noteshelf Has Recieved a Big...
Take Note! Noteshelf Has Recieved a Big Update. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Cubama Review
Cubama Review By Nadia Oxford on July 30th, 2014 Our Rating: :: TETRIIIIIS IIIIIN SPAAAAACE!Universal App - Designed for iPhone and iPad With its addictive challenge and interesting premise, Cubama is frantic screen-tapping fun.   | Read more »
Become a Guardians of Galactic Peace Wit...
Become a Guardians of Galactic Peace With the New Spacefaring Sim, Kairobotica. Posted by Jessica Fisher on July 30th, 2014 [ permalink ] | Read more »
Soul Guardians: Age of Midgard Review
Soul Guardians: Age of Midgard Review By George Fagundes on July 30th, 2014 Our Rating: :: SO MUCH GRIND IT CRUNCHESUniversal App - Designed for iPhone and iPad Swords and trading cards are fun, right? So is Soul Guardians: Age of... | Read more »
NFL Fantasy Football App Redesigned Ahea...
NFL Fantasy Football App Redesigned Ahead of Upcoming 2014 Season Posted by Ellis Spice on July 30th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

More iPad Upgrade Musings – The ‘Book Mystiqu...
Much discussed recently, what with Apple reporting iPad sales shrinkage over two consecutive quarters, is that it had apparently been widely assumed that tablet users would follow a two-year hardware... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Save up to $300 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
WaterField Unveils 15″ Outback Solo & 13″...
Hard on the heels of Apple’s refreshed MacBook Pro Retina laptops announcement, WaterField Designs has unveiled a 15-inch version of the waxed-canvas and leather Outback Solo and a 13-inch version of... Read more
New Roxio Toast 12 Delivers Digital Media Pow...
Roxio Toast 12 is a hub for sharing digital media to virtually any platform or device. has introduced two new additions to its Roxio Toast product family – Roxio Toast 12 Titanium and Roxio Toast 12... Read more
The lowest prices on leftover Retina MacBook...
Best Buy has dropped prices on leftover 13″ and 15″ Retina MacBook Pros by up to $300 off original MSRP on their online store for a limited time. Choose free local store pickup (if available) or free... Read more
Apple Updates MacBook Pro with Retina Display...
Apple today updated its MacBook Pro with Retina display with faster processors and double the amount of memory in both entry-level configurations. MacBook Pro with Retina display features a Retina... Read more
Up to $250 price drop on leftover 15-inch Mac...
B&H Photo has dropped prices on 2013 15″ Retina MacBook Pros by as much as $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.3GHz Retina MacBook Pro: $2349... Read more
Updated MacBook Pro Price Trackers
We’ve updated our MacBook Pro Price Trackers with the latest information on prices, bundles, and availability on the new 2014 models from Apple’s authorized internet/catalog resellers as well as... Read more
Apple updates MacBook Pros with slightly fast...
Apple updated 13″ and 15″ Retina MacBook Pros today with slightly faster Haswell processors. 13″ models now ship with 8GB of RAM standard, while 15″ MacBook Pros ship with 16GB across the board. Most... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.