[NPL] Macromedia Ships Fireworks
TweetFollow Us on Twitter

[NPL] Macromedia Ships Fireworks

For Immediate Release

For more information, contact:

Macromedia Schwartz Communications
Andrea Coffey Lauren Carpenter
acoffey@macromedia.com laurenc@schwartz-pr.com
(415) 252-2260 (415) 512-0770

MACROMEDIA SHIPS FIREWORKS
First Tool to provide a Unified Environment for Creating and Producing Web
Graphics is Now Available for Windows and Macintosh

San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today
announced that Fireworks, the first tool to provide a unified environment
for creating, optimizing and producing high-quality bitmapped graphics for
the Web, is now shipping for an estimated street price of $299. By
combining a powerful text and graphics creation environment with
sophisticated functionality for optimizing download times and adding
interactivity and animation, Fireworks defines a new category of software
tools geared to the graphics production needs of Web designers. The
shipping version of Fireworks introduces significant new features not
included in the pre-release version, in response to feedback from many of
the over 60,000 Web designers who downloaded the free public beta.

"We evaluate lots of new software in the Web Development group here at Rare
Medium and every once in a while we come across a new tool that is so
useful and timesaving we cannot imagine how we ever got on without it,"
said Robert Stratton, a partner at Rare Medium, a sixty-person digital
communications firm in New York City. "Macromedia Fireworks is such a tool.
Although Fireworks was still in beta we have already used it with great
success on a number of high-profile projects. Like Dreamweaver, Fireworks
takes much of the tedium and complexity out of building cutting-edge web
sites, allowing our designers and developers to focus on the creative
execution." Rare Medium has created innovative Web sites for clients
including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and
Sony, and can be found on the Web at (http://www.raremedium.com).

New in the Shipping Version

In addition to Web-savvy Fireworks features found in the public beta
version such as a visual export preview, best of breed image compression,
and always-editable text and effects, the shipping version of Fireworks
provides significant enhancements to help designers create the most compact
graphics and GIF animations in the fewest steps. New features include:

* Symbols, Instances, and Tweening for more compelling animations: Symbols
and instances enable fast edits across multiple frames of an animation-the
user just modifies the master object, and all its instances update
automatically. With the new Tween feature, artists can easily create
effects such as fades and zooms, and even animate parameters of Fireworks'
unique Live Effects.

* Image Slicing for faster downloads: Fireworks' image slicing feature has
been extended to give designers even greater control. Users can now export
images using a mix of compression types, for example JPEG for photographic
areas of the image and GIF for parts with text and flat areas of color.
Designers can use separate adaptive palettes for different areas of a
graphic and designate any region as a button rollover.

* WebSnap adaptive palette for small, high-fidelity images: This new
palette option combines the strengths of adaptive and "browser-safe"
compression formats, producing images that display cleanly on both 8 bit
and true color displays, yet download fast.

* Color correction and effects filters for image retouching: Fireworks now
features a collection of filters to accomplish useful imaging operations
including adjustment of levels, addition of noise, and conversion to
monochrome.

* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site
design: Fireworks is engineered to work smoothly with Dreamweaver,
Macromedia's popular visual Web authoring tool. Developers can now use
Fireworks as an image editor and have changes automatically reflected in
Dreamweaver pages.

In addition to the new features listed above, Fireworks offers a host of
asked-for improvements including the ability to create alpha masks, support
for numeric transformations, context sensitive menus, performance
enhancements, and more.

About Fireworks

Fireworks was created from the ground up to provide a unified environment
for producing Web graphics and to serve as an alternative to the current,
multi-product workflow. Fireworks offers Internet-aware innovations such as
a visual export preview window with dynamically updated display of file
size and download time, and the ability to easily create image maps. A
slicing feature allows users to break up images for faster downloads, and a
button generation feature dramatically simplifies creation of interactive
Web pages by generating up, down, over, and hit states for buttons, plus
JavaScript code. Other Fireworks functions provide extensive control over
compression and playback of GIF animations.

Unlike other products targeting the Web-graphics category, Fireworks
supplements its production strengths with a powerful painting and
image-editing environment in which users can easily edit vector objects,
bitmap images and text. For veteran Web designers, being able to take a
graphic from conception to output in a single tool speeds workflow. For
people just starting out, having all the functionality they need in one
application saves money.

Recognizing that digital artists have different needs than their
print-oriented counterparts, Fireworks offers the tools necessary to create
the types of images common on the Web. Since most Web graphics consist of
text, logos, and navigational elements -each composed of type, line art,
and bitmaps- Fireworks features precise text controls, a rich set of vector
tools, and a robust bitmap editing environment. All objects and effects in
Fireworks are editable all the time, enabling designers to experiment
freely and rapidly implement changes requested by clients. A completely
open solution, Fireworks imports and optimizes images from standard
graphics applications such as Photoshop, FreeHand, Illustrator and
CorelDraw.

Pricing and Availability
Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now
for an estimated street price of US $299. It will be available for purchase
online through Macromedia at www.macromall.com, directly from Macromedia at
(800) 457-1774, and through traditional software distribution channels. A
free, thirty-day trial version can be downloaded from www.getfireworks.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Hopper Disassembler 4.2.5- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32-bit and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about... Read more
BetterTouchTool 2.261 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Sketch 44.1 - Design app for UX/UI for i...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
BetterTouchTool 2.260 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Chromium 59.0.3071.115 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 59.0.3071.115: This update has no Flash plug... Read more
SyncTwoFolders 2.2.3 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
Myriad 4.1 - $79.00
Myriad is, simply put, one of the best audio batch processors. Totally redesigned, it looks beautiful and delivers incredible performance. Let Myriad do the heavy lifting while you get back to doing... Read more
Suitcase Fusion 7 18.2.4 - Font manageme...
Suitcase Fusion 7 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
SoftRAID 5.6.1 - High-quality RAID manag...
SoftRAID allows you to create and manage disk arrays to increase performance and reliability. SoftRAID allows the user to create and manage RAID 4 and 5 volumes, RAID 1+0, and RAID 1 (Mirror) and... Read more
BetterTouchTool 2.25 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

Latest Forum Discussions

See All

Collect mini assassins in 'Assassin...
Assassin's Creed is traveling back in time to the Spanish Inquisition for its latest mobile entry, Assassin's Creed Rebellion. The game is giving the series a look that's a huge departure from its past design, recreating classic characters in a... | Read more »
Animal Crossing is still coming to mobil...
Animal Crossing is still coming to mobile in 2017, according to aWaypointinterview with Nintendo. Announced in 2016, the game was delayed without a defined release window. However, fans of Nintendo's fantasy slice of life game won't have to wait... | Read more »
Ravenscroft 275 Piano (Music)
Ravenscroft 275 Piano 1.0.0 Device: iOS Universal Category: Music Price: $35.99, Version: 1.0.0 (iTunes) Description: Experience the splendor of a Ravenscroft Grand with the most realistic sounding piano ever created for iOS. Launch... | Read more »
This War of Mine gets a new ending and m...
This War of Mine just got a big new update, featuring free DLC that adds a new ending to the game, among other exciting changes. The update is celebrating the game's two-year release anniversary. Apart from the new ending, which will be quite... | Read more »
Summon eight new heroes in Fire Emblem H...
Nintendo keeps coming at us with Fire Emblem Heroes updates, and it doesn't look like that trend is stopping anytime soon. The folks behind the game have just announced the new War of the Clerics Voting Gauntlet, expected to start next Tuesday. [... | Read more »
The best deals on the App Store this wee...
iOS publishers are pulling out all the stops this week -- there's a huge number of seriously great games at discounted prices this week. Let's not waste any time and get right down to business. [Read more] | Read more »
The House of da Vinci (Games)
The House of da Vinci 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enter The House of Da Vinci, a new must-try 3D puzzle adventure game. Solve mechanical puzzles, discover hidden... | Read more »
Solve the disappearance of history’s gre...
Blue Brain Games invites you to indulge in an immersive hands-on 3D puzzle adventure in similar vein to The Room series, with its debut release The House of Da Vinci. Set during the historic period of the Italian Renaissance (when Leonardo himself... | Read more »
Age of Rivals (Games)
Age of Rivals 3.3 Device: iOS Universal Category: Games Price: $.99, Version: 3.3 (iTunes) Description: Deep civilization-building strategy in a fast-paced card game! | Read more »
Panthera Frontier (Games)
Panthera Frontier 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Apple Releases iOS 11 Public Beta; How To Get...
The official release of Apple’s latest mobile operating system iOS 11 is vaguely slated for the fall, but as of June 26, ordinary users can download an iOS 11 public beta. To download the iOS 11... Read more
Extend Life of MacBook Pro Retina 2.0TB With...
MacSales.com/Other World Computing has announced availability of the new OWC 2.0TB Aura Pro Solid State Drive for mid-2012 to early 2013 Apple MacBook Pro with Retina display. One of the fastest... Read more
BBEdit SummerFest 2017 Discount Ends Friday,...
You can get 20% off BBEdit for a limited time in Bare Bones Software’s http://www.eastgate.com/Tinderbox/Specials/SummerFest.html?mc_cid=f2101ca260&mc_eid=[UNIQID]SummerFest 2017 sale and... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: - 15″ 2... Read more
Clearance 27-inch 3.3GHz 5K iMac available fo...
Amazon clearance 27″ 3.3GHz 5K iMacs (MK482LL/A) available for $1799.90 including free shipping. Their price is $500 off original MSRP, and it’s the lowest price available for this model from any... Read more
13-inch 1.8GHz/256GB MacBook Air on sale for...
B&H Photo has the updated 2017 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A) in stock and on sale for $1129 including free shipping plus NY & NJ tax only. Their price is $70 off MSRP. Read more
27-inch 3.4GHz iMac on sale for $1699, save $...
B&H Photo has the new 2017 27″ 3.4GHz iMac (MNE92LL/A) in stock and on sale for $1699 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
21-inch 2.3GHz iMac on sale for $1049, save $...
B&H Photo has the new 2017 21″ 2.3GHz iMac (MMQA2LL/A) in stock and on sale for $1049 including free shipping plus NY & NJ tax only. Their price is $50 off MSRP. Read more
ABBYY TextGrabber 6 for iOS Implements Instan...
ABBYY has announced the release of TextGrabber 6.0.0, an important feature update to the company’s productivity app developed for iOS and Android devices. TextGrabber 6.0 now offers Real-Time... Read more
vPhone, First Smartphone That Can’t Be Lost,...
Austin, Texas based Hypori has introduced the vPhone, a virtual smartphone that affords every business user the benefits of separate work and personal phones, conveniently delivered on a single... Read more

Jobs Board

*Apple* News Product Marketing Mgr., Publish...
…organizational consensus on strategy and vision for publisher tools, authoring, and Apple News Format.Carries this strategy and vision across the organization to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject matter Read more
Lead *Apple* Solutions Consultant - Apple I...
…integrity, and trust.Success Metrics/Key Performance Indicators:Quantitative* Year over Year growth in Apple Product and Beyond the Box sales in the assigned Point of Read more
*Apple* Solutions Consultant till v%u00E5r...
…ethics, integrity, and trust.Success Metrics/Key Performance Indicators:QuantitativeYear over Year growth in Apple Product and Beyond the Box sales in the assigned Point Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.