[NPL] Macromedia Ships Fireworks
TweetFollow Us on Twitter

[NPL] Macromedia Ships Fireworks

For Immediate Release

For more information, contact:

Macromedia Schwartz Communications
Andrea Coffey Lauren Carpenter
acoffey@macromedia.com laurenc@schwartz-pr.com
(415) 252-2260 (415) 512-0770

First Tool to provide a Unified Environment for Creating and Producing Web
Graphics is Now Available for Windows and Macintosh

San Francisco, Calif June 2, 1998Macromedia (NASDAQ: MACR) today
announced that Fireworks, the first tool to provide a unified environment
for creating, optimizing and producing high-quality bitmapped graphics for
the Web, is now shipping for an estimated street price of $299. By
combining a powerful text and graphics creation environment with
sophisticated functionality for optimizing download times and adding
interactivity and animation, Fireworks defines a new category of software
tools geared to the graphics production needs of Web designers. The
shipping version of Fireworks introduces significant new features not
included in the pre-release version, in response to feedback from many of
the over 60,000 Web designers who downloaded the free public beta.

"We evaluate lots of new software in the Web Development group here at Rare
Medium and every once in a while we come across a new tool that is so
useful and timesaving we cannot imagine how we ever got on without it,"
said Robert Stratton, a partner at Rare Medium, a sixty-person digital
communications firm in New York City. "Macromedia Fireworks is such a tool.
Although Fireworks was still in beta we have already used it with great
success on a number of high-profile projects. Like Dreamweaver, Fireworks
takes much of the tedium and complexity out of building cutting-edge web
sites, allowing our designers and developers to focus on the creative
execution." Rare Medium has created innovative Web sites for clients
including General Mills, Mattel, Nestle, Johnson & Johnson, Pfizer, and
Sony, and can be found on the Web at (http://www.raremedium.com).

New in the Shipping Version

In addition to Web-savvy Fireworks features found in the public beta
version such as a visual export preview, best of breed image compression,
and always-editable text and effects, the shipping version of Fireworks
provides significant enhancements to help designers create the most compact
graphics and GIF animations in the fewest steps. New features include:

* Symbols, Instances, and Tweening for more compelling animations: Symbols
and instances enable fast edits across multiple frames of an animation-the
user just modifies the master object, and all its instances update
automatically. With the new Tween feature, artists can easily create
effects such as fades and zooms, and even animate parameters of Fireworks'
unique Live Effects.

* Image Slicing for faster downloads: Fireworks' image slicing feature has
been extended to give designers even greater control. Users can now export
images using a mix of compression types, for example JPEG for photographic
areas of the image and GIF for parts with text and flat areas of color.
Designers can use separate adaptive palettes for different areas of a
graphic and designate any region as a button rollover.

* WebSnap adaptive palette for small, high-fidelity images: This new
palette option combines the strengths of adaptive and "browser-safe"
compression formats, producing images that display cleanly on both 8 bit
and true color displays, yet download fast.

* Color correction and effects filters for image retouching: Fireworks now
features a collection of filters to accomplish useful imaging operations
including adjustment of levels, addition of noise, and conversion to

* Tighter integration with Macromedia Dreamweaver 1.2 for streamlined site
design: Fireworks is engineered to work smoothly with Dreamweaver,
Macromedia's popular visual Web authoring tool. Developers can now use
Fireworks as an image editor and have changes automatically reflected in
Dreamweaver pages.

In addition to the new features listed above, Fireworks offers a host of
asked-for improvements including the ability to create alpha masks, support
for numeric transformations, context sensitive menus, performance
enhancements, and more.

About Fireworks

Fireworks was created from the ground up to provide a unified environment
for producing Web graphics and to serve as an alternative to the current,
multi-product workflow. Fireworks offers Internet-aware innovations such as
a visual export preview window with dynamically updated display of file
size and download time, and the ability to easily create image maps. A
slicing feature allows users to break up images for faster downloads, and a
button generation feature dramatically simplifies creation of interactive
Web pages by generating up, down, over, and hit states for buttons, plus
JavaScript code. Other Fireworks functions provide extensive control over
compression and playback of GIF animations.

Unlike other products targeting the Web-graphics category, Fireworks
supplements its production strengths with a powerful painting and
image-editing environment in which users can easily edit vector objects,
bitmap images and text. For veteran Web designers, being able to take a
graphic from conception to output in a single tool speeds workflow. For
people just starting out, having all the functionality they need in one
application saves money.

Recognizing that digital artists have different needs than their
print-oriented counterparts, Fireworks offers the tools necessary to create
the types of images common on the Web. Since most Web graphics consist of
text, logos, and navigational elements -each composed of type, line art,
and bitmaps- Fireworks features precise text controls, a rich set of vector
tools, and a robust bitmap editing environment. All objects and effects in
Fireworks are editable all the time, enabling designers to experiment
freely and rapidly implement changes requested by clients. A completely
open solution, Fireworks imports and optimizes images from standard
graphics applications such as Photoshop, FreeHand, Illustrator and

Pricing and Availability
Fireworks for Windows 95, Windows NT and Macintosh PowerPC is available now
for an estimated street price of US $299. It will be available for purchase
online through Macromedia at www.macromall.com, directly from Macromedia at
(800) 457-1774, and through traditional software distribution channels. A
free, thirty-day trial version can be downloaded from www.getfireworks.com.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at


Community Search:
MacTech Search:

Software Updates via MacUpdate

Path Finder 7.2 - Powerful, award-winnin...
Become a master of file management with Path Finder. Take full control over your file system. Save your time: compare and synchronize folders, view hidden files, use Dual Pane and full keyboard... Read more
Sid Meier's Civilization: Beyond Ea...
Sid Meier's Civilization: Beyond Earth is a new science-fiction-themed entry into the award-winning Civilization series. Set in the future, global events have destabilized the world leading to a... Read more
ForkLift 2.6.6 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Microsoft Remote Desktop 8.0.21 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
OnyX 3.1.0 - Maintenance and optimizatio...
OnyX is a multifunctional utility for OS X. It allows you to verify the startup disk and the structure of its System files, to run miscellaneous tasks of system maintenance, to configure the hidden... Read more
Spotify - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
ExpanDrive - Access cloud storag...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Markly 1.5.3 - Create measurement and de...
Markly is a measurement and design-spec plugin/extension for Photoshop and Sketch. It is made for modern Web designers and app front-end developers. You can add specification marks simply by clicking... Read more
Suitcase Fusion 6 17.3.0 - Font manageme...
Suitcase Fusion 6 is the creative professional's font manager. Every professional font manager should deliver the basics: spectacular previews, powerful search tools, and efficient font organization... Read more
Nisus Writer Pro 2.1.2 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more

Balls & Holes - Tips and tricks to h...
Balls & Holes is a gorgeous new endless runner that challenges you to make it as far up a mountain as possible before inevitably being sliced into a load of gooey bits. Making this task more difficult are both the wide variety of balls that... | Read more »
Balloony Land offers a fresh twist on th...
Balloony Land by Palringo offers a fresh twist on the match three genre and is out now on iOS and Android. First-off, you'll be popping balloons instead of crushing candy and the balloons will float up and fill the empty spaces instead of dropping... | Read more »
Graphic - vector illustration and design...
Graphic - vector illustration and design 1.0 Device: iOS iPhone Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Autodesk Graphic is a powerful full-featured vector drawing and illustration application right in... | Read more »
Sago Mini Babies (Education)
Sago Mini Babies 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Introducing the Sago Mini babies. Boys and girls love caring for these adorable characters. Feed Robin her favorite mush... | Read more »
PAUSE - Relaxation at your fingertip (H...
PAUSE - Relaxation at your fingertip 1.1 Device: iOS iPhone Category: Healthcare & Fitness Price: $1.99, Version: 1.1 (iTunes) Description: | Read more »
Super Sharp (Games)
Super Sharp 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Your finger has never been so sharp! Cut with skill to complete the 120 ingenious physics levels of Super Sharp and become a cut... | Read more »
Assembly - Graphic design for everyone...
Assembly - Graphic design for everyone 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Assembly is the easiest most powerful design tool on the App Store. Create anything you can... | Read more »
Dub Dash (Games)
Dub Dash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ARE YOU READY FOR THE ULTIMATE CHALLENGE? UNIQUE SYMBIOSIS OF MUSIC AND GRAPHICS | Read more »
Leave Me Alone (Games)
Leave Me Alone 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: 33% off launch sale!!! Somewhere between the 1980s and 1990s there exists a world that never was. A world of skatepunks,... | Read more »
YAMGUN (Games)
YAMGUN 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: The invasion has begun! Protect the walls of the citadel against waves of enemies! But watch out, you will soon run out of ammo...... | Read more »

Price Scanner via MacPrices.net

Apple Products Four Of 2015′s Top Ten Most Wa...
Techradar.com, Future’s global technology brand and the UK’s biggest technology website, has unveiled results from extensive research that show • The Smart Home is what excites the public most about... Read more
13-inch 2.7GHz/128GB Retina MacBook Pro on sa...
Best Buy has the 13″ 2.7GHz/128GB Retina MacBook Pro on sale for $1174.99 for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-... Read more
App Tamer 2.1 Makes El Capitan Cooler, Quiete...
St. Clair Software has announced the availability of a free update to its App Tamer utility for Mac OS X. App Tamer 2.1 delivers compatibility with Yosemite and improves its support for a number of... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has 2015 15″ Retina MacBook Pros on sale for up to $160 off MSRP including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1849.99 $150 off - 15″ 2.5GHz Retina... Read more
12-inch Retina MacBooks on sale for $100 off...
Best Buy has 12″ Retina MacBooks available for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Discounted prices available for online orders only... Read more
MacBook Airs on sale for up to $100 off MSRP
Save up to $100 on the purchase of a new 2015 13″ or 11″ 1.6GHz MacBook Air at the following resellers. Shipping is free with each model: 11" 128GB MSRP $899 11" 256GB... Read more
Save 15% with Apple refurbished Mac Pros
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Apple restocks refurbished Mac minis for up t...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
TP-LINK Next-Gen Routers Support a Large Numb...
TP-LINK, specialists in consumer and business networking products, have announced the availability of Archer C2600, the company’s next-generation router featuring wireless AC, multi-user MIMO, and 4-... Read more
Apple refurbished 2014 MacBook Airs available...
Apple has Certified Refurbished 2014 MacBook Airs available starting at $679. An Apple one-year warranty is included with each MacBook, and shipping is free: - 11″ 1.4GHz/128GB MacBook Air: $679... Read more

Jobs Board

Project Manager: *Apple* Pay - Apple (Unite...
…The iOS Systems team is looking for a project manager who will manage Apple Pay server side integration project resources in a matrix organization, track tasks, prepare Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're Read more
Validation Engineering Manager - *Apple* Wa...
…hardware and software development to lead the validation of the next generation Apple Watch and related products. The Validation Team works closely with many Read more
Senior Payments Architect - *Apple* Pay - A...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior payments architect to join the Apple Pay Engineering team. You will Read more
*Apple* Retail for Business Support Supervis...
…is looking for a motivated, outgoing, and creative individual who wants to offer Apple Business Customers an unparalleled customer experience. The Apple Retail for Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.