[NPL] Macromedia Acquires Elemental Software
TweetFollow Us on Twitter

[NPL] Macromedia Acquires Elemental Software

For Immediate Release:

MACROMEDIA SIGNS DEFINITIVE AGREEMENT TO ACQUIRE ELEMENTAL SOFTWARE

Acquisition Enables Efficient Creation of Database-Driven
e-Business Web Applications Based on Leading Standards

San Francisco, CA - July 12, 1999 - Macromedia, Inc. (NASDAQ: MACR)
today announced a definitive agreement under which Macromedia will
acquire Elemental Software for $24 million in a stock for stock
transaction. Elemental's strength in dynamic Web application
development with products like Drumbeat 2000 and eStore Builder,
combined with Macromedia's leadership in professional Web publishing
with products like Dreamweaver(TM) and Generator(TM), will enable Web
developers to more efficiently create dynamic Web sites for
e-commerce, corporate intranets and personalized content. The
addition of the Elemental products to Macromedia's Web publishing
product family provides the first and only standards-based end-to-end
solution of award-winning Internet software for efficiently creating,
producing and maintaining dynamic Web sites that automate the process
of linking database information to Web applications with reusable
code.

The acquisition represents the most recent step in Macromedia's
strategy to address the challenges facing professional Web developers
with powerful yet practical solutions. Today, Web developers face an
unprecedented level of complexity as the Web evolves from static
pages to dynamic Internet applications that are integrated with
corporate data and back-end enterprise systems. At the same time, Web
development teams are growing in size and diversity, as multiple
departments within enterprises become involved in building discrete,
opportunistic Web applications. As a result, Web development teams
need to both quickly deliver Web applications for specific purposes
at the departmental level, in addition to the larger development of
strategic, mission-critical e-business and intranet applications. In
either case, building Web applications and sites that can be
refreshed regularly and tied into back-end systems is becoming
increasingly important.

"Dynamic Web publishing is one of the most important trends in the
industry today, and developers need an efficient way to build
complex, database-driven Web sites for e-commerce and corporate
intranet applications," said Rob Burgess, Chairman and CEO of
Macromedia. "The acquisition of Elemental strengthens our leadership
position in the Web publishing market and provides immediate growth
opportunities for our existing business, since Elemental's products
complement Macromedia's Web publishing solutions, and can work
alongside them today."

With this acquisition, Macromedia now offers independent and
corporate Web developers the only complete HTML, ASP and JSP solution
for visually developing compelling Web content and dynamically
generated Web sites and applications. "Microsoft is excited to see
Drumbeat 2000 become part of the Macromedia family," said Morris
Beton, general manager of developer programs at Microsoft
Corporation. "Drumbeat is a great way to rapidly deploy Active Server
Pages (ASP) and COM-based Web applications. We look forward to
continuing to work with Macromedia to deliver even more powerful
solutions for ASP and Windows Distributed interNet Applications
developers."

"Macromedia has the brand, reputation and marketing resources to
bring the Drumbeat 2000 product line to the broadest community of Web
publishers and developers," said Peter Hirshberg, president and CEO
of Elemental Software. "Developers can create pages and manage sites
in Dreamweaver, dynamically publish Web site graphics and animation
with Generator, link database content to Web pages with Drumbeat
2000, and easily create e-commerce storefronts with eStore Builder.
Moving forward, the combined product team will draw from the
technology base of both companies in creating the next generation of
solutions for designing, developing and managing dynamic Web-based
applications."

Elemental Software is a privately held company that develops and
markets software that enables corporate users to build the advanced
Web applications for dynamic e-business solutions. Elemental's
products -- Drumbeat 2000 (ASP), Drumbeat 2000 JavaServer Pages
Edition, and eStore Builder for Drumbeat 2000 (ASP) -- enable
developers to build dynamic Web applications for leading server
platforms at a fraction of the typical development time and expense.
Upon completion of the acquisition, the Elemental products will
continue to be sold and supported as part of Macromedia's
industry-leading suite of Web publishing solutions, and will be key
components of Macromedia's overall solution for creating dynamic Web
applications.

Terms of the Agreement

In the transaction, Macromedia will exchange approximately 625,000
shares of its stock for all of the outstanding equity of Elemental,
for a total purchase price of approximately $24 million. The
transaction will be accounted for as a pooling of interests, and is
expected to close within 45 days, subject to satisfaction of
customary closing conditions and regulatory approvals. Macromedia
expects to take a one-time charge of approximately $3.0 million for
expenses related to the acquisition in the current quarter.

About Macromedia

Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MacUpdate Desktop 6.1.3 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click app installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on... Read more
ExpanDrive 5.4.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Espionage 3.6.6 - Simple, state-of-the-a...
Espionage offers state-of-the-art encryption and plausible deniability for your confidential data. Sometimes, encrypting your data isn't enough to protect it. That's why Espionage 3 goes beyond data... Read more
Pinegrow Web Designer 2.94 - Mockup and...
Pinegrow Web Designer is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation, Angular JS, and... Read more
1Password 6.3.3 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Sublime Text 3126 - Sophisticated text e...
Sublime Text is a sophisticated text editor for code, markup, and prose. You'll love the slick user interface, extraordinary features, and amazing performance. Features Goto Anything. Use Goto... Read more
ForkLift 3.0 Beta 2 - Powerful file mana...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
OmniFocus 2.7.1 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
CleanApp 5.1.1 - Application deinstaller...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Together 3.6.1 - Store and organize all...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Features Smart storage. With simple drag-and-drop... Read more

Concrete Jungle (Games)
Concrete Jungle 1.16 Device: iOS Universal Category: Games Price: $4.99, Version: 1.16 (iTunes) Description: A follow up to the puzzle hit 'MegaCity'! Concrete Jungle is a new take on the city building genre that swaps micro-... | Read more »
5 great apps for the budget traveller
Travelling abroad, or even within your home country, has never been easier thanks to our handy smartphone companions. There are hundreds of apps on the market that promise to make your world journeys hassle-free, but we've selected five of the... | Read more »
Zip—Zap (Games)
Zip—Zap 1.01 Device: iOS Universal Category: Games Price: $1.99, Version: 1.01 (iTunes) Description: Touch to contract.Release to let go.Bring the clumsy mechanical beings home. · · · over 100 levelsno adsno in-app-purchases Zip—... | Read more »
Paperback: The Game (Games)
Paperback: The Game 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: You are an author trying to finish kitschy paperback novels. Complete Westerns, Science Fiction, Romance or even a Crime... | Read more »
How to Rule With a Firm Hand in My Majes...
My Majesty is a kingdom management sim not unlike August’s magisterial hit, Reigns. It’s essentially a reskin of developer Tigrido’s previous management sim, Dictator. As supreme ruler of the land, you must consult with a number of subjects to... | Read more »
Our 5 Favorite iMessage Sticker Packs
At long last, iMessage joins the ranks of messaging apps the likes of LINE and Whatsapp, adding an impressive collection of stickers. They’re a great way to add a little something extra to your daily conversations. [Read more] | Read more »
How to get past Vulture Island's tr...
Vulture Island is a colorful and quirky mish-mash of platforming and puzzles. It’s creative and fresh, but sometimes the game can throw a curveball at you, leaving you stuck as to how you should progress. These tips will help you explore smoothly... | Read more »
The new Clash of Kings is just for Weste...
If you’ve played the original Clash of Kings, you’ll probably recognise the city building, alliance forging and strategic battles in Clash of Kings: The West. What sets this version apart is that it’s tailor made for a Western audience and the... | Read more »
Frost - Survival card game (Games)
Frost - Survival card game 1.12.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.12.1 (iTunes) Description: *Warning: the game will work on iPhone 5C and above and iPad Pro / 4. Other devices are not supported* | Read more »
How to build and care for your team in D...
Before you hit the trail and become a dog sledding legend, there’s actually a fair bit of prep work to be done. In Dog Sled Saga, you’re not only racing, you’re also building and caring for a team of furry friends. There’s a lot to consider—... | Read more »

Price Scanner via MacPrices.net

Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
13-inch 2.5GHz MacBook Pro available for $928...
Overstock has the 13″ 2.5GHz MacBook Pro available for $927.99 including free shipping. Their price is $171 off MSRP. Read more
Buying McLaren Would Give Apple Instant Car C...
Apple “iCar” rumors have waxed and waned over the years, piquing interest and speculation as to whether Apple is seriously interested in getting into the automotobile business, either in a joint... Read more
Aetna to Transform Members’ Consumer Health E...
Health care benefits company Aetna, which has an estimated 46.3 million clients, today announced a new initiative to revolutionize members consumer health experience by combining the power of iOS... Read more
USB-IF Announces USB Audio Device Class 3.0 S...
USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced the USB Audio Device Class 3.0 specification to establish USB Audio over... Read more
Clearance 12-inch 1.2GHz Retina MacBooks, App...
Apple has Certified Refurbished 2015 12″ 1.2GHz Retina MacBooks available for $1189, or $410 off original MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free... Read more
Logitech SmartDock and Skype For Business Com...
Logitech has announced Logitech SmartDock, an AV meeting room solution designed in collaboration with Microsoft. Logitech SmartDock works with Skype for Business and qualified devices, including... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899.99 $... Read more
Apple Macs and iPads available for up to $300...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more

Jobs Board

US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Sr. *Apple* Mac Engineer - Net2Source Inc....
…staffing, training and technology. We have following position open with our client. Sr. Apple Mac Engineer6+ Months CTH Start date : 19th Sept Travelling Job If Read more
*Apple* Retail - Multiple Positions-Norfolk,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.