[NPL] HTML Artistry: More than code
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[NPL] HTML Artistry: More than code


San Francisco, CA -- HTML ARTISTRY: MORE THAN CODE is the first book to
synthesize traditional design process and theory with practical
step-by-step web coding techniques. Written by Akimbo Design co-founder,
Ardith Ibaez Rigby and Natalie Zee of Frog Design, HTML ARTISTRY offers a
new perspective to experienced web developers. The book illustrates that
successful web design grows from a balance between a strong sense for
graphic design and a solid understanding of web technologies - such as
HTML, Dynamic HTML, and JavaScript.

Drawing upon the traditional design world, the book profiles leading
graphic designers in various media --- from print to packaging to film
titles. These designers share their vision about what makes successful,
engaging, and fulfilling designs. Featured designers include: Jeffrey
Keyton and Tracy Boychuk (MTV), Carol Chen (Sony Music), Terry Green and
Nori-Zso Tolson (twenty2product), Amy Franceschini (Future Farmers), Emily
Oberman and Bonnie Siegler (Number Seventeen), Howard Brown (Urban
Outfitters), Steve Zehngut (Zeek Interactive), Kyle Cooper (Imaginary
Forces), and Stephen Doyle (Doyle Partners).

The authors apply these designers' lessons to the web - within the context
of web technology. Side by side with theory, stands an impressive
collection of state of the art code! Techniques such as cascading style
sheets, wipes, click and drag, dynamic page design using the cookie,
rollovers, and layer switches, give designers the technical tools to
implement the most creative of ideas.

"The most compelling web designs grow out of a collaboration between
programmers and designers - or more precisely, from a team of people who
live in both worlds. We hope that the book will encourage developers to
adopt this kind of technical-design vision. " - Ardith Ibaez Rigby

HTML ARTISTRY marks the authors' third web design book to be published by
Macmillan. The other titles include, HTML WEB MAGIC and CREATING KILLER

Ardith Ibaez Rigby
Born in Manila and raised in Sacramento, Ardith Ibaez Rigby graduated from
Stanford with a degree in design. She entered the field of web design and
programming at Macromedia where her designs won "best-of" awards from the
prestigious Communication Arts magazine. She left Macromedia to co- found
Akimbo Design, which has since become one of the world's leading web design
firms, winning awards and recognition from around the globe. Clients
include Microsoft, MGM, Sony, the California Pizza Kitchen, and more. At
the age of 25, Ardith has already become an inspirational figure to
thousands of women, Filipinos, designers, programmers, and entrepreneurs
around the world.

Natalie Zee
Natalie works at Frog Design in San Francisco.

Akimbo Design leapt into existence in early 1997. Principals Ardith Ibaez
Rigby and Ben Rigby, both 25, anticipated the need for a web design studio
that specialized in front-end design. They believed that a team consisting
of web user-interface experts, people versed in both design fundamentals
and the minutiae of web technology, could create unparalleled web sites.
Since its foundation, Akimbo has been aggressively pushing the boundaries
of web design and people have noticed! Clients include Microsoft, Sony
Pictures, MGM, Macromedia, California Pizza Kitchen, and more. Millions of
visitors, thousands of compliments, dozens of articles, and numerous awards
pay tribute to Akimbo's continuing commitment to exceptional front-end web

HTML ARTISTRY WEB SITE: http://www.htmlartistry.com/
AKIMBO DESIGN WEB SITE: http://www.akimbodesign.com/
PRINT READY IMAGES: http://www.akimbodesign.com/press/

Ben Rigby
Akimbo Design
2503 Bryant Street
San Francisco, CA 94133 USA
t 415 642 4230
f 415 642 4232


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