[NPL] DoubleClick and AdKnowledge Form Strategic Partnership
TweetFollow Us on Twitter

[NPL] DoubleClick and AdKnowledge Form Strategic Partnership

FOR IMMEDIATE RELEASE

Contacts:
DoubleClick:
Amy Shapiro
(212) 655-7671
ashapiro@doubleclick.net

AdKnowledge:
Katy Boos
(650) 851-5360
katy@bigskypr.com

DOUBLECLICK AND ADKNOWLEDGE FORM STRATEGIC PARTNERSHIP

Leading Internet Companies Drive Standard Industry Platforms for Web Ad
Management

PALO ALTO, Calif./NEW YORK -- June 3, 1998 -- DoubleClick, Inc., (NASDAQ:
DCLK) the leading provider of comprehensive global Internet advertising
solutions for marketers and web publishers, and AdKnowledge
(http://www.adknowledge.com), the leading provider of web advertising
management products for advertising agencies and their clients, today
announced the formation of a strategic partnership. This agreement is
designed to bring increased efficiency and effectiveness to web advertising
through the creation of standard industry platforms for web ad management.

The goal of the partnership is to facilitate the process of advertising on
the Internet, thereby accelerating the acceptance and growth of web
advertising. As one important aspect of the partnership, AdKnowledge will
now focus primarily on solutions for advertising agencies and their clients
-- the "buy" side of the advertising industry. DoubleClick will partner
with AdKnowledge to support AdKnowledge's "sell" side publishing business.
Customers of AdKnowledge's ClickWise website ad management software will
now be able to use DoubleClick's DART service. DART is DoubleClick's
proprietary ad serving, reporting and tracking technology which is the
backbone of the DoubleClick Network. Financial details were not disclosed.

DoubleClick and AdKnowledge are leveraging their respective leadership
positions to create standard business practices that make it easier to buy
advertising on the Internet. Initiatives in the partnership will include
streamlining the process for trafficking, campaign management and reporting
through a closer integration of information exchanged between DoubleClick's
technology platform, DART, and AdKnowledge's media buying and campaign
management tools, MarketMatch and SmartBanner. Already, more than 1,750
websites of web publishers use DoubleClick technology, and more than 100
top advertising agencies use AdKnowledge's products.

"As the online ad industry continues to expand, there is significant
benefit to creating uniform standards for site publishers and advertising
agencies," says Kevin O'Connor, chairman and chief executive officer of
DoubleClick. "With the standardization that this partnership represents, we
believe that online advertising will improve industry-wide. And, by
consolidating our efforts with AdKnowledge, we believe we can expand DART
reach and market penetration."

"AdKnowledge and DoubleClick share a commitment to superior customer
service and this was an overriding influence as we considered strategic
partnering opportunities," said Scott Kauffman, AdKnowledge president and
chief executive officer. "We believe DART provides the best solution for
website publishers and we are confident our ClickWise customers will
benefit tremendously from the power of DoubleClick's advanced technology."

Added O'Connor, "Our partnering strategy calls for working with market
leaders that can help us move our business objectives forward. We believe
AdKnowledge -- with its leading agency solutions -- is an ideal partner."

About AdKnowledge
AdKnowledge develops and markets a comprehensive suite of web advertising
management products for advertising agencies and their clients. Products
include: MarketMatch, the only complete suite for web media planning and
campaign management; and SmartBanner, the number one independent campaign
placement and performance analysis service. AdKnowledge is a privately held
company funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, Walden
Capital Partners and Partech International. AdKnowledge has headquarters in
Palo Alto, California, maintains offices in New York and San Francisco, and
can be reached via phone 650-842-6500 or on the Internet at
http://www.adknowledge.com.

About DoubleClick, Inc.
DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm,
Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley,
and currently intends to expand into additional European countries and the
Pacific Rim.

This news release contains statements of a forward-looking nature relating
to the future events or the future financial results of DoubleClick.
Investors are cautioned that such statements are only predictions and that
actual events or results may differ materially. In evaluating such
statements, investors should specifically consider the various factors
which could cause actual events or results to differ materially from those
indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with
the Securities and Exchange Commission.

 
AAPL
$112.94
Apple Inc.
+1.16
MSFT
$47.98
Microsoft Corpora
+0.32
GOOG
$524.87
Google Inc.
+8.52

MacTech Search:
Community Search:

Software Updates via MacUpdate

NeoOffice 2014.6 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LibreOffice 4.3.5.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

This Week at 148Apps: December 15-19, 20...
Happy Holidays from 148Apps!   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out... | Read more »
New Version of Tempo Smart Calendar Help...
New Version of Tempo Smart Calendar Helps You Plan Your Day Without Opening the App Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Sparkle - Advanced Cross-Synthesis (Mus...
Sparkle - Advanced Cross-Synthesis 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: Sparkle is a tool for advanced spectral hybridizations made of several algorithms that operate on frequency... | Read more »
DICETINY is coming to iOS in 2015
DICETINY is coming to iOS in 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Fakedice has announced that they’re bringing their digital board game DICETINY to iOS. | Read more »
It Came From Canada: The Witcher Battle...
The Witcher 3: Wild Hunt may still be a few months away, but very soon players will be able to get a new taste of the acclaimed Polish RPG on their mobile devices with The Witcher Battle Arena. While it trades open-world exploration for compact... | Read more »
The Babies Get Lost Again in the New Azt...
The Babies Get Lost Again in the New Aztec Ruins Update for Light in the Dark Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Living Room 3D for IKEA Makes All In-App...
Living Room 3D for IKEA Makes All In-App Purchases Free Until 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Crossbow Warrior – The Legend of William...
Crossbow Warrior – The Legend of William Tell Review By Lee Hamlet on December 22nd, 2014 Our Rating: :: MISSES THE MARKUniversal App - Designed for iPhone and iPad Crossbow Warrior details the entertaining adventures of legendary... | Read more »
A New Update Races onto Asphalt 8: Airbo...
A New Update Races onto Asphalt 8: Airborne Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Workflow: Powerful Automation Made Simpl...
Workflow: Powerful Automation Made Simple Review By Campbell Bird on December 22nd, 2014 Our Rating: :: GO WITH THE FLOWUniversal App - Designed for iPhone and iPad This powerful app lets users accomplish multiple tasks at touch of... | Read more »

Price Scanner via MacPrices.net

13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
Apple resellers offer free overnight shipping
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
Holiday sales continue: MacBook Airs for up t...
 B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sale continues: 13-inch Retina MacBoo...
 B&H Photo has new 13″ MacBook Pros on sale for up to $150 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz MacBook Pro: $979 save... Read more
Holiday sale continues: 15-inch Retina MacBoo...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $300 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Holiday sale: 13-inch 128GB MacBook Air for $...
 Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Best Buy has lowered their price on the 2014 13″ 2.6GHz/128GB Retina MacBook Pro to $1149.99 on their online store for a limited time. That’s $150 off MSRP and the lowest price available for this... Read more
Kodak Returns to CES With New Consumer Produ...
Former photography colossus Kodak is returning to CES for the first time in three years where the Kodak booth (#21818 South Hall 1) will showcase a wide range of innovative, imaging-related products... Read more
Invaluable Launches New Eponymously -Named A...
Invaluable, the world’s largest online live auction marketplace, hhas announced the official launch of the Invaluable app for iPad, now available for download in the iTunes App Store. Invaluable... Read more
IDC Reveals Worldwide Mobile Enterprise Appli...
International Data Corporation (IDC) last week hosted the IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions Web conference. The session provided organizations... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.