[NPL] DoubleClick and AdKnowledge Form Strategic Partnership
TweetFollow Us on Twitter

[NPL] DoubleClick and AdKnowledge Form Strategic Partnership


Amy Shapiro
(212) 655-7671

Katy Boos
(650) 851-5360


Leading Internet Companies Drive Standard Industry Platforms for Web Ad

PALO ALTO, Calif./NEW YORK -- June 3, 1998 -- DoubleClick, Inc., (NASDAQ:
DCLK) the leading provider of comprehensive global Internet advertising
solutions for marketers and web publishers, and AdKnowledge
(http://www.adknowledge.com), the leading provider of web advertising
management products for advertising agencies and their clients, today
announced the formation of a strategic partnership. This agreement is
designed to bring increased efficiency and effectiveness to web advertising
through the creation of standard industry platforms for web ad management.

The goal of the partnership is to facilitate the process of advertising on
the Internet, thereby accelerating the acceptance and growth of web
advertising. As one important aspect of the partnership, AdKnowledge will
now focus primarily on solutions for advertising agencies and their clients
-- the "buy" side of the advertising industry. DoubleClick will partner
with AdKnowledge to support AdKnowledge's "sell" side publishing business.
Customers of AdKnowledge's ClickWise website ad management software will
now be able to use DoubleClick's DART service. DART is DoubleClick's
proprietary ad serving, reporting and tracking technology which is the
backbone of the DoubleClick Network. Financial details were not disclosed.

DoubleClick and AdKnowledge are leveraging their respective leadership
positions to create standard business practices that make it easier to buy
advertising on the Internet. Initiatives in the partnership will include
streamlining the process for trafficking, campaign management and reporting
through a closer integration of information exchanged between DoubleClick's
technology platform, DART, and AdKnowledge's media buying and campaign
management tools, MarketMatch and SmartBanner. Already, more than 1,750
websites of web publishers use DoubleClick technology, and more than 100
top advertising agencies use AdKnowledge's products.

"As the online ad industry continues to expand, there is significant
benefit to creating uniform standards for site publishers and advertising
agencies," says Kevin O'Connor, chairman and chief executive officer of
DoubleClick. "With the standardization that this partnership represents, we
believe that online advertising will improve industry-wide. And, by
consolidating our efforts with AdKnowledge, we believe we can expand DART
reach and market penetration."

"AdKnowledge and DoubleClick share a commitment to superior customer
service and this was an overriding influence as we considered strategic
partnering opportunities," said Scott Kauffman, AdKnowledge president and
chief executive officer. "We believe DART provides the best solution for
website publishers and we are confident our ClickWise customers will
benefit tremendously from the power of DoubleClick's advanced technology."

Added O'Connor, "Our partnering strategy calls for working with market
leaders that can help us move our business objectives forward. We believe
AdKnowledge -- with its leading agency solutions -- is an ideal partner."

About AdKnowledge
AdKnowledge develops and markets a comprehensive suite of web advertising
management products for advertising agencies and their clients. Products
include: MarketMatch, the only complete suite for web media planning and
campaign management; and SmartBanner, the number one independent campaign
placement and performance analysis service. AdKnowledge is a privately held
company funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, Walden
Capital Partners and Partech International. AdKnowledge has headquarters in
Palo Alto, California, maintains offices in New York and San Francisco, and
can be reached via phone 650-842-6500 or on the Internet at

About DoubleClick, Inc.
DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers. Combining technology and media expertise, DoubleClick
centralizes planning, execution, control, tracking and reporting for online
media campaigns. DoubleClick, Inc. has headquarters in New York City and
maintains offices in London, Tokyo, Madrid, Milan, Sydney, Stockholm,
Toronto, Atlanta, Boston, Chicago, Dallas, Los Angeles, and Silicon Valley,
and currently intends to expand into additional European countries and the
Pacific Rim.

This news release contains statements of a forward-looking nature relating
to the future events or the future financial results of DoubleClick.
Investors are cautioned that such statements are only predictions and that
actual events or results may differ materially. In evaluating such
statements, investors should specifically consider the various factors
which could cause actual events or results to differ materially from those
indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with
the Securities and Exchange Commission.


Community Search:
MacTech Search:

Software Updates via MacUpdate

The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - Toucharcade.com “Oozes the polish that... | Read more »

Price Scanner via MacPrices.net

Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more
Black Friday: Apple Watch for up to $100 off...
BLACK FRIDAY Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday. Below is a roundup of the deals being offered by authorized Watch resellers:... Read more
Black Friday: Target offers 6th Generation iP...
BLACK FRIDAY Save $40 to $60 on a 6th generation iPod touch at Target with free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: -... Read more
Black Friday: Walmart and Target offer iPod n...
BLACK FRIDAY Walmart has the 16GB iPod nano (various colors) on sale for $119.20 on their online store for a limited time. That’s $30 off MSRP. Choose free shipping or free local store pickup (if... Read more

Jobs Board

Specialist *Apple* /Mac Desktop - University...
…technical support, expertise and user training for a variety of Apple /Macintosh hardware, software and devices.Researches, analyzes and resolves complex Apple Read more
*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 42975010 Culver City, Califo ia, United States Posted: Oct. 2, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Site Read more
WiSE *Apple* Pay Quality Engineer - Apple (...
# WiSE Apple Pay Quality Engineer Job Number: 44313381 Santa Clara Valley, Califo ia, United States Posted: Nov. 13, 2015 Weekly Hours: 40.00 **Job Summary** Join our Read more
Holiday Retail Associate with *Apple* Knowl...
…and assertive.Someone who can troubleshoot iOS devices (iPhone and iPad) and Apple Mail issues.Someone who can offer solutions.Someone who can work weekends.Someone with Read more
*Apple* Systems Engineer (Mclean, VA and NYC...
Summary:Assist in providing strategic direction and technical leadership within the Apple portfolio, including desktops, laptops, and printing environment. This person Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.