FOR IMMEDIATE RELEASE
June 15, 1999
BLUE WORLD ANNOUNCES AGREEMENT WITH MACROMEDIA TO DELIVER INTEGRATED
SOLUTION FOR DYNAMIC WEB PUBLISHING
Custom Lasso Objects for Dreamweaver to be available from both Blue
World and Macromedia
Bellevue, WA--June 15, 1999--Blue World Communications,
Inc.--pioneers of the Web Data Engine(tm)--today announced a new
agreement with Macromedia, Inc. (NASDAQ: MACR) to integrate Blue
World Lasso and Macromedia Dreamweaver through a set of custom Lasso
objects for Dreamweaver. The combined solution will enable the
efficient creation of dynamic, database-driven Web sites. Macromedia
and Blue World will also participate in co-marketing activities to
promote the Lasso objects for Dreamweaver and will distribute the
Lasso objects free of charge on their Web sites.
"We're pleased to collaborate with Blue World to provide a powerful
yet easy to use solution for building database-driven Web sites,"
said David Mendels, senior vice president of Macromedia's Web
publishing division. "The Lasso objects for Dreamweaver will automate
the process of dynamic Web publishing for applications such as
e-commerce, news and information, personalized content and more."
"Dreamweaver is unique in that it provides a highly extensible
environment that is very friendly toward Web middleware products,"
said Bill Doerrfeld, president and CEO of Blue World Communications.
"We're delighted to work with Macromedia to introduce a compelling
authoring solution for creating database-driven Web applications."
COMPLETE WEB DATABASE PUBLISHING
Lasso objects for Dreamweaver will support the entire 300 plus tags
provided in the Lasso Dynamic Markup Language (LDML) allowing
drag-and-drop insertion of tags and graphical editing via custom
Lasso tag property inspectors. Lasso objects for Dreamweaver,
combined with the Lasso 3.5 Web Data Engine, will allow Web
developers to quickly Web-enable FileMaker Pro databases and any
ODBC-compliant database--including Oracle, Microsoft SQL Server,
Sybase, Informix and Microsoft Access--using a common, intuitive
tag-based approach--without requiring SQL programming.
Lasso objects for Dreamweaver, along with the Lasso 3.5 Web Data
Engine, will facilitate the rapid development and deployment of
powerful database-driven Web applications for Windows NT, Windows
95/98 and Mac OS platforms. The objects are scheduled to be freely
available from both Macromedia and Blue World in Fall 1999.
Blue World today also announced the recent launch of the Dreamweaver
Talk email discussion forum. Dreamweaver Talk is a free email service
provided by Blue World where members exchange tips and techniques,
feature requests and receive user-to-user support for Macromedia
Dreamweaver. Information on how to join Dreamweaver Talk--including
links to the Lasso-powered Dreamweaver Talk archives--is available at
ABOUT THE LASSO WEB DATA ENGINE
The Lasso Web Data Engine is leading cross-platform Web Application
Server software allowing Web developers to quickly build and deploy
sophisticated database-driven Web applications. Lasso is the leading
solution for Web-enabling FileMaker Pro databases and also provides
robust support for any ODBC-compliant database. Lasso's innovative
architecture provides an industry-first multi-platform,
database-independent and open standards approach to building
database-driven Web sites firmly positioning Lasso technology within
the rapidly evolving server-side Web tools market. For more
information or to download a free 30-day evaluation copy, visit
Macromedia Dreamweaver 2 is the professional solution for Web site
design and production with powerful features for efficient page
production, deluxe site management, visual authoring for dynamic
publishing, and Roundtrip XML and HTML. Because of its open,
extensible architecture, Dreamweaver works seamlessly with custom and
commercial tools for e-commerce, dynamic publishing and rich media
content creation. For more information or to download a free 30-day
evaluation copy, visit http://www.dreamweaver.com.
ABOUT BLUE WORLD
Blue World Communications (http://www.blueworld.com) delivers
cross-platform Web middleware software allowing Web developers to
quickly build sophisticated database-driven Web applications. Blue
World provides the Lasso 3.5 Web Data Engine
(http://www.blueworld.com/lasso/), the Blue World Store
(http://store.blueworld.com) and the Blue World ListSearch service
(http://listsearch.blueworld.com) in fulfillment of its mission of
"bringing business to the Internet." Recently cited as the State of
Washington's 12th fastest growing technology company, Blue World,
based in Bellevue, WA is a privately held company founded in 1992.