[NPL] AdKnowledge Introduces Advisor
TweetFollow Us on Twitter

[NPL] AdKnowledge Introduces Advisor

AdKnowledge Introduces Advisor -- Now Marketers and Agencies Can Measure
Web Advertising Effectiveness

Post-Click Tracking and Measurement of Return on Investment for Web
Advertising Now Possible

New York, NY (@d:tech Conference) -- October 26, 1998 -- AdKnowledge, the
only independent provider of end-to-end web advertising management products
for advertisers and agencies, today introduced AdKnowledge Advisor, a tool
providing a reliable way to measure and optimize the return on web
advertising. With Advisor, marketers can now accurately track consumers'
complete response to ads, including buying patterns, to determine long-term
customer value.

Advisor is the latest component of the AdKnowledge System, the
comprehensive, system designed to maximize the ROI of web marketing dollars
and save time and money by automating the web advertising process.

Accurate Tracking of Web Advertising Effectiveness Now a Reality Usually,
the success of most web advertising is gauged using a combination of how
much the advertiser paid, how many people saw the ad, and how many people
clicked on it. Now, AdKnowledge Advisor closes the loop of web advertising
by providing a more accurate way to track an ad's effectiveness. Unlike
other products in the marketplace, Advisor is seamlessly integrated into
the AdKnowledge System, the only solution that takes the customer from
pre-planning all the way through to the measurement and optimization of
ROI. And, the next time the pre-planning cycle starts again, all this
knowledge is accessible with just a few keystrokes.

"There's no question that our clients increasingly recognize the value of
third party ad serving and closed-loop reporting systems. With the new
AdKnowledge Advisor product, we can get the information we need to ensure
the greatest return for our clients' media dollars," said Lynn Bolger,
Senior Vice President, Media Director at APL Digital. "The system gives us
the information we need to turn around and instantly make changes so that
the ads that are pulling the best are running the most. This is the kind of
tracking and results that our clients need."

With AdKnowledge's Advisor, marketers and agencies can truly measure
"post-click" consumer actions to determine advertising effectiveness and
the long-term value of a customer relative to acquisition costs. More than
just a reporting mechanism, AdKnowledge Advisor applies sophisticated
analytic tools that enable advertisers to understand customer actions.
Those actions, over a specified period of time, are reported and correlated
back to the ads to which they responded. Unlike stand-alone site tracking
systems, the AdKnowledge System puts advertisers in control so they can act
on which ads and targeting work and make changes in the campaign as it
runs.

Until now, marketers and agencies have had to rely on click-through -- when
a user clicks on a web advertisement -- which measures how popular or
eye-catching an ad is, but not necessarily how effective. Post-click
tracking defines advertising results more accurately than click-through,
because it reports on what customers do after they click on an ad and
calculates customer conversion rates based on meaningful criteria such as
downloads, purchases, or time spent on a web site. Advertisers can use this
data to predict targets for future profitable customer acquisition efforts.

Advisor Applies Proven Direct Marketing Techniques to the Web "Using
Advisor, we build a data warehouse for advertisers of what is working with
which user types and where, and then use proven data mining practices to
maximize the effectiveness of web marketing campaigns over the long term,"
said Scott Kauffman, president and CEO of AdKnowledge. "Direct marketers
have been doing this successfully for years. Now, we're applying the same
principles to the web to help advertisers realize the full potential of web
marketing and turn information into action."

Integrated System Saves Time and Money
The AdKnowledge System -- which includes five key functions: : planning,
buying & trafficking, targeting & serving, reporting, and now post-click
tracking and return on investment -- increases the effectiveness of
campaigns, thereby improving the return on investment of ad spending. The
System's components are seamlessly integrated and include:

o Planner, the comprehensive pre-buy and planning module, helps ad buyers
make informed media decisions and negotiate smarter. Planner integrates
extensive data from industry leaders like MRI, Simmons and Media Metrix and
NetRatings.

o Campaign Manager, the component that links planning to execution, creates
and manages buy worksheets and insertion orders, and handles all
trafficking.

o SmartBanner, the industry's most proven central ad serving technology,
automates the placement and targeting of web advertising campaigns. This
advanced technology delivers banners as well as the leading rich media
formats.

o Reporter, the flexible reporting and analysis module, provides customized
reports both during and after campaigns. With its near real-time reporting
capabilities, Reporter enables instant-feedback creative testing and
cross-site comparable post-buy analysis.

o Advisor, introduced today, provides comprehensive post-click tracking and
return on investment analysis.

Availability and Pricing
The AdKnowledge System is available on an annual subscription basis. The
System is web-based, so there is no hardware or software to buy or
maintain. Billing is based on percentage tiers that correlate to monthly
advertising billing volume. In addition, Advisor's basic reporting function
is available now for a set-up charge and fixed monthly fee. For more
information, or to order the AdKnowledge System, call 800-286-6778 or visit
http://www.adknowledge.com.

ABOUT ADKNOWLEDGE
AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for the advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge Inc.
(650) 842-6502
mschott@adknowledge.com

Katy Boos
Big Sky Communications
(650) 851-5360
katy@bigskypr.com

 
AAPL
$100.11
Apple Inc.
-0.64
MSFT
$46.33
Microsoft Corpora
-0.03
GOOG
$572.59
Google Inc.
-4.77

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cocktail 8.0 Beta 2 - General maintenanc...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
QuickBooks 2015 16.0.0.1352 R1 - Financi...
QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save.... Read more
Mac DVDRipper Pro 5.0.1 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Apple OS X bash Update 1.0 - Fix for sec...
The OS X bash Update fixes a security flaw in the bash UNIX shell on OS X 10.9.5 (also on OS X 10.8 and 10.7 [see Related Links below]). OS X 10.9.5 or later Downloads for OS X 10.8 and OS X 10.7 in... Read more
SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
LibreOffice 4.3.2.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
calibre 2.4 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Default Folder X 4.6.9b1 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more

Latest Forum Discussions

See All

HeroCraft Introduces Unlimited Sequel to...
HeroCraft Introduces Unlimited Sequel to WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on October 1st, 2014 [ permalink ] | Read more »
RGB Express Review
RGB Express Review By Jennifer Allen on October 1st, 2014 Our Rating: :: DELIGHTFUL PUZZLINGUniversal App - Designed for iPhone and iPad Guide trucks along their delivery routes in RGB Express, a testing but charming puzzle game... | Read more »
The Sagas of Fire*Wolf (Games)
The Sagas of Fire*Wolf 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: | Read more »
BuggyFun Review
BuggyFun Review By Amy Solomon on October 1st, 2014 Our Rating: iPad Only App - Designed for the iPad BuggyFun allows children to create their own tracks for bugs to interact with for a unique open-ended experience.   | Read more »
Fold the Adventure Review
Fold the Adventure Review By Jennifer Allen on October 1st, 2014 Our Rating: :: AWKWARD FOLDSUniversal App - Designed for iPhone and iPad Fold pieces of paper to create platforms for a princely rabbit in this puzzle game; something... | Read more »
WW2: Sandbox. Strategy & Tactics (G...
WW2: Sandbox. Strategy & Tactics 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: Sandbox is the unlimited sequel to our Strategy & Tactics: World War II. We've abandoned... | Read more »
apeFilter (Music)
apeFilter 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: | Read more »
Shred It! Review
Shred It! Review By Jennifer Allen on September 30th, 2014 Our Rating: :: GORGEOUS BUT BASICUniversal App - Designed for iPhone and iPad It might look lovely, but Shred It! is a pretty shallow endless runner/snowboarding game.   | Read more »
Check Out the New Teaser Trailer forGAME...
Check Out the New Teaser Trailer forGAMEVIL’s Darkness Reborn Posted by Jessica Fisher on September 30th, 2014 [ permalink ] Darkness Reborn, by GAMEVIL< | Read more »
It Came From Canada: Angry Birds: Transf...
Anyone afraid that throwing Transformers into the Angry Birds mix would result in a Michael Bay-level of childhood pillaging can rest easy. While Rovio’s famous fowls may be a 21st century staple, Angry Birds: Transformers wears its affection for... | Read more »

Price Scanner via MacPrices.net

Roundup of Apple Mac and iPad Education disco...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple Boycotts German Magazine Computer Bild...
Apple has revoked its PR accreditation of Germany’s Computer Bild, Europe’s best-selling PC magazine, in reaction to Bild’s posting of a “#Bentgate” YouTube video. Axel Telzerow, editor in chief of... Read more
iPhone 6 & iPhone 6 Plus Available in Chi...
Apple has announced that iPhone 6 and iPhone 6 Plus will be available in China beginning Friday, October 17 from the Apple Online Store (http://www.apple.com), Apple’s retail stores, and an expansive... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only, in-... Read more
Apple Releases OS X Mavericks bash Update 1.0...
Apple has released a patch update for OS X Mavericks users to address the recently-detected “Shellshock” security bug in BSD UNIX’s bash shell. Apple says only a few Mac users who had manually... Read more
Pivotal Payments Ready for Apple Pay – FlexPo...
Pivotal Payments, a provider of merchant services and global payment processing solutions, has announced its proprietary FlexPoint platform will support credit and debit transactions through Apple’s... Read more
iStabilizer Announces Tabarm — First Friction...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, dollies, mounts, and remotes for smartphones, tablets, and cameras, announced today the iStabilizer tabArm, the first... Read more
IStabilizer Flex Smartphone Tripod Wins Usa T...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, and other products for smartphones, tablets, and cameras, has announced today that its iStabilizer Flex smartphone... Read more
13-inch 2.8GHz Retina MacBook Pro on sale for...
B&H Photo has the new 2014 13″ 2.8GHz Retina MacBook Pro on sale for $1699.99 including free shipping plus NY sales tax only. They’ll also include free copies of Parallels Desktop and LoJack for... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels Desktop... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.