[NPL] AdKnowledge Introduces Advisor
TweetFollow Us on Twitter

[NPL] AdKnowledge Introduces Advisor

AdKnowledge Introduces Advisor -- Now Marketers and Agencies Can Measure
Web Advertising Effectiveness

Post-Click Tracking and Measurement of Return on Investment for Web
Advertising Now Possible

New York, NY (@d:tech Conference) -- October 26, 1998 -- AdKnowledge, the
only independent provider of end-to-end web advertising management products
for advertisers and agencies, today introduced AdKnowledge Advisor, a tool
providing a reliable way to measure and optimize the return on web
advertising. With Advisor, marketers can now accurately track consumers'
complete response to ads, including buying patterns, to determine long-term
customer value.

Advisor is the latest component of the AdKnowledge System, the
comprehensive, system designed to maximize the ROI of web marketing dollars
and save time and money by automating the web advertising process.

Accurate Tracking of Web Advertising Effectiveness Now a Reality Usually,
the success of most web advertising is gauged using a combination of how
much the advertiser paid, how many people saw the ad, and how many people
clicked on it. Now, AdKnowledge Advisor closes the loop of web advertising
by providing a more accurate way to track an ad's effectiveness. Unlike
other products in the marketplace, Advisor is seamlessly integrated into
the AdKnowledge System, the only solution that takes the customer from
pre-planning all the way through to the measurement and optimization of
ROI. And, the next time the pre-planning cycle starts again, all this
knowledge is accessible with just a few keystrokes.

"There's no question that our clients increasingly recognize the value of
third party ad serving and closed-loop reporting systems. With the new
AdKnowledge Advisor product, we can get the information we need to ensure
the greatest return for our clients' media dollars," said Lynn Bolger,
Senior Vice President, Media Director at APL Digital. "The system gives us
the information we need to turn around and instantly make changes so that
the ads that are pulling the best are running the most. This is the kind of
tracking and results that our clients need."

With AdKnowledge's Advisor, marketers and agencies can truly measure
"post-click" consumer actions to determine advertising effectiveness and
the long-term value of a customer relative to acquisition costs. More than
just a reporting mechanism, AdKnowledge Advisor applies sophisticated
analytic tools that enable advertisers to understand customer actions.
Those actions, over a specified period of time, are reported and correlated
back to the ads to which they responded. Unlike stand-alone site tracking
systems, the AdKnowledge System puts advertisers in control so they can act
on which ads and targeting work and make changes in the campaign as it
runs.

Until now, marketers and agencies have had to rely on click-through -- when
a user clicks on a web advertisement -- which measures how popular or
eye-catching an ad is, but not necessarily how effective. Post-click
tracking defines advertising results more accurately than click-through,
because it reports on what customers do after they click on an ad and
calculates customer conversion rates based on meaningful criteria such as
downloads, purchases, or time spent on a web site. Advertisers can use this
data to predict targets for future profitable customer acquisition efforts.

Advisor Applies Proven Direct Marketing Techniques to the Web "Using
Advisor, we build a data warehouse for advertisers of what is working with
which user types and where, and then use proven data mining practices to
maximize the effectiveness of web marketing campaigns over the long term,"
said Scott Kauffman, president and CEO of AdKnowledge. "Direct marketers
have been doing this successfully for years. Now, we're applying the same
principles to the web to help advertisers realize the full potential of web
marketing and turn information into action."

Integrated System Saves Time and Money
The AdKnowledge System -- which includes five key functions: : planning,
buying & trafficking, targeting & serving, reporting, and now post-click
tracking and return on investment -- increases the effectiveness of
campaigns, thereby improving the return on investment of ad spending. The
System's components are seamlessly integrated and include:

o Planner, the comprehensive pre-buy and planning module, helps ad buyers
make informed media decisions and negotiate smarter. Planner integrates
extensive data from industry leaders like MRI, Simmons and Media Metrix and
NetRatings.

o Campaign Manager, the component that links planning to execution, creates
and manages buy worksheets and insertion orders, and handles all
trafficking.

o SmartBanner, the industry's most proven central ad serving technology,
automates the placement and targeting of web advertising campaigns. This
advanced technology delivers banners as well as the leading rich media
formats.

o Reporter, the flexible reporting and analysis module, provides customized
reports both during and after campaigns. With its near real-time reporting
capabilities, Reporter enables instant-feedback creative testing and
cross-site comparable post-buy analysis.

o Advisor, introduced today, provides comprehensive post-click tracking and
return on investment analysis.

Availability and Pricing
The AdKnowledge System is available on an annual subscription basis. The
System is web-based, so there is no hardware or software to buy or
maintain. Billing is based on percentage tiers that correlate to monthly
advertising billing volume. In addition, Advisor's basic reporting function
is available now for a set-up charge and fixed monthly fee. For more
information, or to order the AdKnowledge System, call 800-286-6778 or visit
http://www.adknowledge.com.

ABOUT ADKNOWLEDGE
AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for the advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge Inc.
(650) 842-6502
mschott@adknowledge.com

Katy Boos
Big Sky Communications
(650) 851-5360
katy@bigskypr.com

 
AAPL
$99.76
Apple Inc.
+2.09
MSFT
$44.08
Microsoft Corpora
+0.45
GOOG
$520.84
Google Inc.
+9.67

MacTech Search:
Community Search:

Software Updates via MacUpdate

TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PDFKey Pro 4.0.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Yasu 2.9.1 - System maintenance app; per...
Yasu was originally created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks... Read more
Hazel 3.3 - Create rules for organizing...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a... Read more
Autopano Giga 3.7 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more
MenuMeters 1.8 - CPU, memory, disk, and...
MenuMeters is a set of CPU, memory, disk, and network monitoring tools for Mac OS X. Although there are numerous other programs which do the same thing, none had quite the feature set I was looking... Read more
Coda 2.5 - One-window Web development su...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few... Read more
Arq 4.6.1 - Online backup to Google Driv...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more
Airfoil 4.8.10 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Apple iMovie 10.0.6 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more

Latest Forum Discussions

See All

This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite... | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time... | Read more »
Find Free Food on Campus with Ypay
Find Free Food on Campus with Ypay Posted by Jessica Fisher on October 20th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Strung Along Review
Strung Along Review By Jordan Minor on October 20th, 2014 Our Rating: :: GOT NO STRINGSUniversal App - Designed for iPhone and iPad A cool gimmick and a great art style keep Strung Along from completely falling apart.   | Read more »
P2P file transferring app Send Anywhere...
File sharing services like Dropbox have security issues. Email attachments can be problematic when it comes to sharing large files. USB dongles don’t fit into your phone. Send Anywhere, a peer-to-peer file transferring application, solves all of... | Read more »
Zero Age Review
Zero Age Review By Jordan Minor on October 20th, 2014 Our Rating: :: MORE THAN ZEROiPad Only App - Designed for the iPad With its mind-bending puzzles and spellbinding visuals, Zero Age has it all.   | Read more »
Hay Ewe Review
Hay Ewe Review By Campbell Bird on October 20th, 2014 Our Rating: :: SAVE YOUR SHEEPLEUniversal App - Designed for iPhone and iPad Pave the way for your flock in this line drawing puzzle game from the creators of Worms.   | Read more »
My Very Hungry Caterpillar (Education)
My Very Hungry Caterpillar 1.0.0 Device: iOS Universal Category: Education Price: $3.99, Version: 1.0.0 (iTunes) Description: Care for your very own Very Hungry Caterpillar! My Very Hungry Caterpillar will captivate you as he crawls... | Read more »

Price Scanner via MacPrices.net

2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Updated iPad Prices
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers, including the new iPad Air 2 and the... Read more
Apple Pay Available to Millions of Visa Cardh...
Visa Inc. brings secure, convenient payments to iPad Air 2 and iPad mini 3as well as iPhone 6 and 6 Plus. Starting October 20th, eligible Visa cardholders in the U.S. will be able to use Apple Pay,... Read more
Textkraft Pocket – the missing TextEdit for i...
infovole GmbH has announced the release and immediate availability of Textkraft Pocket 1.0, a professional text editor and note taking app for Apple’s iPhone. In March 2014 rumors were all about... Read more
C Spire to offer iPad Air 2 and iPad mini 3,...
C Spire on Friday announced that it will offer iPad Air 2 and iPad mini 3, both with Wi-Fi + Cellular, on its 4G+ LTE network in the coming weeks. C Spire will offer the new iPads with a range of... Read more
Belkin Announces Full Line of Keyboards and C...
Belkin International has unveiled a new lineup of keyboard cases and accessories for Apple’s newest iPads, featuring three QODE keyboards and a collection of thin, lightweight folios for both the... Read more
Verizon offers new iPad Air 2 preorders for $...
Verizon Wireless is accepting preorders for the new iPad Air 2, cellular models, for $100 off MSRP with a 2-year service agreement: - 16GB iPad Air 2 WiFi + Cellular: $529.99 - 64GB iPad Air 2 WiFi... Read more
Price drops on refurbished Mac minis, now ava...
The Apple Store has dropped prices on Apple Certified Refurbished previous-generation Mac minis, with models now available starting at $419. Apple’s one-year warranty is included with each mini, and... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
Refurbished 2013 MacBook Pros available for u...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.