[NPL] AdKnowledge Introduces Advisor
TweetFollow Us on Twitter

[NPL] AdKnowledge Introduces Advisor

AdKnowledge Introduces Advisor -- Now Marketers and Agencies Can Measure
Web Advertising Effectiveness

Post-Click Tracking and Measurement of Return on Investment for Web
Advertising Now Possible

New York, NY (@d:tech Conference) -- October 26, 1998 -- AdKnowledge, the
only independent provider of end-to-end web advertising management products
for advertisers and agencies, today introduced AdKnowledge Advisor, a tool
providing a reliable way to measure and optimize the return on web
advertising. With Advisor, marketers can now accurately track consumers'
complete response to ads, including buying patterns, to determine long-term
customer value.

Advisor is the latest component of the AdKnowledge System, the
comprehensive, system designed to maximize the ROI of web marketing dollars
and save time and money by automating the web advertising process.

Accurate Tracking of Web Advertising Effectiveness Now a Reality Usually,
the success of most web advertising is gauged using a combination of how
much the advertiser paid, how many people saw the ad, and how many people
clicked on it. Now, AdKnowledge Advisor closes the loop of web advertising
by providing a more accurate way to track an ad's effectiveness. Unlike
other products in the marketplace, Advisor is seamlessly integrated into
the AdKnowledge System, the only solution that takes the customer from
pre-planning all the way through to the measurement and optimization of
ROI. And, the next time the pre-planning cycle starts again, all this
knowledge is accessible with just a few keystrokes.

"There's no question that our clients increasingly recognize the value of
third party ad serving and closed-loop reporting systems. With the new
AdKnowledge Advisor product, we can get the information we need to ensure
the greatest return for our clients' media dollars," said Lynn Bolger,
Senior Vice President, Media Director at APL Digital. "The system gives us
the information we need to turn around and instantly make changes so that
the ads that are pulling the best are running the most. This is the kind of
tracking and results that our clients need."

With AdKnowledge's Advisor, marketers and agencies can truly measure
"post-click" consumer actions to determine advertising effectiveness and
the long-term value of a customer relative to acquisition costs. More than
just a reporting mechanism, AdKnowledge Advisor applies sophisticated
analytic tools that enable advertisers to understand customer actions.
Those actions, over a specified period of time, are reported and correlated
back to the ads to which they responded. Unlike stand-alone site tracking
systems, the AdKnowledge System puts advertisers in control so they can act
on which ads and targeting work and make changes in the campaign as it
runs.

Until now, marketers and agencies have had to rely on click-through -- when
a user clicks on a web advertisement -- which measures how popular or
eye-catching an ad is, but not necessarily how effective. Post-click
tracking defines advertising results more accurately than click-through,
because it reports on what customers do after they click on an ad and
calculates customer conversion rates based on meaningful criteria such as
downloads, purchases, or time spent on a web site. Advertisers can use this
data to predict targets for future profitable customer acquisition efforts.

Advisor Applies Proven Direct Marketing Techniques to the Web "Using
Advisor, we build a data warehouse for advertisers of what is working with
which user types and where, and then use proven data mining practices to
maximize the effectiveness of web marketing campaigns over the long term,"
said Scott Kauffman, president and CEO of AdKnowledge. "Direct marketers
have been doing this successfully for years. Now, we're applying the same
principles to the web to help advertisers realize the full potential of web
marketing and turn information into action."

Integrated System Saves Time and Money
The AdKnowledge System -- which includes five key functions: : planning,
buying & trafficking, targeting & serving, reporting, and now post-click
tracking and return on investment -- increases the effectiveness of
campaigns, thereby improving the return on investment of ad spending. The
System's components are seamlessly integrated and include:

o Planner, the comprehensive pre-buy and planning module, helps ad buyers
make informed media decisions and negotiate smarter. Planner integrates
extensive data from industry leaders like MRI, Simmons and Media Metrix and
NetRatings.

o Campaign Manager, the component that links planning to execution, creates
and manages buy worksheets and insertion orders, and handles all
trafficking.

o SmartBanner, the industry's most proven central ad serving technology,
automates the placement and targeting of web advertising campaigns. This
advanced technology delivers banners as well as the leading rich media
formats.

o Reporter, the flexible reporting and analysis module, provides customized
reports both during and after campaigns. With its near real-time reporting
capabilities, Reporter enables instant-feedback creative testing and
cross-site comparable post-buy analysis.

o Advisor, introduced today, provides comprehensive post-click tracking and
return on investment analysis.

Availability and Pricing
The AdKnowledge System is available on an annual subscription basis. The
System is web-based, so there is no hardware or software to buy or
maintain. Billing is based on percentage tiers that correlate to monthly
advertising billing volume. In addition, Advisor's basic reporting function
is available now for a set-up charge and fixed monthly fee. For more
information, or to order the AdKnowledge System, call 800-286-6778 or visit
http://www.adknowledge.com.

ABOUT ADKNOWLEDGE
AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for the advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge Inc.
(650) 842-6502
mschott@adknowledge.com

Katy Boos
Big Sky Communications
(650) 851-5360
katy@bigskypr.com

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
MYStuff Pro 2.0.16 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
TurboTax 2013.r17.002 - Manage your 2013...
TurboTax guides you through your tax return step by step, does all the calculations, and checks your return for errors and overlooked deductions. It lets you file your return electronically to get... Read more

Latest Forum Discussions

See All

Livescribe 3 Smartpen Review
Made by: Livescribe Price: $149.99 for Livescribe 3 Hardware/iOS Integration Rating: 4.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 4.75 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.44 out of... | Read more »
Unpossible Review
Unpossible Review By Carter Dotson on April 17th, 2014 Our Rating: :: RALPH WIGGUM APPROVESUniversal App - Designed for iPhone and iPad Unpossible is much better than its English!   | Read more »
Hitman GO Review
Hitman GO Review By Carter Dotson on April 17th, 2014 Our Rating: :: GO HITMAN, GO!Universal App - Designed for iPhone and iPad Hitman GO is not the obvious way to do a mobile version of the Hitman series, but it’s an incredibly... | Read more »
Monster High Ghouls and Jewels is a Frea...
Monster High Ghouls and Jewels is a Freaky Fashion-Forward Match-3 Puzzler Posted by Rob Rich on April 17th, 2014 [ permalink ] | Read more »
Dinosaur Train A to Z Review
Dinosaur Train A to Z Review By Amy Solomon on April 17th, 2014 Our Rating: :: DINO DETAILSUniversal App - Designed for iPhone and iPad Dinosaur Train A to Z is an educational app about dinosaurs that includes In-App Purchases... | Read more »
Easter Comes to Junk Jack X – Bringing N...
Easter Comes to Junk Jack X – Bringing New Crafts, Chemistry, and More Posted by Rob Rich on April 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Call of Cookie Review
Call of Cookie Review By Jordan Minor on April 17th, 2014 Our Rating: :: COOKIE CRUMBLESUniversal App - Designed for iPhone and iPad Call of Cookie proves that plants aren’t the only fighting foods out there.   | Read more »
Corel Launches Video Editing App Pinnacl...
Corel Launches Video Editing App Pinnacle Studio for iPhone, Updates iPad Version for iOS 7 Posted by Tre Lawrence on April 17th, 2014 [ | Read more »
Bad Vamp Review
Bad Vamp Review By Jennifer Allen on April 17th, 2014 Our Rating: :: BASIC VAMPIRIC ADVENTURESUniversal App - Designed for iPhone and iPad Run or destroy the vampires in this simple, single-screen game that lacks real bite.   | Read more »
The Shadow Sun gets a New Update, Goes o...
The Shadow Sun gets a New Update, Goes on Sale for the First Time Since its Release Posted by Tre Lawrence on April 17th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished Mac minis starting...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more
Save up to $270 with Apple refurbished 13-inc...
The Apple Store has Apple Certified Refurbished October 2013 13″ Retina MacBook Pros available starting at $1099, with models up to $270 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more
Apple now offering refurbished iPad mini with...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays now available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free.... Read more
Microsoft Blinks – Drops Microsoft Office 365...
Microsoft has dropped the annual subscription fee for Microsoft Office 365 Personal – which is needed in order to create and edit documents in Microsoft Office for iPad. However, Apple’s iOS and OS X... Read more
New AVG Vault Apps for iOS and Android Help K...
AVG Technologies N.V. an online security company for 177 million active users, has announced the launch of its latest mobile application, AVG Vault. The free app introduces an innovative user... Read more
Free Local Carrot iPhone App Helps Find Fresh...
I love fresh vegetables. I’m not a vegan, although I was for several years in the 1980s, but fresh vegetables and other whole foods are still my dietary mainstays as a matter of taste rather than... Read more
CarSO Pro – Car Service and Finance Manager/O...
Lviv, Ukraine-based BM-Studios’ CarSO Pro is a tool to manage operations concerning your car. Never forget to change the oil or prolong the insurance for your car. Remember when you’ve done the car... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Market Leader - Cincinnati...
…challenges of developing individuals, building teams, and affecting growth across Apple Stores. You demonstrate successful leadership ability - focusing on excellence Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.