[NPL] AdKnowledge Introduces Advisor
TweetFollow Us on Twitter

[NPL] AdKnowledge Introduces Advisor

AdKnowledge Introduces Advisor -- Now Marketers and Agencies Can Measure
Web Advertising Effectiveness

Post-Click Tracking and Measurement of Return on Investment for Web
Advertising Now Possible

New York, NY (@d:tech Conference) -- October 26, 1998 -- AdKnowledge, the
only independent provider of end-to-end web advertising management products
for advertisers and agencies, today introduced AdKnowledge Advisor, a tool
providing a reliable way to measure and optimize the return on web
advertising. With Advisor, marketers can now accurately track consumers'
complete response to ads, including buying patterns, to determine long-term
customer value.

Advisor is the latest component of the AdKnowledge System, the
comprehensive, system designed to maximize the ROI of web marketing dollars
and save time and money by automating the web advertising process.

Accurate Tracking of Web Advertising Effectiveness Now a Reality Usually,
the success of most web advertising is gauged using a combination of how
much the advertiser paid, how many people saw the ad, and how many people
clicked on it. Now, AdKnowledge Advisor closes the loop of web advertising
by providing a more accurate way to track an ad's effectiveness. Unlike
other products in the marketplace, Advisor is seamlessly integrated into
the AdKnowledge System, the only solution that takes the customer from
pre-planning all the way through to the measurement and optimization of
ROI. And, the next time the pre-planning cycle starts again, all this
knowledge is accessible with just a few keystrokes.

"There's no question that our clients increasingly recognize the value of
third party ad serving and closed-loop reporting systems. With the new
AdKnowledge Advisor product, we can get the information we need to ensure
the greatest return for our clients' media dollars," said Lynn Bolger,
Senior Vice President, Media Director at APL Digital. "The system gives us
the information we need to turn around and instantly make changes so that
the ads that are pulling the best are running the most. This is the kind of
tracking and results that our clients need."

With AdKnowledge's Advisor, marketers and agencies can truly measure
"post-click" consumer actions to determine advertising effectiveness and
the long-term value of a customer relative to acquisition costs. More than
just a reporting mechanism, AdKnowledge Advisor applies sophisticated
analytic tools that enable advertisers to understand customer actions.
Those actions, over a specified period of time, are reported and correlated
back to the ads to which they responded. Unlike stand-alone site tracking
systems, the AdKnowledge System puts advertisers in control so they can act
on which ads and targeting work and make changes in the campaign as it
runs.

Until now, marketers and agencies have had to rely on click-through -- when
a user clicks on a web advertisement -- which measures how popular or
eye-catching an ad is, but not necessarily how effective. Post-click
tracking defines advertising results more accurately than click-through,
because it reports on what customers do after they click on an ad and
calculates customer conversion rates based on meaningful criteria such as
downloads, purchases, or time spent on a web site. Advertisers can use this
data to predict targets for future profitable customer acquisition efforts.

Advisor Applies Proven Direct Marketing Techniques to the Web "Using
Advisor, we build a data warehouse for advertisers of what is working with
which user types and where, and then use proven data mining practices to
maximize the effectiveness of web marketing campaigns over the long term,"
said Scott Kauffman, president and CEO of AdKnowledge. "Direct marketers
have been doing this successfully for years. Now, we're applying the same
principles to the web to help advertisers realize the full potential of web
marketing and turn information into action."

Integrated System Saves Time and Money
The AdKnowledge System -- which includes five key functions: : planning,
buying & trafficking, targeting & serving, reporting, and now post-click
tracking and return on investment -- increases the effectiveness of
campaigns, thereby improving the return on investment of ad spending. The
System's components are seamlessly integrated and include:

o Planner, the comprehensive pre-buy and planning module, helps ad buyers
make informed media decisions and negotiate smarter. Planner integrates
extensive data from industry leaders like MRI, Simmons and Media Metrix and
NetRatings.

o Campaign Manager, the component that links planning to execution, creates
and manages buy worksheets and insertion orders, and handles all
trafficking.

o SmartBanner, the industry's most proven central ad serving technology,
automates the placement and targeting of web advertising campaigns. This
advanced technology delivers banners as well as the leading rich media
formats.

o Reporter, the flexible reporting and analysis module, provides customized
reports both during and after campaigns. With its near real-time reporting
capabilities, Reporter enables instant-feedback creative testing and
cross-site comparable post-buy analysis.

o Advisor, introduced today, provides comprehensive post-click tracking and
return on investment analysis.

Availability and Pricing
The AdKnowledge System is available on an annual subscription basis. The
System is web-based, so there is no hardware or software to buy or
maintain. Billing is based on percentage tiers that correlate to monthly
advertising billing volume. In addition, Advisor's basic reporting function
is available now for a set-up charge and fixed monthly fee. For more
information, or to order the AdKnowledge System, call 800-286-6778 or visit
http://www.adknowledge.com.

ABOUT ADKNOWLEDGE
AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for the advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge Inc.
(650) 842-6502
mschott@adknowledge.com

Katy Boos
Big Sky Communications
(650) 851-5360
katy@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dreii guide - How to play well with othe...
Dreii is a rather stylish and wonderful puzzle game that’s reminiscent of cooperative games like Journey. If that sounds immensely appealing, then you should immediately get cracking and give it a whirl. We can offer you some tips and tricks on... | Read more »
Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with... | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's... | Read more »
Ultimate Briefcase guide - How to dodge...
Ultimate Briefcase is a simple but tricky game that’s highly dependent on how fast you can react. We can still offer you a few tips and tricks on how to survive though. Guess what? That’s exactly what we’re going to do now. Take it easy [Read more... | Read more »
SoundPrism Link Edition (Music)
SoundPrism Link Edition 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: ***Introductory price for a the first few days after launch - if you're reading this, get it while it's fresh out of... | Read more »
Pre-register now for hack and slasher An...
Fincon, which won Facebook's Studio to Watch award in 2015, has announced that pre-registration is now open for the massive 3.0 update for its award-winning hack and slasher Angel Stone. Angel Stone is a post-apocalyptic action RPG in which the... | Read more »
Google has named Piano Tiles 2 as its Be...
Google has named Piano Tiles 2, which launched back in August last year, as its Best Game of 2015. If you're yet to play it, now's a good time to do so. It's a sequel to the hugely successful viral hit Piano Tiles (Don't Tap the White Tile) but... | Read more »
Sago Mini Trucks and Diggers (Education...
Sago Mini Trucks and Diggers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Drive a dump truck with Rosie the hamster! Pile dirt high and dig deep in the ground with diggers, cranes and... | Read more »
Day One 2 Journal + Notes (Lifestyle)
Day One 2 Journal + Notes 2.0 Device: iOS Universal Category: Lifestyle Price: $4.99, Version: 2.0 (iTunes) Description: **New Release Sale—50% off for a Limited Time!** Capture life as you live it. From once-in-a-lifetime events to... | Read more »

Price Scanner via MacPrices.net

Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
B&H Photo has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model... Read more
Apple now offering full line of Certified Ref...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Free GUI Speedometer – The Ultimate Digital D...
Miami, Florida based RMKapps has announced the official release of GUI Speedometer 1.0, their digital dashboard display developed for iOS devices. GUI Speedometer allows users to track their precise... Read more
FutureCalc: Ergonomic iOS Calculator App For...
London, United Kingdom based Independent software developer and entrepreneur, Hovik Melikyan has announced the release and immediate availability of FutureCalc 1.0, his new ergonomic calculator app... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple’s ‘Next Big Thing’ Drought And Mature M...
Apple’s first fiscal quarter 2016 financial results yielded both good news and bad news. In the positive column, Apple made another boatload of money, reporting record quarterly revenue of $75.9... Read more
Lifeproof NUUD For iPhone 6S, iPhone 6S Plus...
LifeProof NUUD was designed to defy more than the elements. It defies logic itself by combining legendary four-proof protection and screenless technology to survive mountaintop missions and seaside... Read more

Jobs Board

*Apple* Macintosh OSX - Net2Source Inc. (Uni...
…: * Work Authorization : * Contact Number(Best time to reach you) : Skills : Apple Macintosh OSX Location : New York, New York. Duartion : 6+ Months The associate would Read more
Computer Operations Technician ll - *Apple*...
# Web Announcement** Apple Technical Liaison**The George Mason University, Information Technology Services (ITS), Technology Support Services, Desktop Support Read more
Restaurant Manager - Apple Gilroy Inc./Apple...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* IOS / OS X Level 3 Support Analyst -...
Needed: Apple Support Analyst (OS X / IOS); 50k-60k/yr +…Horizon Technology Partners has an immediate opening for an Apple IOS / OS X LEVEL 3 Support Analyst. Your Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.