[MD1] QuickTime 3.0 for Windows and Macintosh
TweetFollow Us on Twitter

[MD1] QuickTime 3.0 for Windows and Macintosh

For Immediate Release

Apple Unveils QuickTime 3.0 for Windows and Macintosh

Video Capture, Editing, and Playback on Multiple Platforms Now Possible

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced major
advances in QuickTime, the industry-standard digital media system software
for Windows and Mac OS. QuickTime 3.0 is the newest release of the
Company's widely adopted software architecture for creating and publishing
digital media. Today's announcement is significant as it marks the first
time the full power of QuickTime--including the ability to capture, edit,
compress, and playback digital media--is available for all major personal
computer platforms, including Windows 95, Windows NT 4.0, Mac OS System 7,
and Mac OS System 8.

"Professional media producers and publishers have relied on QuickTime's
flexibility and performance on Mac OS for years. Today's announcement that
Apple is bringing QuickTime's full capabilities to customers using
Windows-based systems reasserts clearly and unequivocally our commitment to
making QuickTime the universal standard for all digital media," said Ellen
Hancock, executive vice president of Apple Computer, Inc. "Furthermore, the
introduction of QuickTime 3.0 enhancements in the areas of
interoperability, DVCAM and visual effects support, and Internet features
shows that QuickTime, now in its seventh year of development, continues to
set the pace for innovation in the digital media industry."

QuickTime 3.0 Supports Wide Variety of Digital Media File Formats Digital
content creators regularly work with many media types simultaneously,
including video, audio, still images, 3D, and text. The task of integrating
each of these various media elements into a production is a time-consuming
and error-prone process--managing the wide range of relevant file formats
is a daunting task. Now, with QuickTime 3.0, the job of combining disparate
media types stored in various file formats is greatly simplified.

QuickTime 3.0 supports playback, editing, and integration of QuickTime,
MPEG, AVI, OMF (see separate press release, also dated April 8, 1997),
DVCAM, and OpenDML files providing one of the highest levels of
interoperability with all major video file formats.

QuickTime 3.0 also supports industry standard digital audio file formats,
including Wave, AIFF, Sound Designer II, AU, and MPEG Layer 2, as well as
many common still image, animation, and MIDI formats. Since the QuickTime
architecture is fully extensible, new media types, compression schemes, and
file formats to be readily supported as they emerge.

Media Abstraction Layer Promotes Compatibility and Innovation One of the
most significant features of the QuickTime 3.0 software architecture is the
Media Abstraction Layer. The Media Abstraction Layer ensures that
QuickTime's underlying media technologies can be enhanced or accelerated
without affecting compatibility with existing applications.

For example, QuickTime 3.0 introduces support for the DVCAM file format.
Through the Media Abstraction Layer, existing applications can immediately
use this important new media format without requiring software
modifications.

For developers, the Media Abstraction Layer greatly reduces the cost of
supporting emerging technologies. The Media Abstraction Layer means that
QuickTime-enabled applications are ready to take advantage of the latest
technology advances--including MMX and multi-processing-- regardless of the
platform.

"QuickTime remains the only multiplatform environment for digital media
authoring to deliver the level of seamless functionality and no-compromises
quality required by broadcast professionals," said John Molinari, president
and CEO, Media 100 Inc. (NASDAQ: MDEA, Marlboro, Mass.). "QuickTime is at
the heart of our Media 100 digital video systems, used by over 10,000
communicators worldwide--enabling programming of video, animations,
compositing, and 3D graphics that might be impossible to do otherwise. Our
company remains firmly in support of Apple, and QuickTime is central to our
product offerings on both the Macintosh and Windows-NT platforms."

"QuickTime for Mac and Windows is the ideal solution for Macromedia's
stringent cross-platform and quality requirements and we are proud to be
supporting Apple and QuickTime as a co-developer of the 3.0 standard," said
Isaac Babbs, general manager of Audio Video Division from Macromedia.
"Final Cut, a software product under development for digital video editing,
compositing, and effects being previewed at NAB, is being designed with
QuickTime as the first cross-platform open system media layer allowing
hardware independence. Using the latest versions of QuickTime on both
Windows and Macintosh system software, Final Cut will work with a variety
of digital video hardware."

"Indeo video's interactivity, combined with QuickTime for Windows' flexible
architecture, will create a powerful PC multimedia authoring environment,"
said Kevin O'Connell, Intel Indeo Video Product manager. "Through QuickTime
Media Layer content developers will get direct access to Indeo video's
unique multimedia features, including live 'blue screen' compositing,
processor scalability, video assist protection, and real-time video
effects. What's more, Indeo video's MMX technology enhancements let
QuickTime take advantage of the high performance Intel's latest Pentium
processors deliver."

QuickTime 3.0 has garnered widespread industry support, with many leading
multimedia companies committing to support QuickTime 3.0 in their products
and 66 companies have endorsed the QuickTime architecture.

QuickTime 3.0 Supports DVCAM and Accelerated Visual Effects

Other key QuickTime 3.0 features include:

Support for the DVCAM Format
With its built-in support for the DVCAM file format, QuickTime 3.0 makes it
possible for all existing QuickTime-enabled applications to work with DVCAM
streams today. DVCAM data can be played back, edited, and combined with
other digital video standards like Motion JPEG. As DVCAM data can be used
from any QuickTime-enabled application, DVCAM sound and video can be easily
converted to other formats for delivery to CD-ROM, the Internet or Video
CD. While optimum performance is realized through hardware acceleration,
QuickTime provides full software support for DVCAM--this enables that
virtually any computer running QuickTime can access, display, and
manipulate DVCAM data.

Accelerated Visual Effects
QuickTime 3.0 contains enhancements to the QuickTime software architecture
that standardize the way QuickTime-based applications work with visual
effects and transitions. QuickTime's support for visual effects is
comprised of three key elements:

1)Transparent support for both software-based and hardware-accelerated
visual effects rendering. This feature makes it easy for video editing
applications to use visual effects without regard for the underlying
implementations.

2)A complete set of built-in software-based effects including cross-fade,
chroma keying, SMPTE wipes and color adjustments. Developer-defined
effects and transitions are supported through a powerful plug-in
architecture.

3)Standardization of effects descriptions within the media composition.
This uniform representation ensures that user-specified effects sequences
are accurately rendered across the widest possible range of hardware and
software configurations. In addition, this standardization enables plug-in
effects added in the future to be accessible from existing applications.

Expanded Support for Motion JPEG (M-JPEG) QuickTime 3.0 now supports four
different formats of M-JPEG compressed video, a compression technique used
in most desktop video production hardware. QuickTime's comprehensive
implementation enables video professionals and editors to work with M-JPEG
video independent of the hardware originally used to capture the video.
QuickTime 3.0 adds support for OpenDML M-JPEG and Avid Video Resolution
(AVR) M-JPEG, in addition to QuickTime's current support for both Apple
defined M-JPEG formats.

More QuickTime Information Available in White Paper Editors Note: More
information about QuickTime 3.0 and its features is available in an
in-depth white paper "QuickTime Technology Briefs: QuickTime 3.0"
available at: http://www.quicktime.apple.com.

QuickTime: The Foundation for Leading Video Software Tools First released
in 1991 for Macintosh, QuickTime is the recognized leader in software
technology for the creation and delivery of digital media. QuickTime is the
foundation of the QuickTime Media Layer, which also includes QuickTime VR
and QuickDraw 3D. Used for professional video editing and the creation of
CD-ROMs, QuickTime is believed to comprise more than half of the video
content found on the Internet.

QuickTime provides foundation technology for building powerful digital
media tools. Award-winning video software products--including Adobe After
Effects, Avid Cinema, Adobe Premiere, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut--are all built on top of QuickTime.

Customer Price/Availability
QuickTime 3.0 is expected to be available in late Q2, 1997. Customers will
be able to download the software from the World Wide Web at:
http://www.quicktime.apple.com.

Developer Price/Availability
Developers may license QuickTime 3.0 for redistribution with applications,
titles, and media clip libraries that support QuickTime. For additional
licensing information, contact Apple Software Licensing by phone at (512)
919-2645 or by email at: sw.license@apple.com

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc.
(408) 982-2555 email:
jh@horizonpr.com

Apple's home page on the World Wide Web: http://www.apple.com/

-30-

Apple, the Apple logo, Macintosh, QuickTime, Mac OS are registered
trademarks of Apple Computer, Inc. All other brand names mentioned are
trademarks or registered trademarks of their respective holders, and are
hereby acknowledged.

*********
Release #2

Apple Announces QuickTime's OMF Importer

New Extension Enables Users of OMF to Work With QuickTime Tools

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced
QuickTime's OMF Importer, a new extension to QuickTime, the industry
standard multimedia software for Windows and Mac OS. QuickTime's OMF
Importer streamlines the media creation process for digital media content
producers by allowing the use of QuickTime-enabled tools to manipulate the
audio and video stored in Avid's Open Media Framework (OMF) files.

OMF has been developed by Avid in cooperation with other industry partners
in the post-production and broadcast industries. As OMF is a high-end
post-production format, to date it has not been widely supported by
PC-based desktop video editing applications. Today's announcement is
significant because QuickTime's OMF Importer now makes it easy for
QuickTime-enabled tools to access this important professional media format.

Fast and Easy Access To QuickTime-Based Tools Users of OMF media now have
instant access to the broad range of QuickTime-enabled multimedia and video
production tools. Award-winning video software products--including Adobe
After Effects, Adobe Premiere, Avid Cinema, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut-- were all written to support
QuickTime. With QuickTime's OMF Importer, users can directly access OMF
files from their existing video tools. This direct access makes it easy to
repurpose professional content for Internet or CD-ROM delivery using tools
such as Terran Interactive's MovieCleaner Pro. Furthermore, there is no
time-consuming conversion process because QuickTime's OMF Importer allows
OMF files to be used directly without first having to convert them to the
QuickTime Movie format. As the OMF files are accessed directly, no
recompression is required so full image fidelity is maintained.

"By adding support for OMF media files to its industry standard QuickTime
software, Apple provides OMF users access to many of the most popular tools
for working with digital media resulting in greatly expanded creative
options for users of QuickTime and OMF-compliant applications," said Dave
Cobosco, director of Editing Product Marketing at Avid Technology, Inc.
"With QuickTime's OMF Importer, for example, users of Avid's popular
MCXpress digital video system will be able to drag and drop OMF files into
QuickTime-based tools and thus significantly speed the process of creating
projects for delivery on tape, CD-ROM, and the Internet."

Available for Multiple Authoring Platforms With QuickTime's OMF Importer,
QuickTime users will be able to see and hear the contents of OMF files
without requiring any hardware or application software updates. QuickTime
3.0 contains all necessary software decoders to view and manipulate the
supported OMF media types. This makes it possible to access OMF files on
any QuickTime-enabled system, including Windows NT, Windows 95, and Mac OS.
QuickTime's OMF Importer provides access to audio and video media assets in
the OMF file. Future releases are expected to support additional features
found in OMF media files.

"Within QuickTime's Media Abstraction Layer, our goal has been to make it
as easy as possible for video tools developers to support a broad range of
industry standard file formats such as OMF" said Peter Hoddie, Chief
QuickTime Architect, Apple Computer, Inc. "By integrating OMF support with
QuickTime, customers can have confidence that this capability will be
broadly available--in every QuickTime tool and on every supported
platform. QuickTime's OMF Importer further establishes QuickTime as the
recognized multimedia software standard for all desktop computer platforms."

In a related announcement, Apple today introduced QuickTime 3.0, the newest
release of the Company's advanced software architecture for the creation
and publishing of digital media. (Editor's Note: See press release, "Apple
Unveils QuickTime 3.0 for Windows and Mac OS," also dated April 8, 1997.)
In addition to supporting OMF, QuickTime supports many other industry
standard file formats including AVI, OpenDML, and MPEG. Both OMF and
QuickTime are available for Windows and Mac OS.

More QuickTime and OMF Information Available Editors Note: More information
about QuickTime 3.0 and its features is available in an in-depth white
paper "QuickTime Technology Briefs--QuickTime 3.0", available at:
http://www.quicktime.apple.com.

For more information about OMF, contact the OMF Developers' Desk at Avid
Technology at (800) 949-OMFI or (508) 640-3400, http://www.avid.com/omf/

About OMF Interchange
First published in 1993, OMF enables end-users of digital media
applications to overcome the cross-platform and application
incompatibilities that can occur during the exchange of digital media and
complex edit decision lists. OMF Interchange is the result of a
cooperative effort among industry-leading manufacturers and standards
partners in the post-production, broadcast, and computer industries and is
the Interactive Multimedia Association's recommended practice for digital
media interchange. Today, more than 40 OMF Champion vendors offer OMF
compatibility in their products.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc. (408) 982-2555 email:
jh@horizonpr.com

-30-

Apple, the Apple logo, Macintosh, Power Macintosh, and QuickTime are
registered trademarks of Apple Computer, Inc. Additional company and
product names may be trademarks or registered trademarks of the
individual companies and are respectfully acknowledged.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

GarageSale 6.9.2 - Create outstanding eB...
GarageSale is a slick, full-featured client application for the eBay online auction system. Create and manage your auctions with ease. With GarageSale, you can create, edit, track, and manage... Read more
calibre 2.17 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
OmniGraffle Pro 6.1.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 6.1.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
RoboForm 2.0.2 - Password manager; syncs...
RoboForm is a password manager that offers one-click login, mobile syncing, easy form filling, and reliable security. Password Manager. RoboForm remembers your passwords so you don't have to! Just... Read more
Apple MainStage 3.1 - Live performance t...
Love the sound you got on your recording? MainStage 3 makes it easy to bring all the same instruments and effects to the stage. Everything from the Sound Library and Smart Controls you're familiar... Read more
Freeway Pro 7.0.2 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
A Better Finder Rename 9.44 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
Stacks 2.6.9 - New way to create pages i...
Stacks is a new way to create pages in RapidWeaver. It's a plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features: Fluid Layout: Stacks lets you build pages... Read more
Sid Meier's Civilization: Beyond Ea...
Sid Meier's Civilization: Beyond Earth is a new science-fiction-themed entry into the award-winning Civilization series. Set in the future, global events have destabilized the world leading to a... Read more

Mediocre, the Team Behind Smash Hit, is...
Mediocre, the Team Behind Smash Hit, is Teasing Their Latest Unnamed Project Posted by Jessica Fisher on January 26th, 2015 [ permalink ] | Read more »
Heroes of Gaia Review
Heroes of Gaia Review By Campbell Bird on January 26th, 2015 Our Rating: :: TIMERS OF MIGHT AND MAGICUniversal App - Designed for iPhone and iPad This free-to-play rpg looks a lot like Heroes of Might and Magic, but it’s poor... | Read more »
Choice Provisions is Set to Launch Destr...
Choice Provisions is Set to Launch Destructamundo on iOS This Month Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] Choice Provisions – home stable to | Read more »
King of Thieves – An Interview With Zept...
Ahead of the release of ZeptoLab’s King of Thieves, we were able to ask ZeptoLab’s co-founder, Semyon Voinov, a few questions about the inspiration behind the game and what that means for the Cut the Rope franchise. | Read more »
Handle Review
Handle Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: SPEEDY ORGANIZINGUniversal App - Designed for iPhone and iPad Handle is a very convenient way of juggling your emails, To Do list, and Calendar all through one... | Read more »
The New Disney Inquizitive App Offers a...
The New Disney Inquizitive App Offers a Place for Fans to Take Disney Quizzes Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] | Read more »
Hands-On With Cut the Rope Developer Zep...
Marking quite a departure from ZeptoLab’s past successes, namely the Cut The Rope series, King of Thieves is shaping up to be quite promising. Due for release in February, we were lucky enough to have some time with a preview build to see exactly... | Read more »
Fast Fishing Review
Fast Fishing Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: LIVES UP TO ITS NAMEUniversal App - Designed for iPhone and iPad Fishing is far from relaxing in Fast Fishing, but it is fun.   | Read more »
Head Back to Dark World of Arnashia in B...
Head Back to Dark World of Arnashia in Blood Brothers 2 Posted by Jessica Fisher on January 23rd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Saved Review
Saved Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: SIMPLE BUDGETINGiPhone App - Designed for the iPhone, compatible with the iPad Saved is a convenient and speedy way of adding expenses and keeping track of your... | Read more »

Price Scanner via MacPrices.net

Stir Kinetic Desk M1 Standing Or Sitting Desk...
The age of the standing desk is upon us, and according to medical research, it’s arriving none too soon. The World Health Organization (WHO), reports that 60 to 85 percent of people worldwide lead... Read more
Bosch Opens North American eBike Conversion H...
Following its entry into the U.S. eBike market in early 2014, Bosch has established a new headquarters office for Bosch eBike Systems (http://www.bosch-ebike.us) in Southern California, expanding the... Read more
13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Adorama has the 13″ 2.6GHz/128GB Retina MacBook Pro on sale for $1189.99, $110 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only. Read more
College Student Deals are back, additional $5...
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through April 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
iPhone 6 and 6 Plus GIve Apple Half Of US Mob...
Chicago-based Consumer Intelligence Research Partners, LLC (CIRP) have released analysis of the results of its research on mobile phone manufacturers for the calendar quarter that ended December 31,... Read more
Save $100 on MacBook Airs with 256GB of stora...
B&H Photo has 256GB MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.4GHz/256GB MacBook Air: $999 $100 off MSRP - 13″ 1.4GHz/256GB MacBook... Read more
21-inch 2.7GHz iMac on sale for $1179, save $...
B&H Photo has the 21″ 2.7GHz iMac on sale for $1179 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price available for this model from any... Read more
iPhone Usage Rates by State Correlate With Ed...
Chitika Insights notes that despite iPhones being the largest source of smartphone Internet traffic in North America, their latest study finds a relatively high degree of variation of iPhone usage... Read more
ProGearX Extendable Pole “Pov/Selfie Stick” M...
There’s something inescapably narcissistic about the concept of selfies as they’ve developed as a smartphone-driven social (particularly social media) phenomenon that rubs me the wrong way. However,... Read more

Jobs Board

*Apple* Acura/Subaru Service Technicians - A...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
Business Development Manager - *Apple* Pay...
**Job Summary** Apple Pay is seeking an experienced business development manager to support the identification, recruitment, negotiation and ongoing management of Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Lead Operator, GSOC - Apple (United...
**Job Summary** Apple is seeking an exceptional, customer service oriented and experienced persons to fulfill the role of Apple Lead Operator (ALO) as part of the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.