[MD1] QuickTime 3.0 for Windows and Macintosh
TweetFollow Us on Twitter

[MD1] QuickTime 3.0 for Windows and Macintosh

For Immediate Release

Apple Unveils QuickTime 3.0 for Windows and Macintosh

Video Capture, Editing, and Playback on Multiple Platforms Now Possible

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced major
advances in QuickTime, the industry-standard digital media system software
for Windows and Mac OS. QuickTime 3.0 is the newest release of the
Company's widely adopted software architecture for creating and publishing
digital media. Today's announcement is significant as it marks the first
time the full power of QuickTime--including the ability to capture, edit,
compress, and playback digital media--is available for all major personal
computer platforms, including Windows 95, Windows NT 4.0, Mac OS System 7,
and Mac OS System 8.

"Professional media producers and publishers have relied on QuickTime's
flexibility and performance on Mac OS for years. Today's announcement that
Apple is bringing QuickTime's full capabilities to customers using
Windows-based systems reasserts clearly and unequivocally our commitment to
making QuickTime the universal standard for all digital media," said Ellen
Hancock, executive vice president of Apple Computer, Inc. "Furthermore, the
introduction of QuickTime 3.0 enhancements in the areas of
interoperability, DVCAM and visual effects support, and Internet features
shows that QuickTime, now in its seventh year of development, continues to
set the pace for innovation in the digital media industry."

QuickTime 3.0 Supports Wide Variety of Digital Media File Formats Digital
content creators regularly work with many media types simultaneously,
including video, audio, still images, 3D, and text. The task of integrating
each of these various media elements into a production is a time-consuming
and error-prone process--managing the wide range of relevant file formats
is a daunting task. Now, with QuickTime 3.0, the job of combining disparate
media types stored in various file formats is greatly simplified.

QuickTime 3.0 supports playback, editing, and integration of QuickTime,
MPEG, AVI, OMF (see separate press release, also dated April 8, 1997),
DVCAM, and OpenDML files providing one of the highest levels of
interoperability with all major video file formats.

QuickTime 3.0 also supports industry standard digital audio file formats,
including Wave, AIFF, Sound Designer II, AU, and MPEG Layer 2, as well as
many common still image, animation, and MIDI formats. Since the QuickTime
architecture is fully extensible, new media types, compression schemes, and
file formats to be readily supported as they emerge.

Media Abstraction Layer Promotes Compatibility and Innovation One of the
most significant features of the QuickTime 3.0 software architecture is the
Media Abstraction Layer. The Media Abstraction Layer ensures that
QuickTime's underlying media technologies can be enhanced or accelerated
without affecting compatibility with existing applications.

For example, QuickTime 3.0 introduces support for the DVCAM file format.
Through the Media Abstraction Layer, existing applications can immediately
use this important new media format without requiring software
modifications.

For developers, the Media Abstraction Layer greatly reduces the cost of
supporting emerging technologies. The Media Abstraction Layer means that
QuickTime-enabled applications are ready to take advantage of the latest
technology advances--including MMX and multi-processing-- regardless of the
platform.

"QuickTime remains the only multiplatform environment for digital media
authoring to deliver the level of seamless functionality and no-compromises
quality required by broadcast professionals," said John Molinari, president
and CEO, Media 100 Inc. (NASDAQ: MDEA, Marlboro, Mass.). "QuickTime is at
the heart of our Media 100 digital video systems, used by over 10,000
communicators worldwide--enabling programming of video, animations,
compositing, and 3D graphics that might be impossible to do otherwise. Our
company remains firmly in support of Apple, and QuickTime is central to our
product offerings on both the Macintosh and Windows-NT platforms."

"QuickTime for Mac and Windows is the ideal solution for Macromedia's
stringent cross-platform and quality requirements and we are proud to be
supporting Apple and QuickTime as a co-developer of the 3.0 standard," said
Isaac Babbs, general manager of Audio Video Division from Macromedia.
"Final Cut, a software product under development for digital video editing,
compositing, and effects being previewed at NAB, is being designed with
QuickTime as the first cross-platform open system media layer allowing
hardware independence. Using the latest versions of QuickTime on both
Windows and Macintosh system software, Final Cut will work with a variety
of digital video hardware."

"Indeo video's interactivity, combined with QuickTime for Windows' flexible
architecture, will create a powerful PC multimedia authoring environment,"
said Kevin O'Connell, Intel Indeo Video Product manager. "Through QuickTime
Media Layer content developers will get direct access to Indeo video's
unique multimedia features, including live 'blue screen' compositing,
processor scalability, video assist protection, and real-time video
effects. What's more, Indeo video's MMX technology enhancements let
QuickTime take advantage of the high performance Intel's latest Pentium
processors deliver."

QuickTime 3.0 has garnered widespread industry support, with many leading
multimedia companies committing to support QuickTime 3.0 in their products
and 66 companies have endorsed the QuickTime architecture.

QuickTime 3.0 Supports DVCAM and Accelerated Visual Effects

Other key QuickTime 3.0 features include:

Support for the DVCAM Format
With its built-in support for the DVCAM file format, QuickTime 3.0 makes it
possible for all existing QuickTime-enabled applications to work with DVCAM
streams today. DVCAM data can be played back, edited, and combined with
other digital video standards like Motion JPEG. As DVCAM data can be used
from any QuickTime-enabled application, DVCAM sound and video can be easily
converted to other formats for delivery to CD-ROM, the Internet or Video
CD. While optimum performance is realized through hardware acceleration,
QuickTime provides full software support for DVCAM--this enables that
virtually any computer running QuickTime can access, display, and
manipulate DVCAM data.

Accelerated Visual Effects
QuickTime 3.0 contains enhancements to the QuickTime software architecture
that standardize the way QuickTime-based applications work with visual
effects and transitions. QuickTime's support for visual effects is
comprised of three key elements:

1)Transparent support for both software-based and hardware-accelerated
visual effects rendering. This feature makes it easy for video editing
applications to use visual effects without regard for the underlying
implementations.

2)A complete set of built-in software-based effects including cross-fade,
chroma keying, SMPTE wipes and color adjustments. Developer-defined
effects and transitions are supported through a powerful plug-in
architecture.

3)Standardization of effects descriptions within the media composition.
This uniform representation ensures that user-specified effects sequences
are accurately rendered across the widest possible range of hardware and
software configurations. In addition, this standardization enables plug-in
effects added in the future to be accessible from existing applications.

Expanded Support for Motion JPEG (M-JPEG) QuickTime 3.0 now supports four
different formats of M-JPEG compressed video, a compression technique used
in most desktop video production hardware. QuickTime's comprehensive
implementation enables video professionals and editors to work with M-JPEG
video independent of the hardware originally used to capture the video.
QuickTime 3.0 adds support for OpenDML M-JPEG and Avid Video Resolution
(AVR) M-JPEG, in addition to QuickTime's current support for both Apple
defined M-JPEG formats.

More QuickTime Information Available in White Paper Editors Note: More
information about QuickTime 3.0 and its features is available in an
in-depth white paper "QuickTime Technology Briefs: QuickTime 3.0"
available at: http://www.quicktime.apple.com.

QuickTime: The Foundation for Leading Video Software Tools First released
in 1991 for Macintosh, QuickTime is the recognized leader in software
technology for the creation and delivery of digital media. QuickTime is the
foundation of the QuickTime Media Layer, which also includes QuickTime VR
and QuickDraw 3D. Used for professional video editing and the creation of
CD-ROMs, QuickTime is believed to comprise more than half of the video
content found on the Internet.

QuickTime provides foundation technology for building powerful digital
media tools. Award-winning video software products--including Adobe After
Effects, Avid Cinema, Adobe Premiere, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut--are all built on top of QuickTime.

Customer Price/Availability
QuickTime 3.0 is expected to be available in late Q2, 1997. Customers will
be able to download the software from the World Wide Web at:
http://www.quicktime.apple.com.

Developer Price/Availability
Developers may license QuickTime 3.0 for redistribution with applications,
titles, and media clip libraries that support QuickTime. For additional
licensing information, contact Apple Software Licensing by phone at (512)
919-2645 or by email at: sw.license@apple.com

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc.
(408) 982-2555 email:
jh@horizonpr.com

Apple's home page on the World Wide Web: http://www.apple.com/

-30-

Apple, the Apple logo, Macintosh, QuickTime, Mac OS are registered
trademarks of Apple Computer, Inc. All other brand names mentioned are
trademarks or registered trademarks of their respective holders, and are
hereby acknowledged.

*********
Release #2

Apple Announces QuickTime's OMF Importer

New Extension Enables Users of OMF to Work With QuickTime Tools

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced
QuickTime's OMF Importer, a new extension to QuickTime, the industry
standard multimedia software for Windows and Mac OS. QuickTime's OMF
Importer streamlines the media creation process for digital media content
producers by allowing the use of QuickTime-enabled tools to manipulate the
audio and video stored in Avid's Open Media Framework (OMF) files.

OMF has been developed by Avid in cooperation with other industry partners
in the post-production and broadcast industries. As OMF is a high-end
post-production format, to date it has not been widely supported by
PC-based desktop video editing applications. Today's announcement is
significant because QuickTime's OMF Importer now makes it easy for
QuickTime-enabled tools to access this important professional media format.

Fast and Easy Access To QuickTime-Based Tools Users of OMF media now have
instant access to the broad range of QuickTime-enabled multimedia and video
production tools. Award-winning video software products--including Adobe
After Effects, Adobe Premiere, Avid Cinema, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut-- were all written to support
QuickTime. With QuickTime's OMF Importer, users can directly access OMF
files from their existing video tools. This direct access makes it easy to
repurpose professional content for Internet or CD-ROM delivery using tools
such as Terran Interactive's MovieCleaner Pro. Furthermore, there is no
time-consuming conversion process because QuickTime's OMF Importer allows
OMF files to be used directly without first having to convert them to the
QuickTime Movie format. As the OMF files are accessed directly, no
recompression is required so full image fidelity is maintained.

"By adding support for OMF media files to its industry standard QuickTime
software, Apple provides OMF users access to many of the most popular tools
for working with digital media resulting in greatly expanded creative
options for users of QuickTime and OMF-compliant applications," said Dave
Cobosco, director of Editing Product Marketing at Avid Technology, Inc.
"With QuickTime's OMF Importer, for example, users of Avid's popular
MCXpress digital video system will be able to drag and drop OMF files into
QuickTime-based tools and thus significantly speed the process of creating
projects for delivery on tape, CD-ROM, and the Internet."

Available for Multiple Authoring Platforms With QuickTime's OMF Importer,
QuickTime users will be able to see and hear the contents of OMF files
without requiring any hardware or application software updates. QuickTime
3.0 contains all necessary software decoders to view and manipulate the
supported OMF media types. This makes it possible to access OMF files on
any QuickTime-enabled system, including Windows NT, Windows 95, and Mac OS.
QuickTime's OMF Importer provides access to audio and video media assets in
the OMF file. Future releases are expected to support additional features
found in OMF media files.

"Within QuickTime's Media Abstraction Layer, our goal has been to make it
as easy as possible for video tools developers to support a broad range of
industry standard file formats such as OMF" said Peter Hoddie, Chief
QuickTime Architect, Apple Computer, Inc. "By integrating OMF support with
QuickTime, customers can have confidence that this capability will be
broadly available--in every QuickTime tool and on every supported
platform. QuickTime's OMF Importer further establishes QuickTime as the
recognized multimedia software standard for all desktop computer platforms."

In a related announcement, Apple today introduced QuickTime 3.0, the newest
release of the Company's advanced software architecture for the creation
and publishing of digital media. (Editor's Note: See press release, "Apple
Unveils QuickTime 3.0 for Windows and Mac OS," also dated April 8, 1997.)
In addition to supporting OMF, QuickTime supports many other industry
standard file formats including AVI, OpenDML, and MPEG. Both OMF and
QuickTime are available for Windows and Mac OS.

More QuickTime and OMF Information Available Editors Note: More information
about QuickTime 3.0 and its features is available in an in-depth white
paper "QuickTime Technology Briefs--QuickTime 3.0", available at:
http://www.quicktime.apple.com.

For more information about OMF, contact the OMF Developers' Desk at Avid
Technology at (800) 949-OMFI or (508) 640-3400, http://www.avid.com/omf/

About OMF Interchange
First published in 1993, OMF enables end-users of digital media
applications to overcome the cross-platform and application
incompatibilities that can occur during the exchange of digital media and
complex edit decision lists. OMF Interchange is the result of a
cooperative effort among industry-leading manufacturers and standards
partners in the post-production, broadcast, and computer industries and is
the Interactive Multimedia Association's recommended practice for digital
media interchange. Today, more than 40 OMF Champion vendors offer OMF
compatibility in their products.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc. (408) 982-2555 email:
jh@horizonpr.com

-30-

Apple, the Apple logo, Macintosh, Power Macintosh, and QuickTime are
registered trademarks of Apple Computer, Inc. Additional company and
product names may be trademarks or registered trademarks of the
individual companies and are respectfully acknowledged.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TinkerTool 5.4 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Tinderbox 6.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Parallels Desktop 10.2.2 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more
Adobe After Effects CC 2015 13.5.1 - Cre...
After Effects CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Adobe Creative Cloud 2.2.0.129 - Access...
Adobe Creative Cloud costs $49.99/month (or less if you're a previous Creative Suite customer). Creative Suite 6 is still available for purchase (without a monthly plan) if you prefer. Introducing... Read more
Tower 2.2.3 - Version control with Git m...
Tower is a powerful Git client for OS X that makes using Git easy and more efficient. Users benefit from its elegant and comprehensive interface and a feature set that lets them enjoy the full power... Read more
Apple Java 2015-001 - For OS X 10.7, 10....
Apple Java for OS X 2015-001 installs the legacy Java 6 runtime for OS X 10.11 El Capitan, OS X 10.10 Yosemite, OS X 10.9 Mavericks, OS X 10.8 Mountain Lion, and OS X 10.7 Lion. This package is... Read more
Adobe Muse CC 2015 2015.0.1 - Design and...
Muse CC 2015 is available as part of Adobe Creative Cloud for as little as $14.99/month (or $9.99/month if you're a previous Muse customer). Muse CS6 is still available for purchase (without a... Read more
Adobe Illustrator CC 2015 19.1.0 - Profe...
Illustrator CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Illustrator CS6 is still available for... Read more

Tap Delay (Music)
Tap Delay 1.0.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0.0 (iTunes) Description: Back in the “old days”, producers and engineers created delay and echo effects using tape machines. Tap Delay combines the warm... | Read more »
This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly... | Read more »
Warhammer: Arcane Magic (Games)
Warhammer: Arcane Magic 1.0.2 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.2 (iTunes) Description: Engage in epic battles and tactical gameplay that challenge both novice and veteran in Warhammer: Arcane Magic, a... | Read more »
Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is... | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of... | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'... | Read more »

Price Scanner via MacPrices.net

2.8GHz Mac mini available for $988, includes...
Adorama has the 2.8GHz Mac mini available for $988, $11 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Sale! 13″ 1.6GHz/256GB MacBook Air for $1099,...
B&H Photo has the 13″ 1.6GHz/256GB MacBook Air on sale for $1099 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
iPad mini 4 To Be Upgraded To iPad Air 2 Spec...
There’s a certain inevitability about making Apple product predictions this time of year. Come September, we can pretty reliably count on the release of refreshed iPhones, along with the iOS 9... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
13-inch 2.5GHz MacBook Pro on sale for $899,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $899.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is... Read more
21-inch 2.9GHz iMac on sale for $1299, save $...
Best Buy has the 21″ 2.9GHz iMac on sale today for $1299.99 on their online store. Choose free shipping or free local store pickup (if available). Their price is $200 off MSRP, and it’s the lowest... Read more
Free Image Sizer 1.3 for iOS Offers Photo Edi...
Xi’An, China based G-Power has announced the release of Image Sizer 1.3 for the iPhone, iPad, and iPod touch, an important update to their free photo editing app. Image Sizer’s collection of easy to... Read more
Sale! 13″ 1.6GHz/128GB MacBook Air for $899,...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch Retina MacBook Pros on sale for $100...
Best Buy has 13-inch Retina MacBook Pros on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Prices are for online orders only, in-store... Read more
Will BMW’s i3 Electric Vehicle Be The Automo...
The German-language business journal Manager Magazin’s Michael Freitag reports that Apple and the German performance/luxury automaker Bayerishe Motoren Werke (BMW) are back at far-reaching... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Customer Experience (ACE) Leader - A...
…management to deliver on business objectives Training partner store staff on Apple products, services, and merchandising guidelines Coaching partner store staff on Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
*Apple* TV Product Design Internship (Spring...
…the mechanical design effort associated with creating world-class products with the Apple TV PD Group. Responsibilities will include working closely with manufacturing, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.