[MD1] QuickTime 3.0 for Windows and Macintosh
TweetFollow Us on Twitter

[MD1] QuickTime 3.0 for Windows and Macintosh

For Immediate Release

Apple Unveils QuickTime 3.0 for Windows and Macintosh

Video Capture, Editing, and Playback on Multiple Platforms Now Possible

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced major
advances in QuickTime, the industry-standard digital media system software
for Windows and Mac OS. QuickTime 3.0 is the newest release of the
Company's widely adopted software architecture for creating and publishing
digital media. Today's announcement is significant as it marks the first
time the full power of QuickTime--including the ability to capture, edit,
compress, and playback digital media--is available for all major personal
computer platforms, including Windows 95, Windows NT 4.0, Mac OS System 7,
and Mac OS System 8.

"Professional media producers and publishers have relied on QuickTime's
flexibility and performance on Mac OS for years. Today's announcement that
Apple is bringing QuickTime's full capabilities to customers using
Windows-based systems reasserts clearly and unequivocally our commitment to
making QuickTime the universal standard for all digital media," said Ellen
Hancock, executive vice president of Apple Computer, Inc. "Furthermore, the
introduction of QuickTime 3.0 enhancements in the areas of
interoperability, DVCAM and visual effects support, and Internet features
shows that QuickTime, now in its seventh year of development, continues to
set the pace for innovation in the digital media industry."

QuickTime 3.0 Supports Wide Variety of Digital Media File Formats Digital
content creators regularly work with many media types simultaneously,
including video, audio, still images, 3D, and text. The task of integrating
each of these various media elements into a production is a time-consuming
and error-prone process--managing the wide range of relevant file formats
is a daunting task. Now, with QuickTime 3.0, the job of combining disparate
media types stored in various file formats is greatly simplified.

QuickTime 3.0 supports playback, editing, and integration of QuickTime,
MPEG, AVI, OMF (see separate press release, also dated April 8, 1997),
DVCAM, and OpenDML files providing one of the highest levels of
interoperability with all major video file formats.

QuickTime 3.0 also supports industry standard digital audio file formats,
including Wave, AIFF, Sound Designer II, AU, and MPEG Layer 2, as well as
many common still image, animation, and MIDI formats. Since the QuickTime
architecture is fully extensible, new media types, compression schemes, and
file formats to be readily supported as they emerge.

Media Abstraction Layer Promotes Compatibility and Innovation One of the
most significant features of the QuickTime 3.0 software architecture is the
Media Abstraction Layer. The Media Abstraction Layer ensures that
QuickTime's underlying media technologies can be enhanced or accelerated
without affecting compatibility with existing applications.

For example, QuickTime 3.0 introduces support for the DVCAM file format.
Through the Media Abstraction Layer, existing applications can immediately
use this important new media format without requiring software
modifications.

For developers, the Media Abstraction Layer greatly reduces the cost of
supporting emerging technologies. The Media Abstraction Layer means that
QuickTime-enabled applications are ready to take advantage of the latest
technology advances--including MMX and multi-processing-- regardless of the
platform.

"QuickTime remains the only multiplatform environment for digital media
authoring to deliver the level of seamless functionality and no-compromises
quality required by broadcast professionals," said John Molinari, president
and CEO, Media 100 Inc. (NASDAQ: MDEA, Marlboro, Mass.). "QuickTime is at
the heart of our Media 100 digital video systems, used by over 10,000
communicators worldwide--enabling programming of video, animations,
compositing, and 3D graphics that might be impossible to do otherwise. Our
company remains firmly in support of Apple, and QuickTime is central to our
product offerings on both the Macintosh and Windows-NT platforms."

"QuickTime for Mac and Windows is the ideal solution for Macromedia's
stringent cross-platform and quality requirements and we are proud to be
supporting Apple and QuickTime as a co-developer of the 3.0 standard," said
Isaac Babbs, general manager of Audio Video Division from Macromedia.
"Final Cut, a software product under development for digital video editing,
compositing, and effects being previewed at NAB, is being designed with
QuickTime as the first cross-platform open system media layer allowing
hardware independence. Using the latest versions of QuickTime on both
Windows and Macintosh system software, Final Cut will work with a variety
of digital video hardware."

"Indeo video's interactivity, combined with QuickTime for Windows' flexible
architecture, will create a powerful PC multimedia authoring environment,"
said Kevin O'Connell, Intel Indeo Video Product manager. "Through QuickTime
Media Layer content developers will get direct access to Indeo video's
unique multimedia features, including live 'blue screen' compositing,
processor scalability, video assist protection, and real-time video
effects. What's more, Indeo video's MMX technology enhancements let
QuickTime take advantage of the high performance Intel's latest Pentium
processors deliver."

QuickTime 3.0 has garnered widespread industry support, with many leading
multimedia companies committing to support QuickTime 3.0 in their products
and 66 companies have endorsed the QuickTime architecture.

QuickTime 3.0 Supports DVCAM and Accelerated Visual Effects

Other key QuickTime 3.0 features include:

Support for the DVCAM Format
With its built-in support for the DVCAM file format, QuickTime 3.0 makes it
possible for all existing QuickTime-enabled applications to work with DVCAM
streams today. DVCAM data can be played back, edited, and combined with
other digital video standards like Motion JPEG. As DVCAM data can be used
from any QuickTime-enabled application, DVCAM sound and video can be easily
converted to other formats for delivery to CD-ROM, the Internet or Video
CD. While optimum performance is realized through hardware acceleration,
QuickTime provides full software support for DVCAM--this enables that
virtually any computer running QuickTime can access, display, and
manipulate DVCAM data.

Accelerated Visual Effects
QuickTime 3.0 contains enhancements to the QuickTime software architecture
that standardize the way QuickTime-based applications work with visual
effects and transitions. QuickTime's support for visual effects is
comprised of three key elements:

1)Transparent support for both software-based and hardware-accelerated
visual effects rendering. This feature makes it easy for video editing
applications to use visual effects without regard for the underlying
implementations.

2)A complete set of built-in software-based effects including cross-fade,
chroma keying, SMPTE wipes and color adjustments. Developer-defined
effects and transitions are supported through a powerful plug-in
architecture.

3)Standardization of effects descriptions within the media composition.
This uniform representation ensures that user-specified effects sequences
are accurately rendered across the widest possible range of hardware and
software configurations. In addition, this standardization enables plug-in
effects added in the future to be accessible from existing applications.

Expanded Support for Motion JPEG (M-JPEG) QuickTime 3.0 now supports four
different formats of M-JPEG compressed video, a compression technique used
in most desktop video production hardware. QuickTime's comprehensive
implementation enables video professionals and editors to work with M-JPEG
video independent of the hardware originally used to capture the video.
QuickTime 3.0 adds support for OpenDML M-JPEG and Avid Video Resolution
(AVR) M-JPEG, in addition to QuickTime's current support for both Apple
defined M-JPEG formats.

More QuickTime Information Available in White Paper Editors Note: More
information about QuickTime 3.0 and its features is available in an
in-depth white paper "QuickTime Technology Briefs: QuickTime 3.0"
available at: http://www.quicktime.apple.com.

QuickTime: The Foundation for Leading Video Software Tools First released
in 1991 for Macintosh, QuickTime is the recognized leader in software
technology for the creation and delivery of digital media. QuickTime is the
foundation of the QuickTime Media Layer, which also includes QuickTime VR
and QuickDraw 3D. Used for professional video editing and the creation of
CD-ROMs, QuickTime is believed to comprise more than half of the video
content found on the Internet.

QuickTime provides foundation technology for building powerful digital
media tools. Award-winning video software products--including Adobe After
Effects, Avid Cinema, Adobe Premiere, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut--are all built on top of QuickTime.

Customer Price/Availability
QuickTime 3.0 is expected to be available in late Q2, 1997. Customers will
be able to download the software from the World Wide Web at:
http://www.quicktime.apple.com.

Developer Price/Availability
Developers may license QuickTime 3.0 for redistribution with applications,
titles, and media clip libraries that support QuickTime. For additional
licensing information, contact Apple Software Licensing by phone at (512)
919-2645 or by email at: sw.license@apple.com

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc.
(408) 982-2555 email:
jh@horizonpr.com

Apple's home page on the World Wide Web: http://www.apple.com/

-30-

Apple, the Apple logo, Macintosh, QuickTime, Mac OS are registered
trademarks of Apple Computer, Inc. All other brand names mentioned are
trademarks or registered trademarks of their respective holders, and are
hereby acknowledged.

*********
Release #2

Apple Announces QuickTime's OMF Importer

New Extension Enables Users of OMF to Work With QuickTime Tools

NAB, LAS VEGAS--April 8, 1997--Apple Computer, Inc. today announced
QuickTime's OMF Importer, a new extension to QuickTime, the industry
standard multimedia software for Windows and Mac OS. QuickTime's OMF
Importer streamlines the media creation process for digital media content
producers by allowing the use of QuickTime-enabled tools to manipulate the
audio and video stored in Avid's Open Media Framework (OMF) files.

OMF has been developed by Avid in cooperation with other industry partners
in the post-production and broadcast industries. As OMF is a high-end
post-production format, to date it has not been widely supported by
PC-based desktop video editing applications. Today's announcement is
significant because QuickTime's OMF Importer now makes it easy for
QuickTime-enabled tools to access this important professional media format.

Fast and Easy Access To QuickTime-Based Tools Users of OMF media now have
instant access to the broad range of QuickTime-enabled multimedia and video
production tools. Award-winning video software products--including Adobe
After Effects, Adobe Premiere, Avid Cinema, and Radius Edit, as well as
Macromedia's much-anticipated Final Cut-- were all written to support
QuickTime. With QuickTime's OMF Importer, users can directly access OMF
files from their existing video tools. This direct access makes it easy to
repurpose professional content for Internet or CD-ROM delivery using tools
such as Terran Interactive's MovieCleaner Pro. Furthermore, there is no
time-consuming conversion process because QuickTime's OMF Importer allows
OMF files to be used directly without first having to convert them to the
QuickTime Movie format. As the OMF files are accessed directly, no
recompression is required so full image fidelity is maintained.

"By adding support for OMF media files to its industry standard QuickTime
software, Apple provides OMF users access to many of the most popular tools
for working with digital media resulting in greatly expanded creative
options for users of QuickTime and OMF-compliant applications," said Dave
Cobosco, director of Editing Product Marketing at Avid Technology, Inc.
"With QuickTime's OMF Importer, for example, users of Avid's popular
MCXpress digital video system will be able to drag and drop OMF files into
QuickTime-based tools and thus significantly speed the process of creating
projects for delivery on tape, CD-ROM, and the Internet."

Available for Multiple Authoring Platforms With QuickTime's OMF Importer,
QuickTime users will be able to see and hear the contents of OMF files
without requiring any hardware or application software updates. QuickTime
3.0 contains all necessary software decoders to view and manipulate the
supported OMF media types. This makes it possible to access OMF files on
any QuickTime-enabled system, including Windows NT, Windows 95, and Mac OS.
QuickTime's OMF Importer provides access to audio and video media assets in
the OMF file. Future releases are expected to support additional features
found in OMF media files.

"Within QuickTime's Media Abstraction Layer, our goal has been to make it
as easy as possible for video tools developers to support a broad range of
industry standard file formats such as OMF" said Peter Hoddie, Chief
QuickTime Architect, Apple Computer, Inc. "By integrating OMF support with
QuickTime, customers can have confidence that this capability will be
broadly available--in every QuickTime tool and on every supported
platform. QuickTime's OMF Importer further establishes QuickTime as the
recognized multimedia software standard for all desktop computer platforms."

In a related announcement, Apple today introduced QuickTime 3.0, the newest
release of the Company's advanced software architecture for the creation
and publishing of digital media. (Editor's Note: See press release, "Apple
Unveils QuickTime 3.0 for Windows and Mac OS," also dated April 8, 1997.)
In addition to supporting OMF, QuickTime supports many other industry
standard file formats including AVI, OpenDML, and MPEG. Both OMF and
QuickTime are available for Windows and Mac OS.

More QuickTime and OMF Information Available Editors Note: More information
about QuickTime 3.0 and its features is available in an in-depth white
paper "QuickTime Technology Briefs--QuickTime 3.0", available at:
http://www.quicktime.apple.com.

For more information about OMF, contact the OMF Developers' Desk at Avid
Technology at (800) 949-OMFI or (508) 640-3400, http://www.avid.com/omf/

About OMF Interchange
First published in 1993, OMF enables end-users of digital media
applications to overcome the cross-platform and application
incompatibilities that can occur during the exchange of digital media and
complex edit decision lists. OMF Interchange is the result of a
cooperative effort among industry-leading manufacturers and standards
partners in the post-production, broadcast, and computer industries and is
the Interactive Multimedia Association's recommended practice for digital
media interchange. Today, more than 40 OMF Champion vendors offer OMF
compatibility in their products.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140
countries.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Jonathan Hirshon
Horizon Communications for Apple Computer, Inc. (408) 982-2555 email:
jh@horizonpr.com

-30-

Apple, the Apple logo, Macintosh, Power Macintosh, and QuickTime are
registered trademarks of Apple Computer, Inc. Additional company and
product names may be trademarks or registered trademarks of the
individual companies and are respectfully acknowledged.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to build a successful civilisation i...
GodFinger 2 grants you godlike powers, leaving you to raise a civilization of followers. In the spirit of games like Black & White, the GodFinger games will see you building bigger and better villages, developing more advanced technology and... | Read more »
How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got... | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the... | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »

Price Scanner via MacPrices.net

Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Textkraft Professional Becomes A Mobile Produ...
The new update 4.1 of Textkraft Professional for the iPad comes with many new and updated features that will be particularly of interest to self-publishers of e-books. Highlights include import and... Read more
SnipNotes 2.0 – Intelligent note-taking for i...
Indie software developer Felix Lisczyk has announced the release and immediate availability of SnipNotes 2.0, the next major version of his productivity app for iOS devices and Apple Watch.... Read more
Pitch Clock – The Entrepreneur’s Wingman Laun...
Grand Rapids, Michigan based Skunk Tank has announced the release and immediate availability of Pitch Clock – The Entrepreneur’s Wingman 1.1, the company’s new business app available exclusively on... Read more
13-inch 2.9GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.9GHz Retina MacBook Pro (model #MF841LL/A) on sale for $1599 including free shipping plus NY tax only. Their price is $200 off MSRP. Amazon also has the 13″ 3.9GHz Retina... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Clearance 12-inch Retina MacBooks available s...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
New 2016 13-inch 256GB MacBook Air on sale fo...
B&H Photo has the new 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149 including free shipping plus NY sales tax only. Their price is $50 off MSRP. Amazon has the 13″ 1.6GHz/256GB... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more

Jobs Board

*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.