Apple's QuickTime 3.0 Receives Industry Awards

Videography Magazine Recognizes Technology with Two Top Awards

CUPERTINO, Calif.--Sept. 12, 1997--Apple Computer, Inc. today announced
that QuickTime 3.0, the latest release of the Company's industry-standard
digital media system software for Windows and Mac OS, has received several
product and technology awards from computer industry press and user groups.
Videography magazine recently granted QuickTime 3.0 two top honors--the
first annual Open Studio Interoperability Award, presented at the SIGGRAPH
tradeshow in August, and the National Association of Broadcasters (NAB) '97
Editors' Choice Award.

According to Videography, the Open Studio Interoperability Award is given
to a new product that "most significantly enhances the sharing of digital
media in professional studio environments." The NAB Editors' Choice Award
is for products "that deliver new capabilities, or substantially improve
the state-of-the-art in an existing product category." QuickTime 3.0
received these awards based on its proven interoperability among a variety
of tools running on multiple platforms.

"QuickTime is an enabling technology that brought the world of time-based
media to the personal computer, along with an extensible architecture for
creating and sharing digital media content," said Brian McKernan, editor of
Videography magazine and editorial director of the Miller Freeman PSN Video
Division, New York. "QuickTime 3.0 takes bold steps forward to facilitate
interoperability among multiple tools running on multiple platforms. The
entire professional video and teleproduction industry owes a debt to Apple
for trailblazing this exciting technology, which is--and will increasingly
be--an essential tool for creating tomorrow's dynamic media content, both
video and audio. We congratulate Apple on these two well-deserved awards."

"Apple is proud to be recognized for its continuing efforts in the
multimedia industry with the latest QuickTime release," said Mitchell
Weinstock, QuickTime 3.0 product manager, Apple Computer, Inc. "QuickTime
3.0 continues to set the pace for digital media system software with its
cross-platform capabilities and support for a wide variety of digital media
file formats. We are pleased to accept Videography's awards which recognize
QuickTime's leading role in delivering cutting-edge technology for the
digital future."

Additional Industry Awards
QuickTime 3.0 has also received awards from other publications and user
groups including:

Television Broadcast Magazine--Editors' Pick of Show, NAB 1997

New Media magazine--1997 Hyper Award, System Software

Millimeter magazine--Tommy Award, SIGGRAPH 1997
Berkeley Mac Users' Group--Fall 1997 Choice Product Award

QuickTime 3.0 Supports Multi-Platforms; All Major Video and Audio File
Formats QuickTime 3.0 is the latest release of Apple's widely adopted
software architecture for creating and publishing digital media. QuickTime
3.0 is significant as it brings the full power of QuickTime --including the
ability to capture, edit, compress, and playback digital media--for the
first time to all major personal computer platforms, including Windows 95,
Windows NT 4.0, System 7.x , Mac OS 7.6, and Mac OS 8.

Additionally, QuickTime 3.0 supports the playback, editing and integration
of QuickTime, MPEG, AVI, OMF, DV, and OpenDML files, providing one of the
highest levels of interoperability with all major video file formats.
QuickTime 3.0 also supports industry standard digital audio file formats,
including Wave, AIFF, Sound Designer II, AU, and MPEG Layer 2, as well as
many still image, animation, and MIDI formats.

QuickTime: The Foundation for Leading Video Software Tools First released
in 1991 for Macintosh, QuickTime is the recognized leader in software
technology for the creation and delivery of digital media. QuickTime is the
foundation of the QuickTime Media Layer, which also includes QuickTime VR
and QuickDraw 3D. Used for professional video editing and the creation of
CD-ROMs, QuickTime is believed to comprise more than half of the video
content found on the Internet.

QuickTime provides foundation technology for building powerful digital
media tools. Award-winning video software products--including Adobe After
Effects, Avid Cinema, Adobe Premiere, and Radius Edit, as well as
Macromedia's soon-to-be released Final Cut--are all built on top of
QuickTime.

Availability/Licensing
QuickTime 3.0 is expected to be available Fall, 1997. Apple expects to make
the software available via download from the World Wide Web at:
http://www.quicktime.apple.com. Developers may license QuickTime 3.0 for
redistribution with applications, titles, and media clip libraries that
support QuickTime. For additional licensing information, contact Apple
Software Licensing by phone at: (512) 919-2645 or by email at:
sw.license@apple.com.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Press Contacts:
Staci Sheppard
Apple Computer, Inc.
(408) 974-8404
email: sheppard@apple.com

Russell Brady
Apple Computer, Inc.
(408) 974-6877
email: brady2@apple.com