[MD1] Philips & Metrowerks Collab on Media Processing
TweetFollow Us on Twitter

[MD1] Philips & Metrowerks Collab on Media Processing

FOR IMMEDIATE RELEASE
Press Contacts:
Cynthia Fray
Media Relations
Metrowerks Inc.
512/873-4758
cynthia@metrowerks.com

Jim Welch
Chief Financial Officer
Metrowerks Inc.
512/873-4777
welch@metrowerks.com

Jodi Guilbault
Philips Semiconductors
408/991-2332
jguilba@scs.philips.com

Kathy Keller
Oak Ridge Public Relations
408/253-5042
kathy.keller@oakridge.com

PHILIPS SEMICONDUCTORS AND METROWERKS COLLABORATE TO PROVIDE SOFTWARE
DEVELOPMENT TOOLS FOR NEXT GENERATION MEDIA PROCESSING

Philips' TriMedia Processor Tools to be Hosted in the Metrowerks
CodeWarrior IDE

SAN FRANCISCO, California--January 6, 1997--Philips Semiconductors
(Sunnyvale, Calif.) and Metrowerks (Austin, Tex.) have announced an
agreement that provides new software programming tools for improving
real-time graphic, audio and video quality for Mac(TM) OS systems using
the TriMedia(TM) processor.

Metrowerks, a leading developer of computer language products, will
integrate Philips Semiconductors' TriMedia development tools into its
CodeWarrior(R) software development environment. The agreement will provide
software developers with a single environment for development of Macintosh
multimedia applications utilizing the TriMedia processor. The growing
library of multimedia software available for the TriMedia processor can now
be utilized in an integrated environment.

"We're very happy to be working with the Philips Semiconductors TriMedia
Group in support of its tools," said Greg Galanos, president and chief
technology officer of Metrowerks. "The combination of our CodeWarrior IDE
(Integrated Development Environment) and the tools for the TriMedia
processor from Philips will provide developers with a robust system for
writing TriMedia-savvy applications. The agreement with Philips further
extends Metrowerks' embedded tools strategy to include support for media
processors for the first time."

"We designed TriMedia for easy, high-level language programming, and our
goal is to make it as easy to program as a general purpose processor. Our
agreement with Metrowerks is a major step toward reaching that goal, and
demonstrates our commitment to the Mac OS development community," said
Keith Flagler, general manager of Philips' TriMedia Group.

The CodeWarrior and Philips TriMedia tools will comprise a new Metrowerks
product: "CodeWarrior for TriMedia." CodeWarrior for TriMedia will be
hosted on both Mac OS and Windows(R) 95/NT and offer support for
development in C and C++. Scheduled for release in the summer of 1997,
CodeWarrior for TriMedia will be available direct from Metrowerks and
Metrowerks authorized distributors and is expected to sell for a suggested
retail price of US$699.

TriMedia's software-programmable multimedia processor is designed
specifically for handling high-performance multimedia and communications
operations. The device concurrently processes in real-time various media
types, including audio, video and graphics. Based on a Very Long
Instruction Word (VLIW) architecture, which packs up to five operations in
a single VLIW instruction, the TriMedia processor is capable of executing
up to four billion integer operations per second. In addition to the
processor core, the TriMedia chip integrates several independent direct
memory access (DMA) units, a glueless synchronous DRAM interface and a
glueless PCI bus interface. All the internal elements communicate via an
on-chip 32-bit data highway.

Founded in 1985, Metrowerks develops, markets and supports a complete line
of computer language products for building Mac OS, Windows 95, Windows
NT(TM), MagicCap(TM), BeOS(TM), PalmOS(TM), PlayStation(TM) OS and
PowerTV(TM) applications. Metrowerks' CodeWarrior products have become the
industry standard for professional Mac-hosted software development with
more than 50,000 registered users in 70 countries. Additional information
on Metrowerks and its products can be obtained in the U.S. by sending
e-mail to info@metrowerks.com, by calling (800) 377-5416, or via the
Internet at http://www.metrowerks.com.

Philips Semiconductors' TriMedia Product Group was established in 1994 and
is based in Sunnyvale, California. The mission of the product group is to
bring to market high-performance, programmable multimedia processor
technology that will power the next generation of multimedia products at an
affordable price. TriMedia is part of Philips' Communications and
Multimedia Business Group. Philips created this Business Group to bring
together the latest technology and a knowledge base to drive innovation and
provide a complete, competitive product portfolio for the emerging and
fast-growing communications and multimedia markets.

Philips Semiconductors, Inc., a subsidiary of Philips Electronics North
America Corporation and an affiliate of Philips Electronics NV,
headquartered in Eindhoven, The Netherlands, is the eleventh largest
semiconductor supplier in the world. Philips Semiconductors' innovations in
digital audio, video, and mobile technology position the company as a
leader in the consumer, multimedia, and wireless communications market.
Sales offices are located in all major markets around the world and are
supported by regional customer applications labs. Additional information on
Philips Semiconductors can be obtained by accessing the home page at
http://www.semiconductors.philips.com.

Note to Editors: Both Philips Semiconductors (Booth #3171) and Metrowerks
(Booth #3647) will be exhibiting at MacWorld Expo from January 7 - 10,
1997, in Moscone Center's North Hall in San Francisco, California.

# # #

Metrowerks, the Metrowerks logo and CodeWarrior are registered trademarks
of Metrowerks Inc. TriMedia is a trademark of Philips Semiconductors. Apple
and Macintosh are registered trademarks of Apple Computer, Inc. Mac is a
trademark of Apple Computer, Inc. Windows, Windows NT and Windows 95 are
either registered trademarks or trademarks of Microsoft Corp. in the United
States and/or other countries. All other companies and products may be
trademarks of their respective holders and are hereby recognized.
Statements in this press release regarding CodeWarrior for TriMedia are
forward looking statements that involve risks and uncertainties, including
successful and timely development of CodeWarrior for TriMedia and customer
acceptance of the product.

-30-

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this... | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you... | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [... | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game. Squeeze in for 2 player fun on a single iPad, creating awkward... | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing... | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr.... | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

cb Hardcase – Handmade and Premium Protective...
Baden-Baden, Germany based company cb innovations has introduced the new cb Hardcase for iPhone. Featuring fine Italian Premium leather that makes for a unique look and feel, the cb Hardcase... Read more
Sale! B&H Photo offers 12-inch Retina Mac...
B&H Photo has 12″ Retina MacBooks on sale for $300 off MSRP for a limited time. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook: $999 $300 off MSRP - 12″ 1.... Read more
App Annie Reveals Future of the App Economy:...
App Annie, a San Francisco based mobile app data and insights platform, has launched its first comprehensive app economy forecast. This new offering will provide brands, agencies, investors and app... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
What iPad Pro Still Needs To Make It Truly Pr...
I love my iPad Air 2. So much that I’m grudgingly willing to put up with its compromises and limitations as a production tool in order to take advantage of its virtues. However, since a computer for... Read more
21-inch 3.1GHz 4K on sale for $1399, $100 off...
B&H Photo has the 21″ 3.1GHz 4K iMac on sale $1399 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP: - 21″ 3.1GHz 4K iMac (MK452LL/A): $... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Save up to $240 with Apple Certified Refurbis...
Apple is now offering Certified Refurbished 12″ Retina MacBooks for up to $240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished Time Capsules available for...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off - 3TB... Read more

Jobs Board

Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Reporter - Business Insider, Inc. (U...
Business Insider is looking for a reporter to cover Apple , the biggest and arguably most important company in tech. As our primary Apple reporter, you will: * Read more
Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.