[MD1] Philips & Metrowerks Collab on Media Processing
TweetFollow Us on Twitter

[MD1] Philips & Metrowerks Collab on Media Processing

FOR IMMEDIATE RELEASE
Press Contacts:
Cynthia Fray
Media Relations
Metrowerks Inc.
512/873-4758
cynthia@metrowerks.com

Jim Welch
Chief Financial Officer
Metrowerks Inc.
512/873-4777
welch@metrowerks.com

Jodi Guilbault
Philips Semiconductors
408/991-2332
jguilba@scs.philips.com

Kathy Keller
Oak Ridge Public Relations
408/253-5042
kathy.keller@oakridge.com

PHILIPS SEMICONDUCTORS AND METROWERKS COLLABORATE TO PROVIDE SOFTWARE
DEVELOPMENT TOOLS FOR NEXT GENERATION MEDIA PROCESSING

Philips' TriMedia Processor Tools to be Hosted in the Metrowerks
CodeWarrior IDE

SAN FRANCISCO, California--January 6, 1997--Philips Semiconductors
(Sunnyvale, Calif.) and Metrowerks (Austin, Tex.) have announced an
agreement that provides new software programming tools for improving
real-time graphic, audio and video quality for Mac(TM) OS systems using
the TriMedia(TM) processor.

Metrowerks, a leading developer of computer language products, will
integrate Philips Semiconductors' TriMedia development tools into its
CodeWarrior(R) software development environment. The agreement will provide
software developers with a single environment for development of Macintosh
multimedia applications utilizing the TriMedia processor. The growing
library of multimedia software available for the TriMedia processor can now
be utilized in an integrated environment.

"We're very happy to be working with the Philips Semiconductors TriMedia
Group in support of its tools," said Greg Galanos, president and chief
technology officer of Metrowerks. "The combination of our CodeWarrior IDE
(Integrated Development Environment) and the tools for the TriMedia
processor from Philips will provide developers with a robust system for
writing TriMedia-savvy applications. The agreement with Philips further
extends Metrowerks' embedded tools strategy to include support for media
processors for the first time."

"We designed TriMedia for easy, high-level language programming, and our
goal is to make it as easy to program as a general purpose processor. Our
agreement with Metrowerks is a major step toward reaching that goal, and
demonstrates our commitment to the Mac OS development community," said
Keith Flagler, general manager of Philips' TriMedia Group.

The CodeWarrior and Philips TriMedia tools will comprise a new Metrowerks
product: "CodeWarrior for TriMedia." CodeWarrior for TriMedia will be
hosted on both Mac OS and Windows(R) 95/NT and offer support for
development in C and C++. Scheduled for release in the summer of 1997,
CodeWarrior for TriMedia will be available direct from Metrowerks and
Metrowerks authorized distributors and is expected to sell for a suggested
retail price of US$699.

TriMedia's software-programmable multimedia processor is designed
specifically for handling high-performance multimedia and communications
operations. The device concurrently processes in real-time various media
types, including audio, video and graphics. Based on a Very Long
Instruction Word (VLIW) architecture, which packs up to five operations in
a single VLIW instruction, the TriMedia processor is capable of executing
up to four billion integer operations per second. In addition to the
processor core, the TriMedia chip integrates several independent direct
memory access (DMA) units, a glueless synchronous DRAM interface and a
glueless PCI bus interface. All the internal elements communicate via an
on-chip 32-bit data highway.

Founded in 1985, Metrowerks develops, markets and supports a complete line
of computer language products for building Mac OS, Windows 95, Windows
NT(TM), MagicCap(TM), BeOS(TM), PalmOS(TM), PlayStation(TM) OS and
PowerTV(TM) applications. Metrowerks' CodeWarrior products have become the
industry standard for professional Mac-hosted software development with
more than 50,000 registered users in 70 countries. Additional information
on Metrowerks and its products can be obtained in the U.S. by sending
e-mail to info@metrowerks.com, by calling (800) 377-5416, or via the
Internet at http://www.metrowerks.com.

Philips Semiconductors' TriMedia Product Group was established in 1994 and
is based in Sunnyvale, California. The mission of the product group is to
bring to market high-performance, programmable multimedia processor
technology that will power the next generation of multimedia products at an
affordable price. TriMedia is part of Philips' Communications and
Multimedia Business Group. Philips created this Business Group to bring
together the latest technology and a knowledge base to drive innovation and
provide a complete, competitive product portfolio for the emerging and
fast-growing communications and multimedia markets.

Philips Semiconductors, Inc., a subsidiary of Philips Electronics North
America Corporation and an affiliate of Philips Electronics NV,
headquartered in Eindhoven, The Netherlands, is the eleventh largest
semiconductor supplier in the world. Philips Semiconductors' innovations in
digital audio, video, and mobile technology position the company as a
leader in the consumer, multimedia, and wireless communications market.
Sales offices are located in all major markets around the world and are
supported by regional customer applications labs. Additional information on
Philips Semiconductors can be obtained by accessing the home page at
http://www.semiconductors.philips.com.

Note to Editors: Both Philips Semiconductors (Booth #3171) and Metrowerks
(Booth #3647) will be exhibiting at MacWorld Expo from January 7 - 10,
1997, in Moscone Center's North Hall in San Francisco, California.

# # #

Metrowerks, the Metrowerks logo and CodeWarrior are registered trademarks
of Metrowerks Inc. TriMedia is a trademark of Philips Semiconductors. Apple
and Macintosh are registered trademarks of Apple Computer, Inc. Mac is a
trademark of Apple Computer, Inc. Windows, Windows NT and Windows 95 are
either registered trademarks or trademarks of Microsoft Corp. in the United
States and/or other countries. All other companies and products may be
trademarks of their respective holders and are hereby recognized.
Statements in this press release regarding CodeWarrior for TriMedia are
forward looking statements that involve risks and uncertainties, including
successful and timely development of CodeWarrior for TriMedia and customer
acceptance of the product.

-30-

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FileZilla 3.27.0.1 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.27.0.1: MSW: Add misssing file to .zip binary package... Read more
Spotify 1.0.59.395. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Sierra Cache Cleaner 11.0.6 - Clear cach...
Sierra Cache Cleaner is an award-winning general purpose tool for macOS X. SCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more
DiskCatalogMaker 7.1.2 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
Live Home 3D Pro 3.1.2 - $69.99
Live Home 3D Pro, a successor of Live Interior 3D, is the powerful yet intuitive home design software that lets you build the house of your dreams right on your Mac. It has every feature of Live Home... Read more
Deeper 2.2.1 - Enable hidden features in...
Deeper is a personalization utility for macOS which allows you to enable and disable the hidden functions of the Finder, Dock, QuickTime, Safari, iTunes, login window, Spotlight, and many of Apple's... Read more
Pinegrow 3.04 - Mockup and design webpag...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
Deeper 2.2.1 - Enable hidden features in...
Deeper is a personalization utility for macOS which allows you to enable and disable the hidden functions of the Finder, Dock, QuickTime, Safari, iTunes, login window, Spotlight, and many of Apple's... Read more
Spotify 1.0.59.395. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
FileZilla 3.27.0.1 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.27.0.1: MSW: Add misssing file to .zip binary package... Read more

Latest Forum Discussions

See All

The best deals on the App Store this wee...
There are quite a few truly superb games on sale on the App Store this week. If you haven't played some of these, many of which are true classics, now's the time to jump on the bandwagon. Here are the deals you need to know about. [Read more] | Read more »
Realpolitiks Mobile (Games)
Realpolitiks Mobile 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: PLEASE NOTE: The game might not work properly on discontinued 1GB of RAM devices (iPhone 5s, iPhone 6, iPhone 6 Plus, iPad... | Read more »
Layton’s Mystery Journey (Games)
Layton’s Mystery Journey 1.0.0 Device: iOS Universal Category: Games Price: $15.99, Version: 1.0.0 (iTunes) Description: THE MUCH-LOVED LAYTON SERIES IS BACK WITH A 10TH ANNIVERSARY INSTALLMENT! Developed by LEVEL-5, LAYTON’S... | Read more »
Full Throttle Remastered (Games)
Full Throttle Remastered 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Originally released by LucasArts in 1995, Full Throttle is a classic graphic adventure game from industry legend Tim... | Read more »
Stunning shooter Morphite gets a new tra...
Morphite is officially landing on iOS in September. The game looks like the space shooter we've been needing on mobile, and we're going to see if it fits the bill quite shortly. The game's a collaborative effort between Blowfish Studios, We're Five... | Read more »
Layton's Mystery Journey arrives to...
As you might recall, Layton's Mystery Journey is headed to iOS and Android -- tomorrow! To celebrate the impending launch, Level-5's released a new trailer, complete with an adorable hamster. [Read more] | Read more »
Sidewords (Games)
Sidewords 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Grab a cup of coffee and relax with Sidewords. Sidewords is part logic puzzle, part word game, all original. No timers. No... | Read more »
Noodlecake Games' 'Leap On!...
Noodlecake Games is always good for some light-hearted arcade fun, and its latest project, Leap On! could carry on that tradition. It's a bit like high stakes tetherball in a way. Your job is to guide a cute little blob around a series of floating... | Read more »
RuneScape goes mobile later this year
Yes, RuneScape still exists. In fact, it's coming to iOS and Android in just a few short months. Jagex, creators of the hit fantasy MMORPG of yesteryear, is releasing RuneScape Mobile and Old School RuneScape for mobile devices, complete with... | Read more »
Crash of Cars wants you to capture the c...
Crash of Cars is going full on medieval in its latest update, introducing castles and all manner of new cars and skins fresh from the Dark Ages. The update introduces a new castle-themed map (complete with catapults) and a gladiator-style battle... | Read more »

Price Scanner via MacPrices.net

Save or Share
FotoJet Designer, is a simple but powerful new graphic design apps available on both Mac and Windows. With FotoJet Designer’s 900+ templates, thousands of resources, and powerful editing tools you... Read more
Logo Maker Shop iOS App Lets Businesses Get C...
A newly released app is designed to help business owners to get creative with their branding by designing their own logos. With more than 1,000 editable templates, Logo Maker Shop 1.0 provides the... Read more
Sale! New 15-inch MacBook Pros for up to $150...
Amazon has the new 2017 15″ MacBook Pros on sale for up to $150 off MSRP including free shipping: – 15″ 2.8GHz MacBook Pro Space Gray: $2249 $150 off MSRP – 15″ 2.89Hz MacBook Pro Space Gray: $2779 $... Read more
DEVONthink To Go 2.1.7 For iOS Brings Usabili...
DEVONtechnologies has updated DEVONthink To Go, the iOS companion to DEVONthink for Mac, with enhancements and bug fixes. Version 2.1.7 adds an option to clear the Global Inbox and makes the grid... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
13-inch 2.3GHz Silver MacBook Pro on sale for...
B&H Photo has the new 2017 13″ 2.3GHz/256GB Silver MacBook Pro (MPXU2LL/A) on sale for $1399 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Apple Tackles Distracted Driving With iOS 11...
One of the most important new features coming in iOS 11 is Do Not Disturb while driving, intended to help drivers stay more focused on the road. With Do Not Disturb while driving, your iPhone can... Read more
iMazing Mini for Mac: Free Automatic and Priv...
Geneva, Switzerland-based indie developer DigiDNA has released iMazing Mini, their free macOS utility designed to automatically back up iOS devices over any local Wi-Fi network. The app offers users... Read more
Clearance 2016 13-inch MacBook Airs, Apple re...
Apple dropped prices recently on Certified Refurbished 2016 13″ MacBook Airs, with models now available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
9.7-inch 2017 iPads available for $299, save...
B&H Photo has 2017 9.7″ 32GB WiFi iPads on sale for $30 off MSRP for a limited time. Shipping is free, and pay sales tax in NY & NJ only: – 32GB iPad WiFi: $299, $30 off Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Payments Architect - *Apple* Pay - A...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Manager, *Apple* Media Products - Apple Inc...
Job Summary The Apple Media Products Discovery, Fraud and Abuse team is responsible for protecting the integrity of Apple services. As a manager of the team, you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.