[MD1] Philips & Metrowerks Collab on Media Processing
TweetFollow Us on Twitter

[MD1] Philips & Metrowerks Collab on Media Processing

FOR IMMEDIATE RELEASE
Press Contacts:
Cynthia Fray
Media Relations
Metrowerks Inc.
512/873-4758
cynthia@metrowerks.com

Jim Welch
Chief Financial Officer
Metrowerks Inc.
512/873-4777
welch@metrowerks.com

Jodi Guilbault
Philips Semiconductors
408/991-2332
jguilba@scs.philips.com

Kathy Keller
Oak Ridge Public Relations
408/253-5042
kathy.keller@oakridge.com

PHILIPS SEMICONDUCTORS AND METROWERKS COLLABORATE TO PROVIDE SOFTWARE
DEVELOPMENT TOOLS FOR NEXT GENERATION MEDIA PROCESSING

Philips' TriMedia Processor Tools to be Hosted in the Metrowerks
CodeWarrior IDE

SAN FRANCISCO, California--January 6, 1997--Philips Semiconductors
(Sunnyvale, Calif.) and Metrowerks (Austin, Tex.) have announced an
agreement that provides new software programming tools for improving
real-time graphic, audio and video quality for Mac(TM) OS systems using
the TriMedia(TM) processor.

Metrowerks, a leading developer of computer language products, will
integrate Philips Semiconductors' TriMedia development tools into its
CodeWarrior(R) software development environment. The agreement will provide
software developers with a single environment for development of Macintosh
multimedia applications utilizing the TriMedia processor. The growing
library of multimedia software available for the TriMedia processor can now
be utilized in an integrated environment.

"We're very happy to be working with the Philips Semiconductors TriMedia
Group in support of its tools," said Greg Galanos, president and chief
technology officer of Metrowerks. "The combination of our CodeWarrior IDE
(Integrated Development Environment) and the tools for the TriMedia
processor from Philips will provide developers with a robust system for
writing TriMedia-savvy applications. The agreement with Philips further
extends Metrowerks' embedded tools strategy to include support for media
processors for the first time."

"We designed TriMedia for easy, high-level language programming, and our
goal is to make it as easy to program as a general purpose processor. Our
agreement with Metrowerks is a major step toward reaching that goal, and
demonstrates our commitment to the Mac OS development community," said
Keith Flagler, general manager of Philips' TriMedia Group.

The CodeWarrior and Philips TriMedia tools will comprise a new Metrowerks
product: "CodeWarrior for TriMedia." CodeWarrior for TriMedia will be
hosted on both Mac OS and Windows(R) 95/NT and offer support for
development in C and C++. Scheduled for release in the summer of 1997,
CodeWarrior for TriMedia will be available direct from Metrowerks and
Metrowerks authorized distributors and is expected to sell for a suggested
retail price of US$699.

TriMedia's software-programmable multimedia processor is designed
specifically for handling high-performance multimedia and communications
operations. The device concurrently processes in real-time various media
types, including audio, video and graphics. Based on a Very Long
Instruction Word (VLIW) architecture, which packs up to five operations in
a single VLIW instruction, the TriMedia processor is capable of executing
up to four billion integer operations per second. In addition to the
processor core, the TriMedia chip integrates several independent direct
memory access (DMA) units, a glueless synchronous DRAM interface and a
glueless PCI bus interface. All the internal elements communicate via an
on-chip 32-bit data highway.

Founded in 1985, Metrowerks develops, markets and supports a complete line
of computer language products for building Mac OS, Windows 95, Windows
NT(TM), MagicCap(TM), BeOS(TM), PalmOS(TM), PlayStation(TM) OS and
PowerTV(TM) applications. Metrowerks' CodeWarrior products have become the
industry standard for professional Mac-hosted software development with
more than 50,000 registered users in 70 countries. Additional information
on Metrowerks and its products can be obtained in the U.S. by sending
e-mail to info@metrowerks.com, by calling (800) 377-5416, or via the
Internet at http://www.metrowerks.com.

Philips Semiconductors' TriMedia Product Group was established in 1994 and
is based in Sunnyvale, California. The mission of the product group is to
bring to market high-performance, programmable multimedia processor
technology that will power the next generation of multimedia products at an
affordable price. TriMedia is part of Philips' Communications and
Multimedia Business Group. Philips created this Business Group to bring
together the latest technology and a knowledge base to drive innovation and
provide a complete, competitive product portfolio for the emerging and
fast-growing communications and multimedia markets.

Philips Semiconductors, Inc., a subsidiary of Philips Electronics North
America Corporation and an affiliate of Philips Electronics NV,
headquartered in Eindhoven, The Netherlands, is the eleventh largest
semiconductor supplier in the world. Philips Semiconductors' innovations in
digital audio, video, and mobile technology position the company as a
leader in the consumer, multimedia, and wireless communications market.
Sales offices are located in all major markets around the world and are
supported by regional customer applications labs. Additional information on
Philips Semiconductors can be obtained by accessing the home page at
http://www.semiconductors.philips.com.

Note to Editors: Both Philips Semiconductors (Booth #3171) and Metrowerks
(Booth #3647) will be exhibiting at MacWorld Expo from January 7 - 10,
1997, in Moscone Center's North Hall in San Francisco, California.

# # #

Metrowerks, the Metrowerks logo and CodeWarrior are registered trademarks
of Metrowerks Inc. TriMedia is a trademark of Philips Semiconductors. Apple
and Macintosh are registered trademarks of Apple Computer, Inc. Mac is a
trademark of Apple Computer, Inc. Windows, Windows NT and Windows 95 are
either registered trademarks or trademarks of Microsoft Corp. in the United
States and/or other countries. All other companies and products may be
trademarks of their respective holders and are hereby recognized.
Statements in this press release regarding CodeWarrior for TriMedia are
forward looking statements that involve risks and uncertainties, including
successful and timely development of CodeWarrior for TriMedia and customer
acceptance of the product.

-30-

 
AAPL
$112.94
Apple Inc.
+1.16
MSFT
$47.98
Microsoft Corpora
+0.32
GOOG
$524.87
Google Inc.
+8.52

MacTech Search:
Community Search:

Software Updates via MacUpdate

NeoOffice 2014.6 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LibreOffice 4.3.5.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

This Week at 148Apps: December 15-19, 20...
Happy Holidays from 148Apps!   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out... | Read more »
New Version of Tempo Smart Calendar Help...
New Version of Tempo Smart Calendar Helps You Plan Your Day Without Opening the App Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Sparkle - Advanced Cross-Synthesis (Mus...
Sparkle - Advanced Cross-Synthesis 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: Sparkle is a tool for advanced spectral hybridizations made of several algorithms that operate on frequency... | Read more »
DICETINY is coming to iOS in 2015
DICETINY is coming to iOS in 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Fakedice has announced that they’re bringing their digital board game DICETINY to iOS. | Read more »
It Came From Canada: The Witcher Battle...
The Witcher 3: Wild Hunt may still be a few months away, but very soon players will be able to get a new taste of the acclaimed Polish RPG on their mobile devices with The Witcher Battle Arena. While it trades open-world exploration for compact... | Read more »
The Babies Get Lost Again in the New Azt...
The Babies Get Lost Again in the New Aztec Ruins Update for Light in the Dark Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Living Room 3D for IKEA Makes All In-App...
Living Room 3D for IKEA Makes All In-App Purchases Free Until 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Crossbow Warrior – The Legend of William...
Crossbow Warrior – The Legend of William Tell Review By Lee Hamlet on December 22nd, 2014 Our Rating: :: MISSES THE MARKUniversal App - Designed for iPhone and iPad Crossbow Warrior details the entertaining adventures of legendary... | Read more »
A New Update Races onto Asphalt 8: Airbo...
A New Update Races onto Asphalt 8: Airborne Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Workflow: Powerful Automation Made Simpl...
Workflow: Powerful Automation Made Simple Review By Campbell Bird on December 22nd, 2014 Our Rating: :: GO WITH THE FLOWUniversal App - Designed for iPhone and iPad This powerful app lets users accomplish multiple tasks at touch of... | Read more »

Price Scanner via MacPrices.net

13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
Apple resellers offer free overnight shipping
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
Holiday sales continue: MacBook Airs for up t...
 B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sale continues: 13-inch Retina MacBoo...
 B&H Photo has new 13″ MacBook Pros on sale for up to $150 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz MacBook Pro: $979 save... Read more
Holiday sale continues: 15-inch Retina MacBoo...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $300 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Holiday sale: 13-inch 128GB MacBook Air for $...
 Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Best Buy has lowered their price on the 2014 13″ 2.6GHz/128GB Retina MacBook Pro to $1149.99 on their online store for a limited time. That’s $150 off MSRP and the lowest price available for this... Read more
Kodak Returns to CES With New Consumer Produ...
Former photography colossus Kodak is returning to CES for the first time in three years where the Kodak booth (#21818 South Hall 1) will showcase a wide range of innovative, imaging-related products... Read more
Invaluable Launches New Eponymously -Named A...
Invaluable, the world’s largest online live auction marketplace, hhas announced the official launch of the Invaluable app for iPad, now available for download in the iTunes App Store. Invaluable... Read more
IDC Reveals Worldwide Mobile Enterprise Appli...
International Data Corporation (IDC) last week hosted the IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions Web conference. The session provided organizations... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.