[MD1] Jobs keynote report
TweetFollow Us on Twitter

[MD1] Jobs keynote report

This just in from:

Raines Cohen, Editor of NetProfessional, (editor@netprolive.com):

Greetings from NYC! Here's some observations minutes after the Jobs keynote
here at Seybold, in case you can use 'em (I expec this will be a lot
wordier, less analytical, and more play-by-play than the MacWEEK story).
Feel free to use this in full or part with attribution to me, on MacDev-1
if you care to: (it's nonexclusive, sent to a few folks)

Craig Kline, Seybold VP of Content, introduce Eric Hippeau, chairman of
Ziff-Davis, who introduced Jobs as a "technologist" - "still pretty young
as industry icons go."

As expected, the keynote led off with all 3 recent Apple commercials: Think
Different, the snail, and the bunny-suit one. The snail got notable
applause, and the new "toasting the Pentium" one really big applause. [note
that the Javits Center main lobby features several new Think Different
people, including Ansel Adams]

Jobs spoke of publishing technology as "one of four things we do," and
promised to talk about Software (ColorSync, WebObjects, AppleScript and
QuickTime 3) and Hardware.

ColorSync: Accomplishments include Version 2.5 ship; AppleScript and
multi-processor support, and calibration improvements. It'll be in Internet
Explorer 4.1 for the Mac, due in April. It'll be available for Windows by
late this year or early next. As a result of going cross-platform, Adobe
committed to fully support ColorSync in all its publishing products,
including the PDF ones, PageMaker, and Premiere.

Adobe CEO John Warnock joined Steve onstage, praising the Windows support.
"A lot of us prefer one machine over another, so this is helpful to
developers." An Adobe technology demo showed not only ColorSync in
Illustrator but also AppleScript to automate the creation of weathermaps
from ASCII data from weather bureaus, a process that "used to take 45
minutes," done in about a minute for the demo.

Jobs briefly touched on WebObjects, calling it "Just in Time, Just for Me"
publishing. "It's fundamentally a dynamic publishing technology for the
Internet. It can create Web pages on-the-fly dynamically tailored." A list
of new customers includes Adobe, AOL, BBC, Daniels printing, DDB, Seybold,
and World Color. He announced the formation of a consulting and training
operation for WebObjects, and said more than 300 alliance partners have
WebObjects applications already built. He said it is cross-platform, MacOS
and Windows -- but it was unclear whether he was just referring to the
WebObjects adapters in GoLive CyberStudio and WebStar or there really is a
MacOS version available. This would be big news if so, because the industry
was expecting a Rhapsody version, but not a MacOS port.

AppleScript also got a minute of the talk. Jobs listed an Adobe Illustrator
7.0 plug-in for AppleScript, a publishing solutions CD-ROM available at the
booth, FaceSpan 3.0 interface builder (from Digital Technology Inc.), an
AppleScript ColorSync droplet, and committed to native AppleScript in
Allegro. "We believe in AppleScript," Jobs said. "It's this wonderful
object-oriented script language. It's easy enough for mere mortals. We're
working on speed and getting it more integrated into the system."

QuickTime 3 is "just about ready to ship," Jobs said. As we move into the
era of digital video, "It's a mess. We've got standards coming out of our
ears," he said, listing some of the different standards for Audio CDs,
music creation, and the like. "QuickTime is how creators manage to
repurpose content to these different areas. They're not only sources, but
destinations of content."

QuickTime started twelve years ago at Apple. It is to digital media as
PostScript was to applications and printers. "A few" people at Apple
realized that video could be not just a $1,000 add-in card to the computer,
but instead free, digital software. A first only a tiny window, it got
bigger. The developers at Apple "realized that the coming digital
revolution would be a tower of babble, and they asked what they could do to
insulate users. It's like before PostScript, every application had to know
about every printer. WordPerfect, in its ascendancy, had 500 people writing
printer drivers. QuickTime delivers the power to developers but completely
isolates applications" from the details of the process. For instance, with
the DV support in QuickTime 3, users can just plug in FireWire and download
froma digital camera. "The apps just have it, they don't have to add a line
of code." He summarized QuickTime as "A unifying format and platform for
multi-source and multi-destination content". The International Standards
Organization (ISO) recently picked QuickTime as the basis for the MPEG 4
standard, which will be implemented in "4 to 5 years". The decision was
"hotly contested," Jobs said. "Microsoft had their own stuff which really
isn't real," while Apple, Sun, Oracle, and many others put their support
behind QuickTime. Phil Schiller came out to do Peter Hoddie's standard
QuickTime demo. He showed using Photoshop to do rotoscoping on a series of
frames from a QuickTime movie, and QT3's new ability to play a series of
images as a movie, directly reading the Photoshop files while retaining the
layering, etc.

"We've gotten rid of a lot of cruft," Jobs said. "There's a lot of energy
being focused on these technologies. 3 of the 4 are cross-platform, and
"we're working on taking them all across by next year."

HARDWARE

[I won't reprise the specs of the Apple Studio Display here, but Jobs said
it will be available in May.] He contrasted the $1,999 price to the $3,500
Compaq charges for a flat-screen today.

While Apple invented FireWire (now IEEE 1394), it hasn't released products
based on it for several years. The $299 card he showed will be available in
April, with a Premier plug-in.

Jobs also showed the UltraWide SCSI card, available now for $1,070 over the
standard 4 Gbyte price. It uses Conley's SoftRAID for in-place striping,
mirroring.

On the G3's: "this is fun stuff." He denied rumors that Motorola, IBM and
Apple have had a falling out, and vividly demonstrated how in benchmarks
the PowerPC is "literally twice as fast" as the Pentium II. "A 266-MHz
G3/266 has the performance of a 500-MHz Pentium II, which you can't buy."

For a demo, "let's do a bake-off," he gleefully cackled, comparing a Compaq
Workstation 6100 with a Pentium II/333 at $4,342 to a G3/266 "at $2,169,
half the price." A series of tasks with Photoshop finished 15 seconds
faster on the Mac.

He then showed the 300-MHz G3, available today, breaking the 1,000 barrier
(1060) on MacBench, ten times as fast as the first PowerMac 4 years ago. It
breaks 10.2 bytemarks, "giving you several extra hours with your family
each day."

The technology demo of the G3/400, using IBM's copper fab technology, drew
big applause. Jobs said it'll be available from Apple in early 1999.
"Motorola and IBM are working very aggressively and there will be even
faster processors coming next year." He said it's equal to an 800-MHz
Pentium II, "which they can't even make today." At 13.7 bytemarks, it's 3
times as fastest as "the fastest Pentium II available for love or money
today."

In questioning afterwards by Seybold's VP of Content Craig Kline, Jobs
tried to refute concerns that Apple is losing the education market,
claiming market shares in the 59% range in design & publishing markets and
30-some % in education. "It's going strong in spite of the fact that Apple
does not right now have the least expensive products."

As for the lack of a low-end offering, "It seems strange that Apple has not
built a great consumer product over the last several years - you'll see
that change this fall. Apple is uniquely positioned in some ways to be
there."

As to the Microsoft alliance, "Microsoft is many things. They're a large
application software company. We certainly want their applications on the
Mac. The agreement we announced last fall insured our customers will get
not only Microsoft Office but the best version for the next many years. As
for the system software platform, we have to recognize that Microsoft plus
Apple equals 100% of the market. If we can agree on a few things, it makes
it easier for customers." Technologies from both will be adopted by the
other. "We're not giving away the company store here, and neither is
Microsoft. ColorSync can help the Microsoft world. We work with Sun on Java
as well. We want the Mac platform to the best. It doesn't really matter in
the end if we can integrate it together to be the best platform. We control
some of the technology, and that's important."

As to publishing customers moving to NT and Windows: "You can take the best
PC or NT system, run worse version of the applications, spend all your time
futzing with cards and install files all day long. When you get all done
with it you're gonna run half as fast. This is America - people should do
what they want to."

On the lack of Mac internet server software: "More people are suing NT than
Macs as servers. Because Apple's not in the server business today per se.
We don't sell beefy servers. Sun is giving [Microsoft] a run for their
money. Apple is traditionally not a server company - they're a client
company. Netscape says that 25% of the computers taht come to their site
are Macs. Apple's market share is lower than that. A disproportionately
higher # of people are using the internet than on the Windows side. That's
why Netscape, and Microsoft are constantly vying to work with us because we
have a large market share. We don't measure our success by which internet
tradeshow you see more Macs at."

On Rhapsody: "We have a software devleopers conference [WWDC] mid-May.
You'll hear a very clear layout of our software roadmap at that time. So
come, please."

On Columbus: "It's anti-gravity technology. It gets 300 miles to the
gallon. I can't talk about that stuff." [he did early mention a new
announcement of something in Spring]

"It was supposed to be something extraordinary this morning - but it was
just a faster Mac," said Dave Burstein, DTP System Director for Exedi
Printing Inc., a pre-press manager based here. "As someone who spent many
hours of my life waiting for Photoshop, a faster Mac is itself
extraordinary."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
Egz – The Origin of the Universe (Games...
Egz – The Origin of the Universe 1.0.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.2 (iTunes) Description: ►►► Special offer until 2nd may : get the game at 2.99€ instead of 3.99€ ! ◄◄◄ Egz is a mesmerizing mix... | Read more »

Price Scanner via MacPrices.net

Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.