[MD1] Jobs keynote report
TweetFollow Us on Twitter

[MD1] Jobs keynote report

This just in from:

Raines Cohen, Editor of NetProfessional, (editor@netprolive.com):

Greetings from NYC! Here's some observations minutes after the Jobs keynote
here at Seybold, in case you can use 'em (I expec this will be a lot
wordier, less analytical, and more play-by-play than the MacWEEK story).
Feel free to use this in full or part with attribution to me, on MacDev-1
if you care to: (it's nonexclusive, sent to a few folks)

Craig Kline, Seybold VP of Content, introduce Eric Hippeau, chairman of
Ziff-Davis, who introduced Jobs as a "technologist" - "still pretty young
as industry icons go."

As expected, the keynote led off with all 3 recent Apple commercials: Think
Different, the snail, and the bunny-suit one. The snail got notable
applause, and the new "toasting the Pentium" one really big applause. [note
that the Javits Center main lobby features several new Think Different
people, including Ansel Adams]

Jobs spoke of publishing technology as "one of four things we do," and
promised to talk about Software (ColorSync, WebObjects, AppleScript and
QuickTime 3) and Hardware.

ColorSync: Accomplishments include Version 2.5 ship; AppleScript and
multi-processor support, and calibration improvements. It'll be in Internet
Explorer 4.1 for the Mac, due in April. It'll be available for Windows by
late this year or early next. As a result of going cross-platform, Adobe
committed to fully support ColorSync in all its publishing products,
including the PDF ones, PageMaker, and Premiere.

Adobe CEO John Warnock joined Steve onstage, praising the Windows support.
"A lot of us prefer one machine over another, so this is helpful to
developers." An Adobe technology demo showed not only ColorSync in
Illustrator but also AppleScript to automate the creation of weathermaps
from ASCII data from weather bureaus, a process that "used to take 45
minutes," done in about a minute for the demo.

Jobs briefly touched on WebObjects, calling it "Just in Time, Just for Me"
publishing. "It's fundamentally a dynamic publishing technology for the
Internet. It can create Web pages on-the-fly dynamically tailored." A list
of new customers includes Adobe, AOL, BBC, Daniels printing, DDB, Seybold,
and World Color. He announced the formation of a consulting and training
operation for WebObjects, and said more than 300 alliance partners have
WebObjects applications already built. He said it is cross-platform, MacOS
and Windows -- but it was unclear whether he was just referring to the
WebObjects adapters in GoLive CyberStudio and WebStar or there really is a
MacOS version available. This would be big news if so, because the industry
was expecting a Rhapsody version, but not a MacOS port.

AppleScript also got a minute of the talk. Jobs listed an Adobe Illustrator
7.0 plug-in for AppleScript, a publishing solutions CD-ROM available at the
booth, FaceSpan 3.0 interface builder (from Digital Technology Inc.), an
AppleScript ColorSync droplet, and committed to native AppleScript in
Allegro. "We believe in AppleScript," Jobs said. "It's this wonderful
object-oriented script language. It's easy enough for mere mortals. We're
working on speed and getting it more integrated into the system."

QuickTime 3 is "just about ready to ship," Jobs said. As we move into the
era of digital video, "It's a mess. We've got standards coming out of our
ears," he said, listing some of the different standards for Audio CDs,
music creation, and the like. "QuickTime is how creators manage to
repurpose content to these different areas. They're not only sources, but
destinations of content."

QuickTime started twelve years ago at Apple. It is to digital media as
PostScript was to applications and printers. "A few" people at Apple
realized that video could be not just a $1,000 add-in card to the computer,
but instead free, digital software. A first only a tiny window, it got
bigger. The developers at Apple "realized that the coming digital
revolution would be a tower of babble, and they asked what they could do to
insulate users. It's like before PostScript, every application had to know
about every printer. WordPerfect, in its ascendancy, had 500 people writing
printer drivers. QuickTime delivers the power to developers but completely
isolates applications" from the details of the process. For instance, with
the DV support in QuickTime 3, users can just plug in FireWire and download
froma digital camera. "The apps just have it, they don't have to add a line
of code." He summarized QuickTime as "A unifying format and platform for
multi-source and multi-destination content". The International Standards
Organization (ISO) recently picked QuickTime as the basis for the MPEG 4
standard, which will be implemented in "4 to 5 years". The decision was
"hotly contested," Jobs said. "Microsoft had their own stuff which really
isn't real," while Apple, Sun, Oracle, and many others put their support
behind QuickTime. Phil Schiller came out to do Peter Hoddie's standard
QuickTime demo. He showed using Photoshop to do rotoscoping on a series of
frames from a QuickTime movie, and QT3's new ability to play a series of
images as a movie, directly reading the Photoshop files while retaining the
layering, etc.

"We've gotten rid of a lot of cruft," Jobs said. "There's a lot of energy
being focused on these technologies. 3 of the 4 are cross-platform, and
"we're working on taking them all across by next year."

HARDWARE

[I won't reprise the specs of the Apple Studio Display here, but Jobs said
it will be available in May.] He contrasted the $1,999 price to the $3,500
Compaq charges for a flat-screen today.

While Apple invented FireWire (now IEEE 1394), it hasn't released products
based on it for several years. The $299 card he showed will be available in
April, with a Premier plug-in.

Jobs also showed the UltraWide SCSI card, available now for $1,070 over the
standard 4 Gbyte price. It uses Conley's SoftRAID for in-place striping,
mirroring.

On the G3's: "this is fun stuff." He denied rumors that Motorola, IBM and
Apple have had a falling out, and vividly demonstrated how in benchmarks
the PowerPC is "literally twice as fast" as the Pentium II. "A 266-MHz
G3/266 has the performance of a 500-MHz Pentium II, which you can't buy."

For a demo, "let's do a bake-off," he gleefully cackled, comparing a Compaq
Workstation 6100 with a Pentium II/333 at $4,342 to a G3/266 "at $2,169,
half the price." A series of tasks with Photoshop finished 15 seconds
faster on the Mac.

He then showed the 300-MHz G3, available today, breaking the 1,000 barrier
(1060) on MacBench, ten times as fast as the first PowerMac 4 years ago. It
breaks 10.2 bytemarks, "giving you several extra hours with your family
each day."

The technology demo of the G3/400, using IBM's copper fab technology, drew
big applause. Jobs said it'll be available from Apple in early 1999.
"Motorola and IBM are working very aggressively and there will be even
faster processors coming next year." He said it's equal to an 800-MHz
Pentium II, "which they can't even make today." At 13.7 bytemarks, it's 3
times as fastest as "the fastest Pentium II available for love or money
today."

In questioning afterwards by Seybold's VP of Content Craig Kline, Jobs
tried to refute concerns that Apple is losing the education market,
claiming market shares in the 59% range in design & publishing markets and
30-some % in education. "It's going strong in spite of the fact that Apple
does not right now have the least expensive products."

As for the lack of a low-end offering, "It seems strange that Apple has not
built a great consumer product over the last several years - you'll see
that change this fall. Apple is uniquely positioned in some ways to be
there."

As to the Microsoft alliance, "Microsoft is many things. They're a large
application software company. We certainly want their applications on the
Mac. The agreement we announced last fall insured our customers will get
not only Microsoft Office but the best version for the next many years. As
for the system software platform, we have to recognize that Microsoft plus
Apple equals 100% of the market. If we can agree on a few things, it makes
it easier for customers." Technologies from both will be adopted by the
other. "We're not giving away the company store here, and neither is
Microsoft. ColorSync can help the Microsoft world. We work with Sun on Java
as well. We want the Mac platform to the best. It doesn't really matter in
the end if we can integrate it together to be the best platform. We control
some of the technology, and that's important."

As to publishing customers moving to NT and Windows: "You can take the best
PC or NT system, run worse version of the applications, spend all your time
futzing with cards and install files all day long. When you get all done
with it you're gonna run half as fast. This is America - people should do
what they want to."

On the lack of Mac internet server software: "More people are suing NT than
Macs as servers. Because Apple's not in the server business today per se.
We don't sell beefy servers. Sun is giving [Microsoft] a run for their
money. Apple is traditionally not a server company - they're a client
company. Netscape says that 25% of the computers taht come to their site
are Macs. Apple's market share is lower than that. A disproportionately
higher # of people are using the internet than on the Windows side. That's
why Netscape, and Microsoft are constantly vying to work with us because we
have a large market share. We don't measure our success by which internet
tradeshow you see more Macs at."

On Rhapsody: "We have a software devleopers conference [WWDC] mid-May.
You'll hear a very clear layout of our software roadmap at that time. So
come, please."

On Columbus: "It's anti-gravity technology. It gets 300 miles to the
gallon. I can't talk about that stuff." [he did early mention a new
announcement of something in Spring]

"It was supposed to be something extraordinary this morning - but it was
just a faster Mac," said Dave Burstein, DTP System Director for Exedi
Printing Inc., a pre-press manager based here. "As someone who spent many
hours of my life waiting for Photoshop, a faster Mac is itself
extraordinary."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Pro Video Formats 2.0.1 - Updates...
Apple Pro Video Formats brings updates to Apple's professional-level codes for Final Cut Pro X, Motion 5, and Compressor 4. Version 2.0.1: Support for the following professional video codecs Apple... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
EtreCheck 2.2 - For troubleshooting your...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more
OmniOutliner Pro 4.2 - Pro version of th...
OmniOutliner Pro is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
VLC Media Player 2.2.1 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Nisus Writer Pro 2.1.1 - Multilingual wo...
Nisus Writer Pro is a powerful multilingual word processor, similar to its entry level products, but brings new features such as table of contents, indexing, bookmarks, widow and orphan control,... Read more
Tinderbox 6.2.0 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
OmniOutliner 4.2 - Organize your ideas,...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
calibre 2.25.0 - Complete e-library mana...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Things 2.5.4 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more

Lifeline... (Games)
Lifeline... 1.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1 (iTunes) Description: Lifeline is a playable, branching story of survival against all odds. Using your iPhone, iPad, or Apple Watch, you will help... | Read more »
Pandemic: The Board Game Has Gone Univer...
Don't let the virus win! Now you can download Pandemic: The Board Game, by F2Z Digital Media, for all of your iOS devices. The app is based on the fantastic board game by Z-man games. As employees of the CDC, you and your friends will have to work... | Read more »
Get Ready to Read Bloomberg Business on...
Fans of Bloomberg Business will soon be able to get all their news on the Apple Watch. The app lets you get the top headlines on your main screen and bookmark stories to read later. Using the motion detection in the Apple Watch, the headlines are... | Read more »
Watch This Homerun is Batting for the Ap...
Eyes Wide Games' Watch This Homerun is purportedly the first sports game coming to the Apple Watch, where you'll be up to bat as the pitcher tries to out-manuever you with fastballs, curveballs, and changeups. Using one-touch controls you can try to... | Read more »
Field Trip Can Take You on a Guided Tour...
Field Trip, by Google’s Niantic Labs, is an exploration app that gives you details about the awesome places you can discover wherever you find yourself. The app can show you local history, delicious restraunts, the best places to shop, and places to... | Read more »
Watch Your Six - SPY_WATCH is Infiltrati...
SPY_WATCH, by Bossa Studios, is a new game designed for the Apple Watch. Runmor has it your spy agency has fallen out of favor. To save it, you'll need to train-up a spy and send them on missions to earn you a stunningly suspicious reputation and... | Read more »
Both Halo: Spartan Assault and Halo: Spa...
Halo: Spartan Assault and Halo: Spartan Strike, by Microsoft, have officially landed on the App Store. Spartan Assault pits you against the Covenant with missions geared to tell the story of the origin of Spartan Ops. In Spartan Strike you'll delve... | Read more »
The Apple Watch Could Revolutionize the...
It’s not here yet but there’s that developing sneaky feeling that the Apple Watch, despite its price tag and low battery life, might yet change quite a lot about how we conduct our lives. While I don’t think it’s going to be an overnight... | Read more »
Mad Skills Motocross 2 Version 2.0 is He...
Mad Skills Motocross 2 fans got some good news this week as Turborilla has given the game its biggest update yet. Now you'll have access to Versus mode where you can compete against your friends in timed challenges. Turborilla has implemented a... | Read more »
Kids Can Practice Healthy Living With Gr...
Bobaka is releasing a new interactive book called Green Riding Hood  in May. The app teaches kids about yoga and organic style of life through mini-games and a fun take on the classic Little Red Riding Hood fairy tale. | Read more »

Price Scanner via MacPrices.net

Sale! 15-inch Retina MacBook Pros for up to $...
 MacMall has 15″ Retina MacBook Pros on sale for up to $255 off MSRP. Shipping is free: - 15″ 2.2GHz Retina MacBook Pro: $1794.99 save $205 - 15″ 2.5GHz Retina MacBook Pro: $2244.99 save $255 Adorama... Read more
New 2015 MacBook Airs on sale for up to $75 o...
Save up to $75 on the purchase of a new 2015 13″ or 11″ 1.6GHz MacBook Air at the following resellers. Shipping is free with each model: 11" 128GB MSRP $899 11" 256GB... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has leftover 2014 13″ Retina MacBook Pros on sale for up to $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1129... Read more
Clearance 2014 MacBook Airs available startin...
B&H Photo has clearance 2014 MacBook Airs available for up to $200 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $729 $170 off original MSRP... Read more
16GB iPad mini 3 on sale for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Mac minis on sale for up to $75 off, starting...
MacMall has Mac minis on sale for up to $75 off MSRP including free shipping. Their prices are the lowest available for these models from any reseller: - 1.4GHz Mac mini: $459.99 $40 off - 2.6GHz Mac... Read more
Taichi Temple First Tai Chi Motion Sensor App...
Zhen Wu LLC has announced the official launch of Taichi Temple 1.0, the first motion sensor app for Tai Chi, offering a revolutionary new way to de-compress, relax and exercise all at the same time.... Read more
CleanExit – Erase your Hard Drive Quickly, Se...
CleanExit works on both Macs and PCs, securely and permanently deleting all files from any type of hard drive, flash-based drive or camera media card making the files permanently unrecoverable.... Read more
250 iPhone 6 Tips eBook Released for $1.99
Bournemouth, UK based iOS Guides has released 250 iPhone 6 Tips, a new eBook available in the iBookstore that reveals a wealth of tips and tutorials for iPhone 6 and iPhone 6 Plus. Priced at $1.99,... Read more
TigerText Introduces First Secure Enterprise...
TigerText, a provider of secure, real-time messaging for the enterprise, has announced the launch of TigerText for the Apple Watch. TigerText for the Apple Watch enables users to securely send and... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.