[MD1] To Developers on the Apple Restructuring
TweetFollow Us on Twitter

[MD1] To Developers on the Apple Restructuring

Dear Colleagues:

As you may already know, Apple made an announcement today regarding its
restructuring plans. While the full details are available in the press
release, I wanted to make sure that you were aware of the changes and how
they will impact Developer Relations.

Earlier this year, Gil Amelio promised to simplify Apple's product lines
and to resolve some of Apple's fragmentation issues. As part of the
restructuring, Apple's once-scattered marketing organizations have been
united into a single organization under the leadership of Guerrino De
Luca. Developer Relations, as a part of this organization, will
participate in efforts to make Apple successful and to help developers be
even more successful. We realize that the single most important way we
can help developers is to dramatically increase the number of satisfied
Macintosh customers who will purchase your software and hardware
products. We're working hard to make that happen!

To simplify our product lines, we are evaluating the products, projects
and technologies that are under development. This is a response to both
fiscal challenges and to developers' requests that we narrow our
technology focus and support more industry standards. While some of the
simplification will take place in unannounced projects, we will also cut
back in some previously announced areas. The press release has more
details on these plans, and it is my sincere hope that for most of you,
this will be a welcome change.

Like many other departments at Apple, Developer Relations will also have
resource reductions. In order to improve efficiency, some of ADR's
previous responsibilities, such as advertising and platform marketing,
will be integrated into the new marketing organization. Most of the
information and services we deliver will remain the same but will be more
efficiently produced and delivered by a centralized team. This past year,
Apple has turned its Developer Relations organization into a world class
service provider and the lessons we have learned from you will remain a
priority.

Evangelism will continue to be a focal point of Developer Relations.
While some areas of evangelism will be cut back, our overall focus on
evangelism will be increased. Technology evangelism will be driven
specifically by the Mac OS and Rhapsody, with particular focus on
industry standards such as Sun's Java language and Apple's QuickTime
Media Layer.

Apple's No. 1 priority is to regain profitability and sell high quality
Macintosh products to our customers. Under the new marketing structure,
Developer Relations will be better able to concentrate on nurturing
relationships and evangelizing fewer core technologies, while making it
simpler for you to support our platform and qualify your products. We
realize that our success depends on your support and success, and we look
forward to working together!

Sincerely,

David Krathwohl
Vice President
Apple Developer Relations

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Day One 2.1.8 - Maintain a daily journal...
Day One is the easiest and best-looking way to use a journal / diary / text-logging application for the Mac. Day One is well designed and extremely focused to encourage you to write more through... Read more
Spotify 1.0.53.758. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
VirtualBox 5.1.20 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
Arq 5.7.9 - Online backup to Google Driv...
Arq is super-easy online backup for Mac and Windows computers. Back up to your own cloud account (Amazon Cloud Drive, Google Drive, Dropbox, OneDrive, Google Cloud Storage, any S3-compatible server... Read more
Vienna 3.1.10 :d05d7a5d: - RSS and Atom...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
WhiteCap 6.7 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
Dropbox 24.4.16 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Amazon Chime 4.2.5645 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
Notion 0.1.8 - A unified workspace for m...
Notion is the unified workspace for modern teams. Features: Integration with Slack Documents Wikis Tasks Note: This application contains in-app and/or external module purchases. Version 0.1.8:... Read more
Google Chrome 58.0.3029.81 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more

Latest Forum Discussions

See All

ChordFlow (Music)
ChordFlow 1.0.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0.0 (iTunes) Description: ChordFlow is a chord sequencer with a unique 4-track polyphonic arpeggiator, extensive chord library, MIDI out and Ableton Link... | Read more »
The Walking Dead: A New Frontier is out...
The newest season of Telltale Games'The Walking Dead is well underway. After the release of the third episode, "Above the Law" about a month ago, episode four, "Thicker Than Water" is hot and ready for more zombies and gut-wrenching emotional... | Read more »
Best games we played this week
Another week, another new wave of mobile games do dive into. We've dug through the list of apps that came out this week to tell you which apps are worth your sweet time. And while there weren't too many games this week, there were some big ones.... | Read more »
Vignettes (Games)
Vignettes 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Vignettes is a casual but unique exploration game without text or characters, where objects shapeshift as you spin them around... | Read more »
Get Me Outta Here is an 80s retro shoote...
Are you ready to fight some aliens? Because Crescent Moon Games has released the retro shooter Get Me Outta Here on iOS devices today. [Read more] | Read more »
Get a bunch of Apple productivity apps f...
If you're an Apple Mac owner, you're probably aware of the host of Apple productivity apps the company includes in all new Mac purchases. Apps like iMovie, Keynote, and of course, GarageBand. While you used to be able to also buy these apps... | Read more »
Terra Mystica (Games)
Terra Mystica 1.03 Device: iOS Universal Category: Games Price: $9.99, Version: 1.03 (iTunes) Description: Short Summary:≈≈≈≈≈≈≈≈≈≈≈≈≈ | Read more »
Ms. Spell (Games)
Ms. Spell 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cast spells and battle monsters in this turn based game, that has you delving into ever the changing Dreadwood to retrieve the lost... | Read more »
Invert - A Minimal Puzzle Game (Games)
Invert - A Minimal Puzzle Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Invert is a minimalist puzzle game for fans of brain teasers, logic puzzles, and Rubik's Cube fiddlers. | Read more »
Evergrow: Paper Forest (Games)
Evergrow: Paper Forest 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Solve puzzles in the handcrafted forests of Evergrow through the eyes of an imaginative child and his parents. Discover... | Read more »

Price Scanner via MacPrices.net

15-inch Touch Bar MacBook Pros, Apple refurbi...
Apple is offering Certified Refurbished 2016 15″ Touch Bar MacBook Pros for $360 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $150 o...
Overstock.com has 13″ MacBook Airs on sale for up to $150 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
15-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
15-inch 2.7GHz Touch Bar MacBook Pros on sale...
Amazon has 2016 15″ 2.7GHz Apple Touch Bar MacBook Pros in stock today and on sale for $150-$200 off MSRP. Shipping is free: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray (sku MLH42LL/A): $2599 $200... Read more
Apple now offering Certified Refurbished 13-i...
Apple is now offering Certified Refurbished 2016 13″ Touch Bar MacBook Pros for $270-$300 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.9GHz... Read more
MyGiHealth Digestive Symptom Tracker Version...
My Total Health, Inc. has announced the release of MyGiHealth 2.1, an important update to their digestive symptom tracker developed exclusively for iPhone, iPad and iPod touch devices. MyGiHealth is... Read more
Galaxy S8 Materials Costs Highest by Far Comp...
The new Samsung Galaxy S8 equipped with 64 gigabytes (GB) of NAND flash memory carries a bill of materials (BOM) cost that comes out to US$301.60, much higher than for previous versions of the... Read more
iCarMode 4.0 Car Dashboard App For iOS Integr...
Indie developer Diego Resnik has announced the release of iCarMode 4.0, an update to his productivity app developed for iOS devices. iCarMode has positioned itself as a true car dashboard app,... Read more
How to save $150+ on Apple’s 13-inch 2.0GHz n...
Apple Authorized Reseller B&H Photo has non-Touch Bar 13″ 2.0GHz MacBook Pros on sale for $150 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more

Jobs Board

*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Mobile Master - Best Buy (United Sta...
**493714BR** **Job Title:** Apple Mobile Master **Location Number:** 001024-Weatherford-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
Best Buy *Apple* Computing Master - Best Bu...
**496963BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001061-Marina-Store **Job Description:** **What does a Best Buy Apple Computing Read more
*Apple* Mobile Master - Best Buy (United Sta...
What does a Best Buy Apple Mobile Master do? At Best Buy, our mission is to leverage the unique talents and passions of our employees to inspire, delight, and enrich Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.