[MD1] DevDepot Launches Worldwide Campaign
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[MD1] DevDepot Launches Worldwide Campaign

FOR IMMEDIATE RELEASE

Contact:
Susan Whitney
DevDepot
805-494-9797 x 105
marketing@devdepot.com

DevDepot Launches Worldwide Campaign

WESTLAKE VILLAGE, CA -- December 5, 1997 -- Xplain Corporation, the parent
company of DevDepot, announced today it is launching the next step
in its worldwide campaign for the catalog.

When DevDepot was introduced to the Mac market in May 1996, the
clear goal was to become the premier source for Macintosh development tools
and related products. Since its introduction, the catalog has been
experiencing tremendous growth in size and popularity, so the excitement
surrounding this campaign will definitely be well received within the
industry.

Earlier this year, Apple began to focus its efforts to support the
marketing programs for the Mac OS, Rhapsody, and broadening the
availability of Mac OS tools. As part of this new focus, the last issue of
the Apple Developer Catalog was February 1997, and on October 31 1997, ADC
closed its online catalog as well. Apple still maintains a high concern in
the development industry and the availability of development products and
tools. That's where DevDepot comes in. The launching of this latest
DevDepot campaign could not have come at a better time.

DevDepot has acquired a loyal following by featuring a broad array
of the most advanced and innovative products the industry has to offer. The
catalog carries an elaborate listing of development environments, tools,
libraries, internet products, scripting products, multimedia products,
books and much more. In fact, DevDepot has the most comprehensive
collection of Mac developer products anywhere.

World renowned customer service is a top priority for DevDepot. With
customer satisfaction and the lowest prices guaranteed, it is no wonder
that DevDepot has become the resource for developer products.
Ordering is always easy via any of the catalog's multiple ordering methods.
You can order via telephone (Toll Free at 800-MACDEV-1), email, fax, or on
the online shopping basket which has 24-hour accessibility (via a
continually updated website (http://www.devdepot.com)). DevDepot's
knowledgeable staff is always ready to help by answering your questions or
finding the answers for you.

And, DevDepot now has twelve international resellers all over the
world. You can find DevDepot resellers in Australia, Spain, Denmark,
France, Japan, Hungary, Portugal, India, Bulgaria, Italy, Turkey and
Thailand. In addition, DevDepot in the US ships to 64 countries
around the world.

"This is a great time for DevDepot to be taking such a strong role
both in the United States and within the international arena," said Neil
Ticktin, CEO of Xplain Corporation. "Apple is focusing on what it does best
-- supporting developers, marketing programs, and making tools more
accessible. Companies like DevDepot are focusing on supporting those
efforts by what we do best -- and in this case, it's serving the community
by providing the premier place for developers to get tools, books, and
utilities."

Nearly 100,000 catalogs are being distributing this month to Mac developers
around the world. If you are interested in receiving a catalog, contact
DevDepot customer service via phone or at
mailto:custservice@devdepot.com.

Corporate Background:

Xplain Corporation publishes MacTech Magazine (http://www.mactech.com), the
MacTech CD-ROM series, THINK Reference, operates DevDepot
(http://www.devdepot.com), and provides custom publishing and trade show
services. Founded in 1984, the company has its offices in Westlake Village,
California. MacTech Magazine was formerly called MacTutor and began
publishing in November, 1984. For more information on Xplain Corporation or
any of its products/services, call the main offices at 805-494-9797, fax at
805-494-9798, send an e-mail to mailto:info@xplain.com, or send snail mail
to PO Box 5200, Westlake Village, CA 91359-5200, USA.

****

All contents are Copyright 1984-1997 by Xplain Corporation. All rights
reserved. MacTech is a registered trademark of Xplain Corporation.
MacDev-1, THINK Reference, DevDepot, Sprocket, JavaTech, WebTech,
BeTech, and the MacTutorMan are trademarks of Xplain Corporation. develop
is a trademark of Apple Computer, Inc. Other trademarks and copyrights
appearing in this printing or software remain the property of their
respective holders.

 
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