[MD1] Can anyone save Packard Bell?
TweetFollow Us on Twitter

[MD1] Can anyone save Packard Bell?

Not in the typical use of MacDev-1, this was a very intriguing piece.
Enjoy the diversion.

Thanks,
Neil Ticktin
MacTech Magazine
publisher@mactech.com

-------------------------------------------------------

This reprint is from:

Scott Kelby, MacToday@aol.com

CAN ANYONE SAVE PACKARD BELL?

)From the Mar/Apr issue of Mac Today Magazine (http://www.mactoday.com) by
Scott Kelby

The other day, while reading another article designed to scare the pants
off potential Apple customers and/or shareholders, I started wondering
what life would be like if I somehow got a writing gig at a PC magazine.
Besides having to wear the dorky-looking outfit, wire-rimmed glasses, and
pocket protector, I'm certain that during my first day on the job I'd be
handed a secret dossier that would include the closely guarded manual of
rules for writing any article that mentions Apple Computer. It would
include certain guidelines to follow, like "Any good news on Apple must
be followed by the word 'but' and then a direct reference to either: (a)
their small market share, (b) any quarterly loss in the past five years,
or (c) Microsoft's dominance.

This manual provides PC-worshipping journalists with guidelines for
"selective reporting" where only damaging facts and figures about Apple
are allowed. The latest amendment to their manual is how they should
refer to the Macintosh operating system. It must always be referred to as
"outdated." And even though Windows 95 tries to emulate the Macintosh
operating system, it must never, under any circumstances, be referred to
as outdated. That would be blasphemy.

The more I thought about it, the more I realized that the Macintosh press
needs a similar manual for writing about PC manufacturers. With that in
mind, I decided to write a few news blurbs on some of the PC
manufacturers so they'd get a little feel of that "selective reporting"
from a Macintosh point of view.

CAN ANYONE SAVE PACKARD BELL? Heavy competition and unexpectedly low
holiday sales are taking their toll on some PC manufacturers and Packard
Bell, once a shining star among PC clone makers, has fallen on hard
times. The beleaguered company is struggling amidst rumors of bankruptcy,
suffering a dwindling market share, and staggering from being rated at
the bottom of the heap for consumer loyalty (when polled earlier this
year, less than 35% of Packard Bell owners would buy another Packard
Bell). The public may be asking, "Can anyone save Packard Bell?" A recent
article detailing Packard Bell's woes in the December 30 issue of
Business Week magazine noted that "Many experienced consumers shied away
from Packard Bell, citing its reputation for shoddy quality and
indifferent service and support."

That same article noted that Packard Bell "has watched its sales and
market share slowly slide since last January." It pointed out that in the
first ten months of '96 alone, Packard Bell had already lost 8% of their
market share. In a business where market share is everything, a dramatic
drop like this could spell doom. Couple this with lagging sales (they
fell $1 billion short of their sales estimate) and a widely held
perception of shoddy quality and poor customer support, we can't imagine
a scenario where they'll be able to survive in the long haul. Packard
Bell, unlike rival Apple computer, which won the J.D. Power & Associates
award for overall customer satisfaction and has over 27 million fiercely
loyal customers, has quite an uphill battle to survive. And if they don't
survive will anybody really care__or will they just buy a cheap PC clone
from somebody else?

CAN ANYBODY SAVE GATEWAY 2000? Recent television advertisements by
upstart PC clone maker Gateway 2000 have raised serious questions about
the company's future. The advertisements point to sales figures of only
one million units, whereas rival computer maker Apple Computer had sales
figures of nearly four times that amount in the same time span. This
would put Gateway 2000's market share below 1.75% which, as any industry
analyst would tell you, means instant death in the highly competitive PC
clone market. With sales of only 1 million, it seems clear that Gateway
2000 has four times the problems of Apple Computer. Which brings us to
the question, "Can anybody save Gateway 2000?" Of course, if Gateway
doesn't survive there's always IBM.

CAN ANYTHING SAVE IBM? After surviving the largest single-quarter loss in
the history of business, IBM, once the leader in personal computers, has
seen its market share fall well behind industry rivals like Compaq and
Apple Computer. IBM, once the dominant PC maker, has seen its position
erode as PC clone makers and Apple Computer have seized the lion's share
of the desktop PC market. And their fiasco with OS/2 is better forgotten.
One bright spot in IBM's personal computing efforts is the success of the
PowerPC chip, developed in a joint effort by IBM, Motorola, and Apple
Computer, which is currently the fastest personal computer chip on the
market, speeding past competitor Intel's fastest offerings.

CAN ANYTHING STOP APPLE? After stunning the computer industry by bouncing
back to profitability from a $750-million quarterly loss earlier in the
year, Apple Computer just posted a comparatively modest $120-million loss
for its most recent quarter. The loss, which occurred during what has
been called one of the weakest fourth quarters for computer retailers in
years, is a far cry from Apple's problems of last year when the board was
forced to oust then-CEO Michael Spindler. In fact, a significant part of
Apple's recent loss was caused by the fact that high consumer demand for
Apple's new 1400 series PowerBook computer created a massive backlog of
orders. Although analysts have predicted Apple's demise every year since
1984, they're consistently wrong.

Although Apple does face some challenges, clearly there are many
companies that would envy Apple's position as the nation's fourth largest
personal computer maker, with over $1.8 billion cash in the bank, sales
of nearly four million units a year, a $200 million backlog of orders for
new units, and the number one ranking in consumer loyalty in the
industry. I guess the 27,000,000 Apple enthusiasts are just glad they
didn't buy a Packard Bell.

###

Also, check out Mac Today's newly updated "Mac Facts" page, designed as a
clear, concise resource for Mac users who want quick no-nonsense
Macintosh and Apple facts (ammo) to share with PC users who wouldn't
normally have access to this type of information. It features statistics,
quotes, and a host of Apple and Macintosh related facts and figures that
many will find fascinating. The Mac Facts page is found at
http://www.mactoday.com.

 
AAPL
$102.47
Apple Inc.
+2.71
MSFT
$44.88
Microsoft Corpora
+0.80
GOOG
$526.54
Google Inc.
+5.70

MacTech Search:
Community Search:

Software Updates via MacUpdate

RapidWeaver 6.0 - Create template-based...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
NTFS 12.0.39 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
RestoreMeNot 2.0.3 - Disable window rest...
RestoreMeNot provides a simple way to disable the window restoration for individual applications so that you can fine-tune this behavior to suit your needs. Please note that RestoreMeNot is designed... Read more
Macgo Blu-ray Player 2.10.9.1750 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Apple iOS 8.1 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PDFKey Pro 4.0.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Yasu 2.9.1 - System maintenance app; per...
Yasu was originally created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks... Read more
Hazel 3.3 - Create rules for organizing...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a... Read more
Autopano Giga 3.7 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more

Latest Forum Discussions

See All

Fiete – A Day on a Farm Review
Fiete – A Day on a Farm Review By Amy Solomon on October 21st, 2014 Our Rating: :: A MEMORABLE EXPERIENCEUniversal App - Designed for iPhone and iPad Fiete – A day on a farm in an interactive app for young children full of... | Read more »
Tilt to Live: Gauntlet’s Revenge is Almo...
Tilt to Live: Gauntlet’s Revenge is Almost Here Posted by Jessica Fisher on October 21st, 2014 [ permalink ] One Man Left has announced the official release date of Tilt to Live: Gauntlet’s Re | Read more »
Sago Mini Monsters Celebrates Halloween...
Sago Mini Monsters Celebrates Halloween with Fun Costumes and Special Treats. Posted by Jessica Fisher on October 21st, 2014 [ permal | Read more »
Inferno 2 Review
Inferno 2 Review By Andrew Fisher on October 21st, 2014 Our Rating: :: TWIN STICK GOODNESSUniversal App - Designed for iPhone and iPad With tight controls and awesome, stark visuals, Inferno 2 is loads of fun.   | Read more »
Clips Review
Clips Review By Jennifer Allen on October 21st, 2014 Our Rating: :: CONVENIENT PASTINGUniversal App - Designed for iPhone and iPad Making copying and pasting more powerful than usual, Clips is a great way to move stuff around.   | Read more »
MonSense Review
MonSense Review By Jennifer Allen on October 21st, 2014 Our Rating: :: ORGANIZED FINANCESiPhone App - Designed for the iPhone, compatible with the iPad Organize your finances with the quick and easy to use, MonSense.   | Read more »
This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite... | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time... | Read more »

Price Scanner via MacPrices.net

Select MacBook Airs $100 off MSRP, free shipp...
B&H Photo has 2014 a couple of MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Strong iPhone, Mac And App Store Sales Drive...
Apple on Monday announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion... Read more
Apple Posts How-To For OS X Recovery
OS X 10.7 Lion and later include OS X Recovery. This feature includes all of the tools you need to reinstall OS X, repair your disk, and even restore from a Time Machine backup. OS X Recovery... Read more
Mac OS X Versions (Builds) Supported By Vario...
Apple Support has posted a handy resource explaining which Mac OS X versions (builds) originally shipped with or are available for your computer via retail discs, downloads, or Software Update. Apple... Read more
Deals on 2011 13-inch MacBook Airs, from $649
Daily Steals has the Mid-2011 13″ 1.7GHz i5 MacBook Air (4GB/128GB) available for $699 with a 90 day warranty. The Mid-2011 13″ 1.7GHz i5 MacBook Air (4GB/128GB SSD) is available for $649 at Other... Read more
2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Updated iPad Prices
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers, including the new iPad Air 2 and the... Read more
Apple Pay Available to Millions of Visa Cardh...
Visa Inc. brings secure, convenient payments to iPad Air 2 and iPad mini 3as well as iPhone 6 and 6 Plus. Starting October 20th, eligible Visa cardholders in the U.S. will be able to use Apple Pay,... Read more
Textkraft Pocket – the missing TextEdit for i...
infovole GmbH has announced the release and immediate availability of Textkraft Pocket 1.0, a professional text editor and note taking app for Apple’s iPhone. In March 2014 rumors were all about... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.