[MD1] Can anyone save Packard Bell?
TweetFollow Us on Twitter

[MD1] Can anyone save Packard Bell?

Not in the typical use of MacDev-1, this was a very intriguing piece.
Enjoy the diversion.

Thanks,
Neil Ticktin
MacTech Magazine
publisher@mactech.com

-------------------------------------------------------

This reprint is from:

Scott Kelby, MacToday@aol.com

CAN ANYONE SAVE PACKARD BELL?

)From the Mar/Apr issue of Mac Today Magazine (http://www.mactoday.com) by
Scott Kelby

The other day, while reading another article designed to scare the pants
off potential Apple customers and/or shareholders, I started wondering
what life would be like if I somehow got a writing gig at a PC magazine.
Besides having to wear the dorky-looking outfit, wire-rimmed glasses, and
pocket protector, I'm certain that during my first day on the job I'd be
handed a secret dossier that would include the closely guarded manual of
rules for writing any article that mentions Apple Computer. It would
include certain guidelines to follow, like "Any good news on Apple must
be followed by the word 'but' and then a direct reference to either: (a)
their small market share, (b) any quarterly loss in the past five years,
or (c) Microsoft's dominance.

This manual provides PC-worshipping journalists with guidelines for
"selective reporting" where only damaging facts and figures about Apple
are allowed. The latest amendment to their manual is how they should
refer to the Macintosh operating system. It must always be referred to as
"outdated." And even though Windows 95 tries to emulate the Macintosh
operating system, it must never, under any circumstances, be referred to
as outdated. That would be blasphemy.

The more I thought about it, the more I realized that the Macintosh press
needs a similar manual for writing about PC manufacturers. With that in
mind, I decided to write a few news blurbs on some of the PC
manufacturers so they'd get a little feel of that "selective reporting"
from a Macintosh point of view.

CAN ANYONE SAVE PACKARD BELL? Heavy competition and unexpectedly low
holiday sales are taking their toll on some PC manufacturers and Packard
Bell, once a shining star among PC clone makers, has fallen on hard
times. The beleaguered company is struggling amidst rumors of bankruptcy,
suffering a dwindling market share, and staggering from being rated at
the bottom of the heap for consumer loyalty (when polled earlier this
year, less than 35% of Packard Bell owners would buy another Packard
Bell). The public may be asking, "Can anyone save Packard Bell?" A recent
article detailing Packard Bell's woes in the December 30 issue of
Business Week magazine noted that "Many experienced consumers shied away
from Packard Bell, citing its reputation for shoddy quality and
indifferent service and support."

That same article noted that Packard Bell "has watched its sales and
market share slowly slide since last January." It pointed out that in the
first ten months of '96 alone, Packard Bell had already lost 8% of their
market share. In a business where market share is everything, a dramatic
drop like this could spell doom. Couple this with lagging sales (they
fell $1 billion short of their sales estimate) and a widely held
perception of shoddy quality and poor customer support, we can't imagine
a scenario where they'll be able to survive in the long haul. Packard
Bell, unlike rival Apple computer, which won the J.D. Power & Associates
award for overall customer satisfaction and has over 27 million fiercely
loyal customers, has quite an uphill battle to survive. And if they don't
survive will anybody really care__or will they just buy a cheap PC clone
from somebody else?

CAN ANYBODY SAVE GATEWAY 2000? Recent television advertisements by
upstart PC clone maker Gateway 2000 have raised serious questions about
the company's future. The advertisements point to sales figures of only
one million units, whereas rival computer maker Apple Computer had sales
figures of nearly four times that amount in the same time span. This
would put Gateway 2000's market share below 1.75% which, as any industry
analyst would tell you, means instant death in the highly competitive PC
clone market. With sales of only 1 million, it seems clear that Gateway
2000 has four times the problems of Apple Computer. Which brings us to
the question, "Can anybody save Gateway 2000?" Of course, if Gateway
doesn't survive there's always IBM.

CAN ANYTHING SAVE IBM? After surviving the largest single-quarter loss in
the history of business, IBM, once the leader in personal computers, has
seen its market share fall well behind industry rivals like Compaq and
Apple Computer. IBM, once the dominant PC maker, has seen its position
erode as PC clone makers and Apple Computer have seized the lion's share
of the desktop PC market. And their fiasco with OS/2 is better forgotten.
One bright spot in IBM's personal computing efforts is the success of the
PowerPC chip, developed in a joint effort by IBM, Motorola, and Apple
Computer, which is currently the fastest personal computer chip on the
market, speeding past competitor Intel's fastest offerings.

CAN ANYTHING STOP APPLE? After stunning the computer industry by bouncing
back to profitability from a $750-million quarterly loss earlier in the
year, Apple Computer just posted a comparatively modest $120-million loss
for its most recent quarter. The loss, which occurred during what has
been called one of the weakest fourth quarters for computer retailers in
years, is a far cry from Apple's problems of last year when the board was
forced to oust then-CEO Michael Spindler. In fact, a significant part of
Apple's recent loss was caused by the fact that high consumer demand for
Apple's new 1400 series PowerBook computer created a massive backlog of
orders. Although analysts have predicted Apple's demise every year since
1984, they're consistently wrong.

Although Apple does face some challenges, clearly there are many
companies that would envy Apple's position as the nation's fourth largest
personal computer maker, with over $1.8 billion cash in the bank, sales
of nearly four million units a year, a $200 million backlog of orders for
new units, and the number one ranking in consumer loyalty in the
industry. I guess the 27,000,000 Apple enthusiasts are just glad they
didn't buy a Packard Bell.

###

Also, check out Mac Today's newly updated "Mac Facts" page, designed as a
clear, concise resource for Mac users who want quick no-nonsense
Macintosh and Apple facts (ammo) to share with PC users who wouldn't
normally have access to this type of information. It features statistics,
quotes, and a host of Apple and Macintosh related facts and figures that
many will find fascinating. The Mac Facts page is found at
http://www.mactoday.com.

 
AAPL
$95.64
Apple Inc.
+0.92
MSFT
$45.30
Microsoft Corpora
+0.47
GOOG
$593.40
Google Inc.
-1.35

MacTech Search:
Community Search:

Software Updates via MacUpdate

Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Airmail 1.4 - Powerful, minimal email cl...
Airmail is a powerful, minimal mail client.It was designed to retain the same experience with a single or multiple accounts and provide a quick, modern and easy-to-use user experience. Airmail... Read more
Macs Fan Control 1.1.12 - Monitor and co...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
A Better Finder Rename 9.37 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
MacBook Air EFI Firmware Update 2.9 - Fo...
MacBook Air EFI Firmware Update is recommended for MacBook Air (Mid 2011) models. This update addresses an issue where systems may take longer to wake from sleep than expected and fixes a rare issue... Read more
FileZilla 3.9.0.1 - Fast and reliable FT...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface.Version 3.9.0.1: MSW: Fix installation issue with locked DLLs... Read more
OS X Yosemite 10.10 DP4 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels... Read more
FinderPop 2.5.6 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
SpiderOak 5.1.7 - Secure cloud backup, s...
SpiderOak is a multi-platform secure online backup, storage, access, and sharing solution engineered for the consumer and small businesses. You must first sign up to use SpiderOak. Running natively... Read more

Latest Forum Discussions

See All

Secret Files Tunguska Review
Secret Files Tunguska Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: CONSPIRACY-LITTERED ADVENTURINGUniversal App - Designed for iPhone and iPad Offering traditional adventuring with no fear of in-app purchases, Secret... | Read more »
Celebrate Summer With a Cat in the Hat L...
Celebrate Summer With a Cat in the Hat Learning Library Sale Posted by Ellis Spice on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dragon Raiders Review
Dragon Raiders Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: RUN, DRAGON, RUNUniversal App - Designed for iPhone and iPad Dragon Raiders is rough and scaly in some parts, but overall it’s an enjoyable level-based running... | Read more »
MyTaskList Review
MyTaskList Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: EFFECTIVE IF PLAINUniversal App - Designed for iPhone and iPad It’s not the most stylish of task management apps, but MyTaskList has all the features you could... | Read more »
FlyCraft Herbie: Crazy Machines Review
FlyCraft Herbie: Crazy Machines Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: TRICKY FLYINGUniversal App - Designed for iPhone and iPad A tough game of careful thrusting and navigation, FlyCraft Herbie: Crazy Machines... | Read more »
MTN Review
MTN Review By Jessica Fisher on July 22nd, 2014 Our Rating: :: ADORABLE, SERENE, AND AMUSINGUniversal App - Designed for iPhone and iPad MTN is an adorable, talking pet mountain that is less game and more zen garden.   | Read more »
Fly High with Ninja UP! Now Available o...
Fly High with Ninja UP! Now Available on the App Store Posted by Jessica Fisher on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Bio Inc. Review
Bio Inc. Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: SICKENING - IN A COMPELLING WAYUniversal App - Designed for iPhone and iPad Bio Inc is about orchestrating the medical destruction of a single person. If that doesn’... | Read more »
HELMUT Review
HELMUT Review By Andrew Fisher on July 21st, 2014 Our Rating: :: TRUNDLE SIMULATOR 2014Universal App - Designed for iPhone and iPad HELMUT is a fun, fleeting time-sink that offers a momentary distraction and nothing else.   | Read more »
Walkr Review
Walkr Review By Jennifer Allen on July 21st, 2014 Our Rating: :: ORIGINAL WALKINGiPhone App - Designed for the iPhone, compatible with the iPad Walking is a bit more exciting thanks to this planet building/discovering sim reliant... | Read more »

Price Scanner via MacPrices.net

Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Twelve South HiRise For MacBook – Height-Adju...
If you use your MacBook as a workhorse desktop substitute, as many of us do, a laptop stand combined with an external keyboard and pointing device are pretty much obligatory if you want to avoid... Read more
Why The Mac Was Not Included In The Apple/IBM...
TUAW’s Yoni Heisler cites Fredrick Paul of Network World whoi blogged last week that the Mac’s conspicuous absence from Apple and IBM’s landmark partnership agreement represents a huge squandered... Read more
Save $100 on 13-inch Retina MacBook Pros, plu...
Adorama has 13″ Retina MacBook Pros on sale for $100 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: - 13″ 2.4GHz/128GB MacBook Pro with Retina Display: $1199 - 13″ 2.... Read more
Blurr it 2.3 for iOS – Quickly Blurs Selected...
Hyderabad, India based TouchLabs has announced a new update of Blurr it 2.3, their photography app for iOS users. Blurr it allows you to blur part of the image to hide potentially sensitive or... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr *Apple* Engineer - IT - Requisition #: -...
For more information about TIAA-CREF, visit our website . The Apple Engineer will provide engineering and third-level incident support for 300- 500 MacOS desktop/laptop Read more
*Apple* Systems Administrator - DISH (United...
…satellite service provider, and Dish is currently looking for an experienced Apple /Mac Systems Administrator. Apple systems administrator will be responsible for Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.