[MD1] Can anyone save Packard Bell?
TweetFollow Us on Twitter

[MD1] Can anyone save Packard Bell?

Not in the typical use of MacDev-1, this was a very intriguing piece.
Enjoy the diversion.

Thanks,
Neil Ticktin
MacTech Magazine
publisher@mactech.com

-------------------------------------------------------

This reprint is from:

Scott Kelby, MacToday@aol.com

CAN ANYONE SAVE PACKARD BELL?

)From the Mar/Apr issue of Mac Today Magazine (http://www.mactoday.com) by
Scott Kelby

The other day, while reading another article designed to scare the pants
off potential Apple customers and/or shareholders, I started wondering
what life would be like if I somehow got a writing gig at a PC magazine.
Besides having to wear the dorky-looking outfit, wire-rimmed glasses, and
pocket protector, I'm certain that during my first day on the job I'd be
handed a secret dossier that would include the closely guarded manual of
rules for writing any article that mentions Apple Computer. It would
include certain guidelines to follow, like "Any good news on Apple must
be followed by the word 'but' and then a direct reference to either: (a)
their small market share, (b) any quarterly loss in the past five years,
or (c) Microsoft's dominance.

This manual provides PC-worshipping journalists with guidelines for
"selective reporting" where only damaging facts and figures about Apple
are allowed. The latest amendment to their manual is how they should
refer to the Macintosh operating system. It must always be referred to as
"outdated." And even though Windows 95 tries to emulate the Macintosh
operating system, it must never, under any circumstances, be referred to
as outdated. That would be blasphemy.

The more I thought about it, the more I realized that the Macintosh press
needs a similar manual for writing about PC manufacturers. With that in
mind, I decided to write a few news blurbs on some of the PC
manufacturers so they'd get a little feel of that "selective reporting"
from a Macintosh point of view.

CAN ANYONE SAVE PACKARD BELL? Heavy competition and unexpectedly low
holiday sales are taking their toll on some PC manufacturers and Packard
Bell, once a shining star among PC clone makers, has fallen on hard
times. The beleaguered company is struggling amidst rumors of bankruptcy,
suffering a dwindling market share, and staggering from being rated at
the bottom of the heap for consumer loyalty (when polled earlier this
year, less than 35% of Packard Bell owners would buy another Packard
Bell). The public may be asking, "Can anyone save Packard Bell?" A recent
article detailing Packard Bell's woes in the December 30 issue of
Business Week magazine noted that "Many experienced consumers shied away
from Packard Bell, citing its reputation for shoddy quality and
indifferent service and support."

That same article noted that Packard Bell "has watched its sales and
market share slowly slide since last January." It pointed out that in the
first ten months of '96 alone, Packard Bell had already lost 8% of their
market share. In a business where market share is everything, a dramatic
drop like this could spell doom. Couple this with lagging sales (they
fell $1 billion short of their sales estimate) and a widely held
perception of shoddy quality and poor customer support, we can't imagine
a scenario where they'll be able to survive in the long haul. Packard
Bell, unlike rival Apple computer, which won the J.D. Power & Associates
award for overall customer satisfaction and has over 27 million fiercely
loyal customers, has quite an uphill battle to survive. And if they don't
survive will anybody really care__or will they just buy a cheap PC clone
from somebody else?

CAN ANYBODY SAVE GATEWAY 2000? Recent television advertisements by
upstart PC clone maker Gateway 2000 have raised serious questions about
the company's future. The advertisements point to sales figures of only
one million units, whereas rival computer maker Apple Computer had sales
figures of nearly four times that amount in the same time span. This
would put Gateway 2000's market share below 1.75% which, as any industry
analyst would tell you, means instant death in the highly competitive PC
clone market. With sales of only 1 million, it seems clear that Gateway
2000 has four times the problems of Apple Computer. Which brings us to
the question, "Can anybody save Gateway 2000?" Of course, if Gateway
doesn't survive there's always IBM.

CAN ANYTHING SAVE IBM? After surviving the largest single-quarter loss in
the history of business, IBM, once the leader in personal computers, has
seen its market share fall well behind industry rivals like Compaq and
Apple Computer. IBM, once the dominant PC maker, has seen its position
erode as PC clone makers and Apple Computer have seized the lion's share
of the desktop PC market. And their fiasco with OS/2 is better forgotten.
One bright spot in IBM's personal computing efforts is the success of the
PowerPC chip, developed in a joint effort by IBM, Motorola, and Apple
Computer, which is currently the fastest personal computer chip on the
market, speeding past competitor Intel's fastest offerings.

CAN ANYTHING STOP APPLE? After stunning the computer industry by bouncing
back to profitability from a $750-million quarterly loss earlier in the
year, Apple Computer just posted a comparatively modest $120-million loss
for its most recent quarter. The loss, which occurred during what has
been called one of the weakest fourth quarters for computer retailers in
years, is a far cry from Apple's problems of last year when the board was
forced to oust then-CEO Michael Spindler. In fact, a significant part of
Apple's recent loss was caused by the fact that high consumer demand for
Apple's new 1400 series PowerBook computer created a massive backlog of
orders. Although analysts have predicted Apple's demise every year since
1984, they're consistently wrong.

Although Apple does face some challenges, clearly there are many
companies that would envy Apple's position as the nation's fourth largest
personal computer maker, with over $1.8 billion cash in the bank, sales
of nearly four million units a year, a $200 million backlog of orders for
new units, and the number one ranking in consumer loyalty in the
industry. I guess the 27,000,000 Apple enthusiasts are just glad they
didn't buy a Packard Bell.

###

Also, check out Mac Today's newly updated "Mac Facts" page, designed as a
clear, concise resource for Mac users who want quick no-nonsense
Macintosh and Apple facts (ammo) to share with PC users who wouldn't
normally have access to this type of information. It features statistics,
quotes, and a host of Apple and Macintosh related facts and figures that
many will find fascinating. The Mac Facts page is found at
http://www.mactoday.com.

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

VMware Fusion 6.0.3 - Run Windows apps a...
VMware Fusion allows you to create a Virtual Machine on your Mac and run Windows (including Windows 8.1) and Windows software on your Mac. Run your favorite Windows applications alongside Mac... Read more
Tweetbot 1.5.1 - Popular iOS twitter cli...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more

Latest Forum Discussions

See All

This Week at 148Apps: April 14-18, 2014
Spring Into Our App Reviews   | Read more »
Have a Special Dead Trigger 2 Easter Bas...
Have a Special Dead Trigger 2 Easter Basket Full of Goodies, Courtesy of Madfinger Games Posted by Rob Rich on April 18th, 2014 [ permalink ] Dead Trigger 2 | Read more »
Almost All of Playdek’s Library is on Sa...
Almost All of Playdek’s Library is on Sale Right Now, and You Should Check it Out Posted by Rob Rich on April 18th, 2014 [ permalink ] Playdek has released quite a few great iOS ports of board and card games over the years, and now most of them... | Read more »
Zynga Launches Brand New Farmville Exper...
Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
David. Review
David. Review By Cata Modorcea on April 18th, 2014 Our Rating: :: MINIMALISTIC IN A DIFFERENT WAYUniversal App - Designed for iPhone and iPad David is a minimalistic game wrapped inside of a soothing atmosphere in which the hero... | Read more »
Eyefi Unveils New Eyefi Cloud Service Th...
Eyefi Unveils New Eyefi Cloud Service That Allows Users to Share Media Across Personal Devices Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Tales from the Dragon Mountain: The Lair...
Tales from the Dragon Mountain: The Lair Review By Jennifer Allen on April 18th, 2014 Our Rating: :: STEADY ADVENTURINGiPad Only App - Designed for the iPad Treading a safe path, Tales from the Dragon Mountain: The Lair is a... | Read more »
Yahoo Updates Flickr App with Advanced E...
Yahoo Updates Flickr App with Advanced Editing Features and More Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
My Incredible Body - A Kid's App to...
My Incredible Body - A Kid's App to Learn about the Human Body 1.1.00 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1.00 (iTunes) Description: Wouldn’t it be cool to look inside yourself and see what was going on... | Read more »
Trials Frontier Review
Trials Frontier Review By Carter Dotson on April 18th, 2014 Our Rating: :: A ROUGH LANDINGUniversal App - Designed for iPhone and iPad Trials Frontier finally brings the famed stunt racing franchise to mobile, but how much does its... | Read more »

Price Scanner via MacPrices.net

Deal Alert! 13-inch MacBook Pro on sale for $...
Best Buy has the 13″ 2.5GHz MacBook Pro on sale for $999.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is valid... Read more
Free HopTo 2.2 Helps Enhance Your Productivit...
The HopTo app helps you do more on your iPad by providing more and easier adaccess to files and documents. Version 2.2 adds Egnyte and HopTo’s Mac OSX File Connector. If you already have the hopTo... Read more
National Distracted Driving Awareness Month:...
As the country recognizes National Distracted Driving Awareness Month, Sprint is reminding wireless consumers to focus on driving while behind the wheel, to not text or email while driving, and to... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
Abt has the 13″ 2.4GHz 128GB Retina MacBook Pro available for $1229 including free shipping. Their price is $70 off MSRP. Read more
iMacs on sale for up to $160 off MSRP this we...
Best Buy has iMacs on sale for up to $160 off MSRP for a limited time. Choose free home shipping or free instant local store pickup (if available). Prices are valid for online orders only, in-store... Read more
iPad Airs on sale this weekend for up to $100...
Best Buy has WiFi iPad Airs on sale for $50 off MSRP and WiFi + Cellular iPad Airs on sale for $100 off MSRP on their online store for a limited time, with prices now starting at $449. Choose free... Read more
Apple restocks refurbished Mac minis starting...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Inc. Research Data Specialist - Appl...
…of Worldwide Market Research & Intelligence. The team is responsible for conducting Apple branded consumer market research. It is also responsible for analyzing data Read more
*Apple* Automotive Parts Department position...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.