[MD1] Can anyone save Packard Bell?
TweetFollow Us on Twitter

[MD1] Can anyone save Packard Bell?

Not in the typical use of MacDev-1, this was a very intriguing piece.
Enjoy the diversion.

Thanks,
Neil Ticktin
MacTech Magazine
publisher@mactech.com

-------------------------------------------------------

This reprint is from:

Scott Kelby, MacToday@aol.com

CAN ANYONE SAVE PACKARD BELL?

)From the Mar/Apr issue of Mac Today Magazine (http://www.mactoday.com) by
Scott Kelby

The other day, while reading another article designed to scare the pants
off potential Apple customers and/or shareholders, I started wondering
what life would be like if I somehow got a writing gig at a PC magazine.
Besides having to wear the dorky-looking outfit, wire-rimmed glasses, and
pocket protector, I'm certain that during my first day on the job I'd be
handed a secret dossier that would include the closely guarded manual of
rules for writing any article that mentions Apple Computer. It would
include certain guidelines to follow, like "Any good news on Apple must
be followed by the word 'but' and then a direct reference to either: (a)
their small market share, (b) any quarterly loss in the past five years,
or (c) Microsoft's dominance.

This manual provides PC-worshipping journalists with guidelines for
"selective reporting" where only damaging facts and figures about Apple
are allowed. The latest amendment to their manual is how they should
refer to the Macintosh operating system. It must always be referred to as
"outdated." And even though Windows 95 tries to emulate the Macintosh
operating system, it must never, under any circumstances, be referred to
as outdated. That would be blasphemy.

The more I thought about it, the more I realized that the Macintosh press
needs a similar manual for writing about PC manufacturers. With that in
mind, I decided to write a few news blurbs on some of the PC
manufacturers so they'd get a little feel of that "selective reporting"
from a Macintosh point of view.

CAN ANYONE SAVE PACKARD BELL? Heavy competition and unexpectedly low
holiday sales are taking their toll on some PC manufacturers and Packard
Bell, once a shining star among PC clone makers, has fallen on hard
times. The beleaguered company is struggling amidst rumors of bankruptcy,
suffering a dwindling market share, and staggering from being rated at
the bottom of the heap for consumer loyalty (when polled earlier this
year, less than 35% of Packard Bell owners would buy another Packard
Bell). The public may be asking, "Can anyone save Packard Bell?" A recent
article detailing Packard Bell's woes in the December 30 issue of
Business Week magazine noted that "Many experienced consumers shied away
from Packard Bell, citing its reputation for shoddy quality and
indifferent service and support."

That same article noted that Packard Bell "has watched its sales and
market share slowly slide since last January." It pointed out that in the
first ten months of '96 alone, Packard Bell had already lost 8% of their
market share. In a business where market share is everything, a dramatic
drop like this could spell doom. Couple this with lagging sales (they
fell $1 billion short of their sales estimate) and a widely held
perception of shoddy quality and poor customer support, we can't imagine
a scenario where they'll be able to survive in the long haul. Packard
Bell, unlike rival Apple computer, which won the J.D. Power & Associates
award for overall customer satisfaction and has over 27 million fiercely
loyal customers, has quite an uphill battle to survive. And if they don't
survive will anybody really care__or will they just buy a cheap PC clone
from somebody else?

CAN ANYBODY SAVE GATEWAY 2000? Recent television advertisements by
upstart PC clone maker Gateway 2000 have raised serious questions about
the company's future. The advertisements point to sales figures of only
one million units, whereas rival computer maker Apple Computer had sales
figures of nearly four times that amount in the same time span. This
would put Gateway 2000's market share below 1.75% which, as any industry
analyst would tell you, means instant death in the highly competitive PC
clone market. With sales of only 1 million, it seems clear that Gateway
2000 has four times the problems of Apple Computer. Which brings us to
the question, "Can anybody save Gateway 2000?" Of course, if Gateway
doesn't survive there's always IBM.

CAN ANYTHING SAVE IBM? After surviving the largest single-quarter loss in
the history of business, IBM, once the leader in personal computers, has
seen its market share fall well behind industry rivals like Compaq and
Apple Computer. IBM, once the dominant PC maker, has seen its position
erode as PC clone makers and Apple Computer have seized the lion's share
of the desktop PC market. And their fiasco with OS/2 is better forgotten.
One bright spot in IBM's personal computing efforts is the success of the
PowerPC chip, developed in a joint effort by IBM, Motorola, and Apple
Computer, which is currently the fastest personal computer chip on the
market, speeding past competitor Intel's fastest offerings.

CAN ANYTHING STOP APPLE? After stunning the computer industry by bouncing
back to profitability from a $750-million quarterly loss earlier in the
year, Apple Computer just posted a comparatively modest $120-million loss
for its most recent quarter. The loss, which occurred during what has
been called one of the weakest fourth quarters for computer retailers in
years, is a far cry from Apple's problems of last year when the board was
forced to oust then-CEO Michael Spindler. In fact, a significant part of
Apple's recent loss was caused by the fact that high consumer demand for
Apple's new 1400 series PowerBook computer created a massive backlog of
orders. Although analysts have predicted Apple's demise every year since
1984, they're consistently wrong.

Although Apple does face some challenges, clearly there are many
companies that would envy Apple's position as the nation's fourth largest
personal computer maker, with over $1.8 billion cash in the bank, sales
of nearly four million units a year, a $200 million backlog of orders for
new units, and the number one ranking in consumer loyalty in the
industry. I guess the 27,000,000 Apple enthusiasts are just glad they
didn't buy a Packard Bell.

###

Also, check out Mac Today's newly updated "Mac Facts" page, designed as a
clear, concise resource for Mac users who want quick no-nonsense
Macintosh and Apple facts (ammo) to share with PC users who wouldn't
normally have access to this type of information. It features statistics,
quotes, and a host of Apple and Macintosh related facts and figures that
many will find fascinating. The Mac Facts page is found at
http://www.mactoday.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

calibre 2.17 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
OmniGraffle Pro 6.1.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 6.1.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
RoboForm 2.0.2 - Password manager; syncs...
RoboForm is a password manager that offers one-click login, mobile syncing, easy form filling, and reliable security. Password Manager. RoboForm remembers your passwords so you don't have to! Just... Read more
Apple MainStage 3.1 - Live performance t...
Love the sound you got on your recording? MainStage 3 makes it easy to bring all the same instruments and effects to the stage. Everything from the Sound Library and Smart Controls you're familiar... Read more
Freeway Pro 7.0.2 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
A Better Finder Rename 9.44 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
Stacks 2.6.9 - New way to create pages i...
Stacks is a new way to create pages in RapidWeaver. It's a plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features: Fluid Layout: Stacks lets you build pages... Read more
Sid Meier's Civilization: Beyond Ea...
Sid Meier's Civilization: Beyond Earth is a new science-fiction-themed entry into the award-winning Civilization series. Set in the future, global events have destabilized the world leading to a... Read more
Logic Pro X 10.1 - Music creation and au...
Apple Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get... Read more

Choice Provisions is Set to Launch Destr...
Choice Provisions is Set to Launch Destructamundo on iOS This Month Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] Choice Provisions – home stable to | Read more »
King of Thieves – An Interview With Zept...
Ahead of the release of ZeptoLab’s King of Thieves, we were able to ask ZeptoLab’s co-founder, Semyon Voinov, a few questions about the inspiration behind the game and what that means for the Cut the Rope franchise. | Read more »
Handle Review
Handle Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: SPEEDY ORGANIZINGUniversal App - Designed for iPhone and iPad Handle is a very convenient way of juggling your emails, To Do list, and Calendar all through one... | Read more »
The New Disney Inquizitive App Offers a...
The New Disney Inquizitive App Offers a Place for Fans to Take Disney Quizzes Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] | Read more »
Hands-On With Cut the Rope Developer Zep...
Marking quite a departure from ZeptoLab’s past successes, namely the Cut The Rope series, King of Thieves is shaping up to be quite promising. Due for release in February, we were lucky enough to have some time with a preview build to see exactly... | Read more »
Fast Fishing Review
Fast Fishing Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: LIVES UP TO ITS NAMEUniversal App - Designed for iPhone and iPad Fishing is far from relaxing in Fast Fishing, but it is fun.   | Read more »
The LEGO Movie Video Game is Available N...
The LEGO Movie Video Game is Available Now for iOS Posted by Ellis Spice on January 23rd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Satellina Review
Satellina Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: TWITCHY BUT TACTICALUniversal App - Designed for iPhone and iPad Satellina requires quick thinking and twitchy fingers, and it’s pretty fun.   | Read more »
Tail Drift, the Crazy 360 Degree Flyer,...
Tail Drift, the Crazy 360 Degree Flyer, Has Gone Free-to-Play in a New Update Posted by Jessica Fisher on January 22nd, 2015 [ permalink ] | Read more »
PureSkate 2 Review
PureSkate 2 Review By Tre Lawrence on January 22nd, 2015 Our Rating: :: ALMOST ALL AIRUniversal App - Designed for iPhone and iPad PureSkate 2 lets one’s fingers do the skateboarding.   | Read more »

Price Scanner via MacPrices.net

College Student Deals are back, additional $5...
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through April 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
iPhone 6 and 6 Plus GIve Apple Half Of US Mob...
Chicago-based Consumer Intelligence Research Partners, LLC (CIRP) have released analysis of the results of its research on mobile phone manufacturers for the calendar quarter that ended December 31,... Read more
Save $100 on MacBook Airs with 256GB of stora...
B&H Photo has 256GB MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.4GHz/256GB MacBook Air: $999 $100 off MSRP - 13″ 1.4GHz/256GB MacBook... Read more
21-inch 2.7GHz iMac on sale for $1179, save $...
B&H Photo has the 21″ 2.7GHz iMac on sale for $1179 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price available for this model from any... Read more
iPhone Usage Rates by State Correlate With Ed...
Chitika Insights notes that despite iPhones being the largest source of smartphone Internet traffic in North America, their latest study finds a relatively high degree of variation of iPhone usage... Read more
ProGearX Extendable Pole “Pov/Selfie Stick” M...
There’s something inescapably narcissistic about the concept of selfies as they’ve developed as a smartphone-driven social (particularly social media) phenomenon that rubs me the wrong way. However,... Read more
iPad Air 2 on sale for up to $100 off MSRP, 2...
 Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for the next two days. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
Roundup of Apple refurbished MacBook Pros and...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Sale! 13-inch 2.8GHz Retina MacBook Pro for $...
 B&H Photo has the 13″ 2.8GHz Retina MacBook Pro on sale for $1599 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for this model... Read more
Next OS X/iOS Version Upgrades Should Concent...
On stage at Apple’s World Wide Developers’ Conference in June 2009, Bertrand Serlet, the company’s Senior Vice President of Software Engineering at the time, announced that the forthcoming OS X... Read more

Jobs Board

Business Development Manager - *Apple* Pay...
**Job Summary** Apple Pay is seeking an experienced business development manager to support the identification, recruitment, negotiation and ongoing management of Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Lead Operator, GSOC - Apple (United...
**Job Summary** Apple is seeking an exceptional, customer service oriented and experienced persons to fulfill the role of Apple Lead Operator (ALO) as part of the Read more
Order Support Supervisor- *Apple* Online Sto...
**Job Summary** The Apple Online Store (AOS) Order Administration team is looking for an Order Support Supervisor to manage and lead a team of Specialists through the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.