[MD1] Apple's New Direction
TweetFollow Us on Twitter

[MD1] Apple's New Direction

Apple's New Direction

Design Different, Build Different, Sell Different

CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ: AAPL)
today showed it takes seriously the "Think Different" message in its ads.
The Company announced dramatic changes in the way it designs, builds and
sells its computers.

Today Apple launched its new G3 series computers, with significantly better
price-performance than the newest "Wintel" Pentium products. This
simplified design enabled the Company to streamline manufacturing so its
computers can be built just-in-time to exact customer specifications. These
changes, combined with today's opening of the online Apple Store
(http://www.apple.com/) mean that a consumer can buy a built-to-order
Macintosh over the Internet. Customers in the United States now have three
ways to buy Macintosh computers: through the retail and reseller channel,
through direct field sales in education, and through Apple.

"We're opening things up and giving our customers what they've been asking
for," said Steve Jobs, Apple's interim CEO. "Apple is listening. We're
making changes. Nobody else sells like we do--both through the channel and
direct. Nobody's computers run design and publishing applications with
better dollar-for-dollar performance than our new G3's. To us, 'Think
Different' means put the customer first."

For more information, see accompanying releases:

Apple Designs Different: Unveils Next Generation Power Macintosh G3 Computers
Apple Designs Different: Extends Leadership in Notebooks with PowerBook G3
Apple Builds, Sells Different: Company Announces Build-to-Order and
Electronic Commerce.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Russell Brady
Apple Computer, Inc.
(408) 974-6877
email: brady2@apple.com

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com

NOTE TO EDITORS: For additional information visit Apple's website
(http://www.apple.com/source/), call Apple's Media Helpline at (408)
974-2042, or contact David Krane at our PR agency, Niehaus Ryan Group,
Inc., (650) 827-7081.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
Egz – The Origin of the Universe (Games...
Egz – The Origin of the Universe 1.0.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.2 (iTunes) Description: ►►► Special offer until 2nd may : get the game at 2.99€ instead of 3.99€ ! ◄◄◄ Egz is a mesmerizing mix... | Read more »

Price Scanner via MacPrices.net

Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.