[MD1] Apple Streamlines Channel Policies
TweetFollow Us on Twitter

[MD1] Apple Streamlines Channel Policies

Apple Streamlines Channel Policies to
Strengthen Customer Experience and
Improve Channel Advocacy

CUPERTINO, Calif.--Sept. 26 1997--Apple Computer, Inc. today announced
channel policy and program changes designed to increase Apple advocacy
among channel resellers, improve the customer experience, reduce channel
inventory, and bring more profitable revenues to both the resellers and the
Company. Consistent with these changes, Apple will allow more authorized
resellers to buy direct by lowering its volume bar and will provide greater
flexibility by offering its complete product assortment (except products
specific to Education market) to all resellers. Additionally, Apple will
strengthen the channel force with over 100 additional sales and support
representatives focused on communication, forecasting, training, and
channel advocacy.

"Today's policy and program changes are further proof of Apple's commitment
to providing its core customers and channel partners with industry-leading
products on a more timely basis while reducing channel inventories and
improving Apple's bottom-line costs," said Mitch Mandich, senior vice
president, Apple Americas. "Apple is fortunate to have many strong and
committed channel partners and we believe our increased focus and
commitment of resources directed toward them will result in success for
both Apple and our channel."

Prior to these policy changes, Apple conducted a comprehensive review of
its management of inventories from manufacturing to distribution. At the
same time, Apple evaluated its responsiveness to customers and channel
members including the Apple Reseller Association (ARA) board, an
influential independent association that represents all Apple resellers in
the channel. The most significant change in the Company's move to a closer,
more direct relationship with its resellers is the lowering of the
Company's direct purchase volume bar to $2 million annually on Dec. 15,
1997. The current volume requirements are $20 million for dealers and $5
million for retailers to purchase direct from Apple. Members of the ARA as
well as other channel partners see this as a positive move for Apple.

"We believe these changes will improve profitability for Apple and
resellers," said Jim Hancock, ARA chairman and Computer Town director of
corporate sales/Arizona. These changes will create a more level playing
field. And by opening the door for smaller companies, the current channel
will be forced to be more competitive with solutions and value benefits to
set themselves apart."

Apple also announced a series of other policy changes designed to improve
both Apple's and its channel partners' inventory positions, provide quick
turnaround time and support flexible configuration management. These
changes include Apple's move to a four-week price protection policy, a
revised product returns policy, the streamlining of its product assortment
and a reduction in the Company's AppleFund allowance.

"We believe that Apple is on the right track, along with the rest of the
industry, in focusing on their logistics and creating policies that
minimize channel inventory and incent increased turns," Larry Mondry,
executive vice president of merchandising for CompUSA, one of the nation's
leading retailers and resellers of computer products and services.

Apple is taking strong steps to improve inventory positions with changes to
the Company's product returns and price protection policies. The new
automatic four-week price protection policy, effective Dec. 29, 1997, is
designed to provide better customer satisfaction after pricing actions and
to drive increased inventory turns in Apple's reseller and wholesale
channel. Apple may provide price protection credits to direct dealers,
retailers, direct VARs, catalogers, and electronic resellers that comply
with Apple's sales and inventory reporting requirements for products
purchased directly from Apple. Previously, Apple provided price protection
only for products that were in the reseller's inventory or in transit at
the time of price reduction.

Under revisions to Apple's returns policy, dealers, retailers, direct VARs,
catalogers, and electronic resellers, who purchase directly from Apple, can
return up to five percent of the dollar amount of the previous quarter's
net purchases from finished goods products, beginning Dec. 29, 1997.
Previously, Apple's returns policy allowed product returns of up to ten
percent, including open box product. Indirect resellers will be asked to
work with their wholesaler(s) to obtain any return allowances offered by
their wholesaler(s).

Apple is committed to providing quality products, aggressive price, and
timely product availability to the channel. With these goals in mind, Apple
has continued to simplify its product offerings over the past year by
streamlining product designs and features. Now that Apple has unified its
product line, Apple will make all dealer and retail products available to
dealers, retailers, catalogers and electronic resellers who qualify to
purchase directly from Apple, beginning Dec. 15, 1997. This change is
designed to provide greater flexibility to members of the channel while
better meeting customer demand.

Apple believes that it is primarily Apple's responsibility to create demand
for its products at a global level, while its resellers play a critical
role in demand creation at a local level. On a local level, Apple will
realign its investment in marketing and promotional activities by
supporting reseller efforts that focus on Apple advocacy and to improve
return on investment for both the Company and its resellers. Beginning Dec.
27, 1997, Apple is revising its AppleFund allowance to one-half of one
percent (0.5%) on net purchases of eligible products. Apple will require
all of its eligible resellers to claim reimbursement of funds for
authorized promotional activities, and will discontinue Advance Promotional
Payments. Apple also may make additional funds available to individual
resellers for local demand creation. On a global level, Apple is planning a
high-impact, far-reaching, long-term advertising commitment that will
strongly leverage brand awareness.

The channel is a very important part of Apple's success, and Apple is
fortunate to have many strong and committed resellers. Apple believes these
changes will strengthen channel relations and result in greater success for
both Apple and its channel partners. Channel partners interested in
receiving additional information regarding today's changes should contact
their respective Apple account representatives. Dealers, VARs and
wholesalers may also contact Apple InsideSales at 1-800-GO-APPLE or
1-800-462-7753 between 8:30 a.m. and 5:30 p.m. (Monday - Friday), CST.
Apple-authorized resellers may also access Apple Channel Site at
https://channelsite.apple.com for additional information.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission--to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Tami Begasse Apple Computer, Inc. (408) 974-3156 email: begasse@apple.com

Cara Lewis Niehaus Ryan Group, Inc. for Apple Computer, Inc. (415) 827-7052
email: cara@nrgpr.com

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or would
like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local Apple
representatives for information.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniGraffle Pro 6.1.4 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 6.1.4 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
MegaSeg 5.9.5 - Professional MP3 DJ appl...
MegaSeg is a complete solution for pro audio/video DJ mixing, radio automation, and music scheduling with rock-solid performance and an easy-to-use design. Mix with visual waveforms and Magic... Read more
MarsEdit 3.6.8 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
BBEdit 11.0.3 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Microsoft Office Preview 15.8 - Popular...
Welcome to the new and modern Microsoft Office for Mac. You will receive regular updates automatically until the official release in the second half of 2015. With the redesigned Ribbon and your... Read more
Yosemite Cache Cleaner 9.0.5 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more
ExpanDrive 4.3.2 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
RapidWeaver 6.0.8 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Artlantis Studio 5.1.2.7 - 3D rendering...
Artlantis Studio is a unique and ideal tool for performing very high resolution rendering easily and in real time. The new FastRadiosity engine now lets you compute images in radiosity-even in... Read more

Bored? MyLeisure FreeTime Maximizer Will...
Bored? MyLeisure FreeTime Maximizer Will Take Care of That! Posted by Jessica Fisher on March 5th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
New Publisher Allstar Games Heads West w...
Allstar Games has announced its first mobile title designed for western audiences, Allstar Heroes. The game will be a massive online battle arena (MOBA) that offers dozens of heroes for you to collect and pit against your opponents. As each hero has... | Read more »
RAD Boarding Review
RAD Boarding Review By Jennifer Allen on March 5th, 2015 Our Rating: :: NEARLY RADUniversal App - Designed for iPhone and iPad RAD Boarding isn’t quite one of the greats, but it has potential.   | Read more »
Presenting the International Mobile Gami...
11th Annual International Mobile Gaming Awards ceremony, hosted by actress Allison Haislip, gathered mobile game developers and publishers from around the world. They chose 13 winners out of the 93 nominations. British studio USTWO won the the Grand... | Read more »
AG Drive Review
AG Drive Review By Tre Lawrence on March 5th, 2015 Our Rating: :: FUTURISTIC STREET RACING.Universal App - Designed for iPhone and iPad Futuristic racing… interstellar style.   | Read more »
GDC 2015 – Nightmare Guardians is an Int...
GDC 2015 – Nightmare Guardians is an Interesting Hybrid of MOBA and Lane Defense Posted by Rob Rich on March 5th, 2015 [ permalink ] I have to say that lane defense (i.e. | Read more »
Overkill 3 Review
Overkill 3 Review By Tre Lawrence on March 5th, 2015 Our Rating: :: WHO'S NEXT?Universal App - Designed for iPhone and iPad Cover system gameplay in the third-person.   Developer: Craneballs Price: Free Version Reviewed: 1.1.6... | Read more »
Warner Bros. Interactive Entertainment A...
Warner Bros. has some exciting games coming down the pipe! | Read more »
GDC 2015 – Star Trek Timelines will Prob...
GDC 2015 – Star Trek Timelines will Probably Make Your Inner Trekkie Squeal With Glee Posted by Rob Rich on March 4th, 2015 [ permalink ] Any popular fictional universe has its fair share of fan fiction – where belo | Read more »
Protect Yourself from an Onslaught of Ca...
Surprise Attack Games has announced a Cat-astrophic new physics puzzler called Fort Meow! In the game, a young girl named Nia finds her grandfather’s journal which triggers an all mighty feline attack! Why do the cats want the journal? Who knows,... | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished 15-inch Retina Mac...
The Apple Store has restocked Apple Certified Refurbished 2014 15″ Retina MacBook Pros, available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model,... Read more
Roundup of MacBook Air sale prices, models up...
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
New Firstrade Mobile App Enables On-The-Go Tr...
Firstrade Securities Inc. has announced its new mobile app, which gives investors immediate access to the company’s trading platform on all mobile devices. The app was developed in-house and was... Read more
Sonnet Introduces USB 3.0 + eSATA Thunderbolt...
Sonnet has announced the launch of its new USB 3.0 + eSATA Thunderbolt Adapter for easy connectivity to USB 3.0 devices and eSATA storage, and USB 3.0 + Gigabit Ethernet Thunderbolt Adapter for easy... Read more
Apple restocks refurbished 27-inch 5K iMacs f...
The Apple Store has restocked Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the cost of new models, and it’s the lowest price available... Read more
Free Clean Reader Mobile App Hides Swear Word...
The new Clean Reader app, now available in the Apple App Store and Google Play, delivers the opportunity of reading any book without being exposed to profanity. By selecting how clean they want their... Read more
Kinsa Launches “Groups” App to Monitor Illnes...
Kinsa, makers of the first FDA approved app-enabled smartphone thermometer thst won the 2013 Cleveland Clinic Medical Innovation Grand Prize and recently appeared in Apple’s “Parenthood” TV... Read more
iPad: A More Positive Outlook – The ‘Book Mys...
It’s good to hear someone saying positive things about the iPad. I’ve been trying to bend my mind around how Apple’s tablet could have gone from zero to bestselling personal computing device on the... Read more
Mac Pros on sale for up to $279 off MSRP
Amazon has Mac Pros in stock and on sale for up to $279 off MSRP. Shipping is free: - 4-Core Mac Pro: $2725.87, $273 off MSRP (9%) - 6-Core Mac Pro: $3719.99, $279 off MSRP (7%) Read more
Sale! 13-inch Retina MacBook Pros for up to $...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $205 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1219.99 save $80 - 13″ 2.... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.