[MD1] Apple Streamlines Channel Policies
TweetFollow Us on Twitter

[MD1] Apple Streamlines Channel Policies

Apple Streamlines Channel Policies to
Strengthen Customer Experience and
Improve Channel Advocacy

CUPERTINO, Calif.--Sept. 26 1997--Apple Computer, Inc. today announced
channel policy and program changes designed to increase Apple advocacy
among channel resellers, improve the customer experience, reduce channel
inventory, and bring more profitable revenues to both the resellers and the
Company. Consistent with these changes, Apple will allow more authorized
resellers to buy direct by lowering its volume bar and will provide greater
flexibility by offering its complete product assortment (except products
specific to Education market) to all resellers. Additionally, Apple will
strengthen the channel force with over 100 additional sales and support
representatives focused on communication, forecasting, training, and
channel advocacy.

"Today's policy and program changes are further proof of Apple's commitment
to providing its core customers and channel partners with industry-leading
products on a more timely basis while reducing channel inventories and
improving Apple's bottom-line costs," said Mitch Mandich, senior vice
president, Apple Americas. "Apple is fortunate to have many strong and
committed channel partners and we believe our increased focus and
commitment of resources directed toward them will result in success for
both Apple and our channel."

Prior to these policy changes, Apple conducted a comprehensive review of
its management of inventories from manufacturing to distribution. At the
same time, Apple evaluated its responsiveness to customers and channel
members including the Apple Reseller Association (ARA) board, an
influential independent association that represents all Apple resellers in
the channel. The most significant change in the Company's move to a closer,
more direct relationship with its resellers is the lowering of the
Company's direct purchase volume bar to $2 million annually on Dec. 15,
1997. The current volume requirements are $20 million for dealers and $5
million for retailers to purchase direct from Apple. Members of the ARA as
well as other channel partners see this as a positive move for Apple.

"We believe these changes will improve profitability for Apple and
resellers," said Jim Hancock, ARA chairman and Computer Town director of
corporate sales/Arizona. These changes will create a more level playing
field. And by opening the door for smaller companies, the current channel
will be forced to be more competitive with solutions and value benefits to
set themselves apart."

Apple also announced a series of other policy changes designed to improve
both Apple's and its channel partners' inventory positions, provide quick
turnaround time and support flexible configuration management. These
changes include Apple's move to a four-week price protection policy, a
revised product returns policy, the streamlining of its product assortment
and a reduction in the Company's AppleFund allowance.

"We believe that Apple is on the right track, along with the rest of the
industry, in focusing on their logistics and creating policies that
minimize channel inventory and incent increased turns," Larry Mondry,
executive vice president of merchandising for CompUSA, one of the nation's
leading retailers and resellers of computer products and services.

Apple is taking strong steps to improve inventory positions with changes to
the Company's product returns and price protection policies. The new
automatic four-week price protection policy, effective Dec. 29, 1997, is
designed to provide better customer satisfaction after pricing actions and
to drive increased inventory turns in Apple's reseller and wholesale
channel. Apple may provide price protection credits to direct dealers,
retailers, direct VARs, catalogers, and electronic resellers that comply
with Apple's sales and inventory reporting requirements for products
purchased directly from Apple. Previously, Apple provided price protection
only for products that were in the reseller's inventory or in transit at
the time of price reduction.

Under revisions to Apple's returns policy, dealers, retailers, direct VARs,
catalogers, and electronic resellers, who purchase directly from Apple, can
return up to five percent of the dollar amount of the previous quarter's
net purchases from finished goods products, beginning Dec. 29, 1997.
Previously, Apple's returns policy allowed product returns of up to ten
percent, including open box product. Indirect resellers will be asked to
work with their wholesaler(s) to obtain any return allowances offered by
their wholesaler(s).

Apple is committed to providing quality products, aggressive price, and
timely product availability to the channel. With these goals in mind, Apple
has continued to simplify its product offerings over the past year by
streamlining product designs and features. Now that Apple has unified its
product line, Apple will make all dealer and retail products available to
dealers, retailers, catalogers and electronic resellers who qualify to
purchase directly from Apple, beginning Dec. 15, 1997. This change is
designed to provide greater flexibility to members of the channel while
better meeting customer demand.

Apple believes that it is primarily Apple's responsibility to create demand
for its products at a global level, while its resellers play a critical
role in demand creation at a local level. On a local level, Apple will
realign its investment in marketing and promotional activities by
supporting reseller efforts that focus on Apple advocacy and to improve
return on investment for both the Company and its resellers. Beginning Dec.
27, 1997, Apple is revising its AppleFund allowance to one-half of one
percent (0.5%) on net purchases of eligible products. Apple will require
all of its eligible resellers to claim reimbursement of funds for
authorized promotional activities, and will discontinue Advance Promotional
Payments. Apple also may make additional funds available to individual
resellers for local demand creation. On a global level, Apple is planning a
high-impact, far-reaching, long-term advertising commitment that will
strongly leverage brand awareness.

The channel is a very important part of Apple's success, and Apple is
fortunate to have many strong and committed resellers. Apple believes these
changes will strengthen channel relations and result in greater success for
both Apple and its channel partners. Channel partners interested in
receiving additional information regarding today's changes should contact
their respective Apple account representatives. Dealers, VARs and
wholesalers may also contact Apple InsideSales at 1-800-GO-APPLE or
1-800-462-7753 between 8:30 a.m. and 5:30 p.m. (Monday - Friday), CST.
Apple-authorized resellers may also access Apple Channel Site at
https://channelsite.apple.com for additional information.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission--to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Tami Begasse Apple Computer, Inc. (408) 974-3156 email: begasse@apple.com

Cara Lewis Niehaus Ryan Group, Inc. for Apple Computer, Inc. (415) 827-7052
email: cara@nrgpr.com

If you are considering the purchase of an Apple product and would like to
have product information faxed to you, please call 1-800-462-4396 in the
U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or would
like to locate an Apple authorized reseller near you, please call
1-800-538-9696. Customers outside the U.S. should contact their local Apple
representatives for information.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Deeper 2.2.1 - Enable hidden features in...
Deeper is a personalization utility for macOS which allows you to enable and disable the hidden functions of the Finder, Dock, QuickTime, Safari, iTunes, login window, Spotlight, and many of Apple's... Read more
Spotify 1.0.59.395. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
FileZilla 3.27.0.1 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.27.0.1: MSW: Add misssing file to .zip binary package... Read more
Sierra Cache Cleaner 11.0.6 - Clear cach...
Sierra Cache Cleaner is an award-winning general purpose tool for macOS X. SCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more
Live Home 3D Pro 3.1.2 - $69.99
Live Home 3D Pro, a successor of Live Interior 3D, is the powerful yet intuitive home design software that lets you build the house of your dreams right on your Mac. It has every feature of Live Home... Read more
Pinegrow 3.04 - Mockup and design webpag...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
DiskCatalogMaker 7.1.2 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
Apple iTunes 12.6.2 - Play Apple Music a...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Transmit 5.0 - Excellent FTP/SFTP client...
Transmit is an excellent FTP (file transfer protocol), SFTP, S3 (Amazon.com file hosting) and iDisk/WebDAV client that allows you to upload, download, and delete files over the internet. With the... Read more
Adobe Lightroom 6.12 - Import, develop,...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more

Latest Forum Discussions

See All

The best deals on the App Store this wee...
There are quite a few truly superb games on sale on the App Store this week. If you haven't played some of these, many of which are true classics, now's the time to jump on the bandwagon. Here are the deals you need to know about. [Read more] | Read more »
Realpolitiks Mobile (Games)
Realpolitiks Mobile 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: PLEASE NOTE: The game might not work properly on discontinued 1GB of RAM devices (iPhone 5s, iPhone 6, iPhone 6 Plus, iPad... | Read more »
Layton’s Mystery Journey (Games)
Layton’s Mystery Journey 1.0.0 Device: iOS Universal Category: Games Price: $15.99, Version: 1.0.0 (iTunes) Description: THE MUCH-LOVED LAYTON SERIES IS BACK WITH A 10TH ANNIVERSARY INSTALLMENT! Developed by LEVEL-5, LAYTON’S... | Read more »
Full Throttle Remastered (Games)
Full Throttle Remastered 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Originally released by LucasArts in 1995, Full Throttle is a classic graphic adventure game from industry legend Tim... | Read more »
Stunning shooter Morphite gets a new tra...
Morphite is officially landing on iOS in September. The game looks like the space shooter we've been needing on mobile, and we're going to see if it fits the bill quite shortly. The game's a collaborative effort between Blowfish Studios, We're Five... | Read more »
Layton's Mystery Journey arrives to...
As you might recall, Layton's Mystery Journey is headed to iOS and Android -- tomorrow! To celebrate the impending launch, Level-5's released a new trailer, complete with an adorable hamster. [Read more] | Read more »
Sidewords (Games)
Sidewords 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Grab a cup of coffee and relax with Sidewords. Sidewords is part logic puzzle, part word game, all original. No timers. No... | Read more »
Noodlecake Games' 'Leap On!...
Noodlecake Games is always good for some light-hearted arcade fun, and its latest project, Leap On! could carry on that tradition. It's a bit like high stakes tetherball in a way. Your job is to guide a cute little blob around a series of floating... | Read more »
RuneScape goes mobile later this year
Yes, RuneScape still exists. In fact, it's coming to iOS and Android in just a few short months. Jagex, creators of the hit fantasy MMORPG of yesteryear, is releasing RuneScape Mobile and Old School RuneScape for mobile devices, complete with... | Read more »
Crash of Cars wants you to capture the c...
Crash of Cars is going full on medieval in its latest update, introducing castles and all manner of new cars and skins fresh from the Dark Ages. The update introduces a new castle-themed map (complete with catapults) and a gladiator-style battle... | Read more »

Price Scanner via MacPrices.net

Save or Share
FotoJet Designer, is a simple but powerful new graphic design apps available on both Mac and Windows. With FotoJet Designer’s 900+ templates, thousands of resources, and powerful editing tools you... Read more
Logo Maker Shop iOS App Lets Businesses Get C...
A newly released app is designed to help business owners to get creative with their branding by designing their own logos. With more than 1,000 editable templates, Logo Maker Shop 1.0 provides the... Read more
Sale! New 15-inch MacBook Pros for up to $150...
Amazon has the new 2017 15″ MacBook Pros on sale for up to $150 off MSRP including free shipping: – 15″ 2.8GHz MacBook Pro Space Gray: $2249 $150 off MSRP – 15″ 2.89Hz MacBook Pro Space Gray: $2779 $... Read more
DEVONthink To Go 2.1.7 For iOS Brings Usabili...
DEVONtechnologies has updated DEVONthink To Go, the iOS companion to DEVONthink for Mac, with enhancements and bug fixes. Version 2.1.7 adds an option to clear the Global Inbox and makes the grid... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
13-inch 2.3GHz Silver MacBook Pro on sale for...
B&H Photo has the new 2017 13″ 2.3GHz/256GB Silver MacBook Pro (MPXU2LL/A) on sale for $1399 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Apple Tackles Distracted Driving With iOS 11...
One of the most important new features coming in iOS 11 is Do Not Disturb while driving, intended to help drivers stay more focused on the road. With Do Not Disturb while driving, your iPhone can... Read more
iMazing Mini for Mac: Free Automatic and Priv...
Geneva, Switzerland-based indie developer DigiDNA has released iMazing Mini, their free macOS utility designed to automatically back up iOS devices over any local Wi-Fi network. The app offers users... Read more
Clearance 2016 13-inch MacBook Airs, Apple re...
Apple dropped prices recently on Certified Refurbished 2016 13″ MacBook Airs, with models now available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
9.7-inch 2017 iPads available for $299, save...
B&H Photo has 2017 9.7″ 32GB WiFi iPads on sale for $30 off MSRP for a limited time. Shipping is free, and pay sales tax in NY & NJ only: – 32GB iPad WiFi: $299, $30 off Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Payments Architect - *Apple* Pay - A...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Manager, *Apple* Media Products - Apple Inc...
Job Summary The Apple Media Products Discovery, Fraud and Abuse team is responsible for protecting the integrity of Apple services. As a manager of the team, you Read more
*Apple* Watch, Accessories, Engineering Proj...
Job Summary Engineering Project Manager, Apple Watch Accessories. The Accessories group is looking for an Engineering Project Manager (EPM) to lead the design and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.