Apple Showcases Platform Technologies to European Developers
Annual European Developer Forum 1997 to Focus on Mac OS and Rhapsody
LES ULIS -- Apple Computer, Inc. announced plans to host its fourth annual
European Developer Forum 1997 (EDF97) next month for Apple's most strategic
European developers, solution providers, content producers, and systems
integrators. The three day technology-focused conference will provide
in-depth insight into existing and emerging Apple platform technologies for
both Mac OS and Windows developers.
EDF97, scheduled November 19-21, 1997 at the Pyramides International
Convention and Exhibition Center in Brussels, is a key component of Apple's
strategy to further enhance its worldwide developer services. Apple
Developer Relations' vice president David Krathwohl is expected to deliver
the conference's opening keynote address on November 19. This year's
conference will also feature keynote speeches by Bertrand Serlet, senior
director of Rhapsody Engineering, and Steven Glass, vice president of Mac
The opening keynote addresses are expected to focus on Apple's overall
operating system strategy, positioning Mac OS as Apple's volume operating
system for delivering market leading ease-of-use, multimedia, and Internet
integration, and emphasizing how the combination of Mac OS and Rhapsody
technologies will open up new product and market opportunities for
"EDF97 gives developers all over Europe a chance to see and experience the
latest in Apple's platform technologies and to meet with Apple's top
executives, engineers, and product managers," said David Krathwohl. "Our
goal is to provide developers with information on where Apple's software
and hardware technologies are headed so they can take advantage of the
opportunities for their businesses."
EDF97 will feature a mix of presentations, seminars, product exhibitions,
and testing labs designed to showcase Apple's latest Mac OS technologies,
including HFS+, DVD, Appearance Manager, and Navigation Services. In
addition to Mac OS technologies, the conference will focus on forthcoming
Mac OS releases, Rhapsody technologies, Apple and third party developer
tools, the QuickTime Media Layer, and Java. The conference will also
feature a marketing track that will include sessions devoted to sales,
marketing, and strategic planning of developer solutions. You can review
the EDF97 agenda at (http://edr.euro.apple.com/events/edf97/agenda.html).
A compatibility test lab will allow attendees to test their products on
unreleased Apple machines. The conference will also feature a Developer
Tools Expo where developers can explore the breadth of development options
available for the Mac OS platform. Developers will have the ability to
provide input on the development of Apple's platform technologies through a
number of technology feedback forums.
EDF97 is open to any professional European hardware or software developer.
You can register online for this limited capacity event at
(http://edr.euro.apple.com/events/edf97/) or send an email to
(email@example.com). The registration fee for the conference is U.S.$250.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission -- to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.
Apple's home page on the World Wide Web: (http://www.apple.com/ Apple)
Europe's home page on the World Wide Web: (http://www.euro.apple.com/)
Apple European Developer Forum home page on the World Wide Web:
(http://edr.euro.apple.com/events/edf97/) Apple Developer World web site: