[MD1] Apple Names New PR Agency
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[MD1] Apple Names New PR Agency

Apple Computer Names Niehaus Ryan
Group Public Relations Agency

CUPERTINO, Calif., Sept. 22, 1997 Apple Computer, Inc. (NASDAQ: AAPL),
today named the Silicon Valley public relations firm Niehaus Ryan Group,
Inc. (NRG) its public relations agency of record for corporate and product
public relations beginning immediately.

This announcement completes Apple's marketing communications makeover which
has brought on TBWA Chiat/Day as its new advertising agency, CKS as its new
creative services firm, and finally NRG as its new public relations firm.

"We are very pleased to complete our new team with the addition of NRG,"
said Steve Jobs, Apple's interim CEO. "They are exactly the kind of
strategic, entrepreneurial agency we need right now."

"We believe that Apple's new direction will once again surprise the
industry," said NRG president Ed Niehaus. "Apple is one of the top brands
in the world, and the company is now poised to once again make its mark."

About NRG

Founded in 1991, Niehaus Ryan Group, Inc. (http://www.nrgpr.com) is one of
the fastest growing technology public relations agencies on the West Coast.
NRG specializes in technology that empowers individuals and organizations
focusing on three key markets: Internet commerce, consumer technology and
enterprise information systems. Recently named "New Media Agency of the
Year" by Inside PR, the firm is global in scope, partnering with agencies
throughout Europe and Asia.

About Apple

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Katie Cotton
Apple Computer

Tamara Ireland
Niehaus Ryan Group


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