[MD1] Apple Launches Brand Advertising Campaign
TweetFollow Us on Twitter

[MD1] Apple Launches Brand Advertising Campaign

Apple Launches Brand Advertising
Campaign Premiering this Sunday on
Toy Story

CUPERTINO, Calif.--Sept. 26, 1997--Apple Computer, Inc. today announced it
is launching its new brand advertising campaign with two 60 second
television commercials scheduled to air during the network premier of
Pixar's academy award winning film "Toy Story" on ABC's "Wonderful World of
Disney" this Sunday evening, September 28. The campaign is themed "Think
Different" and is the first work by Apple and TBWA Chiat/Day in over a
decade. Their previous collaboration produced many award winning ads,
including the CLIO winner "1984" ad which has been voted the best ad of all
time by advertising professionals.

"Apple has one of the best brands in the world. This campaign celebrates
the soul of our brand--which is the desire to change the world for the
better," said Steve Jobs. "This ad is just the beginning of a major
marketing campaign to let our customers know that Apple is coming back, and
returning to those core values which made it great."

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries.

TBWA Chiat/Day is part of TBWA International, an Omnicom company and the
15th largest advertising network in the world, with offices in 57
countries. TBWA Chiat/Day clients include Nissan, Taco Bell,
Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut, Energizer,
Champion, Sony PlayStation and New York Life.

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
katiec@apple.com

Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439
hamilton@apple.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with... | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's... | Read more »
Ultimate Briefcase guide - How to dodge...
Ultimate Briefcase is a simple but tricky game that’s highly dependent on how fast you can react. We can still offer you a few tips and tricks on how to survive though. Guess what? That’s exactly what we’re going to do now. Take it easy [Read more... | Read more »
SoundPrism Link Edition (Music)
SoundPrism Link Edition 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: ***Introductory price for a the first few days after launch - if you're reading this, get it while it's fresh out of... | Read more »
Pre-register now for hack and slasher An...
Fincon, which won Facebook's Studio to Watch award in 2015, has announced that pre-registration is now open for the massive 3.0 update for its award-winning hack and slasher Angel Stone. Angel Stone is a post-apocalyptic action RPG in which the... | Read more »
Google has named Piano Tiles 2 as its Be...
Google has named Piano Tiles 2, which launched back in August last year, as its Best Game of 2015. If you're yet to play it, now's a good time to do so. It's a sequel to the hugely successful viral hit Piano Tiles (Don't Tap the White Tile) but... | Read more »
Sago Mini Trucks and Diggers (Education...
Sago Mini Trucks and Diggers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Drive a dump truck with Rosie the hamster! Pile dirt high and dig deep in the ground with diggers, cranes and... | Read more »
Day One 2 Journal + Notes (Lifestyle)
Day One 2 Journal + Notes 2.0 Device: iOS Universal Category: Lifestyle Price: $4.99, Version: 2.0 (iTunes) Description: **New Release Sale—50% off for a Limited Time!** Capture life as you live it. From once-in-a-lifetime events to... | Read more »
Pull My Tongue (Games)
Pull My Tongue 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Meet Greg. A hungry little chameleon that loves popcorn! Help feed Greg by pulling his tongue through a series of fun puzzles... | Read more »

Price Scanner via MacPrices.net

Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
B&H Photo has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model... Read more
Apple now offering full line of Certified Ref...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Free GUI Speedometer – The Ultimate Digital D...
Miami, Florida based RMKapps has announced the official release of GUI Speedometer 1.0, their digital dashboard display developed for iOS devices. GUI Speedometer allows users to track their precise... Read more
FutureCalc: Ergonomic iOS Calculator App For...
London, United Kingdom based Independent software developer and entrepreneur, Hovik Melikyan has announced the release and immediate availability of FutureCalc 1.0, his new ergonomic calculator app... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Apple’s ‘Next Big Thing’ Drought And Mature M...
Apple’s first fiscal quarter 2016 financial results yielded both good news and bad news. In the positive column, Apple made another boatload of money, reporting record quarterly revenue of $75.9... Read more
Lifeproof NUUD For iPhone 6S, iPhone 6S Plus...
LifeProof NUUD was designed to defy more than the elements. It defies logic itself by combining legendary four-proof protection and screenless technology to survive mountaintop missions and seaside... Read more

Jobs Board

Restaurant Manager - Apple Gilroy Inc./Apple...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* IOS / OS X Level 3 Support Analyst -...
Needed: Apple Support Analyst (OS X / IOS); 50k-60k/yr +…Horizon Technology Partners has an immediate opening for an Apple IOS / OS X LEVEL 3 Support Analyst. Your Read more
*Apple* - Software QA Manager - Apple Inc. (...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
Restaurant Manager - Apple Gilroy Inc./Apple...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.