[MD1] Apple Builds, Sells Different
TweetFollow Us on Twitter

[MD1] Apple Builds, Sells Different

Apple Builds, Sells Different

Company Announces Build-to-Order and Electronic Commerce

The Apple Store: Powered by WebObjects

Apple Only Company to Offer All Core Products
Via Retail Stores, Resellers, the Internet

CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ:AAPL)
today announced that it will build and sell its computers in a new and
different way. The Company launched The Apple Store (http://www.apple.com/)
as part of its new distribution strategy that utilizes the Internet, along
with the Company's existing retailers and resellers to sell products. Also
introduced, new flexible manufacturing that will make the new Power
Macintosh G3 minitower and desktop computers (see separate release)
available on a build-to-order basis for Apple Store customers. Customers in
the United States now have three ways to buy Macintosh computers: through
the retail and reseller channel, through direct field sales in education,
and through Apple.

"We're changing everything we do: the products we make, the way we make
them and they way we sell them," said Steve Jobs, Apple's interim CEO. "For
years Apple has successfully offered direct sales to our education
customers. Today, by joining retailers and resellers to sell products to
the general consumer, Apple will be able to meet the needs of a greater
number of customers."

"Apple's Internet commerce efforts are designed to address customer demand
to buy directly from Apple and to be able to order specific configurations.
It is not a way to compete with our current distribution channels, but a
means to complement them. The Apple Store will be a neutral proposition as
far as pricing and product allocation is concerned," added Jobs.

Apple Only Company to Offer All Core Products Via Retail Stores, Resellers,
the Internet

The new distribution model makes Apple the only computer company to make
all its core products available through retail stores, resellers and the
Internet. Now customers will be able to choose from almost 400 different
Macintosh configurations, Newton mobile computers, accessories and some
software products, and order directly from Apple 24-hours-a-day. For
customers interested in ordering customized Macintosh G3 minitower and
desktop computers, they can choose the processor speed, RAM and video
memory, hard-disk capacity, monitor size and more with Apple's new
build-to-order capabilities. The first build-to-order computers available
from The Apple Store are the new Power Macintosh G3 desktop and minitower
systems. Other systems may be added in the future.

"We applaud Apple's efforts to grow their business and look forward to
partnering with them on their new 'store within a store' concept in our
retail locations, as well as on future projects," said Jim Halpin, CompUSA
president and CEO.

The Apple Store will tie manufacturing directly with sales and channel
demand, therefore providing one centralized means of managing all product
that is produced and sold to customers. Moving to a just-in-time
manufacturing model, Apple expects the new flexible process to
significantly reduce inventory and operation costs, strengthen inventory
and order management, improve customer response time and increase
profitability.

The Apple Store: Powered by WebObjects

The power behind The Apple Store is that it's not just a static web site:
it's an application created with Apple's market-leading web development
platform, WebObjects. The Apple Store relies on a new generation WebObjects
application to provide a secure, high-performance foundation for changing
the way Apple does business on the Web. Most important, the WebObjects
application behind The Apple Store supports rapid changes to product lines
and merchandising strategies, helping Apple optimize the Store's
effectiveness. WebObjects, a technology developed by Next Software Inc.,
the company founded by Jobs and acquired by Apple in January, was used to
build Dell Computer's original online store.

Shopping at The Apple Store is easy and once a customer order has been
placed, Apple will send a confirmation email. In-stock products can arrive
as quickly as two business days. Build-to-order products will ship about
two weeks after order is processed. Apple Store orders made via the
Internet must be paid by credit card. The Apple Store ensures maximum
security for Apple customers using industry-standard encryption. Orders can
also be made via fax, mail and phone using cashier's checks, money orders
and credit cards, and customers ordering by phone can also apply for an
Apple Loan.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

David Krane
NRG for Apple Computer
(650) 827-7081
email: david@nrgpr.com

 
AAPL
$99.18
Apple Inc.
-1.57
MSFT
$45.90
Microsoft Corpora
-0.46
GOOG
$568.27
Google Inc.
-9.09

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cocktail Family License (5 Macs) 7.6.1 -...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cocktail 8.0 Beta 2 - General maintenanc...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
QuickBooks 2015 16.0.0.1352 R1 - Financi...
QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save.... Read more
Mac DVDRipper Pro 5.0.1 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Apple OS X bash Update 1.0 - Fix for sec...
The OS X bash Update fixes a security flaw in the bash UNIX shell on OS X 10.9.5 (also on OS X 10.8 and 10.7 [see Related Links below]). OS X 10.9.5 or later Downloads for OS X 10.8 and OS X 10.7 in... Read more
SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
LibreOffice 4.3.2.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
calibre 2.4 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more

Latest Forum Discussions

See All

iKeywi - Customizable 5-Row Keyboard (U...
iKeywi - Customizable 5-Row Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Want to add an extra row to your iPhone/iPad? One of the most popular keyboard extension in iOS... | Read more »
Manage Your Cloud – Wunderlist Now Suppo...
Manage Your Cloud – Wunderlist Now Supports Dropbox Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Nexticy Review
Nexticy Review By Jennifer Allen on October 1st, 2014 Our Rating: :: IDEAL FORM CREATIONiPad Only App - Designed for the iPad Nexticy allows you to make your own forms for research purposes or to organize your business better. It’s... | Read more »
Tiny Troopers: Alliance Marches onto the...
Tiny Troopers: Alliance Marches onto the App Store Tomorrow Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Tiny Troopers: Alliance, by Kukouri, is a | Read more »
HeroCraft Introduces Unlimited Sequel to...
HeroCraft Introduces Unlimited Sequel to WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on October 1st, 2014 [ permalink ] | Read more »
RGB Express Review
RGB Express Review By Jennifer Allen on October 1st, 2014 Our Rating: :: DELIGHTFUL PUZZLINGUniversal App - Designed for iPhone and iPad Guide trucks along their delivery routes in RGB Express, a testing but charming puzzle game... | Read more »
The Sagas of Fire*Wolf (Games)
The Sagas of Fire*Wolf 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: | Read more »
BuggyFun Review
BuggyFun Review By Amy Solomon on October 1st, 2014 Our Rating: iPad Only App - Designed for the iPad BuggyFun allows children to create their own tracks for bugs to interact with for a unique open-ended experience.   | Read more »
Fold the Adventure Review
Fold the Adventure Review By Jennifer Allen on October 1st, 2014 Our Rating: :: AWKWARD FOLDSUniversal App - Designed for iPhone and iPad Fold pieces of paper to create platforms for a princely rabbit in this puzzle game; something... | Read more »
WW2: Sandbox. Strategy & Tactics (G...
WW2: Sandbox. Strategy & Tactics 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: ***NOTE: Compatible with iPhone 4s and up, iPad 2 and up - may not work properly on earlier devices... | Read more »

Price Scanner via MacPrices.net

Amazon offers 13-inch MacBook Air for $899, $...
Amazon.com has the 13″ 1.4GHz 128GB MacBook Air on sale for $100 off MSRP including free shipping: - 13″ 1.4GHz 128GB MacBook Air: $899.99 Read more
Apple resting On Its iPhone Laurels? – The ‘B...
Apple calls its new iPhone 6 and 6 Plus “The Biggest Advancements in iPhone History,” but does reality live up to the hype? “Seldom have so many waited so breathlessly for so little,” tweeted veteran... Read more
Roundup of Apple Mac and iPad Education disco...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple Boycotts German Magazine Computer Bild...
Apple has revoked its PR accreditation of Germany’s Computer Bild, Europe’s best-selling PC magazine, in reaction to Bild’s posting of a “#Bentgate” YouTube video. Axel Telzerow, editor in chief of... Read more
iPhone 6 & iPhone 6 Plus Available in Chi...
Apple has announced that iPhone 6 and iPhone 6 Plus will be available in China beginning Friday, October 17 from the Apple Online Store (http://www.apple.com), Apple’s retail stores, and an expansive... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only, in-... Read more
Apple Releases OS X Mavericks bash Update 1.0...
Apple has released a patch update for OS X Mavericks users to address the recently-detected “Shellshock” security bug in BSD UNIX’s bash shell. Apple says only a few Mac users who had manually... Read more
Pivotal Payments Ready for Apple Pay – FlexPo...
Pivotal Payments, a provider of merchant services and global payment processing solutions, has announced its proprietary FlexPoint platform will support credit and debit transactions through Apple’s... Read more
iStabilizer Announces Tabarm — First Friction...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, dollies, mounts, and remotes for smartphones, tablets, and cameras, announced today the iStabilizer tabArm, the first... Read more
IStabilizer Flex Smartphone Tripod Wins Usa T...
iStabilizer, a specialist in universal lightweight compact tripods, steady cams, and other products for smartphones, tablets, and cameras, has announced today that its iStabilizer Flex smartphone... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.