[MD1] Apple Builds, Sells Different
TweetFollow Us on Twitter

[MD1] Apple Builds, Sells Different

Apple Builds, Sells Different

Company Announces Build-to-Order and Electronic Commerce

The Apple Store: Powered by WebObjects

Apple Only Company to Offer All Core Products
Via Retail Stores, Resellers, the Internet

CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ:AAPL)
today announced that it will build and sell its computers in a new and
different way. The Company launched The Apple Store (http://www.apple.com/)
as part of its new distribution strategy that utilizes the Internet, along
with the Company's existing retailers and resellers to sell products. Also
introduced, new flexible manufacturing that will make the new Power
Macintosh G3 minitower and desktop computers (see separate release)
available on a build-to-order basis for Apple Store customers. Customers in
the United States now have three ways to buy Macintosh computers: through
the retail and reseller channel, through direct field sales in education,
and through Apple.

"We're changing everything we do: the products we make, the way we make
them and they way we sell them," said Steve Jobs, Apple's interim CEO. "For
years Apple has successfully offered direct sales to our education
customers. Today, by joining retailers and resellers to sell products to
the general consumer, Apple will be able to meet the needs of a greater
number of customers."

"Apple's Internet commerce efforts are designed to address customer demand
to buy directly from Apple and to be able to order specific configurations.
It is not a way to compete with our current distribution channels, but a
means to complement them. The Apple Store will be a neutral proposition as
far as pricing and product allocation is concerned," added Jobs.

Apple Only Company to Offer All Core Products Via Retail Stores, Resellers,
the Internet

The new distribution model makes Apple the only computer company to make
all its core products available through retail stores, resellers and the
Internet. Now customers will be able to choose from almost 400 different
Macintosh configurations, Newton mobile computers, accessories and some
software products, and order directly from Apple 24-hours-a-day. For
customers interested in ordering customized Macintosh G3 minitower and
desktop computers, they can choose the processor speed, RAM and video
memory, hard-disk capacity, monitor size and more with Apple's new
build-to-order capabilities. The first build-to-order computers available
from The Apple Store are the new Power Macintosh G3 desktop and minitower
systems. Other systems may be added in the future.

"We applaud Apple's efforts to grow their business and look forward to
partnering with them on their new 'store within a store' concept in our
retail locations, as well as on future projects," said Jim Halpin, CompUSA
president and CEO.

The Apple Store will tie manufacturing directly with sales and channel
demand, therefore providing one centralized means of managing all product
that is produced and sold to customers. Moving to a just-in-time
manufacturing model, Apple expects the new flexible process to
significantly reduce inventory and operation costs, strengthen inventory
and order management, improve customer response time and increase

The Apple Store: Powered by WebObjects

The power behind The Apple Store is that it's not just a static web site:
it's an application created with Apple's market-leading web development
platform, WebObjects. The Apple Store relies on a new generation WebObjects
application to provide a secure, high-performance foundation for changing
the way Apple does business on the Web. Most important, the WebObjects
application behind The Apple Store supports rapid changes to product lines
and merchandising strategies, helping Apple optimize the Store's
effectiveness. WebObjects, a technology developed by Next Software Inc.,
the company founded by Jobs and acquired by Apple in January, was used to
build Dell Computer's original online store.

Shopping at The Apple Store is easy and once a customer order has been
placed, Apple will send a confirmation email. In-stock products can arrive
as quickly as two business days. Build-to-order products will ship about
two weeks after order is processed. Apple Store orders made via the
Internet must be paid by credit card. The Apple Store ensures maximum
security for Apple customers using industry-standard encryption. Orders can
also be made via fax, mail and phone using cashier's checks, money orders
and credit cards, and customers ordering by phone can also apply for an
Apple Loan.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

David Krane
NRG for Apple Computer
(650) 827-7081
email: david@nrgpr.com


Community Search:
MacTech Search:

Software Updates via MacUpdate

Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad... | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »
Real Boxing 2 CREED: How to become a gre...
Just in time for Rocky fans who can’t wait to see CREED, the latest movie, we have the official tie-in game,Real Boxing 2 CREED. It builds on the success of its predecessor and there’s lots to take in so we at 148apps thought we’d run you through... | Read more »
CoinOp Heroes 2 guide - How to build an...
CoinOp Heroes 2 justlaunched and, like all clickers, it's dangerously addictive stuff. You have to furiously tap your screen to defeat wave after wave of foes and earn an insane amount of cash to spend on character upgrades and an army of minions... | Read more »
Dr. Panda Firefighters (Education)
Dr. Panda Firefighters 1.0.1 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.1 (iTunes) Description: FIGHT FIRES AND SAVE THE DAY!Work together with Dr. Panda and his firefighting team to rescue his trapped... | Read more »
Puddle + (Games)
Puddle + 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Puddle is back in a new "+" edition featuring enhanced graphics, new videos and Apple TV support ! No IAP and No Ads. Dive into Puddle... | Read more »
Football Manager Mobile 2016 (Games)
Football Manager Mobile 2016 7.0.0 Device: iOS Universal Category: Games Price: $8.99, Version: 7.0.0 (iTunes) Description: Football Manager Mobile 2016 is designed to be played on the move and is the quickest way to manage your... | Read more »

Price Scanner via MacPrices.net

Adorama Black Friday deals: Up to $400 off Ma...
Adorama has released their Black Friday deals for 2015. Save up to $400 on MacBook Pros, $200 on MacBooks and MacBook Airs, and $270 on iMacs. Use code RYBFDEAL during checkout to see these prices.... Read more
B&H Photo Deals: $200 off 12-inch 1.2GHz...
In addition to the B&H Photo Black Friday week sales we posted yesterday, B&H has lowered their price on two products to $200 off MSRP: - 12″ 1.2GHz Gray Retina MacBook: $1399 save $200 - 13... Read more
Best Buy Early Access: Today only, Up to $125...
Best Buy has iPad Air 2s on sale for up to $125 off MSRP and Apple Watch models on sale on their online store for up to $100 off MSRP with special codes through midnight CT tonight. Choose free... Read more
UPPERCASE DESIGNS Premium Ultra Thin Keyboard...
UPPERCASE Designs today announced its new Premium Ultra Thin Keyboard Protector and its Palm Rest Protector Set for the 12-inch MacBook. The accessories provide durable protection for the 12-inch... Read more
Al Jazeera Launches New iOS And Android Mobil...
Doha, Qatar based Al Jazeera has launched new mobile and tablet apps on the iOS and Android systems bringing the latest Al Jazeera news and programmes live together with on-demand personalisation.... Read more
B&H Photo Holiday Sale: Up to $250 off Ma...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their Holiday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off - 15″ 2.... Read more
Free Aura ‘Ultimate’ Mac App For Gmail Update...
Miami, Florida based Crosscoded has announced Aura 1.2.0, an update to the Mac app for Gmail. Aura mixes the power of a native client with the flexibility of the Gmail web app with support for up to... Read more
Apple Will Edge Closer to Samsung in Smartpho...
Total smartphone shipments for 2015 are projected to decline by 9.7% to 1.286 billion units, according to the latest report from global market research firm TrendForce. Though Chinese vendors have... Read more
Sidefari – Split Screen Multitasking In Safar...
Francisco Cantu’s Sidefari is a simple web browser designed to act as a companion to Safari on the iPad. With multitasking in iOS 9, Sidefari uses the new Safari View Controller to show an extra... Read more
12-inch MacBooks in stock for up to $120 off,...
Adorama has 12″ Retina MacBooks in stock for up to $120 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB Adapter,... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Merchant Operations Manager: *Apple* Pay -...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
*Apple* Pay QA Manager - Apple Inc. (United...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
Sr Software Engineer *Apple* Pay - Apple In...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
Hardware Systems Architect - *Apple* Watch...
# Hardware Systems Architect - Apple Watch Job Number: 38449977 Santa Clara Valley, Califo ia, United States Posted: Apr. 16, 2015 Weekly Hours: **Job Summary** The Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.