[MD1] Apple Builds, Sells Different
TweetFollow Us on Twitter

[MD1] Apple Builds, Sells Different

Apple Builds, Sells Different

Company Announces Build-to-Order and Electronic Commerce

The Apple Store: Powered by WebObjects

Apple Only Company to Offer All Core Products
Via Retail Stores, Resellers, the Internet

CUPERTINO, California--Nov. 10, 1997--Apple Computer, Inc. (NASDAQ:AAPL)
today announced that it will build and sell its computers in a new and
different way. The Company launched The Apple Store (http://www.apple.com/)
as part of its new distribution strategy that utilizes the Internet, along
with the Company's existing retailers and resellers to sell products. Also
introduced, new flexible manufacturing that will make the new Power
Macintosh G3 minitower and desktop computers (see separate release)
available on a build-to-order basis for Apple Store customers. Customers in
the United States now have three ways to buy Macintosh computers: through
the retail and reseller channel, through direct field sales in education,
and through Apple.

"We're changing everything we do: the products we make, the way we make
them and they way we sell them," said Steve Jobs, Apple's interim CEO. "For
years Apple has successfully offered direct sales to our education
customers. Today, by joining retailers and resellers to sell products to
the general consumer, Apple will be able to meet the needs of a greater
number of customers."

"Apple's Internet commerce efforts are designed to address customer demand
to buy directly from Apple and to be able to order specific configurations.
It is not a way to compete with our current distribution channels, but a
means to complement them. The Apple Store will be a neutral proposition as
far as pricing and product allocation is concerned," added Jobs.

Apple Only Company to Offer All Core Products Via Retail Stores, Resellers,
the Internet

The new distribution model makes Apple the only computer company to make
all its core products available through retail stores, resellers and the
Internet. Now customers will be able to choose from almost 400 different
Macintosh configurations, Newton mobile computers, accessories and some
software products, and order directly from Apple 24-hours-a-day. For
customers interested in ordering customized Macintosh G3 minitower and
desktop computers, they can choose the processor speed, RAM and video
memory, hard-disk capacity, monitor size and more with Apple's new
build-to-order capabilities. The first build-to-order computers available
from The Apple Store are the new Power Macintosh G3 desktop and minitower
systems. Other systems may be added in the future.

"We applaud Apple's efforts to grow their business and look forward to
partnering with them on their new 'store within a store' concept in our
retail locations, as well as on future projects," said Jim Halpin, CompUSA
president and CEO.

The Apple Store will tie manufacturing directly with sales and channel
demand, therefore providing one centralized means of managing all product
that is produced and sold to customers. Moving to a just-in-time
manufacturing model, Apple expects the new flexible process to
significantly reduce inventory and operation costs, strengthen inventory
and order management, improve customer response time and increase
profitability.

The Apple Store: Powered by WebObjects

The power behind The Apple Store is that it's not just a static web site:
it's an application created with Apple's market-leading web development
platform, WebObjects. The Apple Store relies on a new generation WebObjects
application to provide a secure, high-performance foundation for changing
the way Apple does business on the Web. Most important, the WebObjects
application behind The Apple Store supports rapid changes to product lines
and merchandising strategies, helping Apple optimize the Store's
effectiveness. WebObjects, a technology developed by Next Software Inc.,
the company founded by Jobs and acquired by Apple in January, was used to
build Dell Computer's original online store.

Shopping at The Apple Store is easy and once a customer order has been
placed, Apple will send a confirmation email. In-stock products can arrive
as quickly as two business days. Build-to-order products will ship about
two weeks after order is processed. Apple Store orders made via the
Internet must be paid by credit card. The Apple Store ensures maximum
security for Apple customers using industry-standard encryption. Orders can
also be made via fax, mail and phone using cashier's checks, money orders
and credit cards, and customers ordering by phone can also apply for an
Apple Loan.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Katie Cotton
Apple Computer, Inc.
(408) 974-7269
email: katiec@apple.com

Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

David Krane
NRG for Apple Computer
(650) 827-7081
email: david@nrgpr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

PushPal 3.0 - Mirror Android notificatio...
PushPal is a client for Pushbullet, which automatically shows you all of your phone's notifications right on your computer. This means you can see who's calling or read text messages even if your... Read more
Logic Pro X 10.1.1 - Music creation and...
Apple Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get... Read more
VLC Media Player 2.2.0 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Sound Studio 4.7.8 - Robust audio record...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Who Wore it Best? The Counting Dead vs....
Like it or not, the “clicker” genre, popularized by cute distractions like Candy Box and Cookie Clicker, seems like it’s here to stay. So Who Wore it Best? takes a look at two recent examples: The Counting Dead and AdVenture Capitalist. | Read more »
Card Crawl, the Mini Deck Building Game,...
Card Crawl, the Mini Deck Building Game, is Coming Soon Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Tinytouchtales and Mexer have announced their new game, | Read more »
Witness an all new puzzle mechanic in Bl...
Well, BlastBall MAX is not one of those games and is bucking trends such as timers, elements of randomness, and tacked-on mechanics in favor of pure puzzle gameplay. When you first boot up the game you’ll see a grid made up of squares that are each... | Read more »
This Princess Has a Dragon and She isn’t...
This Princess Has a Dragon and She isn’t Afraid to Useit. | Read more »
Mecha Showdown Review
Mecha Showdown Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IN A SPINUniversal App - Designed for iPhone and iPad Mecha Showdown replaces traditional buttons with a slot machine mechanic in this robot fighting game,... | Read more »
Reliance Games and Dreamworks Unveil Rea...
Reliance Games and Dreamworks Unveil Real Steel Champions Posted by Ellis Spice on February 27th, 2015 [ permalink ] Reliance Games and Dreamworks have announced that a third game in | Read more »
Sum Idea Review
Sum Idea Review By Jennifer Allen on February 27th, 2015 Our Rating: :: TAXING NUMBERSUniversal App - Designed for iPhone and iPad Sum Idea is a fairly charming but taxing puzzle game.   | Read more »
A New Badland Update Brings Daydream Lev...
A New Badland Update Brings Daydream Levels to Co-Op Posted by Ellis Spice on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Slashing Demons Review
Slashing Demons Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IT'S A LONG WAY TO THE TOPUniversal App - Designed for iPhone and iPad Slashing Demons lacks the depth or scope to take it beyond the point of being just... | Read more »

Price Scanner via MacPrices.net

Apple Launches Free Web-Based Pages and Other...
Apple’s new Web-only access to iWork productivity apps is a free level of iCloud service available to anyone, including people who don’t own or use Apple devices. The service includes access to Apple... Read more
Survey Reveals Solid State Disk (SSD) Technol...
In a recent SSD technology use survey, Kroll Ontrack, a firm specializing in data recovery, found that while nearly 90 percent of respondents leverage the performance and reliability benefits of SSD... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Apple CEO Tim Cook to Deliver 2015 George Was...
Apple CEO Tim Cook will deliver the George Washington University’s Commencement address to GWU grads on May 17, at which time he will also be awarded an honorary doctorate of public service from the... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.