Blue World Ships Lasso Studio 1.7 for Adobe GoLive 5.0
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Blue World Ships Lasso Studio 1.7 for Adobe GoLive 5.0

November 15, 2000


Lasso Studio(tm) 1.7 for Adobe(r) GoLive(tm) 5.0 Significantly Eases the
Process of Building Data-Driven Web Sites

Bellevue, WA--November 15, 2000--Blue World Communications, Inc.--pioneers
of the Web Data Engine(tm)--today released Lasso Studio 1.7 for Adobe
GoLive 5.0. Lasso Studio 1.7 for Adobe GoLive 5.0 enables efficient
creation of dynamic, database-driven Web sites powered by Blue World Lasso
Web Data Engine. The release introduces new features to the award-winning
Lasso Studio and represents the first large-scale development effort using
the new SDK (Software Development Kit) offered in Adobe GoLive 5.0. Lasso
Studio for GoLive delivers on commitments made in the strategic alliance
between Blue World and Adobe Systems announced August 28, 2000.

"Lasso Studio is reknowned for offering ease-of-use without compromising
robust features, allowing Web designers and developers to quickly build
powerful data-driven Web sites with unsurpassed productivity," said Bill
Doerrfeld, founder, president and CEO of Blue World Communications. "We're
delighted to deliver on the promise to integrate Lasso technology with
Adobe GoLive and feel this is our best version of Lasso Studio to date."

"Lasso Studio for Adobe GoLive demonstrates that it is possible to create a
very robust application operating right within Adobe GoLive that greatly
eases the process of building data-driven Web sites," said Hank Skorny,
senior director of Internet strategy and alliances for Adobe. "We're
delighted to have partnered with Blue World to bring Lasso Studio for Adobe
GoLive 5.0 to our combined customers."

Complete Web Database Publishing

Lasso Studio for Adobe GoLive 5.0 provides Web professionals with a visual
development environment for building database-driven Web applications for
Lasso Web Data Engine. Operating from within GoLive 5.0, Web developers
harness the power of Lasso Studio Configuration Wizard, Lasso Site Builder,
as well as Lasso Tag Selectors, Tag Editors and Converters to ease the
process of building dynamic, data-driven Web sites. Lasso Studio is unique
in that Web designers can instantly Web-enable databases without writing a
line of code. Advanced Web developers increase productivity using robust
visual tag editors and easily share Web pages with designers who also work
within GoLive.

Total Integration and Support

Unlike other solutions which extend visual HTML authoring environments to
accommodate a portion of complex scripting languages for certain Web
application server, Lasso Studio for Adobe GoLive succeeds at supporting
100% of Lasso's scripting language, LDML. LDML (Lasso Dynamic Markup
Language) is an easy to use HTML-like language used to create dynamic,
database-driven Web sites. LDML is specially suited for Web designers and
Web developers who understand HTML and who desire to extend that knowledge
to Web-enabling databases, but who do not wish to learn a complex
programming language. LDML and Lasso methodology are particularly well
suited for tight, complete integration with visual Web site editing

"Lasso Studio for Adobe GoLive fulfills our long-held vision and goal to
provide the ultimate tool for building data-driven web sites right within a
leading visual HTML authoring environment," said Bill Doerrfeld. "Beyond
the wizards, editors, converters and visual editing tools offered in Lasso
Studio, Lasso methodology itself is the key reason why we've been able to
create such a robust and complete offering with Lasso Studio for Adobe

New Features in Version 1.7

Lasso Studio 1.7 for Adobe GoLive includes the following new features not
offered in Lasso Studio 1.5 for Macromedia Dreamweaver 3.

- Site Builder Target allows any Web page to function as a template file
for automatically inserting database information built using the Site

- Conditional tag inspector facilitates visual construction of "If" and
"While" expressions

- Quick Tag Editor allows developers to instantly view and edit source code
for tag objects

- Performance and reliability have been greatly enhanced

- Enhancements to Property Inspectors for Inlines, Portals and more
simplify the process of editing complex tags

- Property inspectors include a subset of the Lasso Tag Editor enabling
rapid name/value pair editing

- Supports dynamically generated value lists

- CDML converter has been updated to support CDML 5

- Enhanced display of Records tag icon in listing view

- Insert/remove custom Lasso Studio markup tags

- Enhanced sub-tag selector

- New installation wizard eases installation of Lasso Studio and Lasso
Studio Web Data Engine

- Enhanced Getting Started Tutorial guides newcomers through the process of
building Lasso-driven sites using "Classic" form-based and Inline-based

Additional Information

Additional information about Lasso Studio 1.7 for Adobe GoLive is available
on the Lasso Studio Web site at

Availability and Pricing

Lasso Studio 1.7 for Adobe GoLive 5.0 is now available for purchase via
authorized resellers and the Blue World Store (
at $349 boxed and $299 electronic download. Current registered customers of
Lasso Studio 1.5 for Macromedia Dreamweaver 3 qualify for a special
sidegrade offer to purchase Lasso Studio 1.7 for Adobe GoLive at $249 boxed
and $199 electronic download.

Special Promotional Offer

In celebration of the much anticipated release of Lasso Studio for GoLive
and in celebration of Lasso Studio being cited by Macworld magazine as "the
easiest way to create a database-driven Web site," Blue World is pleased to
offer free Lasso Studio for GoLive t-shirts to the first 300 customers who
purchase the boxed version of Lasso Studio for GoLive direct from Blue

About Blue World

Blue World Communications ( delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso Web Data
Engine, Lasso Studio, Lasso Lite, Blue World Store and Blue World
ListSearch service in fulfillment of its mission to bring business to the


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