Consumers will research online, but buy in-store
TweetFollow Us on Twitter

Consumers will research online, but buy in-store

The back-to-school (BTS) shopping season in the U.S. is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers (ICSC). Roughly 90% of households indicated a selection of brick-and-mortar retail as a shopping venue for the BTS season.

Consumers will shop in a variety of places for their BTS items this year. While discounters are still expected to be the winners, the number of households selecting this shopping venue dropped from 90% last year to 80% this year. For all 2014 BTS shopping venues, discounters represented a 23.7% share of where consumers will shop, according to ICSC.

Many retailers found in regional malls and open-air centers, such as office supply stores, traditional department stores, electronic stores, and apparel specialty stores, should see increased activity during the BTS season. The biggest mover was apparel specialty stores which leaped from an 8.4% share in 2013 to a 10% share this year.

The share of online as a BTS shopping venue will be 8.1% this year – a drop from last year’s 8.6%. Catalogues will comprise a 3% share. This means that brick-and-mortar retail, in total, will comprise almost a 90% share of BTS shopping, says ICSC. Furthering the trend of "webrooming," – 73% of consumers indicated that they will do research online, and then purchase in a physical store.

"After a tough winter with adverse weather in much of the country, retailers have been enjoying a strong start to summer as pent-up demand has propelled sales,” said Jesse Tron, spokesman for ICSC (www/icsc.org). "This momentum will continue into the BTS selling season as well, with the vast majority of consumers indicating a strong propensity to shop for school related items. While consumers typically view BTS merchandise as an essential expenditure, we are seeing a strong indication that consumers will be spending on more discretionary purchases as well – a good omen for retail as we progress through the BTS season and into the holidays."

Total BTS expenditures per household are expected to be $672 this year. Excluding electronics, expenditures on BTS items will be $325 – up sharply from $285 in 2013. The share of consumers expecting to spend more this year jumped to 50% – a significant increase from last year when 39% expected to increase spending. Additionally, the share that indicated they would significantly increase (over 10%) expenditures rose from 12% last year to 21% in 2014.

For 2014, 20% of consumers indicated that a change in fashion trends is a reason that they will change their spending compared to last year – doubling 2013’s indication. This shows a strong increase in discretionary purchasing, as fashion is not an essential expenditure.

Consumers still expect to complete the bulk of their BTS purchases in August (59%) – however both July (22%) and September (19%) have taken larger shares compared to 2013 (July 17%, August 66%, September 17%). Sales were the number one motivating factor for a consumer to purchase at a specific store location at 61%. The ability to physically see, touch, or try on the merchandise was second at 52%, says ICSC.

 
AAPL
$112.65
Apple Inc.
+3.24
MSFT
$47.52
Microsoft Corpora
+1.78
GOOG
$511.10
Google Inc.
+6.21

MacTech Search:
Community Search:

Software Updates via MacUpdate

BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
ExpanDrive 4.2.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Adobe After Effects CC 2014 13.2 - Creat...
After Effects CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Command-C 1.1.7 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Tidy Up 4.0.2 - Find duplicate files and...
Tidy Up is a complete duplicate finder and disk-tidiness utility. With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator, extension, time... Read more
Typinator 6.3 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
GraphicConverter 9.5 - Graphics editor w...
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more
Toast Titanium 12.0.1 - The ultimate med...
Toast Titanium goes way beyond the very basic burning in the Mac OS and iLife software, and sets the standard for burning CDs, DVDs, and now Blu-ray discs on the Mac. Create superior sounding audio... Read more
QuickBooks 2015 16.0.2.1422 R3 - Financi...
Save 20% on QuickBooks Pro for Mac today through this special discount link QuickBooks Pro 2013 helps you manage your business easily and efficiently. Organize your finances all in one place, track... Read more
Remotix 3.0.6 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features: Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more

Latest Forum Discussions

See All

Mahjong Journey Review
Mahjong Journey Review By Jennifer Allen on December 18th, 2014 Our Rating: :: STEADY MATCHINGiPad Only App - Designed for the iPad Aimed at the more laid back gamer, Mahjong Journey isn’t for everyone, but those looking for some... | Read more »
Emoji Type - custom keyboard with predic...
Emoji Type - custom keyboard with predictive emojis 0.4.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 0.4.0 (iTunes) Description: Emoji Type is custom keyboard for iOS 8 that auto suggests emojis as you type. ABOUT... | Read more »
Game of the Year 2014 – 148Apps Staff Pi...
The end of 2014 is almost here, which can only mean one thing. Okay it can mean a lot of things, but in this specific context it means Game of the Year lists! Which is why the 148Apps staff have all picked their favorites from the past year. And why... | Read more »
UponPixels Review
UponPixels Review By Jennifer Allen on December 18th, 2014 Our Rating: :: CREATIVE TYPOGRAPHYUniversal App - Designed for iPhone and iPad Add cool typography and objects to your photos with the easy to use UponPixels.   | Read more »
The Vikings are Coming! CastleStorm’s Ne...
The Vikings are Coming! CastleStorm’s New Update Adds a Survival Mode Posted by Jessica Fisher on December 18th, 2014 [ permalink ] | Read more »
Duet Display (Productivity)
Duet Display 0.3.3 Device: iOS Universal Category: Productivity Price: $9.99, Version: 0.3.3 (iTunes) Description: Duet Display allows you to use your iPad or iPhone as an extra display. Developed by a team of ex-Apple engineers,... | Read more »
Dragon Quest III Review
Dragon Quest III Review By Jennifer Allen on December 18th, 2014 Our Rating: :: DATED BUT NOT WITHOUT MERITUniversal App - Designed for iPhone and iPad A walk down memory lane isn’t foolproof for Dragon Quest III, but it has its... | Read more »
8 KEMCO JRPGs Are Just $0.99 in Celebrat...
8 KEMCO JRPGs Are Just $0.99 in Celebration of the Holidays Posted by Jessica Fisher on December 18th, 2014 [ permalink ] KEMCO has announc | Read more »
Brothers in Arms 3: Sons of War Review
Brothers in Arms 3: Sons of War Review By Jennifer Allen on December 18th, 2014 Our Rating: :: FUN BUT PUSHYUniversal App - Designed for iPhone and iPad Brothers in Arms 3: Sons of War could be great fun, but its plethora of... | Read more »
The Snow is Falling on the French Countr...
The Snow is Falling on the French Countryside of Carcassonne’s Newest Update Posted by Jessica Fisher on December 18th, 2014 [ permalink ] < | Read more »

Price Scanner via MacPrices.net

Save up to $400 on MacBooks with Apple Certif...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Save up to $300 on Macs, $30 on iPads with Ap...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
iOS and Android OS Targeted by Man-in-the-Mid...
Cloud services security provider Akamai Technologies, Inc. has released, through the company’s Prolexic Security Engineering & Research Team (PLXsert), a new cybersecurity threat advisory. The... Read more
KMI MIDI K-Board Great Gift for Amateur &...
The K-Board is a MIDI Nano keyboard for music creation for iPad, Android, And computers; the easiest way to make music with iPads & Android tablets, and Mac, Windows, or Linux computers. Ultra-... Read more
Amazon offers 15-inch 2.2GHz Retina MacBook P...
 Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1699 including free shipping. Their price is $300 off MSRP. Stock is limited, so act now if you’re interested. Read more
Holiday sales continue: MacBook Pros for up t...
 B&H Photo has new MacBook Pros on sale for up to $300 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699... Read more
Holiday sale: Mac minis available for up to $...
 B&H Photo has new 2014 Mac minis on sale for up to $80 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 1.4GHz Mac mini: $459 $40 off MSRP - 2.6GHz Mac mini: $629 $70 off... Read more
Google Search App For iOS Gets A Major Makeov...
Google has given iOS users an early Christmas present with a substantial update of it’s not-very-often-upgraded Google Search app. Google Search has been my go-to tool for Web searches since it was... Read more
ShopKeep Apple Pay And Chip Card Reader Avail...
ShopKeep, a cloud-based technology provider to more than 10,000 small business owners to manage retail shops and restaurants with iPads, has released its new Apple Pay and chip card reader. This... Read more
Holiday sale! 27-inch 5K iMac for $2299, save...
 B&H Photo has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.