Consumers will research online, but buy in-store
TweetFollow Us on Twitter

Consumers will research online, but buy in-store

The back-to-school (BTS) shopping season in the U.S. is already in full swing, with over one-third (37%) of consumers having begun their shopping – up from the 29% who started at this time last year, according to the International Council of Shopping Centers (ICSC). Roughly 90% of households indicated a selection of brick-and-mortar retail as a shopping venue for the BTS season.

Consumers will shop in a variety of places for their BTS items this year. While discounters are still expected to be the winners, the number of households selecting this shopping venue dropped from 90% last year to 80% this year. For all 2014 BTS shopping venues, discounters represented a 23.7% share of where consumers will shop, according to ICSC.

Many retailers found in regional malls and open-air centers, such as office supply stores, traditional department stores, electronic stores, and apparel specialty stores, should see increased activity during the BTS season. The biggest mover was apparel specialty stores which leaped from an 8.4% share in 2013 to a 10% share this year.

The share of online as a BTS shopping venue will be 8.1% this year – a drop from last year’s 8.6%. Catalogues will comprise a 3% share. This means that brick-and-mortar retail, in total, will comprise almost a 90% share of BTS shopping, says ICSC. Furthering the trend of "webrooming," – 73% of consumers indicated that they will do research online, and then purchase in a physical store.

"After a tough winter with adverse weather in much of the country, retailers have been enjoying a strong start to summer as pent-up demand has propelled sales,” said Jesse Tron, spokesman for ICSC (www/icsc.org). "This momentum will continue into the BTS selling season as well, with the vast majority of consumers indicating a strong propensity to shop for school related items. While consumers typically view BTS merchandise as an essential expenditure, we are seeing a strong indication that consumers will be spending on more discretionary purchases as well – a good omen for retail as we progress through the BTS season and into the holidays."

Total BTS expenditures per household are expected to be $672 this year. Excluding electronics, expenditures on BTS items will be $325 – up sharply from $285 in 2013. The share of consumers expecting to spend more this year jumped to 50% – a significant increase from last year when 39% expected to increase spending. Additionally, the share that indicated they would significantly increase (over 10%) expenditures rose from 12% last year to 21% in 2014.

For 2014, 20% of consumers indicated that a change in fashion trends is a reason that they will change their spending compared to last year – doubling 2013’s indication. This shows a strong increase in discretionary purchasing, as fashion is not an essential expenditure.

Consumers still expect to complete the bulk of their BTS purchases in August (59%) – however both July (22%) and September (19%) have taken larger shares compared to 2013 (July 17%, August 66%, September 17%). Sales were the number one motivating factor for a consumer to purchase at a specific store location at 61%. The ability to physically see, touch, or try on the merchandise was second at 52%, says ICSC.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Arq 5.10 - Online backup to Google Drive...
Arq is super-easy online backup for Mac and Windows computers. Back up to your own cloud account (Amazon Cloud Drive, Google Drive, Dropbox, OneDrive, Google Cloud Storage, any S3-compatible server... Read more
Evernote 6.13.1 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Parallels Desktop 13.2.0 - Run Windows a...
Parallels allows you to run Windows and Mac applications side by side. Choose your view to make Windows invisible while still using its applications, or keep the familiar Windows background and... Read more
jAlbum Pro 15.0 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
iFinance 4.3.4 - Comprehensively manage...
iFinance allows you to keep track of your income and spending -- from your lunchbreak coffee to your new car -- in the most convenient and fastest way. Clearly arranged transaction lists of all your... Read more
VueScan 9.5.92 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Scrivener 3.0 - Project management and w...
Scrivener is a project management and writing tool for writers of all kinds that stays with you from that first unformed idea all the way through to the first - or even final - draft. Outline and... Read more
SuperDuper! 3.0.1 - Advanced disk clonin...
SuperDuper! is an advanced, yet easy to use disk copying program. It can, of course, make a straight copy, or "clone" -- useful when you want to move all your data from one machine to another, or do... Read more
jAlbum 15.0 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Scrivener 3.0 - Project management and w...
Scrivener is a project management and writing tool for writers of all kinds that stays with you from that first unformed idea all the way through to the first - or even final - draft. Outline and... Read more

Latest Forum Discussions

See All

The mobile gamer's guide to Black F...
We're starting to catch wind of some exciting deals in the mobile gaming space for Black Friday. There are big discounts on mobile phones and accessories cropping up already, so you might want to get a move on things ahead of the big day. It's... | Read more »
The best pre-Black Friday deals - Novemb...
Black Friday will soon be upon us, but online retailers are already getting a headstart on the steep discounts. Don't wait until Friday—you'll find some pretty good deals all over the internet without waiting in lines or competing with other... | Read more »
Mighty Battles guide - how to build a so...
Mighty Battles, the latest title from Hothead Games, is set to take the App Store by storm. The game puts a welcome twist on lane battlers, adding FPS elements to spice things up a bit. You'll collect cards to put your own military unit to gether,... | Read more »
Rules of Survival guide - how to be the...
The PUBG craze makes its way to mobile, with more and more battle royale games debuting on iOS and Android. Rules of Survival joins the ranks of mobile PUBG-likes, offering a classic battle royale experiences that doesn't vary too much from its... | Read more »
The best new games we played this week -...
The weekend is upon us friends, and it's time to take a look back and reflect on all of the wonderful games we've played over the past few days. This week was jam packed with new releases. There were some big, long awaited launches, some fun... | Read more »
Lineage II: Revolution guide - tips and...
At long last, Lineage II: Revolution has now come to western shores, bring Netmarble's sweeping MMORPG to mobile devices. It's an addictive, epic experience, but some of the systems in the game can be a bit overwhelming. Here are a few tips to help... | Read more »
A Boy and His Blob (Games)
A Boy and His Blob 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Fight terrible monsters and collect epic...
Released on Western markets early last month, Dragon Project, created by Japanese developer COLOPL, brings epic monster hunting action to mobile for the very first time. Collect a huge array of weapons and armor, and join up with friends to fight... | Read more »
I Am The Hero (Games)
I Am The Hero 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: I Am The Hero is a pixel art, beat 'em up, fighting game that tells the story of a "Hero" with a glorious but mysterious past.... | Read more »
Kauldron (Music)
Kauldron 1.0 Device: iOS Universal Category: Music Price: $3.99, Version: 1.0 (iTunes) Description: Kauldron is our warmest sounding, punchiest synth yet! A completely new modeling technology, combined with carefully designed... | Read more »

Price Scanner via MacPrices.net

Adorama posts Black Friday deals on Apple Mac...
Adorama has posted Black Friday sale prices on many Macs, with MacBooks and iMacs available for up to $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: MacBook Pros... Read more
Save up to $300 on 15″ 2.2GHz MacBook Pros
B&H Photo has the 15″ 2.2GHz MacBook Pro available for $200 off MSRP including free shipping plus NY & NJ sales tax only: – 15″ 2.2GHz MacBook Pro (MJLQ2LL/A): $1799 $200 off MSRP Amazon.com... Read more
Save up to $180 with Apple Certified Refurbis...
Apple has Certified Refurbished 2017 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.8GHz/8GB/128GB MacBook Air (... Read more
Black Friday deals on Apple Macs now live at...
Amazon has MacBook Pros, MacBook Airs, MacBooks, and iMacs on sale for up to $200 off MSRP for Black Friday week. Shipping is free. Note that stock of some Macs may come and go during the week, so... Read more
Black Friday pricing on Macs and iPads now av...
B&H Photo has lowered prices on many Macs, iPads, and iPad Pros as part of their Black Friday week sale. Save up to $200 on MacBooks and iMacs and up to $150 on iPads. B&H charges sales tax... Read more
Best Apple iPad deals this weekend, up to $80...
Apple resellers are offering 9.7″ iPads and 10.5″ iPad Pros for up to $80 off MSRP this weekend as part of their early Holiday and Black Friday sales: Adorama is offering new 2017 9.7″ 32GB WiFi... Read more
Early Black Friday sale: Apple iMacs for up t...
B&H Photo has 27-inch iMacs in stock and on sale for up $130-$150 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2149 $150 off... Read more
Apple restocks refurbished Mac minis starting...
Apple has restocked Certified Refurbished Mac minis starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Save on 12″ MacBooks, Apple refurbished model...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more
Early Holiday sale: 12″ iPad Pros for up to $...
B&H Photo has 12″ iPad Pros on sale today for up to $130 off MSRP. Shipping is free, and B&H collects no sales tax outside NY & NJ: – 12″ 64GB WiFi iPad Pro: $749, save $50 – 12″ 256GB... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Product Manager - *Apple* Pay on the *Appl...
Job Summary Apple is looking for a talented product manager to drive the expansion of Apple Pay on the Apple Online Store. This position includes a unique Read more
*Apple* Pro/Consumer Apps Support Engineer -...
…exemplify AppleCare's expert technical support paired with exceptional customer service for Apple 's software apps. This person is a problem solver, who understands Read more
Partner Marketing Manager, *Apple* Pay - Ap...
Job Summary The Apple Pay partner marketing team is looking for a Marketing Manager to develop and drive US programs. The right candidate will be passionate about Read more
*Apple* Solution Consultant - Apple (United...
# Apple Solution Consultant - Rochester, MN Job Number: 113037950 Rochester, MN, Minnesota, United States Posted: 19-Sep-2017 Weekly Hours: 40.00 **Job Summary** Are Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.