Study: channels are irrelevant to consumers
TweetFollow Us on Twitter

Study: channels are irrelevant to consumers

SDL has released the final report of the “Five Truths for Future Marketers” series titled “Channels are Irrelevant,” that features results from SDL’s global survey of more than 1,800 millennials (ages 18-36). The data reveals that today’s consumers no longer care about where they are or what device they are on when interacting with a brand, as 58% of millennials polled said they expect to engage with a company whenever they choose and via whichever channel they elect.

The data highlights the critical need for brands to stop focusing on channels and instead apply what they know about their consumers to elevate the overall experience in the buying journey. Millennials are the "always on" and connected generation, demanding consistent and seamless interaction with brands wherever they are and from any device they choose. According to the data, millennials touch their smartphones 43 times per day, and 30% admit they touch more than four devices over the course of 24 hours.

Even through the myriad of platforms consumers use to interact with a business, 60 percent of millennials surveyed expect a consistent experience from brands whether they interact online, in store or via phone. SDL's statistics indicate how critical it is for marketers to adapt to the rapidly changing range of consumer behaviors, preferences and expectations. Customers move effortlessly between on and offline touch points and they expect brands to travel with them, responding to and anticipating their needs.

"Consumers have drastically changed the way they engage and interact with companies, altering expectations and making it imperative for brands to quickly adapt," says Paige O’Neill, chief marketing officer at SDL. "To keep pace, marketers should focus on the experiences customers want throughout the customer journey, and adjust company strategies to coincide. If you change the way you engage customers on one channel, it may only be one step in an overall strategy. It is vital for organizations to ensure channels are so connected that they become irrelevant, placing the focus on delivering true omnichannel engagement."

Millennials are empowered by an overabundance of digital devices and can pick when, where and how they want to interact with brands, making the shift to omnichannel engagement even more daunting. However, if marketers focus on the behaviors, preferences and expectations throughout the customer journey and adjust strategies as needed, customer experience will remain a top priority, according to SDL (www.sdl.com).

 
AAPL
$107.49
Apple Inc.
+0.51
MSFT
$46.74
Microsoft Corpora
+0.69
GOOG
$556.76
Google Inc.
+6.45

MacTech Search:
Community Search:

Software Updates via MacUpdate

Vitamin-R 2.20b1 - Personal productivity...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Dropbox 2.10.44 - Cloud synchronization...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Sandvox 2.9.2 - Easily build eye-catchin...
Sandvox is for Mac users who want to create a professional looking website quickly and easily. With Sandvox, you don't need to be a Web genius to build a stylish, feature-rich, standards-compliant... Read more
Cocktail 8.0.1 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
LibreOffice 4.3.3.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
VMware Fusion 7.0.1 - Run Windows apps a...
VMware Fusion allows you to create a Virtual Machine on your Mac and run Windows (including Windows 8.1) and Windows software on your Mac. Run your favorite Windows applications alongside Mac... Read more
OneNote 15.3.2 - Free digital notebook f...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
Audio Hijack Pro 2.11.4 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Iridient Developer 3.0.0 beta 3 - Powerf...
Iridient Developer (was RAW Developer) is a powerful image conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more
TextWrangler 4.5.11 - Free general purpo...
TextWrangler is the powerful general purpose text editor, and Unix and server administrator's tool. Oh, and also, like the best things in life, it's free. TextWrangler is the "little brother" to... Read more

Latest Forum Discussions

See All

Retry Review
Retry Review By Rob Thomas on October 31st, 2014 Our Rating: :: SOARING HIGHUniversal App - Designed for iPhone and iPad Flappy who? Let Retry wash all those bad bird-related memories away on a cool retro-flavored flight… right... | Read more »
Dementia: Book of the Dead Review
Dementia: Book of the Dead Review By Lee Hamlet on October 31st, 2014 Our Rating: :: A TOUGH READUniversal App - Designed for iPhone and iPad A witch hunter is sent after a demonic book in the spooky but short-lived Dementia: Book... | Read more »
Card Dungeon, the Semi-Board Game Roguel...
Card Dungeon, the Semi-Board Game Roguelike, Has Been Renovated Posted by Jessica Fisher on October 31st, 2014 [ permalink ] | Read more »
Logitech Protection + Power iPhone5/5S C...
Made by: Logitech Price: $99.99 Hardware/iOS Integration Rating: 3 out of 5 stars Usability Rating: 0.5 out of 5 stars Reuse Value Rating: 0.75 out of 5 stars Build Quality Rating: 0.75 out of 5 stars Overall Rating: 1.25 out of 5 stars | Read more »
This Is Not a Test Goes Free, Permanentl...
This Is Not a Test Goes Free, Permanently Posted by Jessica Fisher on October 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swap Heroes Review
Swap Heroes Review By Campbell Bird on October 31st, 2014 Our Rating: :: STRATEGIC SWAPPINGUniversal App - Designed for iPhone and iPad Rotate a cast of heroes to fend of waves of monsters in this difficult, puzzle rpg.   | Read more »
Night Sky Pro™ (Reference)
Night Sky Pro™ 3.0.1 Device: iOS Universal Category: Reference Price: $2.99, Version: 3.0.1 (iTunes) Description: Night Sky Pro™Wonder No More™ Night Sky Pro™ is the ultimate stargazing experience. From the creators of the original... | Read more »
Audio Defence : Zombie Arena (Games)
Audio Defence : Zombie Arena 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: A zombie shooter audio game. Made from gut-wrenching 3D binaural sound, for a new kind of weird immersion. You... | Read more »
RPG Asdivine Hearts (Games)
RPG Asdivine Hearts 1.1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1.0 (iTunes) Description: SPECIAL PRICE50% OFF (USD 7.99 -> USD 3.99)!!! Travel alongside four companions and a cat in the adventure of a... | Read more »
Haunt the House: Terrortown (Games)
Haunt the House: Terrortown 1.0.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.1 (iTunes) Description: 66.6% OFF! SPECIAL SPOOKY HALLOWEEN LAUNCH PRICE! 66.6% OFF! ...What was that sound? Is somebody there? | Read more »

Price Scanner via MacPrices.net

Apple now offering refurbished 2014 13-inch R...
The Apple Store is now offering Apple Certified Refurbished 2014 13″ Retina MacBook Pros for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple Regains Momentum As Windows Stutters An...
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to March 2014, shows Apple performing strongly in the first quarter of the year, with sales bouncing back in... Read more
Worldwide Smartphone Shipments Increase 25.2%...
New smartphone releases and an increased emphasis on emerging markets drove global smartphone shipments above 300 million units for the second consecutive quarter, according to preliminary data from... Read more
Apple now offering refurbished 2014 15-inch M...
The Apple Store is now offering Apple Certified Refurbished 2014 15″ Retina MacBook Pros for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple drops prices on refurbished 2013 Retina...
The Apple Store has dropped prices on 2013 Apple Certified Refurbished 13″ and 15″ Retina MacBook Pros, with Retina models now available starting at $999. Apple’s one-year warranty is standard, and... Read more
New 2.8GHz Mac mini on sale for $949, save $5...
Abt Electronics has the new 2.8GHz Mac mini in stock and on sale for $949.05 including free shipping. Their price is $50 off MSRP, and it’s the lowest price available for this model from any reseller... Read more
Sale! 3.7GHz Quad Core Mac Pro available for...
 B&H Photo has the 3.7GHz Quad Core Mac Pro on sale for $2649 including free shipping plus NY sales tax only. Their price is $350 off MSRP, and it’s the lowest price for this model from any... Read more
Mujjo Steps Up The Game With Refined Touchscr...
Netherlands based Mujjo have just launched their Refined Touchscreen Gloves, stepping up their game. The gloves feature a updated elegant design that takes these knitted gloves to the next level. A... Read more
Sale! Preorder the new 27-inch 5K iMac for $2...
 Abt Electronics has the new 27″ 3.5GHz 5K iMac on sale and available for preorder for $2374.05 including free shipping. Their price is $125 off MSRP, and it’s the lowest price available for this... Read more
Simplex Solutions Inc. Brings Secure Web Surf...
New York based Simplex Solutions Inc. has announced the release and immediate availability of Private Browser 1.0, its revolutionary new secure web browser developed for iPhone, iPad and iPod touch... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
**Job Summary** Every day, business customers come to the Apple Store to discover what powerful, easy-to-use Apple products can do for them. As a Business Leader, Read more
Sr. Manager, *Apple* Deployment Programs fo...
**Job Summary** Apple is seeking candidates for a new position on the Education Content and Technology team. iPad and Mac is in the hands of millions of teachers and Read more
*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
*Apple* Solutions Consultant (ASC) - Apple I...
…important role that the ASC serves is that of providing an excellent Apple Customer Experience. Responsibilities include: * Promoting Apple products and solutions Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.