Digital influences more than $1 trillion in retail store sales
TweetFollow Us on Twitter

Digital influences more than $1 trillion in retail store sales

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately US$1.1 trillion, according to the latest study from Deloitte Digital.  By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

"Mobile and online transactions represent only a sliver of total retail revenue potential," says Kasey Lobaugh, principal, Deloitte Consulting LLP and Deloitte Digital's chief retail innovation officer.  "Retailers that narrowly focus on digital commerce – rather than the full journey that leads to a purchase – often fail to recognize how their customers shop and make decisions in the store.  The result is a digital divide between what consumers do and what retailers deliver.  This gap not only threatens overall revenue, but requires retailers to reset the way they measure and invest in digital efforts."

Looking solely at smartphones, industry estimates put mobile commerce sales at roughly $40 billion today.  By comparison, Deloitte Digital's data indicates that mobile-influenced sales in the store have reached $593 billion, suggesting that smartphones' influence on store sales has far surpassed the rate at which consumers make a purchase directly on their phones.

Consumers using a device during their shopping journey convert – meaning they make a purchase -- at a rate 40% higher than those who do not use a device.   Additionally, Deloitte Digital found a dramatic impact on traffic, spending and loyalty from digital shoppers:

° 84% of store visitors use their devices before or during a shopping trip.

° 22% of consumers spend more as a result of using digital; just over half of these shoppers report spending at least 25% more than they had intended.

° 75% of respondents said product information found on social channels influenced their shopping behavior and enhanced loyalty.

"Each interaction is an opportunity for a retailer to enhance the customer experience and tell its brand story," says Jeff Simpson, director, Deloitte Consulting LLP and co-author of the study.  "However, retailers often measure success solely on how many widgets they sell through their web or mobile sites.   For example, retailers might regard online shopping cart abandonment as a failed conversion when in reality, it may represent a customer who started their wish list in the online basket, but chose to purchase the items in the store.  In that case, digital engagement may have led to a sale in the physical store.  This impact is much higher when measured holistically across the organization and regardless of channels, rather than force-fitted to a single point of purchase."

Currently, more than 90% of retail sales occur in brick-and-mortar stores. However, the surging digital influence calls upon retailers to redefine marketing, the store associate's role and in-store technology.

Consumers largely prefer to navigate the aisles and the checkout without a store associate's help.  Eight in 10 (80%) respondents in Deloitte Digital's study said they prefer to obtain product information on their own device or from an in-store device like a kiosk, rather than ask a sales associate. 

However, digital interactions are not "one-size-fits-all" and vary significantly by store category, with the highest influence occurring in specialty stores.  At the top is the electronics/appliances category, where devices influence 58% of store sales, followed by furniture (56%) and sporting goods (50%); the impact falls lower in categories like health/personal care/drug (35%), grocery (29%) and general merchandise/departmen

The study was sponsored by Deloitte Digital and conducted online by an independent research company between November 15 and 22, 2013. The survey polled a national sample of 2,006 random consumers. Go to www.deloitte.com/us/DigitalInfluence for more info.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Spotify 1.0.44.100. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Microsoft OneNote 15.29 - Free digital n...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
WALTR 2 2.0.8 - $39.95
WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more
Dropbox 16.3.27 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
EtreCheck 3.1.5 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Carbon Copy Cloner 4.1.12 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
VueScan 9.5.62 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
SpamSieve 2.9.27 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
Fantastical 2.3.2 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
PCalc 4.4.4 - Full-featured scientific c...
PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more

Latest Forum Discussions

See All

Track Santa with these three festive app...
Christmas is fast approaching and that means it's time to prepare for Santa's yearly pilgrimage around the globe. Christmas Eve is an exciting time as parents help their kids get ready to welcome Santa. You've got the cookies and milk all planned... | Read more »
Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »

Price Scanner via MacPrices.net

Never Settle for Low Performing Wifi With iOS...
AppYogi Software has announced the release of WiFi Signal Strength Status App 1.0, the company’s new utility developed exclusively for macOS. WiFi Signal Strength Status App features a unique, single... Read more
New 2016 13-inch Touch Bar MacBook Pros in st...
B&H Photo has stock of new 2016 Apple 13″ Touch Bar MacBook Pro models, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray: $1999 - 13″ 2.... Read more
New 2016 15″ Touch Bar MacBook Pros in stock...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2799 - 15″ 2.7GHz... Read more
DietSensor App Targeting Diabetes and Obesity...
DietSensor, Inc., a developer of smart food and nutrition applications designed to fight diabetes and obesity and help improve overall fitness, has announced the launch of its DietSensor app for... Read more
Holiday 2016 13-inch 2.0GHz MacBook Pro sales...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
Holiday sale: Apple TVs for $51-$40 off MSRP,...
Best Buy has dropped their price on the 64GB Apple TV to $159.99 including free shipping. That’s $40 off MSRP. 32GB Apple TVs are on sale right now for $98 on Sams Club’s online store. That’s $51 off... Read more
12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
Automotive Detailer - *Apple* Used Autos -...
We are currently conductinginterviews and will be accepting applications for a part-time detailer. Apple Used Autos is a great place to work andstart a career. We Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.