Two-thirds of U.S. broadband households interested in smart home service bundles
New research from Park Associates (http://www.parksassociates.com) reveals that approximately 66% of all U.S. broadband households find a smart home bundled package appealing, which could include a variety of home safety, security, and management offerings. Home management is the most appealing bundle, including safety alerts, remote home monitoring, and remote management of the home's thermostat.
"Consumers, while interested in smart home services, are averse to long-term contracts, but there are other, alternate options for building revenues," says Tom Kerber, director, r, Research, Home Controls & Energy, Parks Associates. "To avoid monthly monitoring fees, consumers are willing to let their service provider adjust their thermostat during peak hours. There is also interest in in-app purchases and advertising, which could be a source of incremental revenue for product manufacturers and service providers."
Major service providers, including Verizon, AT&T Digital Life, Time Warner Cable, and Comcast, have entered the home security and controls market. Parks Associates says their offerings could form the foundation for a complete smart home system.