Mobile Wallet usage to increase to over 40% of smartphone users by 2017
TweetFollow Us on Twitter

Mobile Wallet usage to increase to over 40% of smartphone users by 2017

Research from Parks Associates (http://www.parksassociates.com) finds over 40 million U.S. consumers, or 20% of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013, and usage will increase to nearly 113 million, or 43% of all smartphone users, by 2017.

"After years in development, the mobile wallet market is making progress towards viability," says Jennifer Kent, senior analyst at Parks Associates. "Mobile wallet apps exist at the intersection of marketing and payment, and because of this unique position, they are valuable and insightful tools for merchants and advertisers."

Previously, market watchers used the success or failure of NFC as a barometer for the potential of the mobile wallet market, but barcode-based apps, not NFC, dominate current in-person use, she added. However, with the rise of barcode, cloud, and Bluetooth-based wallets, the mobile wallet market no longer depends so exclusively on one technology.

"This diversification, while messy for the consumer, will help developers and industry stakeholders hone in on the best value propositions for both consumers and merchants," says Kent.

Research from Parks Associates shows nearly 50% of holiday CE [consumer electronics] shoppers in 2013 planned to use their smartphones while shopping. Among CE shoppers, 35% planned to use their smartphones to look up product information, while 31% planned to use mobile apps for holiday shopping.

"We saw mobile apps and social media play an increasingly important role in holiday shopping, with  almost one in two holiday CE shoppers using their smartphones as part of the shopping process," Kent said. "More than 38% of those planning to spend $1,000 or more were using mobile apps for holiday shopping."

Even as the technology ecosystem diversifies, Parks Associates analysts expect that consumer demand will push the market for mobile wallets to consolidate in other areas.

"Stand-alone mobile wallet services, such as P2P funds transfers and coupon/receipt storage, will become incorporated into full-featured wallet apps," Kent said. "Additionally, proximity and e-commerce wallets will become less distinct as consumers will expect to access their payment credentials stored in their wallet apps whether they are shopping in-person or online."

 
AAPL
$97.19
Apple Inc.
+2.47
MSFT
$44.87
Microsoft Corpora
+0.04
GOOG
$595.98
Google Inc.
+1.24

MacTech Search:
Community Search:

Software Updates via MacUpdate

Firefox 31.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals... Read more
Little Snitch 3.3.3 - Alerts you to outg...
Little Snitch gives you control over your private outgoing data. Track background activityAs soon as your computer connects to the Internet, applications often have permission to send any... Read more
Thunderbird 31.0 - Email client from Moz...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
iExplorer 3.4 - View and transfer all th...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
Airmail 1.4 - Powerful, minimal email cl...
Airmail is a powerful, minimal mail client.It was designed to retain the same experience with a single or multiple accounts and provide a quick, modern and easy-to-use user experience. Airmail... Read more
Macs Fan Control 1.1.12 - Monitor and co...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
A Better Finder Rename 9.37 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
MacBook Air EFI Firmware Update 2.9 - Fo...
MacBook Air EFI Firmware Update is recommended for MacBook Air (Mid 2011) models. This update addresses an issue where systems may take longer to wake from sleep than expected and fixes a rare issue... Read more

Latest Forum Discussions

See All

Traps n' Gemstones (Games)
Traps n' Gemstones 1.00 Device: iOS Universal Category: Games Price: $2.99, Version: 1.00 (iTunes) Description: LAUNCH SALE! 40% off, JULY ONLY! TRAPS N' GEMSTONES is an adventurous platform game, among gamers typically known as the... | Read more »
Soccer Physics (Games)
Soccer Physics 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: One-button soccer game! So dumb it's fun. "Soccer Physics is probably the funniest football game you'll play on iOS" —... | Read more »
Ex-Angry Birds Developers Release Monsu...
Ex-Angry Birds Developers Release Monsu Teaser Trailer Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Finnish developer Boomlagoon has released a teaser trailer of their forthcoming side-scrolling action platformer, | Read more »
Lots of New Modes Have Been Added to Can...
Lots of New Modes Have Been Added to Canabalt Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Stronghold 3: The Campaigns Review
Stronghold 3: The Campaigns Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: DULL STRATEGIZINGiPad Only App - Designed for the iPad A cumbersome strategy game, Stronghold 3: The Campaigns has a few too many issues to... | Read more »
Table Tennis Touch on Sale for a Limited...
Table Tennis Touch on Sale for a Limited Time Posted by Jessica Fisher on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Secret Files Tunguska Review
Secret Files Tunguska Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: CONSPIRACY-LITTERED ADVENTURINGUniversal App - Designed for iPhone and iPad Offering traditional adventuring with no fear of in-app purchases, Secret... | Read more »
Celebrate Summer With a Cat in the Hat L...
Celebrate Summer With a Cat in the Hat Learning Library Sale Posted by Ellis Spice on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dragon Raiders Review
Dragon Raiders Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: RUN, DRAGON, RUNUniversal App - Designed for iPhone and iPad Dragon Raiders is rough and scaly in some parts, but overall it’s an enjoyable level-based running... | Read more »
MyTaskList Review
MyTaskList Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: EFFECTIVE IF PLAINUniversal App - Designed for iPhone and iPad It’s not the most stylish of task management apps, but MyTaskList has all the features you could... | Read more »

Price Scanner via MacPrices.net

With The Apple/IBM Alliance, Is The iPad Now...
Almost since the iPad was rolled out in 2010, and especially after Apple made a 128 GB storage configuration available in 2012, there’s been debate over whether the iPad is a serious tool for... Read more
MacBook Airs on sale starting at $799, free s...
B&H Photo has the new 2014 MacBook Airs on sale for up to $100 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels... Read more
Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Twelve South HiRise For MacBook – Height-Adju...
If you use your MacBook as a workhorse desktop substitute, as many of us do, a laptop stand combined with an external keyboard and pointing device are pretty much obligatory if you want to avoid... Read more
Why The Mac Was Not Included In The Apple/IBM...
TUAW’s Yoni Heisler cites Fredrick Paul of Network World whoi blogged last week that the Mac’s conspicuous absence from Apple and IBM’s landmark partnership agreement represents a huge squandered... Read more

Jobs Board

Senior Interaction Designer, *Apple* Online...
**Job Summary** Apple is looking for a hands on Senior…will be a key player in designing for the Apple Online Store. The ideal designer will have a Read more
*Apple* Sales Chat Rep - Apple (United State...
…is looking for motivated, outgoing, and tech savvy individuals who want to offer Apple Customers an unparalleled customer experience over chat. At Apple , we believe Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Industrial Design CAD Sculptor - App...
**Job Summary** The Apple Industrial Design team is looking for a CAD sculptor/Digital 3D modeler to create high quality CAD models used in the industrial design process Read more
*Apple* Developer Support Advisor - Portugue...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.